Background to the study

Democracy is widely acknowledged as the best form of government in most parts of the world today. Elections, which represent the most modern and universally accepted process through which individuals are chosen to represent a body or community in a larger entity or government is one of the cardinal features of democracy (Nnadozie, 2007).This is so because in a democracy, the authority of the government derives from the consent of the governed...

Background of the Study

The role of social media in shaping public opinion has increasingly gained recognition across the globe, particularly in the context of socio-political movements. Social media platforms such as Twitter, Facebook, and Instagram have become powerful tools for communication, mobilization, and the dissemination of information. In Nigeria, the EndBadGovernance protests, which started in 2024, exemplify how social...

Background of the Study

The role of media in shaping public discourse, especially during national crises, cannot be understated. Media, encompassing traditional outlets like television, radio, and newspapers, as well as digital platforms like social media, plays a pivotal role in informing the public, shaping perceptions, and influencing policy. The #EndBadGovernment protest in Nigeria, which gained significant traction in 2024, serves as a compelli...

Background of the Study

The increasing role of digital platforms in political protests and governance issues has become a significant area of focus, especially in developing countries like Nigeria. Over the past decade, social media platforms like Twitter, Facebook, WhatsApp, and Instagram have evolved from mere communication tools to powerful instruments for social change and political mobilization. This trend has been particularly...

Background of the Study

The rapid evolution of digital technology, particularly the rise of social media platforms, has significantly transformed the landscape of political activism and social movements worldwide. In Nigeria, the use of social media has become a powerful tool for citizens to engage in political discourse, mobilize for social change, and challenge the status quo. The End Bad Governance protest of 2024 exemplifies the...

THE USE OF POSTERS AND BILLBOARDS AS VISUAL DATA TO IN EVALUATING THE EFFECTIVENESS OF PROTEST MESSAGING (A CASE STUDY OF ENDBADGOVERNANCE PROTEST).

Chapter One: Introduction

1.1 Background of the Study

Visual communication has become a vital component in modern protest movements, where posters and billboards serve as powerful tools for conveying messages and rallying support. In the context of the EndBadGovernance protests in Nigeria, which erupted in 2024, the...

THE ROLE OF SOCIAL MEDIA IN MOBILIZING PROTESTS IN THE CONTEMPORARY SOCIETY (A CASE STUDY OF ENDBADGOVERNANCE PROTEST)

Chapter One: Introduction

1.1 Background of the Study

Social media has dramatically reshaped the landscape of political activism and public mobilization in contemporary society. It provides an unprecedented platform for communication, organization, and dissemination of information, enabling rapid and widespread mobilization for various causes. In...

THE ROLE OF SOCIAL MEDIA IN MOBILIZING PROTESTS AGAINST BAD GOVERNANCE IN NIGERIA (A CASE STUDY OF ENDBADGOVERNANCE PROTEST IN NIGERIA)

Chapter One: Introduction

1.1 Background of the Study

Social media has revolutionized the way information is disseminated and has become a powerful tool for mobilizing social and political movements worldwide. In Nigeria, the rol...

THE INFLUENCE OF CELEBRITY ACTIVISM ON POLITICAL MOVEMENTS IN NIGERIA (A CASE STUDY OF ENDBADGOVERNANCE PROTEST IN NIGERIA)

Chapter One: Introduction

1.1 Background of the Study

In recent years, the intersection of celebrity activism and political movements has garnered significant attention globally. Celebrities, leveraging their substantial social capital and v...

MEDIA COVERAGE AND PUBLIC PERCEPTION OF THE ENDBADGOVERNANCE PROTESTS IN NIGERIA.

Chapter One: Introduction

1.1 Background of the Study

Media coverage plays a pivotal role in shaping public perception, especially during significant social movements such as protests. The EndBadGovernance protests in Nigeria, which began in 2024, are a case in point where media portrayal significantly influenced public understanding and sentiment towards the demonstrations. These p...

INVESTIGATING THE ROLE OF PROTEST POSTERS AND BILLBOARDS IN RAISING AWARENESS ABOUT GOVERNANCE ISSUES (A CASE STUDY OF ENDBADGOVERNANCE PROTEST).

Chapter One: Introduction

1.1 Background of the Study

Protest posters and billboards are powerful tools for communicating messages and raising awareness about social and political issues. During the EndBadGovernance protests in Nigeria, which erupted in 2024, these visual elements played a significant role in conveying...

IDEOLOGY AND SEDUCTIVE RHETORIC IN THE DISCOURSE OF THE ENDBADGOVERNANCE PROTEST.

Chapter One: Introduction

1.1 Background of the Study

The EndBadGovernance protests in Nigeria, which gained momentum in 2024, not only represented a call for political and economic reform but also involved a complex discourse influenced by ideology and rhetoric. Ideological frameworks and seductive rhetoric played crucial roles in shaping the narrative and mobilizing support for th...

EXPLORING THE IMPACT OF PROTESTS ON NIGERIA'S INTERNATIONAL IMAGE (A CASE STUDY OF ENDBADGOVERNANCE PROTEST IN NIGERIA)

Chapter One: Introduction

1.1 Background of the Study

The EndBadGovernance protests in Nigeria, which began in July 2024, emerged as a significant expression of public dissent against the Nigerian government's economic policies and perceived governance failures. Spa...

EXAMINING THE ROLES OF NIGERIA MEDIA DURING THE ENDBADGOVERNANCE PROTEST IN NIGERIA (A CASE STUDY OF JOURNALISTS)

Chapter One: Introduction

1.1 Background of the Study

The EndBadGovernance protests, which began in Nigeria in July 2024, represented a significant moment of public dissent against economic and governance issues. The media played a crucial role in shaping the narrative of these protests, influencing public perception,...

EXAMINATION OF THE ROLE OF SOCIAL MEDIA IN THE ENDBADGOVERNANCE PROTEST IN NIGERIA ( A CASE STUDY OF UNIVERSITY OF LAGOS STUDENTS)

Chapter One: Introduction

1.1 Background of the Study

Social media has become a pivotal tool for mobilizing and organizing protests globally. In Nigeria, the EndBadGovernance protests of 2024 showcased how digital platforms can influence and facilitate mass movements. This case study focuses on the ro...

EVALUATING VISUAL ELEMENTS ON POSTERS AND BILLBOARDS IN EVOKING EMOTIONAL REACTIONS (A CASE STUDY OF ENDBADGOVERNANCE PROTEST)

Chapter One: Introduction

1.1 Background of the Study

Visual communication plays a critical role in shaping public opinion and mobilizing support during protest movements. In the con...

AN ASSESSMENT OF PROTEST MESSAGES ON BILLBOARDS IN INFLUENCING PUBLIC OPINION AND POLITICAL DISCOURSE (A CASE STUDY OF ENDBADGOVERNANCE PROTEST)

Chapter One: Introduction

1.1 Background of the Study

Protest billboards serve as a powerful tool in political activism, offering a public platform for conveying me...

Chapter One: Introduction

1.1 Background of the Study

In the digital age, social media platforms have become crucial channels for sharing and discussing visual content, particularly images related to significant events such as protests. During the Endbadgovernance protest in Nigeria, which began in July 2024, images of the protests were widely circulated on social media. These images, depicting various scenes of the protest—such as demonstrations, clashes with securi...

Chapter One: Introduction

1.1 Background of the Study

Social media has revolutionized the way people communicate, mobilize, and express their opinions, particularly in the context of political and social movements. Platforms such as Twitter, Facebook, Instagram, and WhatsApp have become crucial tools for citizens to voice their concerns, organize protests, and challenge government policies. The Endbadgovernance protest, which began in Nigeria in July 2024, provides a compe...

