1. THE EFFECT OF HIGH COST OF TRANSPORTATION ON NIGERIA ECONOMY AND ITS EFFECT ON CONSUMER GOODS
| 27 | Student Researchers |
BACKGROUND OF THE STUDY
Transportation is very important in a developing country like Nigeria. It is the major root of economic development of every nation. Transportation is an integral part of distribution. This is because an item produced at one point has little value unless it is moved to the place where it is needed or demanded. It is necessary to have distribution systems to move the item produced....
| Available | 1-5 Chapters | 50 Pages |
2. THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON MARKETING PERFORMANCE IN MANUFACTURING FIRMS: A CASE STUDY OF PORT LAND CEMENT, SAGAMU PLANT
| 27 | Student Researchers | Quantitative |
ABSTRACT
This study explores the impact of Information and Communication Technology (ICT) on marketing performance within the manufacturing sector, focusing on Portland Cement, Sagamu Plant, as a case study. The research is motivated by the increasing significance of ICT in enhancing operational efficiencies and competitiveness in modern business environments. The study adopts a descriptive research design to investigate the extent of ICT adoption,...
| Available | 1-5 Chapters | 50 Pages |
3. THE EFFECT OF DIGITAL MARKETING ON THE PURCHASE DECISION AMONG UNDERGRADUATE STUDENTS
| 27 | Student Researchers | Quantitative |
ABSTRACT
The use of online advertisement in Nigerian market is increasing and businesses are more and more considering the internet as a source of marketing communication. However, few studies have considered the factors that influence online buyer's decision when Nigeria is considered. Thus, the main objective of this study was to examine the factors that contribute to the effectiveness of online advertisements and how they affect consumers'...
| Available | 1-5 Chapters | 50 Pages |
4. EFFECT OF INTERNET ADVERTISING ON CONSUMERS' PURCHASE DECISION (A STUDY OF JUMIA ONLINE STORES IN LAGOS)
| 27 | Student Researchers | Quantitative |
ABSTRACT
The use of online advertisement in Nigerian market is increasing and businesses are more and more considering the internet as a source of marketing communication. However, few studies have considered the factors that influence online buyer's decision when Nigeria is considered. Thus, the main objective of this study was to examine the factors that contribute to the effectiveness of online advertisements and how they affect consumers'...
| Available | 1-5 Chapters | 50 Pages |
5. AN EVALUATION OF MARKETING STRATEGY AND ITS EFFECT ON ORGANIZATIONAL PRODUCTIVITY
| 27 | Student Researchers | Quantitative |
BACKGROUND OF THE STUDY
Organizations must be competitive in order to serve targeted groups effectively, meaningfully, and sustainably through the creation of proper marketing strategies. market competitiveness in today's business climate is a result of how well businesses can design and implement strategies, but competitiveness may also influence the character of the firm's selected strategy (Hopkins 2009). Advertising, in particular,...
| APA | 1-5 Chapters | 50 Pages |
6. AN EMPIRICAL INVESTIGATION OF COVID-19 ON PRODUCT SALES AND MARKETING
| 27 | Student Researchers | Quantitative |
BACKGROUND OF STUDY
Notably, many states; continents; regions; urban and rural communities; families thinking and lifestyle of have been impacted by the outbreak a harmful pandemic pandemic known as Covid-29.
The COVID-19 pandemic is a global public health emergency characterized with high infectivity, a high mortality rate, and a long incubation period. According to Elis (2020), COVID-19 pandemic is a black swan event that cause...
| APA | 1-5 Chapters | 50 Pages |
7. AN ASSESSMENT OF THE SALES PROMOTION TECHNIQUE PREFERENCES OF NIGERIAN CONSUMERS IN UYO, AKWA IBOM
| 27 | Student Researchers | Qualitative |
Background Of The Study
Due to the growth of brands in many categories, fast-moving consumer goods (FMCG) in Nigeria are in a condition of hyper-competition. Utilizing consumer sales promotion to distinguish one's offer has become the norm. The budget allocated to consumer sales promotion to attract consumers is growing. Due of the little financial risk involved, consumers do not mind switching brands in response to a sales promotion offer. Cons...
| APA | 1-5 Chapters | 50 Pages |
8. INFLUENCE OF INSTAGRAM ADVERTISEMENT ON THE SALES AND PATRONAGE OF ANKARA WEARS
| 27 | Student Researchers |
Background of the study
When it comes to designing fresh advertisements, marketers have always reacted to shifting company demands. As the availability of produced goods rose as a result of industrialisation in the twentieth century, the usage of ads increased considerably. Hasan (2016) believes that advertisers use advertising to communicate his message to the target market. Even in a mass market, where directly addressing a big number of potential...
| APA | 1-5 Chapters | 50 Pages |
9. EFFECT OF DISTRIBUTION STRATEGIES ON CONSUMER BUYING BEHAVIOUR
| 27 | Student Researchers |
Background of the Study
Distribution of products usually involves some form of vertical systems where transaction and logistics responsibilities are transferred through a number of levels. The type of&nbs...
| APA | 1-5 Chapters | 50 Pages |
10. IMPACT OF CHANNEL O MUSICAL PROGRAMMES ON THE CULTURAL BEHAVIOR OF IDAH POLYTECHNIC STUDENTS
| 27 | Student Researchers |
ABSTRACT This study
probes the impact which TV has on the cultural behaviour of idah polytechnic students. It specifically tackles the impact of channel O musical TV programes on the cultural behavior of idah polytechnic students. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among idah polytechnic students, kogi state is significantly associated with their perception of western culture and exposure to channel O musical TV program...
| APA | 1-5 Chapters | 50 Pages |
11. IMPACT OF SOCIAL MEDIA ON CONSTRUCTION SMEs BUSINESSES IN ABUJA
| 27 | Student Researchers |
ABSTRACT
Since the advent of social media in the early 2000s, its influence on the day to day life of people has impacted the way they conduct businesses. The construction industry is not widely perceived as innovative and collaborative as many other industries. The global construction industry is trying so much to change the perception with several short- and long-term strategies. Over the last few years, social media has changed the face of our personal interactions, with an unpre...
| APA | 1-5 Chapters | 50 Pages |
12. INTEGRATED MARKETING COMMUNICATIONS AND CONSUMERS PATRONAGE OF NIGERIAN BEVERAGE PRODUCTS
| 27 | Student Researchers |
ABSTRACT
The need for an organization to properly coordinate its marketing communications strategies to achieve a clear, consistent and competitive message about itself and its product has become issue of concern to every result driven firm. The study is aimed at examining the impact of integrated marketing communication on consumers’ patronage of Nigerian beverage products. The objectives of this research among others are to (i) establish the level of understanding and the us...
| APA | 1-5 Chapters | 50 Pages |
13. APPLICATION OF MARKETING CONTROL TECHNIQUES IN MANUFACTURING FIRMS IN ENUGU L.G.A OF ENUGU STATE
| 27 | Student Researchers |
ABSTRACT
The topics of this research work are the application of marketing control techniques in manufacturing firms in Enugu east local government: A case study of Emenite Limited Emene Enugu. In order to peruse this investigation property, the following research objectives were formulated namely: To investigate to what extent manufacturing firms have forma plans for their activities. To determine whether the application of marketing control has any effect on the achievement of the...
| APA | 1-5 Chapters | 50 Pages |
14. THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE: A CASE STUDY OF PERISHABLE AGRICULTURAL PRODUCE IN BOKI L.G.A OF CROSS RIVER STATE
| 27 | Student Researchers |
ABSTRACT
Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main objective of the study is to find how best to market agricultural products in the area. Primary and secondary data were collected through t...
| APA | 1-5 Chapters | 50 Pages |
15. EFFECT OF CONSUMER SALES PROMOTION IN THE MARKETING OF FOODS AND BEVERAGES IN ENUGU METROPOLIS. (A STUDY OF SEVEN-UP BOTTLING COMPANY PLC)
| 27 | Student Researchers |
ABSTRRACT
This research work was on the effect of consumer sales promotion in the marketing of foods and beverages in Enugu metropolis,( A study of seven-up bottling company plc). The main objective was to find out whether there is a direct relationship between increase in quantity purchase of a product by the consumers and sales promotion. The research work took a cursory look at how the product is fairing in the competitive market. Both primary and secondary data were collected to...
| APA | 1-5 Chapters | 50 Pages |
16. ANALYSIS OF STAKEHOLDER MANAGEMENT IN PUBLIC CONSTRUCTION PROJECT DELIVERY IN ABUJA, NIGERIA
| 27 | Student Researchers |
ABSTRACT
The structure of the Nigerian construction industry is very complex in nature and consists of a wide range of different parties. Despite involvement of all stakeholders on construction projects in the study area projects still encounter challenges in terms of performance due to poor stakeholder management. The aim of this study is to analyze stakeholder management in construction projects in Abuja, with the view to improve construction projects performance. This study ident...
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17. IMPACT OF ADVERTISING ON SELECT HOTELS PROFITABILITY
| 27 | Student Researchers |
Abstract
This study is on impact of advertising on select hotels profitability. The total population for the study is 200 staff of selected hotels in Eket local government of Akwa Ibom state. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made up house keepers, front desk officers, bartenders and chefs was used for the study. The data collected we...
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18. DESIGN AND IMPLEMENTATION OF AN ONLINE VIRTUAL MARKETPLACE (A CASE STUDY OF OGBETE MAIN MARKET, ENUGU)
| 27 | Student Researchers |
INTRODUCTION
Online Market, commonly known as e-commerce or eCommerce, or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. The use of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, sup...
| APA | 1-5 Chapters | 50 Pages |
19. EFFECTS OF GOVERNMENT FUNDING SCHEMES ON DEVELOPMENT OF SMALL AND MEDIUM ENTERPRISES (SMEs) IN NIGERIA (A CASE STUDY OF SMIEIS)
| 27 | Student Researchers |
ABSTRACT
The study was conducted to investigate the effects of government funding schemes on development of Small and Medium Enterprises (SMEs) in Nigeria. To meet the objectives of the study, survey research method was applied and a sample of 50 respondents was administered to SMEs Owners and Staff in Ojo Local Government Area. Data collection was done through questionnaire administration and the data collected were statistically analyzed with the aid of SPSS softw...
| APA | 1-5 Chapters | 50 Pages |
20. MARKETING PRACTICES AND CONSUMER SATISFACTION IN THE HOTEL INDUSTRY (A CASE STUDY OF ABIA HOTEL LTD. UMUAHIA
| 27 | Student Researchers |
ABSTRACT
If management is to maximize customer satisfaction and resulting profits. It must recognize that components of satisfaction are of varying degrees of importance to the consumer. Also it must realize that these same factors huge wide variations in cost although they provide different levels of satisfaction. Consequently, management should adopt a marketing mix policy that will provide satisfaction and at the same time make profit. To do this, management sho...
| APA | 1-5 Chapters | 50 Pages |
21. THE ROLE OF SMALL SCALE BUSINESS IN THE DEVELOPMENT OF A NATION
| 27 | Student Researchers |
Abstract
The main purpose of this study is to know the roles of small scale business in the development of a nation. Every nation no matter the nature and rate of available human and material resources under its disposal can hardly attain growth and economic development if the small scale business sectors of such nature is neglected or not given adequate financial supports cum other incentives that make for the survival of this business. The total population for th...
| APA | 1-5 Chapters | 50 Pages |
22. THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS
| 27 | Student Researchers |
ABSTRACT
The study examined the relevance of sales promotion to business organizations using Sino Food Nigeria Ltd Lagos State as case study.
The study employed the survey design and the Simple random sampling technique to select 100 staff involving both junior and senior staff of Sino Food Nigeria Ltd Lagos State. A well-constructed questionnaire, which was adjudged valid and reliable, was used for collection of data from the respondents. The data ob...
| APA | 1-5 Chapters | 50 Pages |
23. THE ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS. (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE)
| 27 | Student Researchers |
PREFACE
The aim of this study is to determine the role of Road Transportation mode in Marketing of Agricultural Produce in Abakaliki Local Government Area of Ebonyi State.
To enhance a quicker, clearer and more comprehensive understanding of the impact of this study the work has been divided into fi8ve chapter.
&nb...
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24. THE ROLE OF PUBLIC RELATIONS IN IMPROVING THE IMAGE OF TERTIARY INSTITUTIONS IN ENUGU METROPOLIS (A CASE STUDY OF IMT ENUGU)
| 27 | Student Researchers |
ABSTRACT
The purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the Institute of Management and Technology (IMT) Enugu.
The objective of this study is to appraise the public relations activities of the Institute of Management and Technology (IMT) Enugu on the image of the institution and to examine the level of students, staff and managements relation in the institution.
To guide this study...
| APA | 1-5 Chapters | 50 Pages |
25. A STUDY OF THE PROBLEMS FACING THE MARKETING OF POULTRY PRODUCT IN EGOR LOCAL GOVERNMENT AREA IN EDO STATE.
| 27 | Student Researchers |
ABSTRACT
The purpose of this study was to investigate problem problems facing the marketing of poultry product in Egor Local Government Area of Edo State four research questions formulated and analyzed. The respondents were made up of poultry farmers who were into selling of poultry product in Edo State
| APA | 1-5 Chapters | 50 Pages |
26. A STUDY OF THE PROBLEMS FACING THE MARKETING OF POULTRY PRODUCT IN EGOR LOCAL GOVERNMENT AREA IN EDO STATE.
| 27 | Student Researchers |
ABSTRACT
The purpose of this study was to investigate problem problems facing the marketing of poultry product in Egor Local Government Area of Edo State four research questions formulated and analyzed. The respondents were made up of poultry farmers who were into selling of poultry product in Edo State
| APA | 1-5 Chapters | 50 Pages |
27. THE ROLE OF SMALL BUSINESS IN POVERTY ALLEVIATION
| 27 | Student Researchers |
Abstract
The main objective of the study is to empirically evaluate the critical roles of small businesses in economic growth and poverty alleviation in Nigeria. The researcher issued questionnaire to the respondent, and data extracted from the questionnaire was adequately analyzed us a positive relationship exists between small business and economic growth. A strong inverse relationship also exists between the incidence of poverty and small business and economic g...
| APA | 1-5 Chapters | 50 Pages |
28. EFFECT OF PRODUCT PACKAGING ON NIGERIAN CONSUMERS’ BEHAVIOUR
| 27 | Student Researchers |
ABSTRACT
The sole purpose of this research is to determine the effect of product packaging on Nigerian consumers. The knowledge derived from relevant literature was used to draft out organized questionnaires to be filled by respondents residing in Yola and Jimeta towns, Adamawa State, Nigeria. A total of 270 questionnaires were distributed to respondents but only 222 questionnaires turned out valid. With the information gathered, it underwent analysis with the help of SPSS 21.0 and...
| APA | 1-5 Chapters | 50 Pages |
29. JUMBO ROLL PRODUCTION BUSINESSPLAN
| 27 | Student Researchers |
Executive Summary
New Height Nigeria is a privately owned Company specializing in the production of toilet rolls with the long term view of recycling of waste paper into jumbo reels to be used for the production of toilet rolls.
