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1. THE EFFECT OF HIGH COST OF TRANSPORTATION ON NIGERIA ECONOMY AND ITS EFFECT ON CONSUMER GOODS

27 Student Researchers

BACKGROUND OF THE STUDY

Transportation is very important in a developing country like Nigeria.  It is the major root of economic development of every nation.  Transportation is an integral part of distribution.  This    is because an item produced at one point has little value unless it is moved to the place where it is needed or demanded. It is necessary to have distribution systems to move the item produced....

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2. THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON MARKETING PERFORMANCE IN MANUFACTURING FIRMS: A CASE STUDY OF PORT LAND CEMENT, SAGAMU PLANT

27 Student Researchers Quantitative

ABSTRACT

This study explores the impact of Information and Communication Technology (ICT) on marketing performance within the manufacturing sector, focusing on Portland Cement, Sagamu Plant, as a case study. The research is motivated by the increasing significance of ICT in enhancing operational efficiencies and competitiveness in modern business environments. The study adopts a descriptive research design to investigate the extent of ICT adoption,...

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3. THE EFFECT OF DIGITAL MARKETING ON THE PURCHASE DECISION AMONG UNDERGRADUATE STUDENTS

27 Student Researchers Quantitative

ABSTRACT

The use of online advertisement in Nigerian market is increasing and businesses are more and more considering the internet as a source of marketing communication. However, few studies have considered the factors that influence online buyer's decision when Nigeria is considered. Thus, the main objective of this study was to examine the factors that contribute to the effectiveness of online advertisements and how they affect consumers'...

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4. EFFECT OF INTERNET ADVERTISING ON CONSUMERS' PURCHASE DECISION (A STUDY OF JUMIA ONLINE STORES IN LAGOS)

27 Student Researchers Quantitative

ABSTRACT

The use of online advertisement in Nigerian market is increasing and businesses are more and more considering the internet as a source of marketing communication. However, few studies have considered the factors that influence online buyer's decision when Nigeria is considered. Thus, the main objective of this study was to examine the factors that contribute to the effectiveness of online advertisements and how they affect consumers'...

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5. AN EVALUATION OF MARKETING STRATEGY AND ITS EFFECT ON ORGANIZATIONAL PRODUCTIVITY

27 Student Researchers Quantitative

BACKGROUND OF THE STUDY

Organizations must be competitive in order to serve targeted groups effectively, meaningfully, and sustainably through the creation of proper marketing strategies. market competitiveness in today's business climate is a result of how well businesses can design and implement strategies, but competitiveness may also influence the character of the firm's selected strategy (Hopkins 2009). Advertising, in particular,...

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6. AN EMPIRICAL INVESTIGATION OF COVID-19 ON PRODUCT SALES AND MARKETING

27 Student Researchers Quantitative

BACKGROUND OF STUDY

Notably, many states; continents; regions; urban and rural communities; families thinking and lifestyle of have been impacted by the outbreak a harmful pandemic pandemic known as Covid-29.

The COVID-19 pandemic is a global public health emergency characterized with high infectivity, a high mortality rate, and a long incubation period. According to Elis (2020), COVID-19 pandemic is a black swan event that cause...

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7. AN ASSESSMENT OF THE SALES PROMOTION TECHNIQUE PREFERENCES OF NIGERIAN CONSUMERS IN UYO, AKWA IBOM

27 Student Researchers Qualitative

Background Of The Study

Due to the growth of brands in many categories, fast-moving consumer goods (FMCG) in Nigeria are in a condition of hyper-competition. Utilizing consumer sales promotion to distinguish one's offer has become the norm. The budget allocated to consumer sales promotion to attract consumers is growing. Due of the little financial risk involved, consumers do not mind switching brands in response to a sales promotion offer. Cons...

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8. INFLUENCE OF INSTAGRAM ADVERTISEMENT ON THE SALES AND PATRONAGE OF ANKARA WEARS

27 Student Researchers

Background of the study

When it comes to designing fresh advertisements, marketers have always reacted to shifting company demands. As the availability of produced goods rose as a result of industrialisation in the twentieth century, the usage of ads increased considerably. Hasan (2016) believes that advertisers use advertising to communicate his message to the target market. Even in a mass market, where directly addressing a big number of potential...