​​​​​​​Background of the Study

Broadcasting in Nigeria, entered a new era with the decision of the federal government is allow private ownership of radio and television stations after more than 50 years of its advent in Nigeria.

Privatization is the process which government either partly or wholly transfer...

Background of the Study

Costume and makeup are integral components of visual storytelling in film. They not only enhance the aesthetic appeal of a production but also serve as powerful tools for character development, cultural representation, and narrative progression. The Nigerian home video film industry, commonly referred to as Nollywood, has gained global recognition for its unique storytelling techniques and vibrant cultural depictions. Among t...

Background of the Study

The role of mass media in fostering environmental awareness and consciousness among the youth in Abakaliki, Ebonyi State, is critical in the context of growing environmental challenges. Mass media, through its wide reach and influence, has the potential to educate and mobilize the youth towards sustainable environmental practices. Studies have shown that media campaigns can significantly enhance public awareness about environmental issues, al...

Background of the study

Campus journalism is journalism carried out by students of tertiary institutions on subjects relating to campus, published in publications generally only intended for campus. Usually these publications are available free of charge to the public and run by students and a faculty adviser. The Campus Press play a very role in representing the voice of the students, protecting the rights of the students and informing the students of happenings in...

Background of the Study

The rapid advancement of digital technology and the widespread accessibility of the internet have brought about significant changes in the way news is produced, distributed, and consumed. One of the most profound developments in the media landscape has been the emergence of citizen journalism. Citizen journalism refers to the act of non-professional individuals engaging in the processes of collecting, reporting, analyzing, an...

ABSTRACT

This study was carried out on the role of Radio on rural development: A study of nasarawa broadcasting station lafia. Specifically, the study aimed to evaluate the role of Nasarawa Broadcasting Station (NBS) programs on rural development in Nasarawa State, identify the key challenges faced by Nasarawa Broadcasting Station in delivering effective radio programs to rural areas in Nasarawa State, and propose actionable strategies for impr...

ABSTRACT

Rural development of any kind in any place can only be meaningfully achieved through a well planned and executed complex interaction of many economic and non economic variables. In the course of this study, the press here has faced with the obligation of bettering the lives of the rural communities through the packaging of information on how to do something which their in exposure hinders them from acquiring basic knowledge. The major aim o...

ABSTRACT

This study investigates the impact of excessive ritual themes in Nigeria home videos using  Benin city, Edo State. To extensively achieve the envisioned result, the study w further narrow down to the influence of excessive ritual themes in Nigeria home videos on viewers’ perception towards wealth creation,  the influence of excessive ritual themes in Nigeria home videos on viewers’ interest in ritual activities, a...

Background of the study

Over the years, man has lived in the dark era; been of certain information, but today mass media has played a significant role in the development of our communities, a medium through which message travel from the source to the receiver.

Mass Media is designed as information and news such as newspapers, magazine, television that reach and influence large number of people. It is said that big minds discuss issues but small minds discu...

CHAPTER ONE

INTRODUCTION

1.1 Background of the study

The sustainability of media outlets has become an increasingly pertinent subject in contemporary discourse, particularly as the digital landscape continues to reshape traditional revenue models. Among the myriad of factors influencing media sustainability, adve...

ABSTRACT

Pornographic materials are the representation of erotic behaviors in books, pictures, statues, motion pictures etc. that is intended to cause sexual excitement. The effect of pornographic films on Nigeria youths was embarked upon with the intention of establishing the impression of youth exposures.

It is apparent that youths exposure to pornographic films will have negative effect on them. Here lies the objective of our research w...

CHAPTER ONE

INTRODUCTION

1.1 Background of the study

Citizen journalism, an increasingly prevalent phenomenon in the contemporary media landscape, has emerged as a potent force in combating corruption, particularly in nations like Nigeria where corruption poses significant socio-political and economic challenges....

CHAPTER ONE

INTRODUCTION

1.1 Background of the Study

The rapid proliferation of social media platforms over the past decade has fundamentally transformed the way people access and share information. Platforms such as Facebook, Twitter, and Instagram have become integral to daily communication, enabling real-time sharing of news a...

ABSTRACT

This research work examined “Perception and Social Influence of Electronic Media Advertising on Students of Federal Polytechnic, Bida. The study however discussed the concept of advertising, advertising through the traditional and conventional media by reviewing relevant literatures. The method adopted for gathering data is survey method. At the end of the investigation, the study revealed that electronic media advertisement has huge...

ABSTRACT

Social media use has increased tremendously, with an estimated 3.5 billion users globally. A significant number of that population comprise University students. Depression has also been on the increase among the young people and especially University population; and while researchers have explored many causes of depression, the correlation between social media use and depression has not been adequately addressed. This study sought to find out the relatio...

CHAPTER ONE

INTRODUCTION

BACKGROUND TO THE STUDY

Child trafficking or child abuse is one of the critical issues facing almost all societies of the world including the most civilised countries such as US, UK, France which has received several attentions locally and globally with the view to curb or eradicate all forms of abuse on children. The concept of child abu...

BACKGROUND OF THE STUDY

With a growing population tipping towards 200 million people in 2015, experts are beginning to express fears about the capacity of Nigeria in managing such population amid poverty and burden of healthcare. This has prompted the federal government to subtly suggest birth control for its citizen with serious backlash and dichotomy between proponents and opponents. In the quest to stem the tide of unbridled population growth, th...

​​​​​​​BACKGROUND OF THE STUDY

In the last few years, the social media phenomenon has become increasingly entertaining across the world. According to Alford, (2013), social media is a type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn’t allow readers viewers/listeners to participate in the creation or development of the content. There is a wide variety of social media ranging from...

ABSTRACT

This study was carried out on Influence of Television, Educational and Entertainment Programs on Young views in area of cultural translation in Nasarawa state. Specifically, the study aimed to examine the educational and entertainment television program that promote cultural translation in Nasarawa State, examine the educational and entertainment benefits of the program on young viewers in area of cultural translation in Nasarawa State, and...

Background of the study

This study “Impact of Pornographic Materials on Youths” aims at identifying the influence of pornographic materials on the youth, with particular emphasis on the youths in University of Nigeria Nsukka. The study will help to ascertain whether pornographic materials have adverse effect on the moral behaviour of youths. However, this study will be narrowed down to pornographic films only. In view of the foregoing, films began in the...

ABSTRACT

This research work examined “Influence of Electronic Media Advertising on Students of Federal Polytechnic, Bida. The study however discussed the concept of advertising, advertising through the traditional and conventional media by reviewing relevant literatures. The method adopted for gathering data is survey method. At the end of the investigation, the study revealed that electronic media advertisement has huge positive effect o...

ABSTRACT

The primary objective of this study is to investigate the significance of diction employed by newsreaders in effectively conveying news and programmes to their audience. The primary objective of this study is to evaluate the existing state of diction, analyse its influence on audience comprehension and involvement, and propose strategies for enhancing diction training and evaluation. The study utilised a survey research design to collect da...

ABSTRACT

This study was carried out to evaluate E-Mobilization and 2023 general election. The impact of the use of social media. A case study of kogi central senatorial district. Specifically, the study aims to  find out social media platforms used for  political campaigns in Nigeria’s 2023 general elections, ascertain the various social media platforms used for political campaigns in Nigeria’s 2023 general elections,...

Abstract

The research provides a conceptual and theoretical appraisal of the Assessment of Facebook in managing Oriflame brand reputation and Crises. As Facebook creates a 24/7 world of collaboration and interactivity, it is still treated as a threat rather than an influential asset by many companies. Consequently, for businesses and especially marketers it is essential to understand the power and influence of Facebook. It has been proved that many Nigerian fi...