New Height Nigeria will be in the business of converting used paper to Jumbo Roll. Jumbo roll is the basic raw material used in the production of tissue paper. The process is known as Paper Recycling. Our b...
| APA | 1-5 Chapters | 50 Pages |
30. THE IMPACTS OF PRICING IN MARKTING OF COKE DRINKS IN ENUGU STATE.
| 27 | Student Researchers |
ASBTRACT
This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise or fall in price. The purpose of this research work is to lay emphasis on the important of pricing in other to achieve a target return on capital invested by the organization, to develop forecast for sales and gross profit considering all the v...
| APA | 1-5 Chapters | 50 Pages |
31. SURVIVAL STRATEGIES OF SMALL AND MEDIUM ENTERPRISES IN NIGERIA (A STUDY OF SOME SELECTED SMEs IN ENUGU METROPOLIS)
| 27 | Student Researchers |
ABSTRACTS
The Survival Strategies of Small and Medium Enterprises in Nigeria case study of Enugu Metropolis. The purpose of this study is to identify general problems against the effective operation of SME in Nigeria, to know their survival strategies, to provide an overview of the role of government in financing and developing SMEs in Nigeria, to determine to what extent the government policies support or hinder their growth and a...
| APA | 1-5 Chapters | 50 Pages |
32. THE IMPACT OF LOCAL GOVERNMENT ADMINISTRATION IN ECONOMIC AND SOCIAL DEVELOPMENT IN NIGERIA (A CASE STUDY OF NSUKKA LOCAL GOVERNMENT OF ENUGU STATE)
| 27 | Student Researchers |
ABSTRACT
In this research work, the researcher intended to have a general discussion with local government as my background. But lack of space may not allow me for detailed discussion and analysis. However, all essentials part of the impact of local government administration in economic and social development in Nigeria are discussed. In chapter one, the background of the study was discussed, the problem, purpose of the study, scope, some research questio...
| APA | 1-5 Chapters | 50 Pages |
33. THE ROLE OF MARKETING IN THE CONSOLIDATED BANKING SECTOR (A case study of Union Bank of Nigeria Plc, Kaduna)
| 27 | Student Researchers |
ABSTRACT
This project is undertaken to observe the role of marketing in the consolidated banking sector. Kotler defined marketing as a social process by which individual and groups by which individual and groups obtain what they want through creating and exchange of products. The banking sector approach to marketing includes identification of customer‘s financial needs, advertise and promote the services to existing and prospective customers among their Th...
| APA | 1-5 Chapters | 50 Pages |
34. THE INFLUENCE OF BRAND IMAGE ON CONSUMER BEHAVIOUR
| 27 | Student Researchers |
ABSTRACT
The purpose of this study was to examine the effects of brand image on customer behavior in the Nigerian banking sector. The study was guided by the research questions that were aimed at answering how marketing mix strategies affected brand image and customer behavior in the Nigerian banking sectors; how brand positioning affected brand image and customer behavior in the Nigerian banking sector; and how demographics affected brand image and customer behavior in the Nigeri...
| APA | 1-5 Chapters | 50 Pages |
35. THE PROBLEMS FACING PERSONAL INCOME, THE ADMINISTRATION IN RURAL COMMUNITIES
| 27 | Student Researchers |
ABSTRACT
The importance of personal income tax to government, both as a revenue source and as a fiscal policy factor cannot be over emphasized.
In order to achieve this objective, the project work was divided into five chapters, each chapter dealing with an aspect of the work and helps to highlight the rudiments which when collated, get the root of the investigation.
Chapter one deals with the background of the...
| APA | 1-5 Chapters | 50 Pages |
36. THE EFFECT OF NEW PRODUCT DEVELOPMENT AS A STRATEGY FOR CORPORATE GROWTH IN UNILEVER LIMITED
| 27 | Student Researchers |
Abstract
This study is on the effect of new product development as a strategy for corporate growth in Unilever Limited. The total population for the study is 200 staff of Unilever Limited, Lagos. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made human resource management, project managers, financial analysts and security officers were used...
| APA | 1-5 Chapters | 50 Pages |
37. THE EFFECT OF MEDIA ADVERTISEMENT ON SALES OF CONSUMER GOODS IN SOME SELECTED MARKETING FIRMS IN LAGOS
| 27 | Student Researchers |
STATEMENT OF RESEARCH PROBLEM
It has always been a problem to ascertain whether or not advertising has any correlation or bearing with corporate performance. Also, most people wonder if the amount spent or budgeted on advertisement annually does directly translate to all that is required to say a company has performed.
The focus here will be to have series of corporate performance analysis in terms of top-line and bottom-line growth...
| APA | 1-5 Chapters | 50 Pages |
38. THE EFFECT OF POST-HARVEST HANDLING ON THE QUALITY AND MARKETABILITY OF LOCALLY HARVESTED TOMATO IN AKS CASE STUDY UYO SENATORIAL DISTRICT
| 27 | Student Researchers |
Abstract
Tomato (Lycopersiconesculentum Mill.) is one of the vegetables with the highest production in the world and its production is increasing all over the world. Tomatoes contribute to a healthy, well-balanced diet. Temperature affects plant growth balance, flower development and pollination, fruit growth and development, thus has substantial influence on fruit quality. Solar radiation and temperature have a large influence on fruit sugar accumulation. The best...
| APA | 1-5 Chapters | 50 Pages |
39. THE EFFECT OF INFLATION AND INTEREST RATE ON AGRICULTURAL PRODUCTIVITY IN NIGERIA FROM 2000-2015
| 27 | Student Researchers |
Abstract
This study is on the effect of inflation and interest rate on agricultural productivity in Nigeria. The total population for the study is 200 staff of ministry of economic development, Lagos state. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made up economic advisers, policy officers, senior staff and junior staff was used for the stud...
| APA | 1-5 Chapters | 50 Pages |
40. THE EFFECT OF ENVIRONMENTAL FACTORS ON THE SMALL AND MEDIUM SCALE BUSINESS IN NIGERIA
| 27 | Student Researchers |
STATEMENT OF THE PROBLEM
The effects of environment on organizational performance vary from one situation to another. The environment suitable for the growth of a particular business may be hostile to the survival of another business. The problems that necessitated this research are as follows:
Assess impact of environmental factors that has the performance of small scale enterprises in Oshimili North Local Government Area. The ability to identify, evaluat...
| APA | 1-5 Chapters | 50 Pages |
41. ROLES OF TAX AUTHORITY IN THE PREVENTION AND DETECTION OF TAX FRAUD IN NIGERIA
| 27 | Student Researchers |
ABSTRACT
The primary purpose of this study is to examine the role of tax authority in the prevention and detection of tax fraud in Nigeria. It focuses mainly on tax payers in Ibadan. The project made use of primary data and secondary data. Primary data was generated through the administration of 133 questionnaires and all the questionnaires were returned. Secondary data was collected from journals and records. Responses from the questionnaires were classified...
| APA | 1-5 Chapters | 50 Pages |
42. IMPACT OF PURCHASING STRATEGIES ON ORGANIZATIONAL GROWTH PZ INDUSTRIAL PLC
| 27 | Student Researchers |
Abstract
This study is on impact of purchasing strategies on organizational growth Pz industrial plc. The total population for the study is 200 staff of PZ industry in Lagos state. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made up development technicians, sale coordinators, product developers and junior staffs were used for the study. Th...
| APA | 1-5 Chapters | 50 Pages |
43. THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE, CASE STUDY OF NIGERIA BREWERIE PLC
| 27 | Student Researchers |
ABSTRACT
Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four manager variable with which the marketing manager communicates information between the sellers and buyers in order to change the attitude and behaviour of both parties.
This stu...
| APA | 1-5 Chapters | 50 Pages |
44. THE EFFECTS OF NEWS COMMERCIALIZATION ON THE CONTENTS OF PRIVATE
| 27 | Student Researchers |
Abstract
The research examines the effects of news commercialization on the contents of private media” with a case study of AIT and Channels Television, Lagos. Commercialization of news began in Nigerian media houses as a result of the Structural Adjustment Programme (SAP) introduced in 1986 and the eventual withdrawal of subsidies from government owned media houses. With the increasing rise in production cost and dwindling circulation, the media houses resort...
| APA | 1-5 Chapters | 50 Pages |
45. THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL COMPANIES (A CASE STUDY OF GABBEY PHARMACY LIMITED ENUGU).
| 27 | Student Researchers |
ABSTRACT
This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional messages on consumer patronage, and it will equally help the producers of pharmaceutical to understand the consumers’ attitude towards the use of their products.
The objective of the study were to find out the following:-
...| APA | 1-5 Chapters | 50 Pages |
46. IMPACT OF PRODUCT QUALITY ON SALES VOLUME IN NIGERIAN BOTTLING COMPANY
| 27 | Student Researchers |
ABSTRACT
The research is focused on the impact of product quality on sales volume in Nigerian Bottling Company. The objectives of this study are to understand the various production control problems and also to understand the impact of pricing on quality product. The researcher used primary and secondary for data collection and questionnaire was administered to the respondents. The findings out that the Quality control section is responsible for quality control...
| APA | 1-5 Chapters | 50 Pages |
47. THE EFFECT OF PRICE AND PRICE CHANGES ON THE SALES OF CONSUMER GOODS
| 27 | Student Researchers |
ABSTRACT
Consumers can be reactive. This situation is not abnormal in business, this is because, the purchasing power of consumers are not constant even as their needs are progressive. Price therefore is a potent determining factor for consumer decision. This study is undertaken to examine the effect of price and price changes on the sales of consumer goods. The survey research design was adopted for this study. This involved gathering data from a sample size to mak...
| APA | 1-5 Chapters | 50 Pages |
48. FIRM AGE AND PROFITABILITY: EVIDENCE FROM NIGERIA
| 27 | Student Researchers |
Abstract
This study sought to investigate firm Age and Profitability: Evidence from Nigeria. The main objective of this study is to determine if firm age affect the profitability of non-financial companies in Nigeria and also to know if older firms out performs younger firms. Age can have adverse effects on performance also because of the organizational rigidities and inertia it brings about and because it impairs the ability affirm to perceive valuable signals. Descriptive statisti...
| APA | 1-5 Chapters | 50 Pages |
49. EFFECT OF MARKETING STRATEGY ON THE PERFORMANCE OF ATMAN LIMITED
| 27 | Student Researchers |
Abstract
Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and place) on the long-term performance of mature brands, instead emphasizing advertising and price promotion. This research project was aimed at the following:to identify marketing strategies that can be implemented in order to increase the sales and profitability of the product.To determine whether the pricing methods of Atman Ltd has hel...
| APA | 1-5 Chapters | 50 Pages |
50. DESIGN AND IMPLEMENTATION OF A COMPUTERISED STOCK MANAGEMENT SYSTEM
| 27 | Student Researchers |
ABSTRACT
A stock management system is a key part of the supply chain and primarily aims to control the movement and storage of materials within a warehouse and process the associated transactions, including shipping, receiving, put away and picking. The systems also direct and optimize warehouse put away based on real-time information about the status of bin utilization.
In times of economic slowdown, cutting costs is the major strategy used by the compani...
| APA | 1-5 Chapters | 50 Pages |
51. EFFECT OF MARKET SEGMENTATION ON PERFORMANCE OF BREWERY INDSUTRY (A CASE STUDY OF GUINNESS NIGERIA PLC AND NIGERIA BREWERY PLC.)
| 27 | Student Researchers |
ABSTRACT
This study examined the effect of market segmentation on performance of brewery
industry with the view of globalization throughout the world be it developed or developing economy, the supremacy being accord the free market system cannot be over emphasized, that is achieving economic efficiency which ultimately leads to economic growth is :free competitive market system otherwise refers to as the capitalist system. On the Guinness Nigeria plc and N...
| APA | 1-5 Chapters | 50 Pages |
52. EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF ACCESS BANK PLC)
| 27 | Student Researchers |
ABSTRACT
This study analyses the effect of customer relationship management on organizational performance. This research views customer relationship management as an enterprise approach to developing full-knowledge about customer behavior and relationship marketing
To achieve the purpose of this research work the survey method using the questionnaire instrument was adopted. Data were collected from primary and secondary source. The instrum...
| APA | 1-5 Chapters | 50 Pages |
53. IMPACT OF E-COMMERCE ON BUSINESS PERFORMANCE IN A BUSINESS TO BUSINESS ENVIRONMENT
| 27 | Student Researchers |
Abstract
The study specifically was aimed at ascertaining the adoption, barrier of adoption of E-commerce and impact of E-commerce on business performance in a business to business environment. This study reviewed and anchored its framework on Expectation-Confirmation theory.
The study adopted the survey research design and randomly enrolled participants in the study. A total of 80 responses were validated from the enrolled participants where all responden...
| APA | 1-5 Chapters | 50 Pages |
54. GLOBALIZATION AND ECONOMIC DEVELOPMENT IN NIGERIA: AN ASSESSMENT
| 27 | Student Researchers |
ABSTRACT
The main aim of the research project dwells on Globalization and Economic Development in Nigeria an Assessment. Globalization was viewed as the bilateral relations that exist betweens countries for either political or economical purpose and also as a means of developing the under developed countries with technological advancement from developed countries. The review of different literatures in the chapter of the work, looked at the challenges o...
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55. THE ROLE OF CAPITAL MARKET IN INDUSTRIAL GROWTH AND DEVELOPMENT IN NIGERIA
| 27 | Student Researchers |
ABSTRACT
The increase in number of fraud and fraudulent activities in Nigeria and around the world emphasized the need for forensic accounting. The aim of this paper is to find out if rules and procedures are properly followed in the public sector transactions, to examine if there is adequate internal control system in the public sector, to ascertain the need for forensic accounting services in the public sector for fraud and corruption issue as well as to ver...
| APA | 1-5 Chapters | 50 Pages |
56. CAPITAL STRUCTURE IMPACT ON THE PERFORMANCE OF BANKING INDUSTRY IN NIGERIA
| 27 | Student Researchers |
Abstract
This study examines the impact of capital structure on the performance of the banking industry in Nigeria. The objective of the study was to examine the effect of total debt on the bank profitability and also to determine the impact of equity on the profitability of the bank. The focus of this study is on five (5) selected bank comprising of first bank, sterling bank, United bank for Africa, Access bank and guaranty trust bank (GTB), Secondary data were sou...
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57. THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS IN ENUGU STATE
| 27 | Student Researchers |
ABSTRACT
This research work examined the importance of Branding in the marketing of Unilever products with special reference to Toiletries such as soap and toothpastes. The study made use of primary and secondary data primary data was sourced from questionnaire and oral interview while secondary data came from textbooks, magazines, newspapers and journals. The research instrument us...
| APA | 1-5 Chapters | 50 Pages |
58. THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE (A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC)
| 27 | Student Researchers |
Abstract
Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday application in improving product innovation.
The pristine aim of this project is to know the impact of “Marketing Mix” in the accomplishment of organisational objective. Over the years, ineffective marketing communication has had a negative effect on marketing mix, which...
| APA | 1-5 Chapters | 50 Pages |
59. THE EFFECT OF PRICING POLICY ON SALES IN THE BEVERAGE INDUSTRY
| 27 | Student Researchers |
ABSTRACT
The rationale behind this project is to know the effect of pricing policy on sales in the beverage industry’ with reference to Coca-Cola Bottling Company Nigeria. The researcher during the course of investigation has received a lot of related literature so as to acquire more knowledge in order to be in a better position to advice firms. The research population composed of 500 people which out of the entire population the researcher ma...
| APA | 1-5 Chapters | 50 Pages |
60. PRODUCTION OF EMULSION POINT WITH THE AVAILABLE MATERIAL
| 27 | Student Researchers |
ABSTRACT
This project is on the production of paint from the available materials. The first process involved was the sourcing of the available material which include calcium carbonate (dotonute) water etc. the next step is the proper production procedure. The same product patterns was employed while the production was valued with a view to obtain a high quality paint.
From the result obtained, it was observed that high quali...
| APA | 1-5 Chapters | 50 Pages |
61. AN ASSESSMENT OF THE MARKETING SEGMENTATION ON PRODUCTION PLANNING IN ORGANIZATION
| 27 | Student Researchers |
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- STATEMENT OF THE PROBLEM
One of the obstacles that often lead to businesses failure is the inability of some marketing executives to formulate, plan their strategies, they operate without taking into cognizance the factors or the element both internal and external to the forms which they operate. This research work is primarily concerned with studying marketing company has given and how market are been segmented in orde...
| APA | 1-5 Chapters | 50 Pages |
62. IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE (A Case Of MTN Nigeria Limited)
| 27 | Student Researchers |
ABSTRACT
Many social critics have noted the failure of organization to behave in socially responsible ways and to also observe why the organization should operate ethically, this enormous pressure from various interest groups has been put on business organization to identify and solve those social problems in which they are intimately involved. This project identifies and analyzes the relationship of corporate social responsibility on organizational performance. Sin...
| APA | 1-5 Chapters | 50 Pages |
63. THE EFFECT OF PROMOTION ON CONSUMER PURCHASE DECISION
| 27 | Student Researchers |
Abstract
Sales promotion is among the important communications medium that has powerful effect on consumers’ purchase decision. Marketing is the link between a societies need and it’s pattern of industrial response. This implies that the success and future growth of any organization will depend largely upon the acceptability of its products or services by it potential customers. The recent difficult economic times, however house led com...
| APA | 1-5 Chapters | 50 Pages |
64. THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES REVENUE OF COMPANIES
| 27 | Student Researchers |
Abstract
Product packaging is an important part of product development and planning which relate to the design of a products container or wrapper, whose purpose is both to protect the item and to enhance its value to the customer. The research stated the problems associated with the topic under study, which include the inability of management to take advantage of numerous benefits derivable from re-packaging their products, as at when due. Another problems the natio...
| APA | 1-5 Chapters | 50 Pages |
65. THE EFFECT OF PACKAGING ON CONSUMER BUYING DECISION
| 27 | Student Researchers |
Statement Of Research Problem
Packaging is a very important element in marketing the product especially in the detergent industry.
