1. NEED FOR CREATION DEVELOPMENT AND MAINTENANCE OF GOOD BUYER SUPPLIER RELATIONSHIP
|| Student Researchers
Organization will be interested in transacting business in an environment filled with fragility and unfriendliness (Turnbull, Oliver, & Wilkinson, 1992).
Also, no firm will appreciate, if they took time to ignite business light, only to lose them to other firms that will develop and maintain the light.
The more an organization creates, develop and maintain good customer relationship, the more benefit an...