ABSTRACT

This study was carried out to evaluate media ethics and professionalism in Nigerian journalism practices using channels television. Specifically, the study examine the extent to which unethical practices are prevalent in Nigerian journalism, investigate the factors contributing to unethical behavior among Nigerian journalists and evaluate the adequacy of journalism education and training programs in fostering ethical and professional s...

ABSTRACT

This study was carried out on the analysis of the press freedom information bill in Nigeria using journalist in Africa Independent Television (AIT). Specifically, the study examine  assess the potential impact of the press freedom information bill on freedom of expression in Nigeria,  evaluate the effectiveness of existing legislative frameworks in safeguarding press freedom in Nigeria and  identify potential loopho...

Background of the study

According to Hot Mass Communication Topic (2023), newspapers, periodicals, radio, and television were predominantly used for the purposes of political mobilisation, education, and participation until a recent period. In contemporary society, the advent of the internet has given rise to several contemporary mass communication instruments, including new and social media platforms (Hot Mass Communication Project Topics, 2023). T...

Background of the study

In recent years, the landscape of mental health support has undergone a profound transformation, catalyzed by the advent of social media platforms. Among various populations grappling with mental health challenges, individuals with schizophrenia represent a significant demographic whose experiences are uniquely impacted by social media's potential for peer support and connection. This exploration delves into the utilizati...

ABSTRACT

Pornographic materials are the representation of erotic behaviors in books, pictures, statues, motion pictures etc. that is intended to cause sexual excitement. The effect of pornographic films on Nigeria youths was embarked upon with the intention of establishing the impression of youth exposures.

It is apparent that youths exposure to pornographic films will have negative effect on them. Here lies the objective of our research w...

​​​​​​​Background of the study

The role of broadcast media in shaping political discourse and influencing voter behavior is significant worldwide. In Nigeria, a country with a complex political landscape and diverse population, the impact of broadcast media on electioneering campaigns is particularly pronounced. This research explores how broadcast media serve as an instrument for electioneering campaigns in Nigeria, examining their historical devel...

Background of the study

Throughout the course of history, various worldviews have consistently discerned the moral inclinations of individuals across the globe. Indeed, this statement holds true not only for Nigerians but also for individuals hailing from various other nations. The aforementioned statement elucidates the overarching cognitive perspective held by an individual or society, which encompasses the totality of their knowledge and perspect...

Background of the study

The advent of the internet has revolutionized many aspects of human life, including how news is consumed. In Nigeria, the shift from traditional print media to online newspapers has been particularly noteworthy. This transformation has not only altered the dynamics of news dissemination but has also influenced the patterns of news consumption among Nigerians. This study aims to explore the influence of online newspaper patron...

Background of the study

The Internet has transformed the world by changing people access to information, connecting and communicating with others, allowing faster and cheaper process through the Internet which made our life easier in many ways. In 2008, more than half Malaysian residents were Internet users. Based on the growth of Internet users in Malaysia, the average hour use of Internet per week has become prominent. The number of user using Int...

Background of the study

Community mobilization plays a crucial role in the development process, particularly in rural and semi-urban areas where formal communication channels may be limited. Traditional forms of communication, such as the town crier, have historically been vital in disseminating information and mobilizing communities for various purposes. This study focuses on the role of the traditional town crier in mobilizing the community for de...

Background of the study

The term "social media" is frequently used to describe new kinds of media that allow for interactive involvement. The evolution of media is often split into two epochs: the broadcast epoch and the interactive epoch. During the broadcast era, media was nearly entirely centralized, with one institution such as a radio or television station, newspaper business, or film production studio disseminating messages to a large audience. Media...

Background of the study

In recent years, there has been an uptick in demands for more regulation of social media platforms all across the world, especially in Europe. In this regard, how social media firms deal with "hate speech" on their platforms is a particularly hot topic among governments, policymakers, regulatory agencies, self-regulatory organizations, the media, civil society, and the general public. Hate speech is a subjective ter...

BACKGROUND OF THE STUDY

Man has naturally expressed a desire to express himself in things concerning his general well-being and the development of the community in which he finds himself from the beginning of time. Although, as societies evolve, this innermost yearning has more frequently been faced with repressive tendencies in the shape of harsh laws, expulsion, physical torture, and so on meted out by the ruling class, man has remained fearless in his pursuit of...

Background of study

The Independent National Commission for the Prohibition of Hate Speeches Bill, also known as the Hate Speeches Prevention Act, is a piece of legislation introduced by the Independent National Commission for the Prohibition of Hate Speeches. The "Hate Speech Bill" ("the Bill") is still one of Nigeria's most contentious bills. Despite the fact that it is still in the first reading stage, it has already drawn...

Background of the study

Domestic and sexual violence are shown in the media in such a way that the public understands the concerns and relevant authorities design methods to advocate for victims (Creswell 2012). According to research, the media tends to give its viewers with basic, insufficient, and misleading depictions of the scope and character of violence against women (Gillespie et al., 2013). Many studies have focused on how domestic violence...

Background of the study

Education is the bed rock of any culture that is determined to strive/survive in the turmoil period. The only remedy that can treat the ailment of underdevelopment of a country and the sword that can defeat the adversary called poverty. Importance of education cannot the overlooked by all countries including developed, developing and underprivileged ones. Apart from being the instrument for progress, its relevance to human be...

Background of the study

The history of radio news commentary in Nigeria dated back to the 1930’s when what was known as radio receiver was just a wooden box and as amp liter.  The audience was thrilled by these live commentaries run by various pioneer commentators (Agboola & Imisi, 2021). Ever since the tradition of running radio commentary has remained with radio to this day. In presidential democracy such as ours news...

ABSTRACT

The study focuses on the coverage of sickle cell disease by selected Nigerian national newspapers. Four newspapers were selected using simple random sampling through balloting from a list of high circulation and widely read national newspapers. The study adopted the quantitative content analysis and adopted a census study of four Nigerian newspapers; the Guardian, Vanguard, Daily Trust and Punch. The agenda setting theory was used as the theoretical framework and the instru...

ABSTRACT

The study conducted in Plateau State set out to find out the perception of the residents in the selected study areas of Jos North, Jos South and Bassa Local Government Areas o n the role of the programmes, Women in Action and Muryar Mata in creating demand for development and providing relevant information to promote the development of women as designed by the Plateau Radio and Television Corporation (PRTVC). The programmes are being transmitted for more than a decade to ad...

ABSTRACT

This study is aimed at assessing the influence of toothpaste advertising on consumer brand preference in Makurdi metropolis. The objectives of the study are to ascertain consumers’ awareness of advert on Closeup and Maclean toothpaste in Makurdi metropolis. To identify the channels that consumers receive Close up and Maclean toothpaste advert, to determine the influence of advertising on consumers brand preference of Close up and Maclean toothpastes in Makurdi metropo...

ABSTRACT

Conflicts precipitated by religious discords or under such pretext, have resulted in the deaths of thousands of people and destruction of property worth billions of dollar in Nigeria, brewing mutual suspicion among its heterogeneous citizens, shipwrecking, ultimately, their cordial coexistence and progress in most facets of life. In all this, the media is a stakeholder whether as a promoter of peace or exacerbater of tension and division. This research therefore explored 30...

ABSTRACT

The study was designed to investigate influence of celebrity endorsement through advertising on the attitude of middle class consumers in Lagos, Nigeria towards the advertising message of an endorsed brand of high-priced and low-priced product, as well as their attitude and purchase intention towards the brand. The study utilized triangulated instruments to gather relevant data. These include: (1) selfadministered questionnaire used to obtain data from 700 randomly selected...