This research will sensitize firms in the importance of adhering to good and alterative packaging and the consequences of not using them. When firms are sensitized on the importance of using attractive packaging, they will start packaging with outstanding design, which will easily draw customers attention. Firm...
| APA | 1-5 Chapters | 50 Pages |
66. THE EFFECT OF PRICING ON THE CONSUMPTION OF PHARMACEUTICAL PRODUCTS IN NIGERIAN HOSPITALS
| 27 | Student Researchers |
Abstract
Price is seen as the amount for which a product, service or idea is offered for sales regardless of its worth or value to potential buyers. Where as pricing in the other hand is the process of determining this value and converting it into monetary terms and then making comparison in the market place. The study investigated the influence of price change on consumption of pharmaceutical products, a survey of Nigerian hospitals A.B.U Zaria, Nigeria. Thi...
| APA | 1-5 Chapters | 50 Pages |
67. THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR USING STUDENTS OF FEDERAL POLYTECHNIC BIDA
| 27 | Student Researchers |
Statement of the Problem
With the growing age of the internet and increasing trend of people using the internet for shopping and searching, internet Advertising which in recent times have being utilized by all companies due to the accessibility and wider coverage than the traditional media seems to be the most recent means for adverts. The question now is, does the internet advertisement prove to be very effec...
| APA | 1-5 Chapters | 50 Pages |
68. THE EFFECT OF MARKETING STRATEGIES ON DEPOSIT BANK PERFORMANCE
| 27 | Student Researchers |
Abstract
The study examined the effect of marketing strategies on deposit bank performance in Ogun-State, Nigeria. The objective of the study is to evaluate to what extent the „Product Development, Pricing Strategy, Physical Distribution Strategy, Personal Selling and Process were implemented to promote the commercial banks‟ performance in Ogun-State, Nigeria. The study adopted Quantitative Survey Research Design and uses the multistage sampling method in its...
| APA | 1-5 Chapters | 50 Pages |
69. THE EFFECT OF MARKETING PROMOTION ON THE EFFICIENCY OF BANKS
| 27 | Student Researchers |
Background of the study
The Nigerian banking sector has changed tremendously since the introduction of the structural adjustment programme (SAP) on July 1996. Prior to this time, opening new bank were stringent. The central bank of Nigeria (CBN) fixed minimum and maximum lending and interest rates.
Since the new existing banks were put in straight jacket, and they were not mandated by circumstances to be aggressive bank officials sent in their officers, wa...
| APA | 1-5 Chapters | 50 Pages |
70. THE EFFECT OF MARKETING COMMUNICATION ON CONSUMER BUYING BEHAVIOUR
| 27 | Student Researchers |
ABSTRACT
This study was carried out on the effect of marketing communication on consumer buying behavior. The case study: Nigeria Bottling Company Plc was adopted for this study this enables the researcher to carry out and in depth study of Nigeria bottling company. In addition for the purpose of this subject the population to be surveyed includes the marketing department of Nigeria bottling company Plc and study population comprises 50 sales officers and 50 marketi...
| APA | 1-5 Chapters | 50 Pages |
71. THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER SATISFACTION
| 27 | Student Researchers |
ABSTRACT
The primary objective of the study was to examine the effect of customer relationship management on customer satisfaction in commercial banks in Lagos State Nigeria. The study explored the ways in which customer satisfaction can be achieved with the use of customer relationship management. The study adopted the descriptive survey research design. The data for the research was collected through a well design and structured questionnair...
| APA | 1-5 Chapters | 50 Pages |
72. THE EFFECT OF BRAND IMAGE ON CONSUMER BEHAVIOR
| 27 | Student Researchers |
ABSTRACT
The purpose of this study was to examine the effects of brand image on customer behavior in the Nigerian banking sector. The study was guided by the research questions that were aimed at answering how marketing mix strategies affected brand image and customer behavior in the Nigerian banking sectors; how brand positioning affected brand ima...
| APA | 1-5 Chapters | 50 Pages |
73. THE EFFECT OF ADVERTISING ON SALES PERFORMANCE OF CONSUMER GOODS
| 27 | Student Researchers |
ABSTRACT
This study evaluates the effectiveness of advertising expenses on the sales revenue and profitability of Unilever Nigeria Plc. This study is based on secondary data collected for advertising expenditure, sales revenue and profitability of Unilever Nigeria Plc over the period of 1996 to 2009 from the annual report and accounts of the company under study. Among the objectives of the study is to evaluate the extent of the effect of advertising on the sales rev...
| APA | 1-5 Chapters | 50 Pages |
74. THE EFFECT OF ADVERTISING ON CONSUMPTION OF FAST FOOD IN NIGERIA
| 27 | Student Researchers |
ABSTRACT
The roles of advertising on the consumption of fast food cannot be over emphasized. Advertising is an important part of the promotional mix which is one of the strategic importance’s. It can play a vital complementary role through working alongside of other promotional mix element. It operates with objectives and strategies leading to various types of impact on consumer thoughts, feelings and actions. It is about creating a message an...
| APA | 1-5 Chapters | 50 Pages |
75. THE EFFECT OF ADVERTISEMENT ON THE SUCCESS OF A BUSINESS ORGANIZATION
| 27 | Student Researchers |
Abstract
Advertising is very relevant in modern business performance today. The public bumps into advertising messages, while watching tv, reading magazines, listening to the radio, surfing the internet or even simply working down the street, as advertising has a stimulating influence on purchasing behavior of the consumers. Empirical reviews has proven that advertising increases sales revenue of manufacturing companies. Advertising provides a platform for manufactu...
| APA | 1-5 Chapters | 50 Pages |
76. THE EFFECT OF ADVERTISING ON CONSUMER'S ACCEPTABILITY OF NEW PRODUCT
| 27 | Student Researchers |
BACKGROUND OF THE STUDY
Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Advertising as one of the key promo tools plays a very important and crucial role in ensuring new product acceptance in the prospective target market. Advertising has been defined as any paid form of non-personal presentation of ideas, goods or services by an identified sponsor Kotler and Keller, (2008).
A...
| APA | 1-5 Chapters | 50 Pages |
77. THE CONCEPT OF OPINION LEADERSHIP AND ITS INFLUENCE IN THE MARKETING OF FASHION PRODUCTS
| 27 | Student Researchers |
ABSTRACT
This work is aimed at assessing the influence of the concept of opinion leadership on the marketing of fashion products in Anambra State. ( A case study of Onitsha metropolis). The researcher study was conducted in Anambra State usjing Onitsha metropolis as our case study. The research study also designed to find whether and how managers of various fashion firm perceive and use opinion leaders in the marketing of their produ...
| APA | 1-5 Chapters | 50 Pages |
79. THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE STUDY OF MR. BIGGS PLAZA, AUCHI)
| 27 | Student Researchers |
ABSTRACT
The objective of this project include the examination of the importance of price in consumer purchase decision using Mr. Biggs Plaza as a case study. Other objective include how customers changes behaviour as a result of increase in price, information for this study was gotten from both primary and secondary source. This include questionnaire and personal interview held with customers and employees of the organization and data through desktop research....
| APA | 1-5 Chapters | 50 Pages |
80. THE ROLES OF MIDDLEMEN IN THE MARKETING OF PADDY RICE
| 27 | Student Researchers |
ABSTRACT
The study assessed the role of middlemen in the marketing of paddy rice in Kwande Local Government Area of Benue state. Simple random technique was used to select respondents. 140 copies of questionnaire were administered with the aim of reaching out to 70 rice farmers and 70 middlemen in the four major markets of study area. Frequency distribution, percentage, ranking, mean, the matrices correlation and the student t-test were used to analyze the data coll...
| APA | 1-5 Chapters | 50 Pages |
81. TOTAL QUALITY MANAGEMENT AND ITS APPLICATIONS IN 7UP BOTTLING COMPANY
| 27 | Student Researchers |
Abstract
This study was carried out on Total Quality Management and its application in 7UP Bottling Company. The study employed a descriptive survey design. The population of the research comprises the staff of 7up Bottling Company (Aba Branch). The sample size constituted fifteen (15) personnel from 7up Bottling Company. The researcher made use of questionnaires and interviews as an instrument for collecting data for the study. The questionnaires were personally de...
| APA | 1-5 Chapters | 50 Pages |
82. THEROLEOFTHEWORLDTRADEORGANISATIONINRESOLVINGTRADEDISPUTESUNDERINTERNATIONALLAW
| 27 | Student Researchers |
ABSTRACT
In 1995,the WorldTrade Organisation (WTO)wasestablishedas the only internationalOrganisationdealingwith theglobal rulesoftradebetween nations.Its primary functionwas to ensure that trade flows assmoothly,predictably andfreely as possible.At theheartofthesystemaretheWTO’sAgreements,whicharethelegalrulesforinternationalcommerce.
Thisstudy aims atappraisingtheroleof theWTOinsettling trade disputes.Specifically,...
| APA | 1-5 Chapters | 50 Pages |
83. THE ROLE OF STOCK MARKET IN THE GROWTH OF THE NIGERIAN ECONOMY
| 27 | Student Researchers |
Abstract
This study investigates the short run effect, long run effect and causal relationship between stock market and economic growth in Nigeria. The Augmented Dickey Fuller unit root test, Ordinary Least Squares, Johansen Co- integration test and Pairwise granger causality methods were applied to the variables. The OLS result showed that the all share index had a significant but negative relationship with economic growth; The Johansen co- integration test showed that a long run r...
| APA | 1-5 Chapters | 50 Pages |
84. THE IMPACT OF SALES PROMOTION ON ORGANIZATIONAL PERFORMANCE
| 27 | Student Researchers |
ABSTRACT
This research work assess the impact of sales promotion on organizational performance. A case study of Nigeria bottling company Plc., coca cola Onitsha plant. Thus four objectives and research questions were formulated this research work revealed that the study is relevant in that it seeks to identify the role sales promotion plays in the marketing strategies and achievement of organizational goals and objectives. And have tried to expose t...
| APA | 1-5 Chapters | 50 Pages |
85. THE IMPACT OF PROMOTION ON THE MARKETING OF NEW SERVICES
| 27 | Student Researchers |
ABSTRACT
This study on the impact of promotion of the marketing of a new services with particular note on Globa-com Plc Enugu was carried out some of the following objective.
1. To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com
2. To determine the Impact of promotional strategies on customers patronage of Globa-Com in Enugu Metropolis. For addi...
| APA | 1-5 Chapters | 50 Pages |
86. THE IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIRM
| 27 | Student Researchers |
ABSTRACT
This research work on the impact of product innovation on the growth of a firm; this means, the yield that comes from innervating products. This impact ranges from high profitability, high scales volume increase, increase in sales volume, increase in market share and high competitive advantage. This work is divided into five chapters, which reveals the overview of the study, he Nigeria Breweries plc background, statement of the problem, objectives of the study...
| APA | 1-5 Chapters | 50 Pages |
87. THE IMPACT OF PHYSICAL DISTRIBUTION CHANNEL IN MARKETING OF AGRICULTURAL PRODUCT, ONLINE PAYMENT
| 27 | Student Researchers |
ABSTRACT
Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main objective of the study is to find how best to market agricultural products in the area. Primary and seco...
| APA | 1-5 Chapters | 50 Pages |
88. THE IMPACT OF PRICING STRATEGY ON SALES PERFORMANCE
| 27 | Student Researchers |
Abstract
The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc.
The study employed the survey design and the purposive sampling technique to select 450 staff across management, senior and junior level. A well-constructed questionnaire, which was adjudged valid and reliable, was used for collection of data from the respondents. The data obtained through the administration of the questionnaires w...
| APA | 1-5 Chapters | 50 Pages |
89. THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN ORGANIZATION
| 27 | Student Researchers |
BACKGROUND OF THE STUDY
The society expects that all the manufacturing industries should continuously improve their business performance. To do this, all industries strive to operate and compete in an expanding and dynamic environment, and new product development is a vital source of competitive advantage. As posit by Grupta et al (1986), Edgett (1996) and Taylor et al (1994), Vourlioti et al (2008) technological evolution, the highly competitive en...
| APA | 1-5 Chapters | 50 Pages |
90. THE IMPACT OF ONLINE MARKETING ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES (SMES) IN NIGERIA
| 27 | Student Researchers |
ABSTRACT
This study was carried out on the impact of online marketing on the performance of small and medium scale enterprises (SMEs) in Nigeria using Jumia Nigeria as a case study. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of the staff of Jumia Nigeria. In determining the sample size, the researcher made use of the Taro Yamane formula to selected 133 r...
| APA | 1-5 Chapters | 50 Pages |
91. THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE
| 27 | Student Researchers |
Abstract
The study evaluated market in the beginning of its review of related literatures.
A market is seen as the group of people that are both potential and actual consumers who have some needs to satisfy who are willing to satisfy such need and are financially capable of satisfying such needs. The starting point of any segmentations discussion is the mass marketing. The mass marketing concept is seen as a process by which a seller engages in the mass pr...
| APA | 1-5 Chapters | 50 Pages |
92. THE SIGNIFICANCE OF STRATEGIC MARKETING PRACTICES TO THE EFFECTIVENESS AND EFFICIENT PERFORMANCE OF SMALL SCALE AND MEDIUM ENTERPRISE
| 27 | Student Researchers |
ABSTRACT
The study examines the significance of marketing strategies on the performance of small-scale enterprise in Shomolu Local Government Area of Lagos State.
