​​​​​​​BACKGROUND OF THE STUDY

According to McQuail [2000], the word mass media is reduced to indicate a large-scale mode of communication that reaches and involves practically everyone in a community to varying degrees. The plural of medium is media, which refers to...

Background of Study

It is necessary to understand and respect the power of television and cinema as media for disseminating information in order to completely comprehend the research issue. Almost every home has access to television. It was first shown to the public in 1939 during the New York World's Fair.

Television, according to Jeffery Schrank (1985), is the g...

Background of the Study

The purpose of this study is to see how pornographic film exposure affects undergraduate students at the University of Lagos. As a form of communication, film is classified as part of the mass media. As a result, it is linked to the mass media's immense effect.

The media's fundamental strength, according to Burton (2002), resides in their ability to affect what we know about the world and serve as a primary...

Background of the Study

As a watchdog and a mirror of the country, the media plays an important role in society and has a significant effect on editorial policy. We will include not only the mechanical devices that transmit and sometimes, messages (TV cameras, radio microphones, printing press), but also the institutions that use these machines to transmit messages, according to Lazar field and Kendal (2002). When we refer to the people, policies, o...

Background of the study

“Rural” means open land and tiny settlements in general, although "rural areas" are typically taken for granted or left undefined in policy-oriented and scientific literature, in a process of description that is sometimes laden with complications (IFAD, 2010). Finally, the rural is characterized as the inverse or residue of the urban in both developing and developed nations (Lerner and Eakin, 2010). Human settlements exi...

BACKGROUND OF THE STUDY

In the last few years, the social media phenomenon has become increasingly entertaining across the world. According to Alford, (2013), social media is a type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn’t allow readers viewers/listeners to participate in the creation or development of the content. There is a wide variety of social media ranging from social sharing sites su...

Communication has been an effective tool of conveying knowledge throughout history. In reality, communication has evolved into an infrastructure for information flow across all industries. Fabian is a character in the film Fabian (2013). Radio broadcasting, in particular, has made significant contributions in this field. This is mostly because to its broad reach and capacity to reach everywhere; humans can work on land, in the sea, and in the air. Radio is cost-effective when combined with it...

Background Of The Study

Advertising has been characterized as a powerful communication force as well as a critical marketing instrument that aids in the sale of products and services, as well as images and ideas according to Anyanwu (2000). Advertising may alternatively be defined as "a set of activities aimed at and involving the transmission of information in any paid product or service in order to force behaviors consistent with the objectiv...

Background to the Study

Purdar is a very harsh kind of rejection of women's participation rights. Women encounter a variety of impediments to full involvement in different parts of social life in Nigeria, owing to established cultural beliefs that disadvantage females in school and discourage or restrict women's engagement in numerous sorts of jobs, as well as politics and public life. Due to deep cultural bias against women's participat...

Background of the Study

During the past decade and a half, Nigeria had an extraordinary succession of agitations in the form of kidnappings and abductions, armed robberies, bombings, and carnages of varying magnitudes. Despite the fact that kidnapping has occurred since the beginning of time, its prominence in the current administration is troubling, necessitating bold solutions to make Nigeria a safe place to live. As a result of its global popular...

BACKGROUND OF THE STUDY

In today's dynamic Nigerian culture, the significance of broadcasting and broadcast media as agents of rural and national development, particularly at the information dissertational level, is now well acknowledged and embraced by experts and policymakers alike. What appears to be unclear in many developing nations is how to effectively leverage the potentials of broadcasters and their media to achieve development goals Nw...

Background Of The Study

One of humanity's recurring concerns is the predominance of health-related issues, as existing diseases spread and new ones arise with little or no knowledge about those illnesses and diseases. As a result, the incidence of diseases has increased, which is often caused by a lack of appropriate information about essential health situations (Amem, 2016). Poor maternal health information and awareness, for example, have been...

BACKGROUND OF STUDY

Advertisements have long been recognized as a powerful tool for tempting and persuading customers to buy a variety of goods and services. There has been an upsurge in brand loyalty among customers of particular items since the introduction of advertisements. These advertisements would either favourably or negatively affect their audience's purchase of these goods and services, depending on the promises stated in the advertise...

Background of the study

The media, particularly television, plays a critical role in promoting national integration. Since its inception, television has grown to be a very essential and powerful medium of public communication. Its synchronized broadcast of audio and visual signals allows it to exert significant effect on society, earning it greater credibility and attention than other forms of media such as radio, newspaper, and magazine (Bozzi, 201...

Background of the Study

Media as a watchdog and the mirror of the nation perform crucial roles in the society and as well it is influence in its editorial policy. Lazar field and Kendal (2002,p.32), insist that mass is truly applicable to the medium of radio for it more than other media in reaching all groups of the population uniform’’ but before we proceed with this work, we will include not only the mechanical devices that transmit an...

Background To The Study

Advertisements are part of our social environment in the 21st century, and can be seen throughout any industrialized country. The average American is exposed to as many as 5,000 advertisements a day, stated by Jay Walker-Smith, and nearly 10,000,000 in their lifetime (Anderson & Palma, 2010). Ranging from print advertisements to commercials, consumers are bombarded with companies compelling them to purchase a product or s...

 Background to Study

The mass media comprises the means by which a society disseminates and receives information. The traditional instruments of the mass media to the modern man are the newspapers, magazines, radio and television. The Journalist is a human being, he studies other human creatures, report about human being and human beings are the source of his information. In essence, journalism is a social relation. The information disseminated...

Background of the Study

The Internet continues to evolve into a major news source. The internet is the worldwide system of interconnected computers which make use of telecommunication resources. It is defined by Ani (2010)  as a network made up of large number of computers throughout the whole world. The computers in the network communicate and share data with one another. The internet with all its capabilities have change...

 BACKGROUND OF THE STUDY 

Social Networking have already transformed the national political landscape. In his 2008 presidential campaign, Barack Obama pioneered the application of big data and microtargeting on social media, improving his chances of winning the presidency. More recently, a record number of women, Muslims, and people of color got elected into the 116th Congress. Many of these previously unk...

Background of the study

Communication has been an effective tool of conveying knowledge throughout history. In reality, communication has evolved into an infrastructure for information flow across all industries. Fabian is a character in the film Fabian (2013). Radio broadcasting, in particular, has made significant contributions in this field. This is mostly because to its broad reach and capacity to reach everywhere; humans can work on land, in th...

Background of the study

Public Relation is the art and social science of analyzing trends predicting their consequences, counselling organization’s leaders and implementing planned programmes of actions, which will serve the interest of both the organization and its public. It is also a deliberate, planned and sustained effort to establish and maintaining mutual understanding between organization and its public. In all those, public relations...