Abstract

The study investigated the adoption of the use of smartphones among students of Kaduna Polytechnic and Nuhu Bamalli Polytechnic. Most research on smartphones use has often been concentrated on its use for academic purposes. However, this study specifically deals with adoption and use of smartphones among students in the polytechnics. Survey research method was employed with semi-structured questionnaire as the instrument which was administered to 325 Higher National Diploma...

ABSTRACT

This study examined the relationship between advertisement exposure and brand loyalty of Maggi seasoning in metropolitan Lagos. Survey and focus group discussion methods were adopted. Multistage sampling techniques were used in selecting 120 respondents (each) in Alimosho, Apapa, Ikeja, Lagos Mainland and Oshodi/Isolo Local Governments. Two focus group discussions were conducted in Festac (Amuwo Odofin) and Akoka (Lagos Mainland) locations. Findings revealed that exposure t...

ABSTRACT

This study analysed the published broadcast transcripts of CNN International and Aljazeera English to find out if both news outlets had differences in their coverage of Palestinian-Israeli conflict of July 08th , 2014 to August 26 th , 2014. This is because previous studies have revealed that there were inaccuracies and inconsistencies of news content by the international media on their coverage of the Palestinian-Israeli conflict over a long period of time and this hugely...

Abstract

This research work is geared towards finding out the Role of Independent Television in Political Mobilization of Rural Areas in Nigeria with special reference to Uziare Local government area. For this study, five rural towns in Uziare local government area were studied. The important of Television as the mobilization media, mass communication is universally acknowledged. The use of television utilization, such a high cost of television maintenance and poor power supply, mos...

Background of the study

The mass media perform a number of functions in every society. In performing its functions they do not work in isolation of their own but work hand in hand with other social institutions like family, religions institutions, educational institutions, economic institutions and cultural institutions. This work is on the role that Imo Broadcasting Corporation (Television) play in the educational development of Emekuku in Imo State. The Mass Media beyond being a s...

Abstract

This research work focused on role of FRCN in propagating culture in Nigeria (A study of Abatete Idemili South L.G.A in Anambra State). It aims at finding out whether FRCN as a channel of mass media recognize it’s obligation to the society, especially in Abatete. survey method was adopted and the instrument used for data collection was the questionnaire and personal interview. The population of the study is 20,000 out of which 200 were sampled purposively. Data collec...

Abstract

The aim of this study was to analyze the Role of Enugu State Broadcasting Service in Conflict Resolution. (A study of Enugu North).To achieve this aim, the survey research method was used. Subjects were drawn from the audience of Enugu North, using simple random sampling technique and purposive sampling technique. Four research questions guided the study. Research findings showed that Enugu State Broadcasting Service has contributed greatly to conflict resolution through th...

Abstract

This study “Role of Public Relations on Gender Conflict Resolution. (A Study of First Bank Nigeria Plc, Emene, Branch), seeks to study the term gender conflict, in addition to the importance and effective practice of Public Relations. It covers the important roles which a Public Relations practitioner performs on the Bank and also the Qualities of Public Relations practitioner. A critical review to related literature were made. Relevant theories were used to gratify t...

ABSTRACT

The study was aimed at investigating the perception of the public on the relationship between good governance and media ownership in Nigeria using a survey of a number of cases reported in both government and privately-owned newspapers in Nigeria. Discourses on democracy in Africa often revolve around the relevance of Western democracy to African nations given the region s’ peculiar socioeconomic and cultural conditions (Ezeani, 2013). In many African countries, evide...

Abstract The objective of this study on “Public Relations: As A tool of Industrial Harmony. A study of Nigeria Police Headquarters Enugu” look into the internal and external problems of Nigeria police and how the police relations officer has succeeded or failed in resolving problems. Problems such as the welfare of the police, its relationship with the public and how the police manage crowd and crisis in Enugu State. To achieve this, survey research method was adopted with questio...

Background to the Study

Rhetorics is a form of political communication that concerns the strategies used to construct persuasive arguments in formal public debates and in everyday political disputes. The study of political rhetorics therefore touches upon the fundamental activities of democratic politics which thrive purely on discussion, persuasion and deliberation (Kane & Patapan, 2010; Dryzek, 2010). Rhetorics could be seen as the life-wire of every sound democracy in any san...

Background to the Study

Broadcast media thrived globally before the coming of the internet and new media as a very significant medium for news, information, entertainment and social development although there were other media attempts before its advent. Globally, telegraph and print media have become common before radio’s arrival followed later by television, internet and then, the new media amidst economic and sociopolitical issues across countries. An insight on communicatio...

Abstract

This study investigated the concept of fake news on social media and how it is being used as a tool in the understanding of COVID-19 disease in Nigeria. It investigated the evaluation of social media posts in the comprehension of covid19 in Nigeria. To achieve this, the study’s objectives were to find out the format in which texts on the Covid-19 pandemic were presented in the social media sites, find out the feeling of Nigerians as conveyed in their text communicatio...

ABSTRACT

This study was designed to investigate the challenges of Integrated Marketing Communication in the telecommunication industry using Globacom and 9mobile subscribers in Benin Metropolis as the study's foundation. The goal was to isolate obstacles hindering effective service delivery by the telecommunication providers. The study employed the survey research method with questionnaire as the instrument for data gathering because of it’s capacity to elicit precise info...

Background of the Study

One function of the mass media which is becoming increasingly important in the modern world is the economic functions of advertising. The mass media perform this function for the people by bringing together buyers and sellers through advertisements. Again, the world is fast becoming a common market place of ideas. Many multinational companies have come to realize that people have the same basic needs and desires. Consequently, they have heeded to calls for gl...

Abstract

This study primarily examines the dynamics of the long-term relationship between the BBC Hausa Service and its mainly Northern Nigerian audiences. It broadly explores the pattern and consequences of Northern Nigerians’ interactions with international media, focusing particularly on their engagement with the BBC Hausa Service. Employing a multidimensional qualitative research approach, the study examines the historical background of the relationship, the transformation...

Background of the study

Film is a story recorded as a set of moving pictures to be shown on the television or at the cinema. It is also a roll on shut of flexible plastic that is sensitive to light for the use of in photography. Film also known as movie or motion pictures is series of still moving image. It is produced by recording photographic images with cameras or by creating images using animation techniques or visual effects. It is considered to be important for a source of pop...

ABSTRACT

The aim of embarking on this study was to provide a well detailed account on the Influence of Advertisement on Consumer Behavior using Isiama Afara Community as the case study. The Researcher used survey Research Design in the collection of the data. Because it is easier to sought peoples’ opinion using Questionnaire. Stratified Sampling Method are used to get the sample size for this study is 200 .Data gathered from the study were analyzed, tested and interpreted usi...

Abstract

This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have greatly impacted in promoting sales of MTN products in Enugu metropolis and a great number of the residents in Enugu metropolis strongly believe...

. Background to the Study

The landmark event of January 1, 1914, wherein Lord Frederick Lugard amalgamated what was then the Northern and Southern Protectorates with the Colony of Lagos to form the entity known as Nigeria marked the beginning of coexistence under one political roof of peoples of widely differing ethnic and cultural backgrounds (Ojo, 2014; Eric, 2016; Aghamelu & Aghamelu, n.d.). Thus began the long-running tale of tensions, frictions and bloody clashes that have...