The cross-sectional survey research design was employed for the study. A self-structured questionnaire was used to elicit data from respondents. The simple random sampling technique was used to select the 50 respondents employed for this study. Chi-square statistical analysis was used to test the...
| APA | 1-5 Chapters | 50 Pages |
93. THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING
| 27 | Student Researchers |
ABSTRACT
This study examines the impact of marketing research on decision making. Specifically, the study examines whether the Nigerian Bottling Company make effective decision by employing marketing research, examines whether marketing research help the Nigerian Bottling Company in serving the customers better, examines whether the adoption of marketing research promote competitive advantage for Nigeria Bottling Company. The study employe...
| APA | 1-5 Chapters | 50 Pages |
94. THE IMPACT OF MARKETING MANAGEMENT FUNCTION IN HOSPITALITY INDUSTRY
| 27 | Student Researchers |
ABSTRACT
This research was designed to investigate the function of marketing Strategies in hospitality business as a channel or means to deliver satisfaction to customers. This was as a result of inferior quality of goods and services rendered to customers which had led to lost of market share to many organizations in the hospitality industry. The board objective was to explore reasons why the downward trend of market share in the industry and to ma...
| APA | 1-5 Chapters | 50 Pages |
95. THE IMPACT OF MARKET SEGMENTATION ON ORGANIZATION PROFITABILITY
| 27 | Student Researchers |
Abstract
This study is on market segmentation strategy with its attendant impact on sales performance with particular reference to Champion breweries Nigeria Plc Akwa Ibom; requires a high degree of accuracy and authenticity. The total of 20 respondents represent 100% acknowledged that market segmentation is effectively adopted and applied by the company (Champion breweries). This really indicates that Champion breweries is marketing oriented....
| APA | 1-5 Chapters | 50 Pages |
96. THE ROLE OF SMALL-SCALE BUSINESS OPERATIONS IN THE NIGERIAN ECONOMY
| 27 | Student Researchers |
ABSTRACT
This research work was designed to determine the role of Small-scale business operation in the development of Nigeria economy. Some selected enterprises were usedin Ikom Local Government Area, Cross River state and questionnaires were administered in order to extract information on this project. The objectives of the study includes to identify the roles of Small-scale business operations in the development of the Nigeria economy and to evaluate...
| APA | 1-5 Chapters | 50 Pages |
97. THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION
| 27 | Student Researchers |
ABSTRACT
The subject of Customer Relationship marketing, Customer Satisfaction and Customer Retention has become a global issue. The study sought to examine the effect of customer relationship marketing on customer retention, with customer satisfaction playing the mediation role. Questionnaire was the main data collection tool used to gather data from 450 customers of the fifteen Non-life selected Financial organisation in Asaba del...
| APA | 1-5 Chapters | 50 Pages |
98. THE ROLE OF SMALL SCALE ENTERPRISES IN THE SOCIO-ECONOMIC DEVELOPMENT OF THE RURAL AREAS
| 27 | Student Researchers |
ABSTRACT
This research work was designed to determine the role of small and medium enterprise in the socio-economic development of rural area. Some selected enterprises in MopaMuro local government of Kogi State were used as a case study and questionnaires were administered in order to extract information on this study. A total of 82 respondents were used for this study. The objectives of the study was to find out the different roles SMEs have pla...
| APA | 1-5 Chapters | 50 Pages |
99. THE ROLE OF SMALL AND MEDIUM ENTERPRISES (SMEs) IN RURAL DEVELOPMENT: A CASE STUDY OF KENYASI IN THE ASUTIFI NORTH DISTRICT
| 27 | Student Researchers |
- Background to the Study
The role of micro and small enterprises (MSEs) as engines of endogenous development in rural economies is increasingly recognized in development theory and has attracted the attention of policy makers (Tetteh & Frempong, 2009). According to Tacoli et al, (2003) MSEs add value to...
| APA | 1-5 Chapters | 50 Pages |
100. THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU STATE
| 27 | Student Researchers |
ABSTRACT
This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the research problem primary and secondary data were collected. The research instrument used in collecting the data were questionnaire and personal oral interview. The respondents compassed the event staff/management and the customers of the company. The study was conducted using the descriptive study design, employing bo...
| 1-5 Chapters | 50 Pages |
101. THE EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY (A CASE STUDY OF EMENITE COMPANY ENUGU)
| 27 | Student Researchers |
ABSTRACT
The topic treated in this project is “The Effects of sales forces motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State.
This topic is very vast and one cannot claim to have treated all the aspects of the literature covered the topic within this skeletal outfit. It attempts to identify the various census of low sales force productivity in Nigeria. It also attempt to identify the va...
| APA | 1-5 Chapters | 50 Pages |
102. THE EFFECT OF RELATIONSHIP MARKETING ON ORGANIZATIONAL PERFORMANCE
| 27 | Student Researchers |
ABSTRACT
This study examined the effect of relationship marketing on organizational performance using the AIICO Insurance Plc as a study. The survival, success and continuity of service organizations depend on effective relationship marketing. The effectiveness of relationship marketing in service organizations determine to a great extent the performance of the organization as well as the satisfaction customers can derived from ser...
| APA | 1-5 Chapters | 50 Pages |
103. THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES (A CASE STUDY OF PARK-LANE HOSPITAL ENUGU)
| 27 | Student Researchers |
Abstract
Public relations as a marketing function is an extension of the societal marketing concept which focuses every marketing decision on customer satisfaction, and welfare of the firms larger public which is designed to enhances the image of the organization in the minds of its various public.
It is the aim of this research work of find out if hospitals do make use of public relations as one of their marketing strategy for customer satisfaction and enhancing the image...
| APA | 1-5 Chapters | 50 Pages |
104. THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING PERFORMANCE OF BANKING SERVICE
| 27 | Student Researchers |
ABSTRAST
One of the most important devel- opments in banking is the increased emphasis on marketing a wide array of financial services. This emphasis has led to the adoption of the product manage- ment system in one form or an- other by many large, full-service First bank PLC. The transition to a product management system has required banks to change how they organize and manage their operations. Examines several of the major challenges and issues faced by product managers in the ba...
| APA | 1-5 Chapters | 50 Pages |
105. THE ROLE OF NIGERIAN INSURANCE INDUSTRY IN THE PROMOTION OF CAPITAL MARKET SERVICES
| 27 | Student Researchers |
ABSTRACT
This project is one the topic titled “The Role of Nigerian Insurance Industry in the Promotion of Central Market Services”. The statements of problems try to identify the problems that led to the research and the objectives of the study supply ways of solving the problems the sources of data is through the oral interview and questionnaires. The instruments used were valid because they comprises the statement of the problem, the objectives and th...
| APA | 1-5 Chapters | 50 Pages |
106. THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES CALABAR METROPOLIS
| 27 | Student Researchers |
Abstract
This study is intended to find out the impact of Advertising on the Marketing of hotel services in Calabar metropolis. This include investigation whether Advertisement helps hotels in creation of public image also to know whether advertising is necessary in making customer to be aware of hotel service in term of moral, ethnics and norms in the advertisement of hotel services furthermore, the study is intended to find out if hoteliers undertake advertising i...
| APA | 1-5 Chapters | 50 Pages |
107. THE RELEVANT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE
| 27 | Student Researchers |
Abstract
This research study was based on the relevant of corporate social responsibility (CSR) on organizational performance. The research work concentrated on the background of the study, which showed that there was a need for an economic of responsibility embedded in the business ethics of corporation which restrains individuals and organization from destructive activities on humanity and help redress societal problems, and the objective of the study which was to...
| APA | 1-5 Chapters | 50 Pages |
108. THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
| 27 | Student Researchers |
INTRODUCTION
Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features developing strategies to persuade them to buy and finally enhancing their satisfaction with purchase, marketing management includes researching, planning, organizing, directing and controlling promotion and servicing.
In most of these decisions – making department ha...
| APA | 1-5 Chapters | 50 Pages |
109. THE PROBLEMS AND PROSPECTS OF SOCIAL MARKETING IN NIGERIA MANUFACTURING ORGANISATION
| 27 | Student Researchers |
ABSTRACT
The aim of this research work is to appraise “problems and prospects of social marketing in Nigeria manufacturing organization. The objectives of this research work include the following; to investigate whether the Nigerian manufacturing sectors have an in-depth knowledge of social marketing practice. To investigate the problems encountered by Nigerian manufacturing sector in their social marketing sector. For a successful compl...
| APA | 1-5 Chapters | 50 Pages |
110. THE EFFECTS OF PHYSICAL DISTRIBUTION ON SALES OF CONSUMABLE GOODS
| 27 | Student Researchers |
ABSTRACT
The study investigated the effects of physical distribution on sales of consumable goods in Lagos State, using UAC Nigeria Plc as the case study. Previous studies commonly focused on the activities of physical distribution service (PDS) without effectively integrating them into the marketing mix. This study offers an integrative framework for presenting PDS activities as a means of achieving higher levels of customer servi...
| APA | 1-5 Chapters | 50 Pages |
111. THE ROLE OF MARKETING RESEARCH IN THE PLANNING AND DEVELOPMENT OF A NEW PRODUCT
| 27 | Student Researchers |
ABSTRACT
This research work is on role of marketing research, planning and development of a new product, a case study of Nigeria Bottling Company Plc, Benin City. Marketing research is not a substitute for management decision. It is a tool for making better decision. This work starts with the introduction of the subject matter, research questions, objectives, relevance of study, research problems and scope of study. Secondly, interactive review of the subject matter was looked into....
| APA | 1-5 Chapters | 50 Pages |
112. STRATEGIC PLANNING AS A TOOL FOR CORPORATE SURVIVAL (A CASE STUDY OF CADBURY NIG. PLC)
| 27 | Student Researchers |
ABSTRACT
This project is on strategic planning as a tool for corporate survival with reference to Cadbury Nigeria Plc ,Agidingbi, Ikeja, Lagos.
Effective management of business environmental changes depends on careful planning. Strategic planning has been the cornerstone of business organization survival, because of numerous benefits derived from a well formulated and implemented strategic planning.
In sett...
| APA | 1-5 Chapters | 50 Pages |
113. SOURCE OF RAW MATERIAL FOR SMALL-SCALE BUSINESS IN NIGERIA
| 27 | Student Researchers |
ABSTRACT
There has been a lot of difficulties in determining the definition of small scale business. To determine what a small scale business is we have to put into consideration so many employees, asset values, sales volume, financial strength number of locations, relative size and so on.
Some definitions of small scale business have been put up as in the case of the industrial research unit if Obafemi Awolowo university Ife, which states that is one whose capital assets...
| APA | 1-5 Chapters | 50 Pages |
114. SMALL-SCALE BUSINESS AND DEVELOPMENT OF SOCIETY
| 27 | Student Researchers |
ABSTRACT
The focus of this study is to examine small-scale business and development of society using Abak local government in Akwaibom State as case study. The research adopted a descriptive survey design was employed to assess the opinions of the respondents. A total of 150 participant were selected from 15 sampled small businesses in Abak. Well structured questionnaire was issued to the 150 respondent of which total of 141 responses were retrieved ...
| APA | 1-5 Chapters | 50 Pages |
115. SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA: PROBLEMS AND PROSPECTS
| 27 | Student Researchers |
ABSTRACT
The main purpose of this study is to investigate small and medium scale enterprises in Nigeria in order to identify their problems and prospects in Enugu metropolis. Sample size of 270 was drawn from the population of 828 registered companies in Enugu State in which a total of two hundred and seventy (270) copies of the questionnaire were administered out of which two hundred and forty (240) copies representing (89%) of the questionnaire we...
| APA | 1-5 Chapters | 50 Pages |
116. ROLE OF MANAGER IN SMALL SCALE BUSINESS ENTERPRISE (A STUDY OF TOP PAINT LIMITED LAGOS)
| 27 | Student Researchers |
ABSTRACT
This research examines the Role of Manager in Small Scale Business Organisation with special reference to Top Paint Limited Lagos. The research adopted a survey research design. A well structured questionnaire was designed and administered to respondents. A sample size of Twenty (20) was drawn from the population of study. The sampling was made based on a simple random sampling technique.
The data gathered were presented in tables and analysed wit...
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117. ROLE AND PROBLEMS OF FINANCIAL INSTITUTIONS TO THE GROWTH OF SMALL SCALE BUSINESS IN NIGERIA
| 27 | Student Researchers |
ABSTRACT
The purpose of this study is to x-ray the mobilization and channeling of fund to business sectors. The study is to access the contributions of the Nigeria banking industry to the growth of small and large scale business as well as the role of finance in enhancing the growth and development of small and medium scale business. This lies in identifying the major problems confronting these enterprises which are the issue of financing (fund). Also, the vario...
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118. RELEVANCE OF FINANCIAL MANAGEMENT AND PLANNING ON SMALL SCALE BUSINESSES IN YOBE STATE (STUDY OF SELECTED SMALL-SCALE BUSINESSES IN GASHUA)
| 27 | Student Researchers |
ABSTRACT
This study was carried out to investigate the relevance of financial management and planning on small scale businesses in Yobe state using selected small-scale businesses in Gashua as case study. Specifically, the study examined the role of financial management & planning on SMEs; the factors that influence the adoption of effective Financial management & planning by SMEs; the extent implementation of Financial management by SMEs in...
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119. RELATIONSHIP MARKETING: A NECESSARY TOOL FOR ORGANISATIONAL PERFORMANCE
| 27 | Student Researchers |
Abstract
An organization ability to enjoy long term competitive advantage is closely related to its capacity to win and retain customers.
The research work took a critical look into this statement from a relationship marketing perspective as a necessary tool for organizational performance.
In doing so, the existing system in the industry shall be examined to ascertain the problem there in so as to suggest possible solution to such problems.
...| APA | 1-5 Chapters | 50 Pages |
120. PUBLIC PERCEPTION TOWARDS BILLBOARD ADVERTISMENT
| 27 | Student Researchers |
ABSTARCT
This study was carried out on public perception towards billboard advertisement using 7up bottling company, Ogun State as case study. To achieve this, four significant research quested were posed. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of 7up patronizers in Ogun State. In determining the sample size, the researcher conveniently selected 129respondents while 109 were r...
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121. ROLE OF MARKETING RESEARCH IN ENHANCING CUSTOMER SERVICE LEVEL IN THE POWER INDUSTRY
| 27 | Student Researchers |
ABSTRACT
Marketing research in now giving position in the solving or organisation problems, both private and public owned organisations. The importance of marketing reach to organisation cannot be over emphasized. Organisation as an open system cannot operate in isolation, they must react to environment (both internal and external) which will assist their organisation to reveal how customers can better be served and treated. One of the objectives of this research wo...
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122. ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES
| 27 | Student Researchers |
ABSTRACT
A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions. In another word, MIS is a structure of people, equipment and procedure to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision making.
In order to make key marketing decisions, (MIS)...
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123. IMPACTS OF SMALL BUSINESS ENTERPRISES ON EMPLOYMENT CREATIONS
| 27 | Student Researchers |
ABSTRACT
The focus of this study is on “Impacts of small business enterprises on employment creation in Lagos State. Small Business Enterprises are the vocal discuss and objective of this research is to ascertain the role of SBEs assumed to have played in terms of employment creation among others.
The survey research method was employed and questionnaires were used to collect the necessary data from respondents.
To achieve these objectives,...
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124. IMPACT OF BILLBOARD ADVERTISING ON PRODUCT PROMOTION
| 27 | Student Researchers |
Abstract
This project examines the Impact of billboard advertising in promoting the sales of 7UP products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that 7UP adverts on television have greatly impacted in promoting sales of 7UP products in Enugu metropolis and a great number of the residents in Enugu metropolis...
| APA | 1-5 Chapters | 50 Pages |
125. IMPACT OF ADVERTISING ON THE SALES AND CONSUMPTION OF COCA COLA
| 27 | Student Researchers |
Abstract
The media has been machinery for influencing consumers’ choice of product in a competitive market by informing, enlightening and persuading the target audience. An advertisement is also one of the strategies used in marketing to sell products and services via mass media which can later translate such promotion into building brand loyalty among consumers. However, this research was concerned to find out the impact of advertising on the sales and consu...
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126. IMPACT OF ADVERTISING ON CONSUMER PURCHASES DECISION USING NESTLE NIGERIA PLC (MILO) AS A CASE STUDY
| 27 | Student Researchers |
ABSTRACT
The aim of this project is to examine “Impact of Advertising on Consumer Purchases Decision” using Nestle Nigeria plc (Milo) as a case study, so that the relationship that exist between advertising and Milo will be analyzed. Advertising is perhaps the most conspicuous of all marketing activities this very fact has led to a widespread misunderstanding of its real scope and nature. The main objective of this study was to evaluate the impact of adv...
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127. IMPACT OF ADVERTISING ON CONSUMER PATRONAGE
| 27 | Student Researchers |
Abstract
Advertising is an economic promoter with the attribute of persuasiveness. In formativeness has an important contribution to make in terms of increasing sales or demand for the services they rendered and hence increase profitability and also helps customers in making decisions or choice of demand or spend their income wisely.Relevant theoretical and empirical literatures were reviewed to build the study framework. A sample of 254 was statistically drawn and...
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128. IDENTIFICATION OF ENTREPRENEUR’S CHALLENGES IN OPERATING SMALL-SCALE BUSINESS IN ANAMBRA STATE A CASE STUDY OF SELECTED PURE WATER FACTORY IN OKPUNO, AWKA SOUTH
| 27 | Student Researchers |
ABSTRACT
Nigeria as a country is driving past the era of having a large number of her citizens employed in the public sector. Overtime, the private sector has always been ahead of the government in employment basis. This is because government is creating few jobs while the masses are growing at a geometric progression. In order to keep the economic afloat, there is a strong encouragement of entrepreneurship among the members of the public. The initiation, establishm...
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129. THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL
| 27 | Student Researchers |
INTODUCTION
The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provision of accommodation, food and beverage to the provision of entertainment, sport and other leisure facilities, to travelers and tourists.
The Hotel Industry comprises of three industries which are:
· Companies involved in constructing, developing and owing hotel buildings.