BACKGROUND OF THE STUDY

In the last few years, the social media phenomenon has become increasingly entertaining across the world. According to Bazley, (2016), social media is a type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn’t allow readers viewers/listeners to participate in the creation or development of the content. There is a wide variety of social media ranging from social...

Background Of The Study

Radio is a form of technology for signaling or communicating using radio waves. Fayeye (2011). Radio waves consist of electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). These waves are produced by a transmitter which is an electronic device connected to an antenna which radiates the waves, and received by a radio receiver connected to another antenna. Radio has a wide coverage in modern tec...

BACKGROUND TO STUDY

For any organization to function very effectively is it big or small, the welfare of the staff of that organization must first be taken into consideration. This is because a staff who is not taken good care of, for instance, whose salary is withheld for some months, cannot function with empty stomach.

In any economy, which uses money as the principal means of exchange, people must be paid for their work, Agu/Eluka (1996...

Background of the study

Communication has been an effective tool of conveying knowledge throughout history. In reality, communication has evolved into an infrastructure for information flow across all industries. Fabian is a character in the film Fabian (2013). Radio broadcasting, in particular, has made significant contributions in this field. This is mostly because to its broad reach and capacity to reach everywhere; humans can work on land, in th...

BACKGROUND OF STUDY

Nigeria is one of the famous and great countries that is surrounded with an extremely large number of problem

This ugly situation had created a bridge in their relationship with other countries. In addition to over the problems of political instability inflation, unemployment, immorality and wide spread corruption, there is still the issue of Nigeria’s unfavorable image both internally and externally.

Th...

AN OVERVIEW

Nigerian postal service (NIPOST) is one of the parastatals under he ministry of communications ,meanly known as post and telecommunication. (P&T)

The defunction of  (P&T) in the year 1985 brought NIPOST into existence. This parastateded since its inception in the year 1985. has its headquarters at Lagos with Branches all over the state (Territories) this establishment deals mainly with postal services which include...

The  political  entity  called  Nigeria  has  continued  since independence  under  one  form  to  the  other.  Especially  with military  rulers  who  have  had  to  be  rule  through  decrees  thus suspending  the  constitution  that  guarantees  the  citizenry  their fundamental  human  rights. It  there  makes &...

BACKGROUND OF THE STUDY

Drug abuse is a very sensitive and vital issue on our social, education, economic and moral life. It was due to the negative effect it have on the individual or society, that lead to the establishment of Nigeria Drug Law Enforcement Agency (NDLEA) whose aim is to check control and  investigate  drugs that are harmful to human consumption.

Drug are chemical substance solidly, liquid/gaseous and other good food that cause ch...

Background to the Study

With the shrinking of the world into a global village through the increasing sophistication of communication technologies, the local media in a nation is brought under fierce competition for local audience by the global media. What broadcasting does today is to facilitate the process of globalization – “a process that makes the world one massive whole that is naturally heterogeneous but with homogonous pretences brought about by t...

Television industry in Nigeria is still in its infant stage comparatively to its counterparts in other parts of the developed world. However, it has metamorphosed remarkably within this short period of its history. There have been some achievement and new dimensions in its scope of operation for the past two decades. At its inception, television in the country was basically used for information, entertainment and educational purposes. It is different because of its ability to combine sound an...

Background of the Study

A century and half ago, communication between countries involved physical presence. Once, a reporter had to run as fast as possible back to the newsroom after interviewing and tried to beat the competition to print. With the advent of the digital age the role of the journalist changed.The inception of information communication technology such as the internet has made it possible to find out about events without actu...

1. 1. Background Of The Study

Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has been an increase in brand loyalty from consumers of certain products. These adverts would either influence its audience in the purchase of these goods and services positively or negatively, which could...

 INTRODUCTION

This paper evaluates Nigerian press reportage of political campaign during the 2011 presidential election. The major focus of the paper is to assess the role of the Nigerian press in the struggle for political position.

Arguments exist that the role of the Nigerian press in the struggle for political emancipation can be greatly influence by ownership. An owner said to be that person or group of persons who brings togethe...

Background of the study

Public Relation is the art and social science of analyzing trends predicting their consequences, counselling organization’s leaders and implementing planned programmes of actions, which will serve the interest of both the organization and its public. It is also a deliberate, planned and sustained effort to establish and maintaining mutual understanding between organization and its public. In all those, public relations...

BACKGROUND OF THE STUDY

The broadcast media have been considered an important public domain in the use, promotion and maintenance of language in line with the sociolinguistic nature and dictates of their host communities (Silentman, 1995; David, 2004; Adegoju, 2008). Languages in any multilingual society, whether minor or major, exoglossic or endoglossic or indigenous, should be s...

ABSTRACT- The assertion that says he who pays the pipers dictates the tune agreed more with this study because there are lots of government controls and influences on Nigerian journalists especially those working with the state media. Government dictates to journalists what they should and should not broadcast. It is believed that most of the government media journalists have been turned to their secretary and public relations while the government has also turned media to her...

BACKGROUND OF THE STUDY

This project comes up as a result of the observation made about ways that public relations can help to achieve the millennium development goals.

Over the years, people are not aware of the millennium development goals, whereas government believes that they can do it all alone, which pose to bed impossible (David, 2017). This is what give birth to the interest of carrying people along with the strategies laid do...

ABSTRACT:- The broad objective of this study is to examine the impact of twitter ban on security threats information dissemination using Kaduna State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80 participants who are twitter users and resident of Kaduna  Metropolis  in Kaduna State was enrolled for the study. A well structured questionnaire was issued to the respondent...

ABSTRACT:- This research work was designed to finding out the importance of indigenous language in broadcast media. This project, therefore, clamoured for the development of indigenous language in the electronic media. Moreover, this project has been able to explain how indigenous language is of immense benefit to broadcast media. The researcher has also succeeded in analysing critically the concept of indigenous language, indigenous com...

Background of the Study

Journalism is fundamental in ensuring purposeful and peaceful co-existence in the society. They are indispensable to the success of every human endeavour. Through their agenda  – setting role, the journalism practice set the hierarchy of current issues, determine the extent of transmission and established the terms of reference and limit of debate, which ultimately influence peoples actions, reactions, decisions an...

BACKGROUND OF THE STUDY

Social media was invented as a result of modernization in all countries of the world. Social media is an important tool for learning among youths, Bliss 1998. Social media can be seen through Facebook, Twitter, YouTube, Instagram and other social websites. The invention and introduction of it is to change and transform the way we think, learn and live our lives, interact and also to embrace growth and technology.