BACKGROUND TO THE STUDY

Communication is the sharing of ideas, information, opinion, feelings or experiences between people. Humankind has always found a way to communicate which has evolved from tactile communication to pictographic and then to language (Okunna & Omenugha, 2012). Society‘s survival and growth depends on a number of things, among them a system of 2 communication (Bittner 1980 in Okunna & Omenugha, 2012). Shimp (2000) asserts that communication is somet...

Abstract

This research work is aimed at analyzing the impact of village square meeting on agricultural development in Gakem, Bekwarra Local Government Area of Cross River State. The research method used was survey, and questionnaire the instrument. The researcher adopted the systematic random sampling technique to select a sample size of 200 which was used in the study. The findings gotten from the questionnaire shows that the people of Gakem, Bekwarra Local Government are exposed t...

Abstract

The aim of the study was to analyze the impact of social media on the student’s academic performance [A study of students of University of Abuja]. To achieve this, the survey research method was used. Subjects were drawn from the University of Abuja, using the simple random sampling technique and purposive sampling. Four research questions guided the study. Research findings showed that a great number of students in University of Abuja, had access to the internet. To...

Abstract

The aim of this study was to determine the impact of social media on modern journalism in Makurdi metropolis. To achieve this aim, the survey research method and chi-square were used. Subjects were drawn from journalists in Makurdi metropolis in Benue State, using the purposive sampling technique. Three research questions and one alternative hypothesis guided the study. Research findings showed that social media have enhanced the productivity of journalists in Makurdi metro...

Background of the Study

Noise pollution is an environmental issue that is rapidly increasing in most parts of the world and it is capable of challenging environmental sustainability. Although noise is not new to the human environment, it is however becoming more problematic (Hogan, 2012). American Industrial Hygiene Association (2015) observed that humans are now surrounded by noise. This means that we practically live with noise. Mead (2007) noted that as people are surrounded by n...

STATEMENT OF THE RESEARCH PROBLEM

From May 2015, the new government’s mantra for change was hinged on fighting corruption in Nigeria. Since then the crusade against corruption has been on. The media, as the fourth estate of the realm, in their Agenda-setting function and framing are expected to concomitantly key into government agenda in their coverage. The question however is to what extent have the Nigerian 12 media complemented government’s efforts in the fight agains...

Abstract

This research work is an attempt to examine the prospects and part played by traditional rulers in community development in Awomama. The objectives of the study are targeted at finding out the community development projects carried out, and assessing the extent of traditional rulers involvement in community development. In the course of the research, four hundred questionnaires were administered based on cluster sampling techniques, where the districts were grouped into sma...

Abstract

The study is geared toward finding out the role of vision Africa radio umuahia on political mobilization of rural dweller in umuahia north local government area. For this study, five rural villages in umuahia north local government area were studied. The importance of radio as the most mobilization media was universally acknowledged. This research project used survey research and its primary source of data collection for the study is the questionnaire which is formed from t...

Abstract

The aim of this study was to examine the perception of cybercrime among Nigerian youths using Caritas University as a study. In this research study, we found out people’s reaction to messages depends mainly on how it is perceived. To achieve the aim o the study, literature was reviewed. Survey research method was used in which questionnaire, the major instrument, was distributed to various respondents in the execution of the study. Samples were selected using the syst...

Background of the study

Over the years world views have continually detected the moral disposition of the world’s people. This is true for Nigerians and other countries. This comprehensive view is the fundamental cognitive orientation of an individual or society, encompassing the entirety of the individual or society’s knowledge and point of view (Wikipedia 2013) Olu and Iduaja (2007) noted that, with the mass production of visual images made television, cinema, internet...

ABSTRACT

The major thrust of this work is to arise the impact of television advertising on Etisalat market audience; a study of Owerri metropolis, Imo state (January – June 2013). This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This work is aimed at solving the problem of how to communicate with different demography of audiences of the Etisalat company and the appropriate media to use. This work also helps Etisalat mobile...

Abstract

The aim of this study was to analyze the impact of "ka oha malu" Radio Nigeria, Enugu phone in programme on residents of Enugu urban. To achieve this, survey research method was used. Subjects were drawn from Enugu urban, using simple random sampling and purposive sampling. Three research questions guided the study. Research findings showed that a great number of respondents in Enugu urban listens to "ka oh malu". To this end, the researcher recommended...

Abstract

This study examines the influence of N.T.A Enugu in improving rural health care services in Ugwuaji community in carrying out this research both primary and secondary data were used and the researcher made use of sample size of 360 respondents across the local government area. Descriptive statistics were used and the findings showed that N.T.A play notable roles in improving rural health care services by informing the government on the poor state of health services on Ugwua...

Abstract

Influence of commercial advertising on the productpromotion of indomie instant noodles. A study of the children of Emene community Enugu Focus on commercial advertising which is a potent way of attracting the minds of children towards products or services. This study is anchoreed on two theories which are the cognitive dissonance theory and diffusion of innovative theory. The cognitive disonance explains how human beings are consistenc and attempts to reduce their dissonanc...

Abstract

This study was undertaken to examine to influence of ownership in radio new coverage. Categories of media ownership in Nigeria are private owned and government owned but, the researcher concentrated more on government owned media since it is the researcher’s area of study. The point of the study is to determine the influence of ownership in radio news coverage to determine if, the news covered is owner’s interest or public’s interest oriented. A survey of...

Abstract

The aim of this study was to investigate the implication of National Broadcasting Commission (NBC) code on African Independent Television Lagos. Five research questions were formulated for the purpose of this study. Other questions 20 in number came as questionnaires to the staff of AIT Lagos to determine the implication of national broadcasting commission on their organization. The research method adopted for this work is survey because of its convenience, reliability and...

Background of the Study

The impact of advertising for businesses and brands in the 21st century has become imperatively permanent and therefore cannot be overemphasized. Advertising, it is generally believed, dates back as old as man himself, and thus has been present in his economic and socio-political life before recorded civilization began. Sapso (1975, p. 9) opined; “there is little doubt among trade men and merchants to make good their waves, has had on existence almost a...

Abstract

The aim of this study is to analyze the impact of the „The Fast and the Furious‟ (action film) on the social behavioural pattern of students. To achieve this, the survey research design was used. Subjects were drawn from student‟s composition of five faculties in NnamdiAzikiwe University, Awka, Anambra State, using the simple random sampling technique and purposive sampling. The sample size was 380 and 350 copies of questionnaire were retrieved. Four research question...

Abstract

The aim of embarking on this study was to provide a well detailed account on the Impact of Radio Nigeria Enugu‟s awareness campaign on global warming using Emene community as the study area. The researcher used survey research design in the collection of data because it is easier to sought people‟s opinion using questionnaire. Stratified sampling method was used to get the sample size for this study which is 150. Data gathered from the study were analyzed, tested and interp...

Background of the Study

This study “Impact of Pornographic Materials on Youths” aims at identifying the influence of pornographic materials on the youth, with particular emphasis on the youths in University of Nigeria Nsukka. The study will help to ascertain whether pornographic materials have adverse effect on the moral behaviour of youths. However, this study will be narrowed down to pornographic films only. In view of the foregoing, films began in the minds of people...

Abstract

This research work was aimed at analyzing impact of NTA Enugu entertainment programmes on youths in Enugu metropolis. The research method used was the survey method and questionnaire was the instrument. The findings from the questionnaire showed that entertainment programmes have negative influences on youths. After the findings, the researcher recommended that research should be carried out by television producers to measure the acceptability and effectiveness of their pro...

Abstract

This study was informed by the necessity of research in the impact of integrated marketing communication on brand building. A study of the transition of Zain to Airtel. The theory that was used during this research is the learning theory which postulates that exposure of certain models or message to a particular audience which was applied to this study. It was also observed that the audiences of Airtel were able to imitate or act in accordance to the message in which they a...

