THE IMPACT OF CUSTOMER SATISFACTION ON BRAND LOYALTY

This study aimed to explore the impact of customer satisfaction on brand loyalty, with specific objectives to examine the relationship between customer satisfaction and repeat purchase behavior, assess the influence of satisfaction on brand advocacy, and determine how satisfaction affects customer retention rates. A survey design was selected to collect data from a wide sample of consumers, providing robust and generalizable findi...

Background of the study

Schistosomiasis, caused by parasitic flatworms of the genus Schistosoma, remains a significant public health challenge in many parts of sub-Saharan Africa, including Nigeria. Among the various species causing schistosomiasis, Schistosoma haematobium is particularly prevalent in regions where freshwater snails act as intermediate hosts, facilitating the lifecycle of the parasite. The Darusalam area in Minna, Niger State, Niger...

THE INFLUENCE OF CUSTOMER EXPECTATIONS ON PRODUCT DEVELOPMENT

This study examined the influence of customer expectations on product development with objectives to identify how customer expectations shape product features, determine the impact of expectations on product lifecycle, and evaluate the role of expectations in product success. A survey research design was justified for its ability to gather detailed and quantifiable data from a significant number of respondents, providing...

THE ROLE OF CUSTOMER FEEDBACK IN SHAPING BUSINESS STRATEGIES

This research focused on understanding the role of customer feedback in shaping business strategies, with objectives to explore the impact of customer feedback on strategic planning, analyze how feedback influences product and service innovation, and assess the correlation between feedback mechanisms and customer satisfaction. A survey design was adopted, as it effectively captures diverse perspectives from a large populat...

ABSTRACT

THE IMPACT OF CUSTOMER NEEDS ASSESSMENT ON BUSINESS PERFORMANCE

This study aimed to determine the impact of customer needs assessment on business performance by focusing on three main objectives: evaluating how customer needs assessments influence strategic business decisions, examining the relationship between understanding customer needs and operational efficiency, and assessing the effect of accurately identifying customer needs on overall financial performance...

ABSTRACT

This study was carried out on the availability and utilization of electronic resources by undergraduate students of bauchi state university library. Specifically, the study aimed to assess the types of electronic resources available in Bauchi State University Library, examine the extent electronic resources are available in  Bauchi State University Library, evaluate the extent of utilization of electronic resources by students at...

Background of the study

In the realm of real estate management, the role of estate surveyors and valuers has gained significant attention, particularly in the context of managing housing estates in Nigeria. The Federal Housing Estate in Egbeda, Imo State, offers a pertinent case study for examining the contributions of these professionals to effective estate management. Estate surveyors and valuers are pivotal in ensuring that properties are not onl...

ABSTRACT: Exploring the use of smart technology in vocational education for electrical trades is essential for modernizing training methods and preparing students for future challenges. The study's objectives were to: (1) investigate the integration of smart technologies into vocational training programs for electrical trades, (2) assess the impact of these technologies on students' learning outcomes, and (3) identify barriers to the adoption of smart technology in vocational edu...

ABSTRACT: The impact of digital simulations on vocational training for healthcare careers is becoming increasingly significant as these technologies offer enhanced learning experiences. This study aimed to: (1) explore how digital simulations are integrated into healthcare vocational training programs, (2) evaluate the effectiveness of these simulations in improving practical skills and knowledge retention, and (3) identify challenges and opportunities associated with their use. A survey...

ABSTRACT: Developing vocational education curricula for careers in environmental engineering is essential for addressing the growing demand for sustainable development. This study aimed to: (1) evaluate the current state of vocational education programs focused on environmental engineering, (2) assess the alignment of these programs with industry requirements, and (3) propose enhancements to better prepare students for careers in environmental engineering. A survey research design was ch...