In...

EXCERPT FROM THE STUDY

Public relations are the art and social science of that link inside and outside both public and private organizations. Public relations draw purpose, and shows programs can be effected.

• Findings from the study revealed that the features of PR activities practical by the banks and government parastatals in Nigeria includes:

1. Media representation,
2. Crisis communication and

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EXCERPT FROM THE STUDY

The goal of this study was to examine the effect of violent film on Nigerian female children in Oshodi-Isolo Local Government Area of Lagos State. The study's specific goals was to figure out why people make violent movies, determine the harmful consequences of viewing violent films on female youngsters, learn more about how violent films influence female children's behavior and provide recommendations for reducing the harmful imp...

EXCERPT FROM THE STUDY

This study focuses on reorientation of family values through radio broadcast campaigns on gender-based violence against women in south-east Nigeria. Hence the study will be significant to the Nigerian government on the necessary approach that can be used to prosecute perpetrators of gender based violence and rehabilitation for the victims. This study will also be significant to the national broadcasting commission as it will see the need to sp...

EXCERPT FROM THE STUDY

In this study, our focus was on advertising an effective promotional tool for marketing new product using NASCO group of companies, in Plateau State as a case study. The study specifically was aimed at highlighting the significant of advertisement as it effects the development introduction and growth of new product in the market place,  access the degree of the effect of advertising on new product, performance in comprise with c...

EXCERPT FROM THE STUDY

That there is a growing awareness of journalists on the FOIA. This is not coming as a surprise as journalists a long side other civil society organization were at the forefront for the passage into law of the Freedom of Information. This awareness, it is discovered, is necessary for the maximization of the latent prospects of the FOIA in Nigeria.

Again that the FOIA will indeed create access to government-held information remains cheering news. This...

EXCERPT FROM THE STUDY

The Nigerian media has great responsibility to set public agenda that will enhance the realization of good life in Nigerian democratic settings and make a campaign on how to improve the countrys national security. It observes that the performance of the media in Nigeria democracy is below expectation as they could not influence attainment of democratic values, such as effective leadership, good governance and human rights and promotion of national se...

EXCERPT FROM THE STUDY

Fake news is best defined as "misinformation" (the unintended sharing of inaccurate information) and "disinformation" (the purposeful manufacture and dissemination of false information) (Gelfert, 2018). Poor journalism, parody, provocation, emotion, partisanship, profit, political influence, and propaganda all contribute to the creation of this sort of material. They are published on news websites and listed by digital intermediar...

EXCERPT FROM THE STUDY

"Western culture is an extremely broad term that refers to the social norms, belief systems, traditions, customs, values, and so on that originated in Europe or are based on European culture."Since Western culture has a unique identity with the concept that each person should be free, as if they were free to express themselves and free to do anything, this culture has become well-known and has spread from one country to another, especially durin...

EXCERPT FROM THE STUDY

Nigeria’s entertainment media may be attempting to sustain primordial patriarchal cultural practices that perceived the female gender as second level humans or adapting to global trends as media imperialist theories have explicated. But then, while these seems to be the case, a careful consideration as to the effect on the female gender as a human and a person with existential needs and ability to function and create value away from her body, requir...

EXCERPT FROM THE STUDY

1. The ENDSARS protest started because of harassment and brutality of the youth by the Nigerian police.
2. The mass media influence cannot be over emphasized as it contributed to the success of the protest.
3. The Nigerian youth were able to mobilize and coordinate themselves through the help of mass media.
4. Through the aid of mass media victims of police brutality were able to get proof against the police officers who harass the...

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BACKGROUND OF THE STUDY
Nigeria Television Authority Enugu was established in the year 1960 by the Premier of an Eastern region of Nigeria Dr. Michael Okpara. It was the oldest television station in Nigeria. It was received in the thirteen states of the federation. The station has two studios and each of them equipped with video cameras and microphones, because of the tempograph of Enugu the studio and the transmitter are not con-sided. The transm...

EXCERPT FROM THE STUDY

Objectivity is undeniably one of journalism's most important characteristics. Individual journalists, however, find it difficult to accept journalism's values owing to the many issues they experience in their career due to the nature of the business ( Goldie,2003).  

As a result, the issue of objectivity emerges. As previously mentioned, objectivity can often interpreted differently by various individuals. When reporting on particular ev...

Background of the Study

The Internet continues to evolve into a major news source. The internet is the worldwide system of interconnected computers which make use of telecommunication resources. It is defined by Ani (2010)  as a network made up of large number of computers throughout the whole world. The computers in the network communicate and share data with one another. The internet with all its capabilities have change...

EXCERPT FROM THE STUDY

Television is defined as an audio-visual medium. It blends pictures with sound to produce a communication experience exhibited on the screen. It uses sound to explain the visuals presented on the screen. It addresses the emotion and intellect in a remarkable way (Owauamalam, 2007). Television expresses thought and emotions in an entertaining and pleasing manner by moving images in a specific way or pattern. The BBC English Dictionary (1992) de...

Background to the study

Communication is the most general form of interpersonal interaction required for decision-making and interpersonal influence in organizations.To this end, the second half of 20th century brought a tradition of communication research and practice geared toward Third World development needs, an area that has come to be known as development communication (Melkote and Steeves, 2001:1).The objective of development communication pr...

EXCERPT FROM THE STUDY

Looking at social media from a more practical point of view, Sweetser and Lariscy (2008)  define  social  media  as  a  read write  Web,  where  the  online  audience  moves beyond passive viewing of Web content to actually contributing to the content‖. One thing that is common in most definitions of social media is the point that it is based on user-generated participation. The...

EXCERPT FROM THE STUDY

Communication is a two way process that seeks to convey a message encoded by a Sender through a Channel to a Recipient. The Recipient decodes the message and in turn encodes a response. The response is known as Feedback. The purpose of communication is, among others, to inform, remind, educate and motivate. The Mode of Communication refers to the medium or channel through which a message is communicated. Talking drums are a popular mode of com...

BACKGROUND OF THE STUDY 

Social Networking have already transformed the national political landscape. In his 2008 presidential campaign, Barack Obama pioneered the application of big data and microtargeting on social media, improving his chances of winning the presidency. More recently, a record number of women, Muslims, and people of color got elected into the 116th Congress. Many of these previously unknown politicians could...

EXCERPT FROM THE STUDY

E-learning in education is the wholesome integration of modern telecommunications equipment and ICT resources, particularly the internet, into the education system. Shavinina (2001) defines ICT as all the digital technologies, including: computer, scanner, printer, telephone, internet, digital satellite system (DSS), direct broadcast satellite (DBS), pocket-switching, fiber optic cables, laserdisc, microwaves, and multi-media systems for colle...