&m...
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130. THE EFFECT OF TELEVISION ADVERTISING ON CONSUMER BUYING HABIT (A STUDY OF PZ PLC IN ILARO)
| 27 | Student Researchers |
Abstract
In this study, our focus was to carryout a critical analysis on effect of television advertising on consumer buying habit using PZ plc in Ilaro as a case study. The study specifically was aimed at ascertaining the actual television advertisement of PZ plc Ilaro on the buying decision of consumers habit.
The study adopted the survey research design and randomly enrolled participants in the study. A total of 100 responses...
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131. THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA BANK)
| 27 | Student Researchers |
ABSTRACT
This research work is aimed to describe the importance of marketing, one need not to look further than this quoted “marketing is everything and everything is marketing”. The statistical tools the researcher employed to ensure that proper analysis was done in the hypothesis tested by the researcher are; simple correlation analysis. The researcher also discovered that UBA believed that customer is the king in a service organizatio...
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132. THE IMPACTS OF PRICING IN MARKETING OF COKE DRINKS
| 27 | Student Researchers |
ASBTRACT
This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise or fall in price. The purpose of this research work is to lay emphasis on the important of pricing in other to achieve a target return on capital invested by the organization, to develop forecast for sales and gross profit cons...
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133. PROMOTION AS A STRATEGY OF MANUFACTURES TOOLS FOR CONSUMERS LOYALTY
| 27 | Student Researchers |
Abstract
This project is designed to give an insight on the influence of sales promotion on consumers loyalty with reference to makeguns table wate, water, okigu imo state. Based on the above purpose, some literatures were reviewed to enlighten on the meaning of sales promotion, on the meaning of sales promotion, including the steps necessary for its initiation an adoption. More concise and comprehensive information were gathered through primary and seco...
| APA | 1-5 Chapters | 50 Pages |
134. IMPACT OF TV ADVERTISING ON THE MARKETING OF GSM SERVICE
| 27 | Student Researchers |
ABSTRACT
This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The population of the study includes operators/customers, GSM dealers and management and relevant staff of the case organization Top man formular was used in determining the sample size of customer while census was used for the management/relevant staff of MTN Company.
Question...
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135. IMPACT OF TELEVISION AND NEWSPAPER ADVERT IN THE MARKETING OF CONSUMER PRODUCT
| 27 | Student Researchers |
ABSTRACT
This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality or its price reduction.
To solve the research problem both primary and secondary data were collected. The research instrument used in collecting the data were questionnaires and interviews. Res...
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136. IMPACT OF SALES PROMOTION ON THE MARKETING OF SOFT DRINKS
| 27 | Student Researchers |
Abstract
The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7up bottling company, Benin City. In conducting the research, information was gathered from secondary source like books and journals. Personal interviews and questionnaire were also used as primary sources. The researcher observed that sales promotion stimulates consumers to buy more and that sales promotion also ha...
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137. IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCT
| 27 | Student Researchers |
ABSTRACT
This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour toward the product rendered to them. Hence it is not just enough for a manufacturer to product and expect consumers will come and buy their product without considering what they will benefit from it. It i...
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138. IMPACT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES
| 27 | Student Researchers |
ABSTRACT
Advertising is directed to the consumers or target audiences through various media in order to present and promote a product, services and idea. Good advertising requires competent personnel including a number of specialists to enable it thrive in the ever dynamic and competitive business environment. In our efforts to highlight the impact on the sales volume of the company’s products a survey study of was carried out. Questionnaires were administered...
| APA | 1-5 Chapters | 50 Pages |
139. IMPACT OF CUSTOMER COMPLAINTS ON MARKETING PERFORMANCE IN THE SERVICE INDUSTRY (A CASE STUDY OF MTN NIGERIA)
| 27 | Student Researchers |
ABSTRACT
Companies sometimes think that they are doing well, only to discover later on that customers were dissatisfied and have not returned. It is better to encourage them to complain even about the petty things, than to wait until things become really bad. Not often the complaints simply arise because the customer does not feel he has been “treated right”. It may be astonishing to note that: the reason why large percentage of customers change supplie...
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140. MARKETING STRATEGY IN THE HOTEL INDUSTRY
| 27 | Student Researchers |
ABSTRACT
The purpose of this study was to establish the relationship between marketing strategies and performance of hotels in Abuja. Specifically, the aim was to determine the effect of market penetration strategy, evaluate the influence of diversification strategy, establish the influence of market development strategy and determine the effect of product development on performance of large hotels. The population comprised of all the large hotels in Abuja registered and licensed by...
| APA | 1-5 Chapters | 50 Pages |
141. MARKETING SKILL AND PROMOTION OF SMALL AND MEDIUM SCALE ENTERPRISE
| 27 | Student Researchers |
ABSTRACT
The study examined marketing skill and promotion of small and medium scale enterprise using small and medium in ilorin south local government area as case study. The study specifically was aimed at examining the impact of Marketing skill on the promotion of small and medium scale enterprise in ilorin South local government area.
The study employed the survey design and the Simple random...
| APA | 1-5 Chapters | 50 Pages |
142. MARKETING RESEARCH AS A TOOL FOR PROFITABILITY IN THE SERVICE INDUSTRY
| 27 | Student Researchers |
ABSTRACT
Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. This study focused on marketing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu metropolis. In order to carry out the study, the following objectives amongst others were states; To ascertain the proportion of marketing budge...
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143. MARKETING OF LOCAL MADE PRODUCT: A CASE STUDY OF LOCAL MADE HAND BAGS
| 27 | Student Researchers |
ABSTRACT
Although the Nigeria economy has been characterized; with importation of everything ranging from machinery to private consumption commodities, the above idea of consuming imported goods has led the writer too question the effectiveness of the marketing of locally made products. This study was carried out on locally made hand bags in Aba, Abia state. Brand perception is a special result of a consumer‘s experiences with a brand....
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144. MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN NIGERIA A CASE STUDY OF SOME SELECTED HAIR DRESSING SALON IN OBIAGU
| 27 | Student Researchers |
Abstract
In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban. Attention was focused on only female gender irrespective of their demographic specifications. Packaging characteristics considered were packaging size, colour and shape. A sample size of 250 was purposively selected for the study. From the analysis of data collected, it was obvious that user of cosmeti...
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145. INTEGRATING PSYCHOGRAPHIC PROFILING FOR IMPROVED SALES (A CASE STUDY OF SHOPRITE)
| 27 | Student Researchers |
ABSTRACT
This study was carried out to examine the integrating psychographic profiling for improved sales using Shoprite in Abia state and Imo state, Nigeria as a case study. Specifically, the study was aimed at ascertaining the level of psychographic profiling in the Shoprite, different motivational tools used on the psychographic profiling by Shoprite, if staff preferred leave period and participation in decision ma...
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146. INFLUENCE OF AKBC RADIO INDOMIE NOODLES COMMERCIAL ON THE BUYING HABITS OF CONSUMERS
| 27 | Student Researchers |
ABSTRACT
The study examined brand advertising and consumer behavior of Radio advert as a frame for analysis. Documentary methods of data collection as well as self - administered structured questionnaire were used to elicit information from the respondents. From the descriptive statistical techniques used it was observed that the majority of the respondents at Uyo L.G.A. AkwaIbom state. that use noodles regularly aged between 26 – 30 years, which is the age bracket of rigorous...
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147. INFLUENCE OF ADVERTISING ON CONSUMER PURCHASING BEHAVIOR OF TOOTHPASTE BRANDS
| 27 | Student Researchers |
ABSTRACT
A television commercial, ad or TV spot is a compact short-term visual used by advertising to convey their messages to an audience through the electronic medium known as television. There is a hugely popular advertising medium in India. The purpose of the present study is to examine the effects of advertisement on consumer behavior on college students (N = 60).In addition to this consumer purchasing behavior towards toothpaste brands wre also checked our. T...
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148. IMPORTANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING COMPANY
| 27 | Student Researchers |
Abstract
The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The basic objective is to address the importance of marketing research on product development and also examine the circumstances under which marketing research can likely be used in the stage of product development and its impact on profitability. T...
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149. AN ASSESSMENT OF PHOTOGRAPHS AND CARTOONS AS COMMUNICATION INSTRUMENTS
| 27 | Student Researchers |
ABSTRACT
Photographs in news stories can stimulate opinion change, either making a reader love the good advertised, or making the reader hate it. In view of the foregoing, this study sought to ascertain an “Assessment of Readers Perception on the use of photographs in Nigerian Newspapers. The population of this study in Enugu metropolis was about 123 but 119 readers participated in the study. The objectives of the study were: To ascertain if the us...
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150. ROLE OF E- COMMERCE IN IMPROVING CUSTOMERS SATISFACTION
| 27 | Student Researchers |
BACKGROUND OF THE STUDY
The use of e-commerce websites can lead to accepting and satisfying intentions and then influence customer satisfaction behavior towards an e-commerce websiteCustomer satisfaction is how satisfied a customer is with the supplied product/service. It is closely related to interpersonal trust [Geyskens, Steenkamp, Scheer, and Kumar 1996].
[Zins 2001], stated , it is expected that a higher level of customer satisfaction will lead...
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151. PUBLICITY DESIGN COMPANY ON BRIBERY AND CORRUPTION (USING GRAPHICS MEDIUM)
| 27 | Student Researchers |
ABSTRACT
This project on publicity design on “Bribery and corruption in Nigeria” was chosen to create awareness to how pubic on the scourge of Bribery and corruption and how to prevent and fight it. My approach is purely based on visual aids for an easy illustration. Some describe corruption as an act of stealing, cheating, telling lies. – Different people hold different view on corruption. There are those who believe it is purely...
| APA | 1-5 Chapters | 50 Pages |
152. EFFECTIVE PERSONAL SELLING STRATEGIES AND ITS IMPACTS ON THE MARKETING OF INDUSTRIAL PRODUCTS
| 27 | Student Researchers |
BACKGROUND TO THE STUDY
Marketing has been defined differently by different scholars, researcher. These definition are according to the researcher background and series of researcher made by them. Marketing is also defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals (AMA, Americ...
| APA | 1-5 Chapters | 50 Pages |
153. FACTORS THAT INFLUENCE CONSUMER BUYING BEHAVIOUR ON HOUSEHOLD PRODUCTS
| 27 | Student Researchers |
ABSTRACT
The broad objective of this study is focused on factors influencing consumer buying behaviour on household products in Nigeria in Lagos. The study specifically sought to answer research questions related to the influence of social and cultural, psychological/personal class, demographic and economic factors on consumer buying behaviour on household products. The study employed a Descriptive design. A total of 70 questionnaires were distributed to the r...
| APA | 1-5 Chapters | 50 Pages |
154. EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCTS
| 27 | Student Researchers |
Abstract
The evaluation and development and marketing of service products in educational sector is a very interesting topic to research on because it will help both the service industries and government at large to enact policies that will help in boosting the educational level of our community. In trying to make this study a success, the researcher used Imo State University as a case study to validate the findings of this study. The researcher chose this institutio...
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155. FIVE STAR HOTEL
| 27 | Student Researchers |
ABSTRACT
This project topic has it genesis in my desire to do an intensive, demanding, but rewarding topic for the thesis project since Enugu state doesn’t have any existing five –star hotel. The emergency of Governor Sullivan chime as the executive is another catalyst for the project. From 2007 till date his government has brought a face life for the state as well as an attendant influx of personnel for both business and state affairs, hence such a will...
| APA | 1-5 Chapters | 50 Pages |
156. FACTORS THAT INFLUENCE CONSUMERS PREFERENCE OF DETERGENT
| 27 | Student Researchers |
ABSTRACT
The aim of this study was to examine the factors that influence consumer preference of detergents in Enugu. The study specifically sought to answer research questions related to the influence of social and cultural, psychological/personal class, demographic and economic factors on consumer preference of detergents. The study employed a Descriptive design. A total of 70 questionnaires were distributed to the resp...
| APA | 1-5 Chapters | 50 Pages |
157. FACTORS THAT INFLUENCE CONSUMER PURCHASE AND CONSUMPTION OF EGGS IN ENUGU STATE
| 27 | Student Researchers |
Abstract
This research project was embarked upon to examine the factors that influence consumer purchase and consumption of eggs in Enugu.
The researcher used survey research method in carrying out the research. A sample size of 168 was randomly selected from the population of the study.
In this study, four hypotheses were formulated which include among others that consumers level of income influences the purchase and consumption...
| APA | 1-5 Chapters | 50 Pages |
158. E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPORTUNITIES
| 27 | Student Researchers |
ABSTRACT
The growth and spread of internet with an extraordinary pace over the last few decades has resulted in its increased use for marketing purpose; this is e-marketing. Internet as a marketing tool provides significant opportunities for companies to seek and adopt innovative practices in order to address the increasing demands of consumers. This study focused on e-marketing and performance of small enterprises in Lagos mainland. The study objectives were to establish the extent...
| APA | 1-5 Chapters | 50 Pages |
159. AUDIENCE PERCEPTION OF FEMALE MODEL IN ADVERTISING MESSAGE WITH REFERENCE TO LUX SOAP TELEVISION ADVERTISEMENT
| 27 | Student Researchers |
Abstract
This study examined Audience Perception of Female Model in Advertising Message With Reference To Lux Soap Television Advertisement as a case study. Three research questions were proposed to guide the study and they are: What is the effect of the use of female model on television advertisement? How do audiences perceive the use of female model in Lux Soap? What is the extent to which female model can influence consumer to make buying decisio...
| APA | 1-5 Chapters | 50 Pages |
160. EFFECTS OF MOTIVATION ON SALESFORCE PERFORMANCE IN GUINNESS NIGERIA PLC AND MOBILE TELECOMMUNICATION NETWORK
| 27 | Student Researchers |
Abstract
This study was conducted to evaluate the effects of motivation on sales force performance in Guinness Nigeria Plc and MTN in South-East. The major objective of this work is to examine the comparative implications of motivation on sales force performance in manufacturing and service companies. Sales force are not active and effective as most of them are late to appointments, fail to keep business appointments, give incorrect information to customers, supply...
| APA | 1-5 Chapters | 50 Pages |
161. ASSESSMENT OF THE IMPACT OF MARKETING RESEARCH ON PROFITABILITY
| 27 | Student Researchers |
ABSTRACT
The study reviews the need for marketing research in a business organization set to make profit. The company under study Coca-Cola Nigeria Plc Edo state, prove to be one that have imbibed the culture of the marketing research. The general statistics from data gathered indicated that the staffs of the company are aware of the benefit derivable from marketing research. The data also shows that the company presently embarks on research effort,...
| APA | 1-5 Chapters | 50 Pages |
162. ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNLIEVER NIGERIA PLC
| 27 | Student Researchers |
ABSTRACT
It is common knowledge to see a lot of organisational resources committed into product ideas that have not undergone proper research, especially market based research. As a result, it is either that the product fails out rightly or gains marginal success. No wonder we have so many of such product wasting in the market places begging for demand. When a product idea carries a weight of benefits to give to the market even the market will be a...
| APA | 1-5 Chapters | 50 Pages |
163. ASSESSING THE LEVERAGE EFFECT OF E-MARKETING ON PERFORMANCE OF COMMERCIAL BANKS
| 27 | Student Researchers |
Abstract
This study examines the leverage effect of E-marketing on performance of commercial banks in Nigeria. The main objective is to investigate how the adoption of internet marketing enhances banking services in Nigeria. The study is a survey approach with sample of 180 respondents (employees & customers) drawn from four generation banks in the country, representing 65 percent of the total population (280). The data was analyzed using...
| APA | 1-5 Chapters | 50 Pages |
164. APPRAISAL OF THE EFFECT OF ADVERTISING ON CUSTOMERS PATRONAGE IN THE FAST FOOD INDUSTRY
| 27 | Student Researchers |
ABSTRACT
This research study is generally intended to apprise the effect of advertising on customers patronage in the fast food industry.
Based on the above purpose, some literatures relating to this research were reviewed. However, more concise and comprehensive information were gathered through primary and secondary data, which help to elaborate more on this project topic.
