74. AN EXAMINATION ON THE IMPACT OF DIGITAL MARKETING AS A KEY DRIVER OF SALES AMONG SMALL AND MEDIUM SCALE ENTERPRISES
|| Student Researchers
BACKGROND OF THE STUDY
It is the goal of any enterprise, regardless of size, level of complexity, ownership structure, public or private status, etc., to provide goods and services at prices that are competitive. There are three different categories for companies doing business in Nigeria: small, medium, and big (Aaker ,2022). Nevertheless, the parameters of project costs, capital, number of workers, sales volume, yearly company turnover, and financ...