EXCERPT FROM THE STUDY

Dominick (2019) explains that advertising is not only paid for in this era but word of mouth (viral advertising) is used to harness paid advertising. Advertising through traditional media relied on a model of interrupting and disrupting consumers’ life. “Interruption because the key to each and every ad is to interrupt what the viewers are doing in order to get them to think about something else” (Copp, 2016). He notes furthe...

EXCERPT FROM THE STUDY

In Nigeria, mass media efforts have been utilized to educate people, particularly pregnant women, about the benefits of using ITNs on a daily basis. In many developing countries, print and electronic media have been widely employed in behavioral change messaging. Other forms of community communication, such as health literacy (via community drama and religious institutions), paper (poster, billboard, newspaper) and digital (television, radio)...

EXCERPT FROM THE STUDY

According to Reuter’s media briefs from Cameroon [16], British prime minister, cyber-crime costs the British economy some 27 billion pounds a year. On the other hand, the Economic and Financial Crimes Commission Report ranks Nigeria as third among the top ten sources of cyber-crime in the world. It is estimated that after the United States with 65 per cent of cyber-criminal activities and the United Kingdom with 9.9 per cent, Nigeria is...

EXCERPT FROM THE STUDY

Celebrities seen on television and other relevant social media platforms such as Instagram, Twitter, Facebook are all powerful tools for communicating dressing and clothing styles to students (Kiran, Malik, Riaz, 2010). The act of copying a celebrity's dressing style evolving among students often leads to over-exposure of the inner body and this has implications such as rape, sexual harassment, being tagged as a prostitute, molestation, po...

EXCERPT FROM THE STUDY

Modern journalism refers to the era of online journalism, the era of internet, which has become pervasive. Nowadays there is no media organization worth the name that does not have an online presence. Playing an active role in the process of collecting, reporting, analyzing, and disseminating news and other information was the definition of journalism in olden times. Today it is defined as – Revelation, current events, gossip, new inform...

EXCERPT FROM THE STUDY

The herdsmen/farmers crises pose a threat to democratic governance as the level of intolerance among the herdsmen and farmers in Nigeria has deteriorated to unimaginable level of arms struggle resulting in countless deaths among villagers with the attendant reduction in the population of the peasant farmers (Ingawa, and Erhabor,1999, Akinkuolie, 2018, Ajayi, and Allagenyi,2001). Hence, it is important to note that these violent clashes have di...

EXCERPT FROM THE STUDY

Child abuse can be seen as any act of omission or commission, physical or psychological maltreatment or neglect of a child by its parent, guardian, caregivers or other adults that may endanger the child’s physical, psychological or emotional health and development. In this definition, wrongfully maltreating a child or selfishly making an unfair use of a child’s services by adults responsible for the child constitutes child abuse .t...

EXCERPT OF THE STUDY

Newspapers are certainly the most sought after in terms of transmitting information pertaining to political, religious or cultural issues to the heterogeneous audience (Nigerians). It is in the light the importance of the newspapers during electioneering that every group tries to curry favour from them. It is in this thinking that Ibraheem, Ndisika and Tejumaiye (2015) opine that the newspapers are universally referred to as agents which wield c...

EXCERPT FROM THE STUDY

The purpose of the advertiser is to identify the reasons behind the consumer's behavior in order to identify the most effective advertising message or to remove barriers to communication. Along with the psychological approach, due to the contribution of neuroscience, other types of research and investigation have emerged. The knowledge gained through scientific experiments has become a necessary support for the verification of hypotheses (...

EXCERPT FROM THE STUDY

Other definitions place emphasis on the importance of signs and symbols, as well as the transmission of cultural information, ideas, attitudes, or emotions from one person or a group to another. This branch of mass media involves in some ways the aspects of theater, music, dance, folklore, and other complementary traditional communication media. These definitions tend to capture the general idea of the sociological impact of the media on one h...

EXCERPT FROM THE STUDY

There are various traditional media forms through which the people of Nigeria were communicating with one another prior to the advent of the colonial press. Traditional media such as talking drum, folk music, folk tales, mobile theaters, festivals etc. are deployed in hegemonic contests between thee authoritarian state and surbordinates challenging its hegemony. In the beginning, the Nigerian press owed its birth to the missionary and philanth...

EXCERPT FROM THE STUDY

Mass media is a channel, medium, utility, device, or instrument used in the mass communication process. The mass media also includes, printed media, electronic media and Cyber media. Printed media such as newspapers, magazines, books, pamphlets, billboards and other technical tools that bring out the message by touching the senses of sight. Electronic media such as radio and recorded programs use the senses of hearing and television programs,...

EXCERPT FROM THE STUDY

First, in order to deepen the insights into the economic impact of single sports events, it is crucial to include sporting bets into corresponding analysis. So far, existing analysis mostly focuses on ticket sales, television (TV) contracts, and merchandise and neglects the economic value of sports bets (Roberts, Roche, Jones, & Munday, 2016). However, data in this study suggest that economic importance of sport betting is potentially supe...

BACKGROUND OF THE STUDY

The role of television as a mass medium in the democratization process is understood in the context of the public sphere, which is defined by Habermas stated  in 2012 as "organs of information and political debates such as newspapers, journals, and institutions of political discussion such as parliament, political clubs, literary salons, public assemblies, pubs, coffee houses, meeting halls, and other public space w...

EXCERPT FROM THE STUDY

A broadcast journalist must be aware of just about everything that is going on the world over. He must be abreast of current events around the globe; he must be familiars with inner workings of his local government area as well as have the knowledge about sincerity council of United Nations. To be a reporter, it is a twenty four hours a day job. The journalist must eat, think and smell news. Being a journalist is probably one of the most deman...

EXCERPT FROM THE STUDY

The Nigerian movie industry “Nollywood” has had a profound influence on African culture. The Nigerian accents, style of dress, and behavioral idiosyncrasies, all of which are distinctly Nigeria, are now being transmitted as images around the globe. The medium of film has come to be directly associated with the culture industry. In Nigeria such a role for the film industry is still evolving. However, certain factors are altering the...

EXCERPT FROM THE STUDY

The concept of mass communication as practised in traditional journalism is one in which thousands of newspaper copies roll off the press daily or weekly onto the newsstands and where the newsroom is a large area fitted with desks, type writers, computers, and dozens of reporters with copy

moving from one desk to another (Uche, 2016). Here the journalist is a trained professional, setting the news agenda with the edito...