The population of the study comprises of the top manage...
| APA | 1-5 Chapters | 50 Pages |
165. AN EVALUATION OF DISTRIBUTION STRATEGIES IN MARKETING OF PETROLEUM PRODUCTS
| 27 | Student Researchers |
STATEMENT OF THE PROBLEM
1. Consumer orientation is not taken into cognizance when applying distribution strategies in the marketing of petroleum products in NNPC Aba depots.
2. Distribution strategies used in the marketing of petroleum production are not efficient.
3 Factors such as vandalization of pipeline overhead cost increase etc. are responsible for the ineffecti...
| APA | 1-5 Chapters | 50 Pages |
166. ANALYSIS OF MARKETING DISTRIBUTION STRATEGY OF SOME NIGERIAN COMPANIES
| 27 | Student Researchers |
ABSTRACT
The analysis of marketing distribution strategies of some Nigerian companies with case study of nestle Nigeria plc is the subject matter of this study. Some related literature were revived like, distribution strategies, service need of the target market, how to determine the target market, how to determine the appropriate channel distribution objectives determine alternative strategies and determine the appropriate channel structure.....
| APA | 1-5 Chapters | 50 Pages |
167. AN EVALUATION OF THE DISTRIBUTION STRATEGIES FOR THE MARKETING OF PETROLEUM (A CASE STUDY OF OANDO)
| 27 | Student Researchers |
ABSTRACT
This research was motivated to apprise the evaluation of distribution strategies adopted by Oando Plc for the marketing of petroleum product. There was a problem of the tendency of distribution of those petroleum product to the Northern and Southern which effect to a scarcity of the product in other areas of the country. On the contrary to the problems of this research work, an objective came to be as to ascertain whether there is an effective and ef...
| APA | 1-5 Chapters | 50 Pages |
168. EFFECTIVE PRICING STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF GLOBACOM GMS ENUGU METROPOLIS)
| 27 | Student Researchers |
ABSTRACT
This study focused on the effective of pricing strategies for introducing a new product in the market (A case study of Globalcom GSM Enugu metropolis).
To carry out the research work the some of the following objective were set out. To find out the problem associated with the pricing system of communication comparing. To make appropriate recommendation on how to improve on the pricing system of the communication industries.
Four hypothesis were for...
| APA | 1-5 Chapters | 50 Pages |
169. EFFECT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF JUMIA NIGERIA
| 27 | Student Researchers |
Abstract
This research examined the effect of social media on consumer buying behaviour of Jumia Nigeria in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of social media on consumer buying behavior in order to assist Jumia Nigeria influence the behavior of its customers favorably using social media. It had the specific objectives of examining: the effect of Facebook, Twitter and YouTube on consumer buying behavior t...
| APA | 1-5 Chapters | 50 Pages |
170. EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA COLA BRAND OF SOFT DRINKS
| 27 | Student Researchers |
ABSTRACT
This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data. Again questionnaires were used as research instruments to supplement the information got through other sources. The hypothesis in this study were tested using regreession. On the...
| APA | 1-5 Chapters | 50 Pages |
171. EFFECT OF SALES PROMOTION ON BRAND LOYALTY FOR COCA-COLA SOFT DRINK
| 27 | Student Researchers |
Abstract
This project work was focus on the sale promotion and brand loyalty for coca-cola soft drink in Enugu state with a particular reference of Nigeria Bottling Plc, the problem the researcher tackled were to find out if the customer of Nigeria Bottling Plc help to create awareness of their product, stimulate and arose customer favorable behavior towards the company and its product.
The main objective of sales promotion were
1. To...
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172. EFFECT OF MARKET SEGMENTATION ON SALES PERFORMANCE OF BEVERAGE INDUSTRIES
| 27 | Student Researchers |
Abstract
This research project was carried out on the effect of market segmentation on sales performance of beverage industries. Cadbury Nigeria Plc was used as case study. To solve the research problem primary and secondary data were collected. The research instrument used in collecting the data were questionnaire and personal oral interview. The respondents compassed the event staff/management and the customers of the company. The study was conducted u...
| APA | 1-5 Chapters | 50 Pages |
173. THE IMPACT OF POSITIONING STRATEGIES ON CONSUMER PRODUCTS IN NIGERIA (A CASE STUDY OF UNILEVER PLC)
| 27 | Student Researchers |
Abstract
The objective of this study is focused on the impact of positioning strategies on consumer products in Nigeria with reference to Unilever Nigeria Plc. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt to carry out the study effectively, a total sample of seven firms was judgmentally selected. This sample random sampling technique and chi-square statistical tools wa...
| APA | 1-5 Chapters | 50 Pages |
174. THE EFFECT OF MARKETING IN THE UPLIFTMENT OF TOURISM (A CASE STUDY OF ENUGU STATE)
| 27 | Student Researchers |
ABSTRACT
The study was on the impact of marketing in the development of tourism in Enugu state.
The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism. Research conducted revealed that for tourism to prosper in the future that is needed for recognition and implementation of all the marketing concepts.
The...
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175. THE DESIGN AND IMPLEMENTATION OF SOFTWARE FOR AUTOMOBILE INSURANCE SCHEME IN NIGERIA
| 27 | Student Researchers |
ABSTRACT
The broad objective of this study focused on the design and implementation of software for automobile insurance scheme in Nigeria.The present system of the automobile insurance companies is characterized by the manual method of operation as a result serious threat has been posed to the operation of the service and too much workload on the staffs. The manual method involves the marketing staffs moving from one location to the other to meet up with the requir...
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176. MARKETING MIX AS A SURVIVAL STRATEGY FOR BUSINESS ENTERPRISE
| 27 | Student Researchers |
Abstract
This study is on marketing mix as a tool for the survival of a business organization. The total population for the study is 200 staff of Nigeria bottling company, Abuja. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made up production managers, human resource managers, junior staff and non senior staff was used for the study. The da...
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177. DISTRIBUTION STRATEGIES AND MARKETING PERFORMANCE
| 27 | Student Researchers |
ABSTRACT
Successful distribution channel strategy selection, implementation, and management cannot only help to meet the shopping needs and habits of the target customers efficiently under the cost constraints of the seller; they must also mitigate the disadvantages caused by distribution channel conflicts such as double marginalization. Customer needs analysis plays a relatively small role in product development in these firms. Instead, product development is typi...
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178. DIGITAL MARKETING AS A KEY DRIVER OF SALES IMPROVEMENT AMONG SMALL AND MEDIUM SCALE ENTERPRISES
| 27 | Student Researchers |
ABSTRACT
The study examined digital marketing as a key driver of sales improvement among small and medium scale enterprises in Lagos state. The study succinctly explored the effect of digital marketing on sales improvement. 150 small and medium scale enterprises (SMEs) was purposively selected in in Lagos Metropolis.
The study made use of primary data via the administration of a questionnaire to generate data from the respondents. The data were analyzed us...
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179. INVESTIGATION OF MARKETING STRATEGIES AND ITS SIGNIFICANCE ON THE PERFORMANCE OF SMALL SCALE AND MEDIUM ENTERPRISE IN LAGOS STATE, NIGERIA.
| 27 | Student Researchers |
ABSTRACT
The study investigates of marketing strategies and its significance on the performance of small scale and medium enterprise in Lagos State, Nigeria. The cross-sectional survey research design was employed for the study. A self-structured questionnaire was used to elicit data from respondents. The simple random sampling technique was used to select the 50 respondents employed for this study. Chi-square statistical analysis was used to test the hyp...
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180. CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE NIGERIA BANKING INDUSTRY
| 27 | Student Researchers |
ABSTRACT
This study was carried out on customer relationship management and marketing performance in the Nigerian banking industry. The competitive nature of our capitalist economy has obviously necessitated the application of certain techniques by banks in a bid to sustain customer patronage, remain in business and outwit competitors. Herein lies the substance of relationship as a communication, marketing and public relations technique aimed at sustaining...
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181. CONTRIBUTION OF SMALL-SCALE ENTERPRISE TO ECONOMIC DEVELOPMENT IN NIGERIA
| 27 | Student Researchers |
ABSTRACT
Content of this project reveals the contributions of small sale enterprise to economic development and it’s enhancement through various ways it encouraged. It also paid attention to the findings of these enterprises.
This paper identified the problem associated with server lack of managerial and technical. It also advice the government to help in the development of small scale industry seeing that it helps in the creation of employment oppor...
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182. BRAND STRATEGY AS AN EFFECTIVE TOOL FOR CORPORATE IDENTITY
| 27 | Student Researchers |
ABSTRACT
This research was carried out with the objective of determining the impact of brand strategy as an effective tool for corporate identity. A case study of Intercontinental Bank and Zenith Bank. Data for the study was collected from both primary and secondary sources. Table was used to present the data and percentage was used to analyze the data. The result revealed that branding enhances corporate identity in Intercontinental Bank and Zenith Bank. The study...
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183. THE INFLUENCE OF OMO DETERGENT TELEVISION COMMERCIALS ON CONSUMER’S PATRONAGE OF THE PRODUCT (A CASE STUDY OF WARRI METROPOLIS)
| 27 | Student Researchers |
Abstract
The study investigated the influence of Omo Detergent Television Commercials On Consumer’s Patronage Of The Product In Warri Metropolis, to which three (3) major questions serve as a guide. The question includes, Is Omo detergent television commercials capable of influencing consumer to purchase the product? What is the attitude of consumers in Warri metropolis towards Omo detergent television commercials? What appeals to...
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184. THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF PRODUCTS
| 27 | Student Researchers |
ABSTRACT
This study was carried out to examine the influence of customer relationship management on the sales of products using KFC foods in Lagos State. Specifically, the study examined To establish the influence of customer relationship management on the sales of KFC products in shopping malls in Lagos.the study also, identify the ways in which customer relationship management influences the sales of KFC products in shopping malls in La...
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185. THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF SALES PROMOTION IN AN ORGANIZATION IN NIGERIA
| 27 | Student Researchers |
ABSTRACT
This study was carried out to examine the importance of branding and packaging as a means of sales promotion in an organization in Nigeria using Coca-Cola Company as case study. To achieve this 4 research questions and 2 research hypothesis were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of the entire staff of Coca-Cola Company Lag...
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186. THE IMPACT OF NAFDAC ON MARKETING OF DRUGS
| 27 | Student Researchers |
ABSTRACT
This research project is primarily concerned with the impact of NAFDAC on marketing of Drugs in Enugu state. The purpose of this research is to know how the national Agency for food and Drugs Administration and control (NAFDAC ) can help to solve the problem being encountered in Enugu state in particular and in this Nation in general, concerning failed counterfeit, substandard, unwholesome, adulterated and unregistered of safeguarding the public in ev...
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187. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE STUDY OF FIRST BANK NIGERIA PLC
| 27 | Student Researchers |
ABSTRACT
Competition is stiff within business environment has not been effective compared to the last decade. This study sought to establish the effects of marketing strategies on Productivity of small and medium enterprises in Nigeria. The study was guided by the marketing mix theory and theory of push and pull. This research adopted a descriptive research survey to determine the effects of marketing strategies on produ...
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188. THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND DELIVERY IN NIGERIA BANKS
| 27 | Student Researchers |
ABSTRACT
The study titled “impact of marketing research activities on the financial service and delivery in Nigeria bank” seek for further enlightening the ways and how banks have been able to use various marketing tools to market its service. This research work also deal with making appropriate for sound decision making. The marketing research result, collection of the information, and suggestion that could lead to the marketing as performances of business...
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189. THE IMPACT OF MARKETING LOGISTICS ON CORPORATE PROFITABILITY IN THE BREWERY INDUSTRY (A CASE STUDY OF NIGERIA BREWERY PLC ENUGU)
| 27 | Student Researchers |
ABSTRACT
The study as the impacts of marketing logistics on the corporate profitability in the industry a ( case study of NBPLC,ENUGU IC) was carried out with the following objectives:
To determine if consumers are satisfied with the marketing logistics strategies adoptioned by Nigeria brewery plc Enugu.
To...
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190. THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION MAKING IN THE ORGANIZATIONS
| 27 | Student Researchers |
ABSTRACT
MIS affects marketing decision making in the organization. This project is designed to study the Impact of Marketing Information on Marketing Decision Making in the Organization in life Flour Mill Nig Ltd Sapele. It was to find the extent to which marketing decision making depends on marketing information system and also determined ways of improving decision making process. Questionnaire were prepared and administered in the area for gathering primary data...
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191. THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND LOYALTY
| 27 | Student Researchers |
ABSTRACT
This study sought to determine the impact of marketing communication on consumer brand loyalty using Pz cusson Plc Aba in Abia state as a case of study. Instrument for the study was the questionnaires the population size were 120 staff and the sample size were also 100. Data were analyzed by the use of descriptive statistic and were tabulated, chi-square represent a statistical tools to rest the hypothesis. This paper has also provided useful recommendations, which if carri...
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192. THE IMPACT OF VIRAL MARKETING ON BRAND PREFERENCE OF HERO LARGER BEER
| 27 | Student Researchers |
Abstract
The rapid penetration of the Internet and the prevalence of various social media facilitated by new technologies provide new opportunities for how marketing techniques are developed and refined. The creation of viral marketing has been driven by technological innovations and cultural changes. Responding to marketing trends and catering to consumers‘ psychological demands and behavioral changes, viral marketing represents the latest on...
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193. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA
| 27 | Student Researchers |
ABSTRACT
This work was conducted for the purpose of evaluating the Impact of television advertisement on consumer behaviour with reference to J. Udeagbala Holding Nigeria Limited. This specific Objective of the study was to determine whether consumers are aware of the company of J. Udeagbala, product to fined out television advertisement on behaviour and making recommendation to help in improving television, adver...
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194. THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR
| 27 | Student Researchers |
ABSTRACT
The project has been undertaken with a view to study consumer behavior with reference to Guinness Nigeria PLC. This study is intended to help Guinness Nigeria PLC decide upon the steps to be taken care for marketing strategy so that the growth of the company keeps on improving.
Primary data have been used for analysis. However, secondary source have yielded preliminary information. I have used random sampling for our project survey. Care was taken that the respond...
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195. THE IMPACT OF STRATEGIC MARKETING PRACTICES TO THE EFFECTIVENESS AND EFFICIENT PERFORMANCE OF SMALL SCALE AND MEDIUM ENTERPRISE
| 27 | Student Researchers |
Background Of The Study
The problem of marketing of Small-Scale Enterprises is truly born of our time; it is product of the standard of timing enjoyed by advanced communities and the ways in which those communities organize the resources to meet the standard. The marketing is as old as trade itself but the marketing of small scale product, as it is introduced today has affected a large segment of the economy because of the impo...
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196. THE IMPACT OF SELF SERVICE ON THE PERFORMANCE OF SUPERMARKETS
| 27 | Student Researchers |
STATEMENT OF PROBLEM
Presently, the number of corporate supermarkets operating in Abakaliki metropolis has increased tremendously, but has it resulted to a more effective and efficient rendering of service to customers?
The underlying problem here is not just rendering of service but rendering them to make customers feel they are recognized.
Traditional, customers are known to shop in the supermarket where they are most convenie...
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197. THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY
| 27 | Student Researchers |
ABSTRACT
This research work review extensively the meaning of Relationship Marketing and its role as a tool for customer satisfaction and profitability by using Intercontinental Bank Plc Aba, as a case study. This study was carried out to reveal the extent at which the relationship marketing can help the bank satisfy their customers and to maximize profit. It tries to research out the need for the application of relationship marketing in solving some problems in banking sector and a...
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198. THE IMPACT OF SALES PROMOTION ON CUSTOMERS PATRONAGE
| 27 | Student Researchers |
ABSTRACT
This research work titled “the impact of sales promotion on customers patronage (A survey of customers in Kaduna North local government).The objective of the study is identify the best promotional tools to use in carrying out sales promotion and drawing the attention of the customer and the ignorance of sales promotion by the dealers. The objective of the study is to find out if customers respond positively to sales promotion and to find out if...
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199. THE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN BUSINESS ORGANISATIONS
| 27 | Student Researchers |
BACKGROUND OF THE STUDY
Promotion and activities, signs, symbols, word of math, rising or even action use to inform, persuade communicate, remind and make aware to the potential consumer and the public about a product and the service.Promotion is concerned with the ways and means by which its product and service can be communicated to consumers. Promotion is an act of creating awareness, persuading, influencing and reminding the actual&nb...