Background of the Study

Broadcasting has been at the forefront of many technological changes, mostly in digitalization and enhancement of existing technology. For example, digital technology now permits listeners to obtain traffic information and news per se, while listening to a cassette, compact disc or radio station etc. (Church Akpan 2006). We are all living in a changing world, and over the past many ears we have been conditioned to accept changes in the way we think and relate...

Abstract This research work examined the impact of radio on political mobilization. Survey method was used for the study. Combinations of purposive and random sampling techniques were used to draw a sample of 100 respondents from five communities of Ezza North Local Government Area (Nkomoro, Inyere, Ogboji, Ekka and Amuda community). An 18-item questionnaire was used for data collection. Data were analyzed based on the 94 returned copies of the questionnaire. Findings revealed that radio mobi...

Abstract

The aim of this study was to analyze the “Impact of Ekiti Radio campaign against human trafficking in Ido community of Ido-Osi Local government area. The study made use of survey research method. The study answered three research questions. From the research findings, it was observed that the programmes aired on Ekiti Radio helps in discouraging the practice of human trafficking. Survey research method was used because of its convenience, while Chisquare formular was...

Abstract

This project on ― impact of Freedom of Information Act: A study of journalism practices in Uyo community – from January to June, is aimed at finding out how Freedom of Information Act impact positively on the life of practicing journalists in Uyo community. In carrying out the study the researcher used survey design method, while questionnaire was the instrument of the study. Simple tables and percentages were used in analyzing and presenting the data collected. The r...

Abstract

This research work examined the impact of radio on voters mobilization with Enugu North municipality as a case study. The survey method was used for the study, this method was done to enable the researcher discuss findings especially as there is a widespread variables. In this research, the random sampling technique was used to draw a sample of 100 respondents from ten(10) wards in Enugu North municipality and 12 items questionnaire were used for data collection. Data was a...

Abstract

The purpose of embarking on this study was to provide a well-detailed account on the impact of digitization of the Broadcasting Media in Nigeria. The study ascertained the level of media digitization in Nigerian Television Authority, Enugu (NTA) in this Era of ICT and internet operations. The researcher used survey research design to enable her determine the sample size which is 150 through the appropriate statistical method to represent the population of the study. Survey...

Background of the study

This chapter gives us an introduction to the research „‟Impact of Breath away (CRBC TV) as related to children behavioral problems (A study of Yakurr Local Government Area). The mass media is the means of passing information through the use of various channels or media (television, radio, newspaper e.t.c.) to a large heterogeneous crowd. The mass media is a significant force in modern culture, communities and individual are bombarded constantly with mes...

Abstract

The title of this project is “Impact of Urhobo Voice Newspaper on Development of Ovwain Community in Udu Local Government Area of Delta State”. To achieve this objective, the study made use of the survey method which involved personal interview and administration of questionnaires on respondents in Ovwain Community and the aim of this exercise was to obtain the data needed for the successful execution of the study. The study made use of table to analyse the data...

Background of the Study

Mass media are very important tools of communication, through which information is passed to even the farthest end of the society. They enable us to communicate with each other by helping us to overcome the barriers of time and space. They perform both primary and secondary functions for the society. The media of mass communication are divided into the electronic (broadcast) and print media. The print media involves mainly magazine and newspaper; they are inf...

ABSTRACT

This work is aimed at examining the roles of NTA in economic development. It also looked at some of the problems that confront the mass media in carrying out these tasks of Nigerian economic development. The researcher adopted survey method with questionnaire distributed to the respondents. A total of 180 respondents were collected, analyzed and interpreted. Two hypotheses were tested and analyzed using simple percentages and chi-square. The result of the study shows that N...

Abstract

The study role of communication technology was carried out to ascertain the role it plays to improving work efficiency of AIT staff. Newsroom yesterday and today are far flung difference when it is yesterday, was of traditional analogue method and today it spins around communication technology. Through the findings made in this study, AIT newsroom has evolved from a simple text based wire browsing, script and random editing system. It has become a multimedia workflow engine...

Abstract

The study finds out the role of Anambra broadcasting service Awka in the fight against cultism in Nnamdi Azikiwe University. It looks at the degree, causes and ways of curbing cultism as well as its implication on academic and other parts of life on the inhabitants in the campus. Survey method was used to gather some information that helped in putting this project in order which questionnaire was used as the instrument to collect data. Simple random sampling was used to sel...

Background to the Study

According to Akintowa et al. (2009), more than 100 years ago, scientists discovered that many elements commonly found on earth occur in different configurations at the most basic (atom) level. These various configurations (called isotopes) have identical chemical properties, but different physical properties. In particular, some isotopes (known as radioisotopes) are radioactive, meaning that they emit energy in several different forms. This energy emission is...

ABSTRACT

This study examined public relations in the age of social media: A study of Elizade, Benson Idahosa and University of Africa. To achieve the objectives of the study, survey and in-depth interview research designs were adopted while self-administered questionnaire and interview guide were utilized as data collection instruments respectively. From sample size of 300 copies of the questionnaire, 290 copies were properly completed and returned and was used for this study. The s...

1. 1. BACKGROUND OF THE STUDY

It is a known fact that the emergence of broadcasting in Nigeria has brought about unprecedented growth and development in virtually every facet of human endeavor.

Broadcasting through radio and Television plays a pivotal role in shaping public opinion in the society thereby encouraging social, cultural, political and economic advancement and emancipation of the people as...

ABSTRACT

Given the important role that social media play in image management of any business entity in today’s digitalised world, this study seeks to examine social media and organisation image management in private sector with a focus on Igbinedion university, Okada, Edo state, Baze university, Abuja and Lead city university, Ibadan. The study adopted a cross-sectional survey design and 285 students were selected from the three private universities using a random sampling met...

Abstract

This study centers on finding out the Role of Nigeria Television Authority (NTA) in promoting gender equality. Using Akpugo community in Nkanu West Local Government Area Enugu State as a study area. The researcher used survey research method as the method of data collection. This is so because it is very appropriate in studying population like Akpugo community that is too large to be studied. Directly the population of the study area is estimated as 72,264 people from which...

Abstract

This work is aimed at looking into the impact of public relations in First Bank of Nigeria PLC Enugu Zonal Headquarters. First Bank is a corporate organisation with network of branches. Public Relations role in First Bank of Nigeria PLC cannot be over emphasized because the services of First Bank must satisfy the aspirations of its publics. This research identifies how public relations can help in maintaining high acceptable corporate identity, corporate image and corporate...

Abstracts

“The Impact of mobile phone on Agricultural Information among Otukpo Farmers”. A study of Agric information dissemination among Otukpo farmer, Otukpo Local Government Area. Using a survey of five villages in Otukpo town, Otukpo Local Government Area of Benue State, the researcher found that Otukpo farmers has adopted the impact of mobile phones in getting agric information due to the benefits derives from it such as enabling verification/discussion with chief f...

Background of the Study

The Nigeria marketing environment today is one of aggressive and unfriendly competition among both manufacturers and service providers. Most companies adopt various marketing strategies in order to maintain or increase profit margin, market shares or sales volume of their products or services. In this effort, quite a fortune is spent on advertising by which the organizations hope to achieve these objectives. Advertising is one of the most effective tools that...

Background of the Study

The Nigeria marketing environment today is one of aggressive and unfriendly competition among both manufacturers and service providers. Most companies adopt various marketing strategies in order to maintain or increase profit margin, market shares or sales volume of their products or services. In this effort, quite a fortune is spent on advertising by which the organizations hope to achieve these objectives. Advertising is one of the most effective tools that...