EXCERPT FROM THE STUDY

Ownership of the media house, its control and recruitment of its principal staff has formed the influential factors consequent upon the programme quality of the media house since the owners of the media house usually determine the aforementioned factor. The media ownership has in some ways influenced the media progrmames and this has posed problems to journalism as a trade.

In this case, the broadcast media have to function in tune w...

EXCERPT FROM THE STUDY

For example, in Enugu State, there is no strategy that is exclusively directed towards HIV and AIDS prevention among secondary school students. Whatever awareness or skill they have, they acquired through televisions and radios for those who have access to them. With the epileptic power supply, the maximum benefits from the use of mass media, as a medium for HIV educational prevention strategy is greatly hampered. As a result of the above, the adolescents migh...

EXCERPT FROM THE STUDY

In the works of Gikas and Grant (2013) students experience in mobile computing in higher education was focused. The study revealed that students were not willing to adopt GSMas a tool for learning because of its small screen size as compared to a laptop which provides a wider screen, small keyboard, and serving as a distraction factor during lecture hours. Similarly, it was also found in the works of Sarfoah (2017) where 79% of the respondents...

EXCERPT FROM THE STUDY

As part of its efforts to combat misinformation and to encourage the masses to take the covid-19 vaccine, the NCDC periodically hosts daily press briefings to keep the press and the public up to date with its activities. These briefings are often broadcast live on the major national TV stations, including the National Television Authority (NTA), Channels TV and African Independent Television (AIT). While existing efforts have mainly been...

Abstract

World over, political aspirants adopt the use of diverse campaign strategies such as political advertising in order to sensitize the electorates to vote in their favor. These advertisements often present an exaggeration of what the society stand to gain by voting for the aspirant, as well as antagonize the opposition party. In view of the 2015 elections in Nigeria, the mass media has been flooded with advertising messages from numerous poli...

ABSTRACT

This study was carried out on the assessment of students response to television reality programmes using Delta State University, Abraka as case study. To achieve this 4 research questions were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of the students of Delta State University, Abaraka. In determining the sample size, the researcher randomly selected 400...

ABSTRACT

This study was carried out to assess the broadcast media in the campaign against child labour and human trafficking in Nigeria using 4 selected broadcasting media stations in Lagos State as a case study. Specifically, the study was aimed at examining if the broadcasting media has been campaigning against child labour and human trafficking in Nigeria, examine the extent broadcasting media has helped in the campaign against child labour...

ABSTRACT

National integration has been described as the role in which television must play.  This study will critically examine the level to which television can aid national integration and to achieve unity in diversity. It will also assess the impact of television message on individuals in the society. Also it will look into the NTA Kaduna has been able to perform integration function. The methodology...

ABSTRACT

This study examined the use of social media and mass media in the campaign against the spread of corona virus disease. The study adopted the survey research method with questionnaire as an instrument for gathering data. The population of the study comprised of Akwa Ibom State residents based on the 2018 National Population Commission (NPC) projected census figure of 2006 taken at 3.4% yearly growth rate which gave the figure as 4,828,267. T...

ABSTARCT

This study was carried out on the role of newspaper in mobilizing women for political participation in Nigeria. To achieve this, four significant research objectives were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of politically ambitious women in Ikeja, Lagos State. In determining the sample size, the researcher conveniently se...

ABSTRACT

This work set out to study the workability of freedom of information Act (FOIA) in Journalism profession in Nigeria. In  2011, the bill FOIA was assented to by the president of the federal republic of Nigeria president Goodluck Jonathan after eleven years of foot dragging in the N/ Assembly, and the hope of every Nigeria was that the Act would a respite to the rigorous Suffering the Journalists have been subjected to in the course of &...

ABSTRACT

Mass media refers to those media that are designed to be consumed by large audiences through the agencies of technology. These technologies include the Internet, television, newspapers, film and radio, which are used for mass communication. Mass media also include the organizations which control these technologies.In the context of the increasing incidence of HIV/AIDS, research on the sexuality and sexual behaviour of young people has highl...

EXCERPT FROM THE STUDY

In this study, our focus was to examine the role of mass media in children socialization using selected primary schools in Enugu State as case study.

The study adopted the survey research design and randomly enrolled participants in the study. A total of 100 responses were validated from the enrolled participants where all respondent are active students of the selected primary schools in Enugu state Nigeria.

Based on t...

ABSTRACT

The focus of this study is to identify the causes and effects of the Twitter ban on Nigeria's citizens using Asaba metropolis in Delta state as case study. The study Identified the major causes of the Twitter ban in Nigeria. The study adopted a survey research design and conveniently enrolled 80 participants in the study.Well structured questionnaire was issued to the participant which provided answers to the research questions. A...

ABSTRACT

The aim of this study is to investigate Audience perception on coverage of political news programmes of Africa independent Television (AIT) in Enugu metropolis Enugu state. Three research questions guided the study. The data of this study were gathered through various Likert scale questionnaire. Statistical analyses of data collected were performed using, frequency distribution, percentages, and tables. A total of 400 copies of the questionnaire were distri...

ABSTRACT

This project titled the effects and consequences of social media on music artists, music consumption and its impact on the Nigerian music industry. This study was instigated by the ongoing situation in Nigeria and all over the world. Social media has its good and bad. Social media can promote an artist to fame and also bring the artist to low depending on the situation surrounding the life of the artist and this in turns have a significant effect on the mus...

ABSTRACT

This study was carried out to assess the impact of social media on the acceptance of the covid-19 vaccine in Taraba State Nigeria. Specifically, the study determined the level of impact social media has on the acceptance of the covid-19 vaccine in Taraba State Nigeria, examined whether social media has influenced the acceptance of covid-19 vaccine in Taraba State Nigeria positively or negatively, examined the various type of social med...

ABSTRACT

The aim of this study is to examine students’ awareness, accessibility and patronage of online news. Reading from online newspaper is on the increase as technology is more advanced to the extent that students can access news online using their personal computer, Smartphone, GPRS mobile phone, tablet computer, iPad and others. Survey research method was adopted coupled with 150 copies of questionnaire were administered to the resp...

ABSTRACT

This study was carried out to evaluate the benefits of broadcasting in improving adult literacy in Lagos state. Broadcasting medium such as radio and television are meant to disseminate audio and video signal, messages, information or programs to wide range of audience. Radio and television are already playing a role in educating the populace non-formally through various educational channels and programmes, but there is significant potentia...

ABSTRACT

The focus of this study presented and evaluation of  twitter ban on information dissemination State Branch as case study. Survey Research design was employed for the study and using convenience sampling method 55 participant who are twitter users and resident of Asaba in Delta State. 55 well structured questionnaire was issued to the respondent of which all were returned and validated for the study. Data was analyzed using frequency an...