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200. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE
| 27 | Student Researchers |
ABSTRACT
The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public.
The most obvious problems of telecommunication service like GLO (NIG) LTD is how to provide effective service to the nation has been yearning for an improved telecommunication service for a long period of time; Also, the methodology adopted for this research includes...
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201. THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES
| 27 | Student Researchers |
ABSTRACT
The study evaluated the impact of personal selling on sales volume. The research survey design was adopted in the study while simple random sampling technique was used to select a sample size of 100 staff of the organization that participated in the study. Data used for the study was collected from both primary and secondary sources. The primary data was gathered from respondents through the use of questionnaire, interview and observation, while, secondary data was co...
| APA | 1-5 Chapters | 50 Pages |
202. PRODUCT PLANNING DISTRIBUTION AND MANAGEMENT
| 27 | Student Researchers |
ABSTRACT
This study was carried out to examine product planning distribution and management with special reference to Nigerian Bottling company PLC Enugu. Specifically, the study examine problems usually associated with product planning distribution and management in NBC PLC which require a proposal of remedial measure after reveal areas of the problems.
The study will investigate on the areas of the company’s procure...
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203. THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF BENDEL SUPERMARKET, AUCHI)
| 27 | Student Researchers |
Abstract
This research work titled the role of retailers in the distribution of consumer goods is to determine the crucial function of retailers. Also to determine the possibility of eliminating functions. Several research methods were used in gathering and analyzing data. But two main methods primary and secondary sources were used, books, journals, periodicals and magazines were mainly constructed. This was to have broad knowledge of distribution...
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204. THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF INDUSTRIAL PRODUCTS
| 27 | Student Researchers |
ABSTRACT
This study was carried out to examine the impact of effective personal selling strategies on the marketing of industrial products using Asaba aluminium company and Jemork water Asaba as case study . Specifically, the study determine the effectiveness of personal selling strategies in the marketing of industrial products. The study also evaluate an insight into the use of personal selling on the sale of industrial products. More so the study asse...
| APA | 1-5 Chapters | 50 Pages |
205. THE IMPACT OF ADVERTISING ON SALES OF MOBILE PHONE IN ENUGU METROPOLIS
| 27 | Student Researchers |
ABSTRACT
This study is intended to find out the impact of Advertising on the sales of mobile phone in Enugu metropolis. This include investigating whether Advertisement help’s in the sales of mobile phone and also know whether advertising is necessary in making telephone user to be aware of telecommunication services, in terms of moral, ethnics and norms in the advertisement of telecommunication services. Further more, the study is also intended to find out if the seller under...
| APA | 1-5 Chapters | 50 Pages |
206. THE IMPORTANCE OF ROAD TRANSPORTATION AS A MEDIUM FOR AGRICULTURAL PRODUCT MARKETING AND DISTRIBUTION (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE)
| 27 | Student Researchers |
ABSTRACT
The aim of this study is to determine the importance of road transportation as a medium for Agricultural Product Marketing and Distribution in Abakaliki Local Government Area of Ebonyi State.
To enhance a quicker, clearer and more comprehensive understanding of the impact of this study the work has been divided into fi8ve chapter.
Chapter one deals with the nature and statement of the problem, objectives and scope o...
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207. THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY
| 27 | Student Researchers |
ABSTRACT
This research study outlines the impact of marketing planning and control in manufacturing company carried out with Nigeria Bottling Company Plc, Benin City as a case study. It study the role and importance of marketing planning and control in the achievement of corporate objective. It is also intended to analyze some of the difficult marketing managers encountered in the execution of marketing plans and to suggest possible remedies to thes...
| APA | 1-5 Chapters | 50 Pages |
208. THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ZODIAC HOTEL LTD)
| 27 | Student Researchers |
ABSTRACT
This research was carried to find out the “impact of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study. We tried to find out the advertising strategies employed by the organization and it’s impact to the organization. The research was conducted with the oral interviews and questionnaire. From the study we found out that, the Zodiac hotel Ltd major advertising medi...
| APA | 1-5 Chapters | 50 Pages |
209. THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY
| 27 | Student Researchers |
ABSTRACT
This topic the effect of sales promotion as a tool for achieving customers brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales promotion and customers satisfaction in the table water industry.
However to achieve the goals of the study, the survey research design was used to study the organization where 37 questionnaires were administered to the respondents in or...
| APA | 1-5 Chapters | 50 Pages |
210. SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT
| 27 | Student Researchers |
ABSTRACT
The main objective of this project was to determine the extent to which personal selling is understood, accepted and adopted by Unilever Nigeria Plc, Benin City. In conducting this research, information were gathered from primary and secondary sources like magazines, books and journals. Personal interviews and questionnaires were also used as primary sources. The researcher observed that personal selling stimulates consumers to buy more and...
| APA | 1-5 Chapters | 50 Pages |
211. THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE & COUNTERFEIT DRUGS IN NIGERIA
| 27 | Student Researchers |
Statement Of The Problem
In Nigeria, the pace at which business activities are increasing especially marketing of drugs is on the high side and knowing the expectation of a Nigeria business men, they are only concerned in making fast or quick profit, not minding the quality of their products and well being of their consumers.
Hence, the problem of marketing fake/counterfeit drugs have affected the credibility of the health care providers a...
| APA | 1-5 Chapters | 50 Pages |
212. MARKETING STRATEGIES AS A TECHNIQUE FOR PROFIT MAXIMIZATION IN MANUFACTURING ENTERPRISE
| 27 | Student Researchers |
ABSTRACT
This research examined marketing strategies as techniques for profit maximization in a manufacturing enterprise (A survey of Guinness Nigeria Plc, Benin City). Many firms do not deem it fit to develop marketing strategies for manufacturing enterprise there by resulting in many products failures in the market. In view of this, the act of undertaking this research is to examine how marketing strategies are developed and to find out the factors militating against such strategi...
| APA | 1-5 Chapters | 50 Pages |
213. MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SERVICE INDUSTRY
| 27 | Student Researchers |
ABSTRACT
This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study. Marketing research can be seen as the application of the scientific method of inquiry in helping marketers to better understand and define their problems and find appropriate solution to them. some of the objectives of the study include:
- To examine critically the level...
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214. MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS)
| 27 | Student Researchers |
Marketing of Church Services are established to deliver services to the people of God. Are these services made to satisfy the congregation, themselves or the priest?. The researcher observed that the marketing of church services have some services to render and they encounter some difficulties in rendering that services like language, concentration from the audience, noise etc. and the researcher also prefers solutions to these pro...
| APA | 1-5 Chapters | 50 Pages |
215. MARKETING RESEARCH AND IT'S IMPORTANCE IN THE NIGERIAN BANKING INDUSTRY
| 27 | Student Researchers |
Abstract
Due to the economic condition of Nigerian business environment, Banks undertaking new product and services are faced with an environment which is characterized by long lead times from basic research to industrial application, a commercialization phase with short lead times and an increasingly accelerated rate of obsolescence under the global competition of the Product and service development process. Marketing problems are...
| APA | 1-5 Chapters | 50 Pages |
216. MARKETING CONCEPT AND IT'S APPLICATION IN CUSTOMER SERVICES
| 27 | Student Researchers |
ABSTRACT
The need for marketing in banking was not recognized because for a very long time, banking was a seller’s market while most customers had the impression that they were privileged to enjoy the services of a bank. In addition, bankers have traditionally been bank-oriented (or service oriented), and only in recent years have they become customer-oriented. Based on the literature, the study conducted to examine how the commercial banks un...
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217. THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR
| 27 | Student Researchers |
Abstract
African petroleum Plc, a Marketer of petroleum products and chemicals, knows that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press.
The company is actually very much interested to know its public problem areas and opportuniti...
| APA | 1-5 Chapters | 50 Pages |
218. THE EFFECTIVENESS OF MARKETING PLANNING AND CONTROL IN A MANUFACTURING ORGANIZATION
| 27 | Student Researchers |
ABSTRACT
The researcher is determined to see and threw more high on the effectiveness of Marketing Planning and Control in a Manufacturing Organization with ANAMMCO in Enugu as a case study. For orderly presentation the researcher undertake a background study of the company which enable the researcher touch some major problems encountered by the company marketing planning and control. The researcher also undertook a study of the population size and...
| APA | 1-5 Chapters | 50 Pages |
219. THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT
| 27 | Student Researchers |
ABSTRACT
This research work was carried out to examine the effectiveness of advertising in the marketing of consumers’ product using Nestle Food Nig Plc. The objective of this study is to know if advertising has any effect on consumer choice for the product of the firm and also examine if advertising has any influence on the business cycle. The data were collected from primary source through administration of questionnaires data collected were presented in tab...
| APA | 1-5 Chapters | 50 Pages |
220. THE IMPACT OF BANK LOAN ON SMALL AND MEDIUM SCALE ENTERPRISE IN NIGERIA
| 27 | Student Researchers |
ABSTRACT
This study was carried out to examine the Impact of Bank Loan On Small And Medium Scale Enterprise in Nigeria using selected banks and SMEs in Lagos state as a case study. Specifically, the study examined the impact of commercial banks on small and medium scaled enterprises development in Nigeria, examine the extent to which small scale enterprises in Nigeria have been able to obtain loans and advances from Commercial Banks for business...
| APA | 1-5 Chapters | 50 Pages |
221. THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS
| 27 | Student Researchers |
ABSTRACT
This study was carried out to examine the effect of sales promotion strategies on customer patronage of breweries products using Nigerian Breweries Plc Kaduna consumers within confines of Unwar Television in Chukun Local Government Area of Kaduna as a case study. Specifically, the studywas aimed at highlighting the prospect and importance of sales promotion in an organization; highlight the role of sales promotion and also rec...
| APA | 1-5 Chapters | 50 Pages |
222. THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS
| 27 | Student Researchers |
ABSTRACT
This study was carried out to examine the effect of sales promotion strategies on customer patronage of breweries products using Nigerian Breweries Plc Kaduna consumers within confines of Unwar Television in Chukun Local Government Area of Kaduna as a case study. Specifically, the studywas aimed at highlighting the prospect and importance of sales promotion in an organization; highlight the role of sales promotion and also rec...
| APA | 1-5 Chapters | 50 Pages |
223. THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE ORGANISATION
| 27 | Student Researchers |
ABSTRACT
This study was carried out on the effect of sales promotion on product performance and market share of an organization using Nestle Food Nigeria Plc as case study. To carry out the study, 3 research questions were posed. The study adopted a descriptive survey design. The study was carried out in Lagos state. The population of the study comprised of all the staff of Nestle Food Nigeria Plc. Lagos state. The population size of the study was 108. The instrumen...
| APA | 1-5 Chapters | 50 Pages |
224. THE EFFECT OF PACKAGING ON THE SALES OF A COMPANY’S PRODUCT
| 27 | Student Researchers |
ABSTRACT
This project work focuses on the effect of packaging on sales of company’s products with Guinness Nigeria Plc Benin City as a case study. It is aimed at assessing the impact of packaging and involve branding of product cover either to enhance appearance or for preservative purpose. The objectives of the firms market value and how packaging affects the marketing power of a product. Data were collected through the use of questionnaire and oral interview alongside. The d...
| APA | 1-5 Chapters | 50 Pages |
225. IMPACT OF ADVERTISING ON THE SERVICES OF FAST FOOD INDUSTRY
| 27 | Student Researchers |
ABSTRACT
This work is on the impact of advertising on the services of fast food industry using Mr. Biggs as a point of reference. Service quality and customer loyalty in business to business setting are vital in achieving business success. The main scope of the work is to give an insight on advertising creativity. The findings show that, indeed, advertising creativity has a huge impact on services rendered in the fast food industry. Advertising is a...
| APA | 1-5 Chapters | 50 Pages |
226. IMPACT OF ADVERTISING ON CONSUMER BUYING HABIT
| 27 | Student Researchers |
Abstract
The study was on impact of advertising on consumer buying habit. Advertising refers to any form of non-personal presentation or promotion of ideas, goods and services by an identified sponsor. The raison d’ taire of advertising is to create awareness of a product and to further stimulate brand preference. Therefore, its role in the pursuant of a company’s profit making objective cannot be over emphasized. The study used the Nige...
| APA | 1-5 Chapters | 50 Pages |
227. EFFECTS OF PRODUCT QUALITY ON BRAND LOYALTY(A STUDY OF NOKIA MOBILE PHONE)
| 27 | Student Researchers |
ABSTRACT
This study was carried out on the effects of product quality on brand loyalty using Nokia Mobile Phone as a case study. The study was embarked on to specifically determine the perception of Nokia Mobile Phone users regarding the quality of the product; ...
| APA | 1-5 Chapters | 50 Pages |
228. THE IMPACT OF ADVERTISING TECHNIQUES AND STRATEGIES ON COMPANY SALES AND PRODUCT ACCEPTABILITY
| 27 | Student Researchers |
ABSTRACT
This research work emphatically examines the impact of advertising techniques and strategies on company sales and the consumer acceptability of product. The researcher extensively discuss on the concept of advertising, the effect of advertising techniques on both product acceptability and company sales as well as the functions, objectives and advantages. The subject of this study consists of the company’s internal and external publics. Ranging f...
| APA | 1-5 Chapters | 50 Pages |
229. EFFECTIVE AND EFFICIENT MARKETING OF POULTRY PRODUCTS
| 27 | Student Researchers |
ABSTRACT
This research work “Effective And Efficient Marketing Of Poultry Products” in Enugu State using poultry farms in Ujodo Local Government Are is a study that is crucial for the improvement of poultry establishment in Ujodo Local Government as well as its effective and efficiency marketing. The research is set out to address the following issues. The effective and efficient marketing strategies adopted in Nigeria by...
| APA | 1-5 Chapters | 50 Pages |
230. INTEGRATING PSYCHOGRAPHIC PROFILING FOR IMPROVED SALES (A CASE STUDY OF SHOPRITE)
| 27 | Student Researchers |
ABSTRACT
This study was carried out to examine the integrating psychographic profiling for improved sales using Shoprite in Abia state and Imo state, Nigeria as a case study. Specifically, the study was aimed at ascertaining the level of psychographic profiling in the Shoprite, different motivational tools used on the psychographic profiling by Shoprite, if staff preferred leave period and participation in decision making has motivational...
| APA | 1-5 Chapters | 50 Pages |
231. INFORMATION TECHNOLOGY AND CUSTOMER'S LOYALTY IN THE SERVICE INDUSTRY
| 27 | Student Researchers |
ABSTRACT
This study was carried out to examine information technology and customer's loyalty in the service industry using Ecobank Uyo, Akwa Ibom State. Specifically, the study examined To find out if there is any significant relationship between Information Technology and service delivery.the study also, ascertain the influence of Automated Teller Machine on customer loyalty in Ecobank of Nigeria Plc.and examine how Electronic fund transfe...
| APA | 1-5 Chapters | 50 Pages |
232. INFLUNCE OF TELEVISION ADVERTISEMENT ON THE BUYING CHOICE OF SANITARY PAD BY STUDENTS IN ADO EKITI EKITI STATE
| 27 | Student Researchers |
STATEMENT OF PROBLEM
The research is to find out why ‘Always’ sanitary pad is the most popular
amongst female students and widely used in spite of the existence of other commodities like Lady Care, Everyday, Joy etc that are used for the same purpose. It has been observed that most female students in Ado Ekiti prefer ‘Always’ to others mainly because of its quality, and particularly because of the role which TV adve...
| APA | 1-5 Chapters | 50 Pages |
233. INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING PREFERENCE
| 27 | Student Researchers |
ABSTRACT
The topic of this research work the Influence of Product Packaging on Consumer Buying Preference in Aba Metropolis, Abia State. This study was carried out to investigate the influence of product packaging, on the purpose of this the question experimental research design was adopted to study consumers towards various product packaging. The primary data was collected from the respondents using the questionnaire. After a criti...