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9. EFFECT OF DISTRIBUTION STRATEGIES ON CONSUMER BUYING BEHAVIOUR

27 Student Researchers

Background of the Study

Distribution of products usually involves some form of vertical systems where transaction and logistics responsibilities are transferred through a number of levels. The type of&nbs...

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10. IMPACT OF CHANNEL O MUSICAL PROGRAMMES ON THE CULTURAL BEHAVIOR OF IDAH POLYTECHNIC STUDENTS

27 Student Researchers

ABSTRACT This study

probes the impact which TV has on the cultural behaviour of idah polytechnic students. It specifically tackles the impact of channel O musical TV programes on the cultural behavior of idah polytechnic students. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among idah polytechnic students, kogi state is significantly associated with their perception of western culture and exposure to channel O musical TV program...

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11. IMPACT OF SOCIAL MEDIA ON CONSTRUCTION SMEs BUSINESSES IN ABUJA

27 Student Researchers

ABSTRACT

Since the advent of social media in the early 2000s, its influence on the day to day life of people has impacted the way they conduct businesses. The construction industry is not widely perceived as innovative and collaborative as many other industries. The global construction industry is trying so much to change the perception with several short- and long-term strategies. Over the last few years, social media has changed the face of our personal interactions, with an unpre...

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12. INTEGRATED MARKETING COMMUNICATIONS AND CONSUMERS PATRONAGE OF NIGERIAN BEVERAGE PRODUCTS

27 Student Researchers

ABSTRACT

The need for an organization to properly coordinate its marketing communications strategies to achieve a clear, consistent and competitive message about itself and its product has become issue of concern to every result driven firm. The study is aimed at examining the impact of integrated marketing communication on consumers’ patronage of Nigerian beverage products. The objectives of this research among others are to (i) establish the level of understanding and the us...

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13. APPLICATION OF MARKETING CONTROL TECHNIQUES IN MANUFACTURING FIRMS IN ENUGU L.G.A OF ENUGU STATE

27 Student Researchers

ABSTRACT

The topics of this research work are the application of marketing control techniques in manufacturing firms in Enugu east local government: A case study of Emenite Limited Emene Enugu. In order to peruse this investigation property, the following research objectives were formulated namely: To investigate to what extent manufacturing firms have forma plans for their activities. To determine whether the application of marketing control has any effect on the achievement of the...

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14. THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE: A CASE STUDY OF PERISHABLE AGRICULTURAL PRODUCE IN BOKI L.G.A OF CROSS RIVER STATE

27 Student Researchers

ABSTRACT

Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main objective of the study is to find how best to market agricultural products in the area. Primary and secondary data were collected through t...

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15. EFFECT OF CONSUMER SALES PROMOTION IN THE MARKETING OF FOODS AND BEVERAGES IN ENUGU METROPOLIS. (A STUDY OF SEVEN-UP BOTTLING COMPANY PLC)

27 Student Researchers

ABSTRRACT

This research work was on the effect of consumer sales promotion in the marketing of foods and beverages in Enugu metropolis,( A study of seven-up bottling company plc). The main objective was to find out whether there is a direct relationship between increase in quantity purchase of a product by the consumers and sales promotion. The research work took a cursory look at how the product is fairing in the competitive market. Both primary and secondary data were collected to...

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16. ANALYSIS OF STAKEHOLDER MANAGEMENT IN PUBLIC CONSTRUCTION PROJECT DELIVERY IN ABUJA, NIGERIA

27 Student Researchers

ABSTRACT

The structure of the Nigerian construction industry is very complex in nature and consists of a wide range of different parties. Despite involvement of all stakeholders on construction projects in the study area projects still encounter challenges in terms of performance due to poor stakeholder management. The aim of this study is to analyze stakeholder management in construction projects in Abuja, with the view to improve construction projects performance. This study ident...