ABSTRACT

This study probes the effects which mass media has on the cultural values and tradition of the Yoruba people. It specifically tackles the effects of mass media on the culture and traditions of Erin Osun community. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among People of Erin Osun is significantly associated with their perception of western culture and exposure to forms of mass media...

ABSTRACT

This study was carried out to examine  effect of violent films on Nigerian cultural values  in Agege Local Government, Lagos State. Specifically, the study examined   preference of violent films among teenagers in Agege Local government area of Lagos state. the influence of violent films on the dressing pattern of teenagers in Agege Local government area of Lagos state.  if violent films affects the t...

ABSTRACT

In this study, our focus was to carryout  a critical analysis on effect of television advertising on consumer purchasing behaviour. The study specifically was aimed at ascertaining the actual television advertisement of Omo detergent on the buying decision of consumers behaviour.

The study adopted the survey research design and randomly enrolled participants in the study. A total of 100 responses were validated from the enro...

ABSTRACT

The trend of wholesale commercialization of media outfits has given rise to programming of events that do not necessarily hold much value for the viewing public. Trado-medical practitioners in Nigeria appear to be keying into this development in the way they utilize the media to advertise and promote the efficacy of their drugs as an alternative to synthetic western drugs. The overall purpose of this study was to establish whether there is...

ABSTRACT

The focus of this study is to examine the effect of twitter ban on telecommunication sector using MTN,GLO and Airtel as case study. The study investigated how the effect of the ban on telecommunication revenue and profitability. Survey research design was implored for the study. Using the sample of convenience, 147 participant who staff in the telecom industry was enrolled for the study. Well structured questionnaire was issued of which 141...

Background of the Study

It is well known that corruption has a negative influence on countries all around the world. Corruption is likely the most significant impediment preventing the world's developing or least developed countries' (LDCs) socioeconomic transition. Indeed, development researchers agree that the amount of corruption reduction is directly related to the amount of economic growth of nations across the world (Lemdi and Fredrick...

Background of the Study

Police Brutality or extreme utilization of power backed up by law is a social infringement involving the use of force by police officers against subjects of a country or specific regional area (Amnesty International, 2014). Utilization of torment as inquisitive strategy and other wanton maltreatments of basic freedoms stay a portion of the significant imperfections of the Nigeria Police Force which has pulled in open enmity,...

Background to the Study

The Covid-19 pandemic, which had a severe global impact, spurred the need for mitigation strategies to control the pandemic. The Corona virus illness (SARS-CoV-2) is caused by the Severe Acute Respiratory Syndrome Corona Virus 2 (SARS-CoV-2) (COVID-19). The SARS-CoV-2 virus initially appeared in late 2019 in Wuhan (Hubei, China) and quickly became a global threat affecting nations worldwide. As of the 22nd of December, the CO...

Background to the Study

In today’s world of modern governance throughout the world, the issue of good governance has assumed the front burner as an essential necessity for social, economic and political advancements (World Bank, 1989, Nanda, 2006; Hout, 2007; Gisserlquit, 2012), yet better governance keeps on being a wellspring of stress and a major test to most nations including Nigeria. Strangely, Nigeria, government in an offer to guarantee...

Background to the Study

Development in all its ramifications is a product of peace. Society without unity, peace and understanding between and among its inhabitants cannot boast of development. Peace is integral and very central to the development of any nat...

Background of the study

It is common knowledge that the most effective way to promote awareness is through the media, where useful information may be conveyed to thousands of people in a certain area from a reliable source. In other words, newspapers, radio, television, magazines, posters, pamphlets/leaflets, billboards, the internet, and other forms of mass media are utilized to inform, communicate, and educate (among other things) as change agents...

Background of the Study

Journalism can be described as day-to-day activities or operation of gathering and transmitting of a news or information to a large audience through a suitable media or channel. It can also be regarded as the events of the day condensed into few words, sounds or pictures to satisfy the human’s curiosity of a world that is, always interested in knowing what new (Longman dictionary 1984). The introduction of journali...

Background to the Study

Of all the Millennium Development Goals, the least progress has been made on goal Number Five (MDG 5): Re­ducing maternal mortality by three-quar­ters by the year 2015. (UNICEF 2009).

Every day, about 1,500 women across the globe die because of com­plications during pregnancy or childbirth, and 98 percent of these deaths, half a million an­nually, occur in developing countries. Another 10 to 20 milli...

Background of the Study

Journalism is the investigation and reporting of events, issues and trends to broad evidence. Though there are many variations of journalism, the idea is to inform the intended evidence about topics ranging from government and business organization to cultural aspect of the society such as art and documentary.

In modern society, news media have become the chief supplies of information and opinion about publics&rsquo...

Background of the study

Reading serves as a tool for students’ enhancement of intellectual properties of people from generation to generations so as to ensure continuous human and societal transformations and developments. Reading is an act of decoding written, textual or graphic information in order to make meaningful interpretations from an information material. According to Sisulu (2004), reading is one of the fundamental building blocks of...

Background to the study

The Covid-19 pandemic in Nigeria is part of the worldwide plague of coronavirus illness 2019 caused by SARS coronavirus (SARS Covid-19). Coronavirus was found for the first time in December of 2019 in Wuhan, China. The World Health Organization (WHO) classified coronavirus as an epidemic at first, but due to its worldwide expansion and lethality, WHO elevated the virus to a pandemic in 2020. On the African continent, almost 2...

​​​​​​​BACKGROUND OF THE STUDY

The art of communication as we know it now has evolved over many generations. Humans have been working very hard for a very long time to improve on one of the most fundamental aspects of their existence, and this effort has resulted in the sophistication and complexity that characterised human communication in the modern world. The McBride commission has thus noted that, in reference to this evolution, "As the world has advanced t...

Background Of The Study

The mass media are particularly significant tools of communication since they are the means by which information may be disseminated to even the most remote parts of a community. They make it possible for us to speak with one another by removing barriers like as time and distance from the conversation. They serve the society in main as well as secondary capacities (Obasi, 2022).

Print and electronic media are the tw...

BACKGROUND TO THE STUDY

One cannot deny the significant influence that radio and television campaigns have had on the cultism that exists in Nigeria. Instead, it has garnered sufficient respect in our society and outside as a result of the amount to which college cultism is expanding in Nigeria. As observed by Omenazu(2016), this recognition has spread beyond Nigeria. Tertiary institution of learning is worrisome, and every year it always manages to...