Background of the Study:

Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media…. TV and radio commercials, print advertising, billboards and more. Every communication is advertising is intended to be persuasive. This becomes clear with the definition of persuasive communica...

Background of the Study

Television is incorporated within the child‟s experience as it becomes part of the child‟s inner world. In discussing about television and evolutional development of T.V, some one may wonder how television affects a child of ten to eighteen year. But it is apparent that the young child is dominated by this TV. Children learn to read pictures they understand. In the watching of television, all the children see in “reality” and events do not follow...

Abstract

This paper examines the illusion and reality of press freedom in attaining a true democratic system of government in Nigeria. Area of the study was Enugu metropolis which comprises of Enugu North and Enugu South, as area considered one of the nerve centres of intense political activities in Nigeria. Data were collected through questionnaire. Survey method was used for this work. Findings show that the illusion and reality of press freedom in attaining a true democratic syst...

Abstract

In the dawn of this millennium where communication technologies have taken new and intriguing dimensions, television programmes have taken communication even to a much fascinating plane. The television has made it possible to receive and send information to and from far flung places with the speed of lightening. This study which centres on the effects of ABS television business link programme on the commercial activities of Awka residents at Awka metropolis examined the neg...

Background to the Study

Over centuries, the development and mass production of chemically synthesized drugs have revolutionised healthcare in most parts of the world. However, the apparent problems associated with these synthesised drugs in forms of adulteration and potency have resulted in people using herbs as alternative medicine today. The common reasons for using medicinal herbs (otherwise known as herbal medicine, traditional or alternative medicine) are that herbs are afforda...

 Background of the Study

Historically the Internet emerged in the early 1970’s as a product of research which aimed to connect a U.S. Defence Department network called the ARPANET and various other radio and satellite networks (UNDP, 1999). The objective was to develop communication protocols which would allow networked computers to communicate transparently across multiple-linked and packed networks. This was known as the Internet (UNDP, 1999). The system of protocols wh...

Background of the Study

The advent of the internet has brought about a change in the way tasks are carried out and how information about different subjects are obtained. In Nigeria, there has been a 3 steady increase in the number of people that have access to the Internet. Statistics from Internet world stat(2017), has shown that Nigeria ranks 8th among the top 20 global Internet users, while data from the National Bureau of Statistics(NBS) showed that Lagos State leads in terms of...

Background to the Study

Like most other pre-modern human societies, the traditional societies in the territories later to be amalgamated as Nigeria were largely administered by monarchies. This is with particular reference to societies in the Northern, Western and Niger Delta parts of the country (Adebayo, 2011). The traditional societies of the West were ruled by Obas and there was the famous Oyo Empire ruled by the very powerful Alaafin (Adebayo, 2011; Durojaiye, 2013; Mua’a...

Abstract

This research work is aimed at evaluating the effectiveness of the radio advertisements on family planning programmes bearing in mind the impact of family planning advertisement on the radio audience. The research method used was survey method and questionnaire being the instrument. The findings got from the questionnaire shows that the people of Enugu metropolis now know where to go and get the proper family planning method of their choice. And also what family planning is...

Abstract

This project examines the comparative study of the performances of government owned and privately owned broadcasting media organization (A study of FRCN and Raypower Radio stations Enugu). To achieve this, the survey method was adopted as the research method while the instrument of data collection was the questionnaire. The sample size was drawn using the stratified sampling technique. Two hypothesis tested were accepted leading to the conclusion that the emergence of priva...

Abstract

The title of this project is communication as a tool for enhancing organizational performance. The aim of this study was to investigate the communication techniques used by the Nigerian Bottling Company and the effectiveness of such techniques. In carrying out this research, the primary and secondary data were used by the researcher. The survey method was used also. Questionnaires and Personal Interview were used as instruments for data collection. For the purpose of clarit...

Abstract

This research work is aimed at analyzing Audience perception of female models in advertising message (a study of always ultra commercials). The research method used was survey method and questionnaires being the instrument. The findings from the questionnaire shows that the audience, especially those in Enugu metropolis, now have positive perception of female models with the aid of the “Always ultra” commercials they watch on their TV sets, after the findings, t...

Abstract

The aim of this study is to investigate Audience perception on coverage of political news programmes of Africa independent Television (AIT) in Enugu metropolis Enugu state. Three research questions guided the study. The data of this study were gathered through various Likert scale questionnaire. Statistical analyses of data collected were performed using, frequency distribution, percentages, and tables. A total of 400 copies of the questionnaire were distributed. The number...

Abstract

Cartoons have more recently become a prominent feature in newspapers. An increasing number of publishers and editors have realised its relevance and are beginning to exploit its full potentials. Despite its usefulness and popularity which is assuming a viral dimension in many media houses, one wonders, as replete and common place as these cartoons are in newspapers, do they command the attention, let alone the readership of the reading audience? Hence, this researcher sough...

Abstract

The aim of this study was to investigate Audience perception of federal government removal of fuel subsidy in Enugu metropolis. Three main research questions were formulated for the purpose of this study and other sub questions aimed at prying into audience perception, causes and effects of fuel subsidy removal in Nigeria. Survey research method was used because of its convenience, reliability and cheapness. The study population was Enugu Metropolis. A total of 200 responde...

Background of the Study

Journalism is the collection, preparation and distribution of News and related commentary and feature materials through such media as pamphlet, News letter, magazines, radio, motion pictures, television, Bill Boards the internet and Books. Journalism according to World Book encyclopedia (Vol. 11) is the profession of recording events they maybe of interest to the public. It is therefore both World-wide in scope and as limited as the territory covered by the s...

ABSTRACT

This research work is aimed at finding the journalist that is freer between those in private and government owned media organizations, using Raypower and FRCN Enugu as a focus, to achieve maximum and accurate findings. The researcher made use of survey design. To gather necessary information, copies of questionnaire were administered and retrieved from the respondents who were randomly selected and also personal interview was conducted, the findings show that the journalist...

Background to the Study

Researchers have long been interested in how societies generate, collate, process and exchange political information through various media for effective governance and followership (Pew Research Centre, 2016; Olasina, 2015; Blind, 2007). Research focus in these areas has been on ways to avoid political instability, guarantee free speech, foster meaningful opposition to government and engender social debate and discussion, which are the hallma...

Background to the Study

The Niger Delta region of Nigeria is very strategic to the country‟s economic and political existence. This is explained by the fact that the country‟s oil resources which account for 90 per cent of her foreign exchange earnings and about 80 per cent of the budgetary revenue, come from the area (Nigeria Economy Profile, 2012). Misconceptions and controversies had earlier trailed the definition of the area referred to as the Niger Delta. Thes...

ABSTRACT

There is a standard of 99.999% (five ‗nines‘) availability for telecommunication hardware and software. This is to guarantee the high level of service required by the Mobile Network Operator (MNO) for service delivery. MNOs in Nigeria and most sub-Saharan Africa countries are, however, not being able to meet up with the expected base station availability mainly due to high restoration time after the outage. In this thesis, the historical Base Transceiver Station (BTS)...

Statement of Problem

Since the proliferation of Cable Television and to a larger extend the Internet, the cultural values and norms of the Nigerian youth have been misplaced. The culture has been relegated to the background, where only the elderly are seen practicing or holding part of their culture. The youth in Nigeria today dressed, speak, and interact using foreign cultural approach. Communal and interpersonal relationships that use to be our uniqueness as Afric...