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17. IMPACT OF ADVERTISING ON SELECT HOTELS PROFITABILITY

27 Student Researchers

Abstract

This study is on impact of advertising on select hotels profitability. The total population for the study is 200 staff of selected hotels in Eket local government of Akwa Ibom state. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made up house keepers, front desk officers, bartenders and chefs was used for the study. The data collected we...

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18. DESIGN AND IMPLEMENTATION OF AN ONLINE VIRTUAL MARKETPLACE (A CASE STUDY OF OGBETE MAIN MARKET, ENUGU)

27 Student Researchers

INTRODUCTION

Online Market, commonly known as e-commerce or eCommerce, or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. The use of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, sup...

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19. EFFECTS OF GOVERNMENT FUNDING SCHEMES ON DEVELOPMENT OF SMALL AND MEDIUM ENTERPRISES (SMEs) IN NIGERIA (A CASE STUDY OF SMIEIS)

27 Student Researchers

ABSTRACT

The study was conducted to investigate the effects of government funding schemes on development of Small and Medium Enterprises (SMEs) in Nigeria. To meet the objectives of the study, survey research method was applied and a sample of 50 respondents was administered to SMEs Owners and Staff in Ojo Local Government Area. Data collection was done through questionnaire administration and the data collected were statistically analyzed with the aid of SPSS softw...

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20. MARKETING PRACTICES AND CONSUMER SATISFACTION IN THE HOTEL INDUSTRY (A CASE STUDY OF ABIA HOTEL LTD. UMUAHIA

27 Student Researchers

ABSTRACT

If management is to maximize customer satisfaction and resulting profits. It must recognize that components of satisfaction are of varying degrees of importance to the consumer. Also it must realize that these same factors huge wide variations in cost although they provide different levels of satisfaction. Consequently, management should adopt a marketing mix policy that will provide satisfaction and at the same time make profit. To do this, management sho...

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21. THE ROLE OF SMALL SCALE BUSINESS IN THE DEVELOPMENT OF A NATION

27 Student Researchers

Abstract

The main purpose of this study is to know the roles of small scale business in the development of a nation. Every nation no matter the nature and rate of available human and material resources under its disposal can hardly attain growth and economic development if the small scale business sectors of such nature is neglected or not given adequate financial supports cum other incentives that make for the survival of this business. The total population for th...

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22. THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

27 Student Researchers

ABSTRACT

The study examined the relevance of sales promotion to business organizations using Sino Food Nigeria Ltd Lagos State as case study.

The study employed the survey design and the Simple random sampling technique to select 100 staff involving both junior and senior staff of Sino Food Nigeria Ltd Lagos State. A well-constructed questionnaire, which was adjudged valid and reliable, was used for collection of data from the respondents. The data ob...

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23. THE ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS. (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE)

27 Student Researchers

PREFACE

          The aim of this study is to determine the role of Road Transportation mode in Marketing of Agricultural Produce in Abakaliki Local Government Area of Ebonyi State.

          To enhance a quicker, clearer and more comprehensive understanding of the impact of this study the work has been divided into fi8ve chapter.

    &nb...

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24. THE ROLE OF PUBLIC RELATIONS IN IMPROVING THE IMAGE OF TERTIARY INSTITUTIONS IN ENUGU METROPOLIS (A CASE STUDY OF IMT ENUGU)

27 Student Researchers

ABSTRACT

The purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the Institute of Management and Technology (IMT) Enugu.

The objective of this study is to appraise the public relations activities of the Institute of Management and Technology (IMT) Enugu on the image of the institution and to examine the level of students, staff and managements relation in the institution.

To guide this study...

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25. A STUDY OF THE PROBLEMS FACING THE MARKETING OF POULTRY PRODUCT IN EGOR LOCAL GOVERNMENT AREA IN EDO STATE.

27 Student Researchers

ABSTRACT

The purpose of this study was to investigate problem problems facing the marketing of poultry product in Egor Local Government Area of Edo State four research questions formulated and analyzed. The respondents were made up of poultry farmers who were into selling of poultry product in Edo State

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