Background to the Study

There has been disturbing news of domestic violence in every nook and cranny of the nation for some time now in the society of Nigeria. This is the case in every part of the country. In the event that a story concerning cultism, prostitution, or baby producing factories is not trending in the country's nooks and crannies, the news can be about a husband murdering his wife or vice versa. In many instances, it may include a...

​​​​​​​BACKGROUND OF THE STUDY

The evolution of communication into what it is now has taken place over a period of many centuries. The sophisticated and complex nature of human communication in the modern world is the product of a very long and sustained effort by human beings to improve one of the most fundamental aspects of their existence. This effort was made over a very long period of time and has been maintained over a very long period of time (Adibe, 2021).

Background of the Study

The potential for reaching individuals and convincing them to adopt new behaviors that are better for their health via the use of broadcast media is quite promising. Those who are concerned with the prevention of drug usage as well as other hazardous behaviors have known for some time that this is the case. Abuse of drugs is a word that is widely used when prescription medication with sedative, anxiolytic, analgesic, or stimu...

Background Of The Study

It has been known for a long time that social media is a type of human interaction in which individuals participate in the production, sharing, and/or trading of information and ideas within online groups and networks. The proliferation of social media platforms has led to the development of brand-new online social networks. On these platforms, individuals are able to interact with one another and share information, news, and...

Background of the study

A peripheral language used among Nigerians to aid communication requirements in particular interaction circumstances, Pidgin English (also known as Nigeria Pidgin) or Brokin English (another name for Pidgin English) is a phrase that is used to indicate an English-based pidgin. Just like every other pidgin language that has been developed in various cultural settings where the users' original language is not spoken. Language is a medium of...

​​​​​​​Background to the Study

Crime is a pervasive problem that may be seen to have deeply ingrained itself into the fabric of every civilization. It's a popular term, yet depending on who you ask or how you choose to interpret it, it might mean something completely different to different people (Abrahamson, 2022). They made the observation that because every society has its own rules or norms designed to control the behavior of its members, the study of c...

BACKGROUND OF STUDY

Nigeria is one of the most well-known and impressive countries in the world, despite the fact that it faces an exceptionally high number of challenges. This unfortunate circumstance has the unintended consequence of strengthening their relationships with other nations. In addition to the difficulties of political instability, inflation, unemployment, immorality, and widespread corruption, there is still the issue of Nigeria's...

Background of the Study

In the event that a country experiences an outbreak of disease, it is the responsibility of the government, through the Ministry of Health, to rise to the challenges by allocating a significant amount of money and establishing facilities to combat the virus. In addition, it is the responsibility of non-governmental organizations and other national and international health organizations to cooperate with the government in this...

BACKGROUND OF STUDY

In a world with standardised items, it is natural for enjoyment to be provided through impersonal business and play, as is common in more primitive civilizations. Concerns concerning the potential effect or influence of mass communication on men's beliefs and attitudes have been widespread for several decades and exist in a less acute manner than with mass media. The phrase "the penis is mightier than the sword" ha...

​​​​​​BACKGROUND OF THE STUDY

The introduction of the internet and technology has exposed the majority of the world population to many interactive platforms on which various types of information are exchanged, which may have a substantial impact on human behavior, decision-making, and judgement (CES, 2012). Social media are new information networks and information technologies that employ a type of communication based on interactive and user-generated content to dev...

Background to the Study

The term "fake news" refers to "false information that has been purposefully spread by individuals who have minimal regard for the truth but intend to further certain (sometimes extremist political objectives and earn money off of online traffic." There is also the possibility that false information has been spread by journalists who are unaware that it is false. BBC (2017, March 12). (2017, March 12).

Background of the study

Journalists who work professionally in Nigeria are often confronted with complex and nuanced ethical dilemmas that need them to make choices about not just their own ethical behavior but also the behavior of the professional persons they educate. The purpose of this study is to evaluate ethics as a vital component of solid professionalism. Ethics may be defined as the set of guiding principles and values that an individual (o...

BACKGROUND OF THE STUDY

In the 21st century, television is an important means of communication that can be used for a variety of purposes, including the dissemination of information, the education of audiences, the entertainment of audiences, and the persuasion of audiences. The provision of vision as part of mass communication is a strength that television possesses. The programs that are broadcast are both a means of attracting an audience and a m...

Background Information

Mass media messages are often referred to those directed at a large group of person by means of an electronic medium involving the dissemination of information, knowledge and entertainment to a large diverse, sometimes homogenous but mostly heterogeneous audience. For any human society, the successful conduct of its internal and external affairs depends largely on the extent to which information is disperse and shared, the nee...

Background to the Study

In a dynamic and evolving culture like Nigeria, the role of Nigerian journalists in information collection and transmission are diverse  Journalists in Nigeria operate as a pivot for socioeconomic, political, and cultural activity. On this premise, successive governments in Nigeria rely heavily on media assistance to disseminate policies and programmes to the public. According to  Okoro (2...

​​​​​​​Background of the Study

Sub-Saharan Africa has a long tradition of traditional medicine advertising. In the past, advertising was normally done orally, that is, by word of mouth. This was done by the practitioners themselves and or by clients and neighbors. As such, advertising of traditional medicine though now more common than ever is not a new and unique phenomenon to southern Africa, but is resonant as in other countries in the region and...

BACKGROUND OF THE STUDY

 The mass media are seen as advances in science and technology in a culture, as well as catalysts for social and economic transformation in that society (Melkote, 1991). The mass media's actions are assumed to mobilize human and material resources toward a certain social and cultural life in this setting. Furthermore, according to UNESCO (1980), the mass media has the ability to transmit ideas and values that may be...

​​​​​​​Background of the study

In most broadcast organizations today the “review of newspapers` headlines” is the in-thing; even the broadcast stations that cannot get hard copies to review daily substitute with the online versions of the newspapers. There is rarely any contemporary radio or television station that do not have this programme on their schedule daily; some stations even have it in vernacular (Bond FM 92.9, Lagos, reviews n...

Background of the Study

The moral influence that television may have on Nigerian students is a fact of education that the country's educational system has to acknowledge as a behavior and work to solve. A large amount of influence from television has been exerted on a child who has been exposed to this. According to the first statement in Villain (2001), "Media education may result in young people being less sensitive to the adverse impacts of media exposur...

Background of the study

There is no denying the potency and velocity of the media as a means of communication. In addition to appealing to a large audience, it has a significant influence on other aspects of society, including education, politics, culture, and social cohesiveness. The media performs an important role as active watchdogs by drawing attention to the deficiencies of the political system. It analyzes the system, pinpoints the problem, and makes an effor...