ABSTRACT

This study assessed how celebrity endorsements influenced consumers’ behavior and other factors that predispose people to buy products. To do this, a number of products sold at the AUN Campus Store and Top 10 Store, all located within Yola Town and which are endorsed by Nigerian celebrities were selected and students of AUN were surveyed based on the assumption that they patronize the shops and also have the required exposure to provide smart answers to the questions...

ABSTRACT

This study investigates the relationship that exists between Beauty Magazine Consumption and beauty choice of consumers. Specifically, the intent of the study is to determine whether consumption of beauty magazine has an impact on beauty choice among CMD students. The study adopted survey research design and data were collected through administered questionnaire. Data analysis was conducted using SPSS version 20 and the results were presented in tables in frequency and perc...

ABSTRACT

This research is an attempt to find out if Instagram influences consumer buying behavior using Aun Undergraduate students who were enrolled into the spring 2018 academic session. To find out the number of students registered for the spring 2018 session, Mr Yakubu Ayuba was contacted in order to get a concise and accurate number. In response to this request, the registrar confirmed that a total number of 976 undergraduates were registered and based on the Taro Yamane Formula...

ABSTRACT

The issue of role and portrayal of women in media and videos has been an issue and constantly advocated for change by feminist film theorist. The stereotype of women by the kind of role they play and how they are portrayed tends to be negative and demeaning, this problem is global, from Hollywood, to Bollywood, Nollywood and Kannywood. The situation in Nollywood is characterized by gender disparity in the portrayal of women. The study employed the Qualitative survey researc...

ABSTRACT

The core northern states represent the birth place of Kannywood, adopting Kano State as the major lead in the formation of the film industry, reason why the adoption of Kannywood, which implies Kano as the birth place of the film industry, just like Hollywood, Bollywood and Nollywood indicate the locations or the birth place of the industry and from where it springs and spreads to other locations. The birth place of Kannywood is predominantly an Islamic area, largely conque...

ABSTRACT

The research closes the gap between the audience and presenters of wazobia dem say dem say radio program and creates relationship between the public and broadcasters. Relying on the survey design and a 10-item structured questionnaire, which focused on how often they listen to Pidgin English programs on radio, and distributed purposively to 400 respondents, the study assesses meaning presenter of the program “dem say dem say” on wazobia FM tries to pass across t...

ABSTRACT

This study examines the perception of northern women on the use of sex appeal advertisements in Yola, the basis that underlined the northern women’s perception on the use of these advertisements and also investigates whether sex appeal ads influence the decision of buyers when purchasing any product. The study adopted both qualitative and quantitative method to gather data. Survey research design and questionnaires were shared to collect data. The findings reveal that...

ABSTRACT

This research study surveys how certain advertising strategies affect consumers’ perception of truth in them with outcomes drawn from publics in Yola, Adamawa, Nigeria. There are two research questions raised and the literature review focuses on what consumers perceive to be truth in advertising. The theoretical framework for this study uses past experiences and advertising exposures as the key elements for evaluation. The sample size for this study were 200 responden...

ABSTRACT

The study examined AUN students’ awareness of the All Progressives Congress, APC,use of the social media in the 2015 Nigerian presidential election. The study sought to gauge how much AUN students know about APC’s use of the social media in the 2015 Nigerian presidential election. The study is anchored on two relevant theories: Media Dependency and Agenda-Setting theories. The researcher used survey method,with questionnaire as the instrument for data collection...

 STATEMENT OF THE PROBLEM

There has been no previous research on role of information gathering in the rapid socio economic transformation of Nigeria but however gathering the information that already exists about the issues hindering development and attempts to address it is one of the most important aspects of planning a program or evaluation that can bring about the needed socio economic transformation in Nigeria. By putting together wha...

Abstract

The effect of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information among many public relations professionals. Because this new form of communication is growing at such a rapid pace, it is important to analyze the effect of social media on the practice of public relations because communications world is dramatically moving in a digital direction and those...

ABSTRACT

The man trust of this study is to find out the role of radio in mobilizing Nigerian women in politics. This is studied in relation to other media of communication.

We became interested in this project since 4th March, 2004, when some of us listened to the review on the international women’s day on COSMO FM with the title “Nigerian Women Since 1985”. There were so many women liberation that spoke especially on the role women play...

ABSTRACT

The study is a critical examination of the role of mass media in Traditional media of communication as tools for effective rural development. Notwithstanding the various modern means of communication such as RADIO, INTERNET, TELEVISION, NEWSPAPERS, MAGAZINES, etc. The rural means of communication is still the epitome for rural development. These traditional medium of communication includes the following Ekwe, Ikoro, Smoke signals, Open market, Age groups, p...

ABSTRACT

          Communication is central to all human activities. The claim that we cannot communicate receive scholarly applause.

          However, there are people who seem to be neglected when we began to discuss communication and information flow. Those in the urban cities are always better informed to the detriment of the ruralities.

  &nb...

ABSTRACT

The need for this study was to reveal that, no doubt health is the most essential ingredients of life. However, life remains worthless without good health that actually sustains human existence. Health as primary and rudimental to life the role of media to the management of environmental health will not be over emphasized in Nigeria if not the world at large. The role of media to environmental health management is the bedrock of life, since no doctor who i...

ABSTRACT

The research work examines the role of the print media in the development of sport in Nigeria using complete sport as a case study. The purpose of the research is to investigate the role of print media in the development of sport in Nigeria.  Population and the sample size of the study on which the research was carried out composed of media experts, sport experts, and national athletes.  Results showed that there was a significant...

ABSTRACT

The notion that art reflects reality is an ideology set upon works of art to influence the perception of the audience to decode the message as it is or in a way that relates to the message the artist intends to pass across. As a result of this notion, the message or massages tend to influence the audience psychologically altering the way they think, how they behave, and also the perception to which they perceive reality. Over the years, with the evolution of new mediums whe...

ABSTRACT

No studies have been conducted to determine Social Media Usage Pattern & Users Content among IDPs present in Jimeta-Yola, Adamawa State Nigeria. Therefore this study aims to enlighten the impact of Social Media Usage, its pattern and the kind of information being sought after by IDPs. 25 IDPs where interviewed oneon-one in Jimeta. Feedback from the interviews where carefully examined by the researcher using the Uses and Gratification Theory by Kartz, Blumber and Guvetic...

ABSTRACT

This study was carried out to examine the role of mass media in achieving a sustainable health care in Nigeria using Osun State Broadcasting Corporation (OSBC) as a case study. Specifically, the study aimed at ascertaining the kind of role mass media have placed in achieving sustainable health care in Nigeria. The study employed the survey descriptive research design. A total of 50 responses were validated from the survey. The study adopted the Innovation D...

ABSTRACT

The study is on the impact of radio for political participation in Uyo metropolis: Case of Nigeria 2011 general elections. This study has three major purposes: (1) determine the usefulness of radio-based political campaigns to voters’ decision making during the election, (2) identify the problems associated with the use of radio-based political campaign during the election, and (3) ascertain the level of contribution of...

ABSTRACT

This study probes the role of newspaper advertisement in an organization. It specifically tackles the impact of advertisement. The research posits that the current trends in advertisements as observed of Globacom Nigeria Limited. The assumption that advertisement has direct and powerful effects is shared by optimistic modernization theory. The research applies the theory of acculturation along with the culturation hypothesis. The Newspaper...

ABSTRACT

The focus of this study is to identify the causes and effects of the Twitter ban on Nigeria's citizens using Asaba metropolis in Delta state as case study. The study Identified the major causes of the Twitter ban in Nigeria. The study adopted a survey research design and conveniently enrolled 80 participants in the study.Well structured questionnaire was issued to the participant which provided answers to the research questions. A total of...