 Background to the Study

Technological advancement in contemporary society of the 21stcentury heralded the arrival of information and communication technologies (ICT) that has enhanced the existing communication process and the entire material in which individual interact with the world. The ICTS expanded the frontier of communication channels referred to as new media have given birth to “citizen journalism”. These ICT driven communication channels...

BACKGROUND STUDY

Communication as we know has now evolved over many centuries. The sophistication and complexity that define modern human communication are the consequence of a very lengthy and ongoing effort by humans to improve on one of the most fundamental aspects of their existence. Thus, the McBride commission has noted that, "As the world has advanced, the task of communication has become even more complex." To explain this complexi...

​​​​​​​Background Of The Study

People have long recognized social media as a means of human interaction in which they create, share, and/or exchange information and ideas in virtual groups and networks. Because of the increasing popularity of social media platforms, new digital social networks have emerged in which individuals can participate and exchange information, news, and ideas at an unprecedented rate and ease. As a result, it appears that th...

Background of the study

Globally tertiary education is an instrument of for economic and human development. As a result the present Nigerian tertiary institution system understands the truth that acquiring the critical skills and concepts of new technologies as the centre of edification must be the essential plank through which the revolution envisaged in education can be accomplished. This is because education serves as a catalyst for every meaning...

BACKGROUND OF THE STUDY

The emergence of non-governmental organizations (NGOs) in recent times has motivated many researchers to investigate and explain NGOs' growing prominence as bodies charged with organizing and managing all aspects of humanitarian services existing within the social structures at both local and international level. According to Lewis (2017), NGOs are private, self-governing organizations that strive to improve the quality...

BACKGROUND OF THE STUDY

Around the world, more than 80% of our youngsters spend a significant amount of time online. Due to the fact that the internet was exposed to them at a very young age, the new generation of children and teenagers became the first groups to use the internet extensively and among the first to experience the consequences of excessive internet usage (Andreas & Michael 2019). Participating in different types of social med...

Background Of The Study

The mass media have always played significant roles across the globe as the general public typically relies on it to provide information regarding political issues, social issues, entertainment and news in pop culture. In advance democracies, the media is freer and more independent when it comes to journalistic content. The media are generally defined as those channels of communication which are capable of reaching heter...

Background to the study

According to history, before radio, television, and newspapers, information diffusion was limited and slow. Regardless, this is due to the socioeconomic structure of the society. Patronage remained economically driven and motivated even after the introduction of traditional media. This means that owning a television set, a radio set, and a newspaper is heavily concentrated in the hands of a financially capable audience (...

Background of the Study

Cyberbullying is defined as intentional and repetitive harm caused by the use of computers, mobile phones, and other electronic devices (Hinduja and Patchin, 2010). It's a never-ending cycle of purposely harming people using technology devices. Cyberbullying is defined in this research as the act of being cruel to others by utilizing information and communication technology to promote purposeful and persistent harassment...

Background Of The Study

Electoral corruption is the single most potent threat to democratic transition in Nigeria(Aliu, 2020). Rigging is perpetrated by all political parties relative to their strength. However, it is the party with “incumbency factor” that can rig to make the differences between winning and losing an election. Incumbency, particularly at the federal level guarantees access to and control over election materials and the...

BACKGROUND OF THE STUDY

The idea of doing social networking activities using various online resources is not a novel one in the modern day. The development of a large number of online communities and organizations was one of the outcomes of the process that resulted in the establishment of the World Wide Web. These online communities are regarded as the progenitor of the social networking websites that have been built over the course of the previous...

Background Of The Study

The putative "coronavirus" is thought to be a zoonotic virus that causes acute respiratory tract infections and deadly pneumonia in humans (Probasco, 2020). It was originally found in December 2019 in Wuhan, China's capital of Hubei Province, and originated from animal sources before spreading to humans. According to Probasco (2020), the symptoms of the new coronavirus include fever, cough, shortness of breath,...

​​​​​​Background of the Study

According to Kombo (2015), radio is an essential medium for bringing about social change through the dissemination of public education. The requirement that individuals have to communicate with one another is the driving force behind its existence. Communication is the process through which individuals participate in the interaction of exchanging ideas with one another, which is something that we do for the entirety of our lives. This d...

Background Of The Study

The role of the media as the society's watchdog has evolved over the course of time, and the information and monitoring functions it performs are now regarded essential to democratic democracy and efficient government. In a paradoxical way, one could argue that social media is a 21st-century instrument of mass expression and a society's watch dog; the information generation, distribution, and consumption functions of...

INTRODUCTION AND BACKGROUND TO THE STUDY

 Around the world, practically every facet of human existence is being disrupted by the proliferation of contemporary technologies, in especially the new media with its various forms of electronic communication (Derk, Bos, & von Grumbkow, 2021). In the past ten years, significant strides have been made in the fields of science and technology, particularly in the area of technology that is dependent o...

ABSTRACT

The broad objective of the study is focused on  readers perception of the importance and role of cartoons in Nigeria newspaper. Other specific objectives includes to  know the frequency of cartoons in the Vanguard’s newspaper, determine if newspaper cartoons can actually inform, determine the extent at which newspaper cartoons can identify culprits/evildoers, determine whether newspaper cartoons can serve as the mo...

ABSTRACT

The primary objective of this study is to assess the broadcast media in the campaign against malaria in rural community. The study further discussed the extent at which malaria affect the people in Ethiope-East L.G.A, the extent are the broadcast media carry out campaigns against malaria, the extent do audience respond to malaria campaigns on broadcast media , the demographic factors affect audience awareness o...

ABSTRACT

This study was carried out on the  assessment of the print media in the promotion of sports development in Nigeria with special reference to complete sport newspaper. Specifically, the study aims to know the contribution of print media to sport development,  examine the challenges facing print media in reporting sport activities, study the aspect of sport which print media give priority and know why sport activities are usually pl...

Statement of the research problem.

One of the most common generalizations about politics is that today’s voters are less informed and less engaged than voters in prior generations. This perceived decli...

ABSTRACT

This study examined television advertising and consumer patronage of soft drink in Uyo urban. The population of the study consisted of 436,606 persons. Using Taro Yamane formula, the sample for this study consisted of 400 persons who have acknowledged patronizing soft drink at one point in time. The study employed the use of survey with questionnaire as instrument for data collection. Findings from the study revealed that Uyo urban residents are familiar wi...

ABSTRACT

The study is aimed at looking into the various roles of television as an effective tool for national integration. using Nigeria Television Authority In Kaduna Sate as   as case study. The study adopted a survey research design and with the aid of convenient sampling method, the researcher enrolled 36 participants in the study who are presenter and journalist in  NTA district in Kaduna State. Self constructed questionnaire was...