| APA | 1-5 Chapters | 50 Pages |
234. INFLUENCE OF PRICING STRATEGY ON THE SALES OF NEW PRODUCT
| 27 | Student Researchers |
ABSTRACT
This project aims at examining pricing strategy and profit planning as a general phenomenon in an organization that needs urgent attention especially the profit making organization. This study is mainly focused on whether effective pricing policy rely more on the estimate of likely demand than knowledge of lost in order to make a logical profit planning decision in a manufacturing company (case study...
| APA | 1-5 Chapters | 50 Pages |
235. FLUENCE OF PERSONALITY AND LIFESTYLE ON THE BUYING BEHAVIOR OF UNDERGRADUATE STUDENTS IN UNIVERSITIES
| 27 | Student Researchers |
ABSTRACT
The study was on the influence of personality and lifestyle on the buying behavior of undergraduate students in universities in Nigeria. The study sought to determine the relationship between lifestyle and buying behavior and also the relationship between personality and buying behavior. Lifestyle was defined in terms of AIO dimension of activities, interests and opinion. Personality was defined in terms of the big five personality traits of, a...
| APA | 1-5 Chapters | 50 Pages |
236. EFFECT OF PRODUCT FEEDBACK ON MARKETING STRATEGIES
| 27 | Student Researchers |
ABSTRACT
This study was carried out on the effect of product feedback on marketing strategies using some selected manufacturing company in Lagos State as a case study. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprised of marketing staff of the 7 selected manufacturing companies in Lagos State. In determining the sample size, the researcher purposefully selecte...
| APA | 1-5 Chapters | 50 Pages |
237. EFFECT OF OVERHEAD COST ON THE SELLING PRICE OF A PRODUCT
| 27 | Student Researchers |
STATEMENT OF THE PROBLEM
In this present time of poor economy situation of the country, there has been a persistence race of poor variance on the cost of a product, which mostly was due to the lack of control. The primary motive of a firm is to set a standard on its product inorder to achieve its goal and objectives. Thus, the need for the satisfaction parameter to be enjoy by the society at large is that, any company that makes profit must be ab...
| APA | 1-5 Chapters | 50 Pages |
238. THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTE (A CASE STUDY OF UNILEVER NIGERIA PLC BENIN BRANCH)
| 27 | Student Researchers |
ABSTRACT
This study was carried out on the effect of advertising on the sales of toothpaste using Unilever Nigeria Plc Benin branch as case study. To achieve this, three significant research objectives were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of all the staff of Unilever Nigeria Plc Benin branch. In determining the sample size, the researcher conveni...
| APA | 1-5 Chapters | 50 Pages |
239. THE EFFECT OF ADVERTISING ON CONSUMER'S ACCEPTABILITY OF NEW PRODUCT
| 27 | Student Researchers |
ABSTRACT
This study was carried out on he effect of advertising on consumer's acceptability of new product using Hero Lager Beer as case study. To achieve this 3 research questions were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of the dealer, retailers and end users of Hero Lager Beer. In determining the sample size, the researcher purposively selected 120 r...
| APA | 1-5 Chapters | 50 Pages |
240. THE APPLICATION OF THE MARKETING CONCEPT IN THE MARKETING OF AGRICULTURAL
| 27 | Student Researchers |
THE APPLICATION OF THE MARKETING CONCEPT IN THE MARKETING OF AGRICULTURAL (POULTRY) PRODUCTS IN ABIA
ABSTRACT
The topic, the application of the marketing concept in the marketing of agricultural products is an interesting topic, which has given the researcher a challenging opportunity to investigate, and was able to come forward with certain facts about the topic. As the topic implies, the marketing concept is a philosophy that holds that...
| APA | 1-5 Chapters | 50 Pages |
241. ATTITUDE OF NIGERIANS TOWARDS MADE IN NIGERIA PRODUCTS
| 27 | Student Researchers |
ABSTRACT
This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra.
The problems involved in this study was that the shoe industry does not seem to yield much needed effort with respect to huge sacrifices of the manufacturers as well as the government.
This is true in the sense that most of the viable shoe industries are almost at the verge of liquidation.
The following hypotheses were stated in ot...
| APA | 1-5 Chapters | 50 Pages |
242. AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS
| 27 | Student Researchers |
ABSTRACT
This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of persuading a prospective buyer to accept an organization’s product, service or idea. While the consumer market is described as constituting ultimate buyers of a product or service for their personal, non-business use.
The trend toward producer proliferation on in the market has culminated...
| APA | 1-5 Chapters | 50 Pages |
243. THE INFLUENCE OF ONLINE MARKETING ON RESIDENTIAL REAL ESTATE MARKET
| 27 | Student Researchers | Quantitative |
BACKGROUND OF THE STUDY
These days, a significant portion of commercial business all around the world takes place on digital networks, which link individuals as well as businesses (Kotler & Amstrong, 2012). Users are able to communicate with one another and share information thanks to the internet, which is a network made up of computers located all over the world. Several different internet platforms are responsible for facilitating this link....
| APA | 1-5 Chapters | 50 Pages |
244. THE IMPACT OF MARKETING CONCEPT ON SALE GROWTH (CASE STUDY OF RELENTED SMALL SCALE BUSINESS)
| 27 | Student Researchers | Quantitative |
BACKGROUND OF THE STUDY
Current globalized marketing has prompted companies to see internationalizing their activities as a means of remaining competitive. A company's marketing strategy has evolved into a crucial instrument for surviving and thriving in a competitive market climate. Aremu and Lawal (2012) define strategy as an organization-wide pattern of resource allocation decisions. This includes both desired objectives and ideas on acceptab...
| APA | 1-5 Chapters | 50 Pages |
245. THE USE OF INSTAGRAM FOR HAIR EXTENSION SALES BY PORT HARCOURT VENDORS: VISIBILITY AND FEEDBACK. A CASE STUDY OF HAIRS_BY_ OLIVE IN PORT HARCOURT
| 27 | Student Researchers | Quantitative |
BACKGROUND OF THE STUDY
It's no secret that social media has taken over many parts of modern life. As previously said, social networking has risen dramatically in the last decade in particular. To say that the sector has exploded is an understatement; it has profoundly transformed the world in which we live (Alsubagh, 2015). While there are several social media platforms, Facebook, Twitter, and, more lately, Instagram and Pinterest, have...
| APA | 1-5 Chapters | 50 Pages |
246. THE EFFECT OF CLIMATE CHANGE ON THE SALES OF CONSUMER GOODS (A CASE STUDY OF COCA COLA NIGERIA PLC)
| 27 | Student Researchers | Quantitative |
Background of the study
Climate is the average of the weather conditions at a particular point on the Earth. Typically, climate is expressed in terms of expected temperature, rainfall and wind conditions based on historical observations (Harvey,2000). “Climate change” is a change in either the average climate or climate variability that persists over an extended period. The Earth’s climate has always changed. C...
| APA | 1-5 Chapters | 50 Pages |
247. SOCIAL MEDIA TECHNIQUES AND CONSUMER PATRONAGE OF BODY CARE PRODUCTS IN RIVERS STATE
| 27 | Student Researchers | Quantitative |
Background Of The Study
In the past decade, the World Wide Web has seen a significant increase of user-driven web technologies known as social media, which has led to the establishment of online communities, enhanced debates, opinion-sharing, and user-generated content (Voramontri & Klieb, 2019). The vast majority of social media and computer-mediated communication occurs on social networking sites. According to Statista (2019), social network s...
| APA | 1-5 Chapters | 50 Pages |
248. INFLUENCE OF INSTAGRAM HANDLE IN PROMOTING FASHION DESIGN (CEO LUMINEE OFFICIAL)
| 27 | Student Researchers | Quantitative |
BACKGROUND OF THE STUDY
It's no secret that social media has taken over many aspects of modern life. As previously said, social networking has expanded at an exponential rate in the last decade. To say the sector has grown exponentially is an understatement; it has entirely transformed the society we live in (Alsubagh, 2015). While there are several social media platforms, Facebook, Twitter, and, more lately, Instagram and Pinterest have...
| APA | 1-5 Chapters | 50 Pages |
249. CUSTOMER BEHAVIOUR AND PERCEPTION TOWARD LOCALLY MADE CREAM IN ESE ODO L.G.A, ONDO STATE
| 27 | Student Researchers | Quantitative |
Background of the study
According to Mati and Puh (2016) and Sahota (2019), the emergence of natural cosmetic products is seen not only as a means to satisfy consumers' need for healthy, environmentally friendly, and ethical beliefs but also as a means to promote the overall cosmetics industry to develop in a manner that is sustainable. The majority of locally produced creams are derived from plant-based components, which are obtained via...
| APA | 1-5 Chapters | 50 Pages |
250. CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER’S LOYALTY
| 27 | Student Researchers | Quantitative |
Background Of The Study
Organisations have a greater ability today to establish, nurture, and sustain long-term customer relationships than ever before, with the abilities to respond directly to customer requests and to provide the customer with a highly interactive and customized experience. The ultimate goal is to transform these relationships into greater profitability by increasing repeat purchase rates and reducing customer acquisition costs. E...
| APA | 1-5 Chapters | 50 Pages |
251. CUSTOMERS PERCEPTION OF EASE-OF-USE AND INTENTION TO PURCHASE AIRLINE TICKETS ONLINE
| 27 | Student Researchers | Quantitative |
Background to the Study
The industry of information technology (IT) is one that is currently undergoing rapid development and transformation. The Internet is one of the most recent innovations that has radically changed our perspective on many forms of media and communication. The Internet has emerged as a significant platform for business-related activities (Hoffman and Novak, 2019). The Internet is a highly...
| APA | 1-5 Chapters | 50 Pages |
252. EFFECT OF DIGITAL NATIVE ADVERTISING ON THE PROMOTION OF GOOD HEALTH HABITS AMONG COSMETICS AND PERSONAL CARE PRODUCTS USERS IN NIGERIA
| 27 | Student Researchers | Quantitative |
BACKGROUND OF THE STUDY
The formation of a business, including the cosmetics sector, necessitates critical decisions being made by the businesses. Cosmetic, according to Inyene and Chi (2021), is any material used to clean the skin, hair, nails, or teeth, as well as improve or modify the body's complexion. Cosmetics include cosmetic preparations (such as make-up, perfume, skin cream, and nail polish) as well as grooming aids (soap, shampoo, and...
| APA | 1-5 Chapters | 50 Pages |
253. EXCHANGE RATE FLUCTUATION AND IMPACT ON IMPORTED GOODS IN NIGERIA
| 27 | Student Researchers | Quantitative |
BACKGROUND OF THE STUDY
Since the conclusion of the civil war, the Nigerian economy has been very volatile. Following the conversion of the Nigerian Pound to Naira in 1973, fixed exchange rates were established for both the Pound sterling and the US Dollar at £0.5833 and US 1.5200 to N1.00, respectively. This has wreaked havoc on the Nigerian economy, as the exchange rate of the Naira to both the US dollar and the British pound sterling has been recorded, and...
| APA | 1-5 Chapters | 50 Pages |
254. FACTORS INFLUENCING CONSUMER'S BUYING BEHAVIOR USING UNILEVER, GHANA AS A CASE STUDY
| 27 | Student Researchers | Quantitative |
Background Of The Study
According to Shaw and Jones (2005), consumer behavior has long been a subject of analysis by market researchers the world over. It is only by carefully studying patterns in consumer’s buying behavior that investors can make informed decisions on whether or not to venture in a certain market to launch a product, re package it or even shelf it. Although many studies have been done on consumer behavior (Kotler, 2001) there...
| APA | 1-5 Chapters | 50 Pages |
255. INVESTIGATION OF MARKETING STRATEGIES AND ITS SIGNIFICANCE ON THE PERFORMANCE OF SMALL SCALE AND MEDIUM ENTERPRISE IN LAGOS STATE, NIGERIA
| 27 | Student Researchers | Quantitative |
Background of the Study
The practice of marketing goods and services is nearly as old as commerce itself; however, the marketing of small-scale products in the form in which it is practiced today has had an impact on a sizable portion of the economy. This is due to the significant position and role played by small and medium-sized businesses. But despite the fact that SMEs have been given recognized status and alternative marke...
| APA | 1-5 Chapters | 50 Pages |
256. BRANDING'S INFLUENCE ON PRODUCT MARKETING AND DISTRIBUTION
| 27 | Student Researchers | Quantitative |
Background of the study
Prior to the country's independence in 1960, the majority of Nigeria's population relied heavily on imported commodities, particularly domestic items made accessible by the country's colonial authorities and Western merchants (Kuratko et al., 2021). As a result, there were not many local alternatives available, and those that did exist could not compete with the imported items in terms of quality; hence, many people opted to...
| APA | 1-5 Chapters | 50 Pages |
257. ASSESSMENT ON THE EFFECT OF ONLINE MARKETING ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES (SMES) IN NIGERIA
| 27 | Student Researchers | Quantitative |
BACKGROUND OF THE STUDY
New technologies are increasingly being looked to by businesses as a means to satisfy the specific needs of their operations and better position themselves to take advantage of global shifts in commercial activity. When it comes to successfully operating their day-to-day business, companies of all sizes—no matter how big or how small—need the ability to analyze data and make good use of the information at...
| APA | 1-5 Chapters | 50 Pages |
258. AN INVESTIGATION ON THE EFFECT OF LOGISTICS MANAGEMENT IN MARKETING OF AGRICULTURAL PRODUCTS (A STUDY OF DIVERSAY SOLUTION LIMITED)
| 27 | Student Researchers | Quantitative |
BACKGROUND OF THE STUDY
The process of moving raw materials and completed commodities from the site of production to the point of purchase is one of the responsibilities of logistics management. Before being utilised in the production process or offered for sale to the consumer, both the raw materials and the finished items are stored in the warehouse. If it is effectively managed, distribution costs will be reduced, but this will not necessarily come at the price...
| APA | 1-5 Chapters | 50 Pages |
259. AN INVESTIGATION INTO THE PROBLEMS AND PROSPECTS OF MARKETING NIGERIAN MADE COMPUTER SOFTWARES
| 27 | Qualitative |
Background to the Study
Made-in-Nigeria software is a term used to describe software that was developed inside the borders of Nigeria by Nigerian individuals. Due to the fact that Nigeria is a developing nation in the third world, it is very important for the country to build its own software. This will provide her a platform for global competitiveness and promote the development, prosperity, and stability in every area of her economy.
In...
| APA | 1-5 Chapters | 50 Pages |
260. AN INVESTIGATION INTO THE EFFECT OF SALES PROMOTION ON THE BUYING DECISION OF CONSUMERS (A CASE STUDY OF GLOBACOM NIGERIA LIMITED)
| 27 | Student Researchers | Quantitative |
BACKGROUND OF THE STUDY
Following the beginning of the Industrial Revolution, there was an increase in the production of products and services due to the incorporation of machines into the production system. As a result, there was an abundance of items that were available for purchase. In this respect, customers were made aware of a wide range of goods and were asked to choose the one that would provide them with the highest possible level of pleas...
| APA | 1-5 Chapters | 50 Pages |
261. AN EXAMINATION ON THE IMPACT OF DIGITAL MARKETING AS A KEY DRIVER OF SALES AMONG SMALL AND MEDIUM SCALE ENTERPRISES
| 27 | Student Researchers | Quantitative |
BACKGROND OF THE STUDY
It is the goal of any enterprise, regardless of size, level of complexity, ownership structure, public or private status, etc., to provide goods and services at prices that are competitive. There are three different categories for companies doing business in Nigeria: small, medium, and big (Aaker ,2022). Nevertheless, the parameters of project costs, capital, number of workers, sales volume, yearly company turnover, and financ...
| APA | 1-5 Chapters | 50 Pages |
262. AN ASSESSMENT OF TWITTER BAN ON DIGITAL MARKETING
| 27 | Student Researchers | Quantitative |
BACKGROUND OF THE STUDY
The evolution of technology is inextricably linked to the growth of digital marketing. One of the first significant occurrences took place in 1971, when Ray Tomlinson sent the very first email. The technology that he developed at the time established the foundation for individuals to transmit and receive data using a variety of equipment ( Amy, 2022). The year 1990 is often regarded as the beginning of digital marketing since...
| APA | 1-5 Chapters | 50 Pages |
263. A REVIEW ON FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR ON HOUSEHOLD PRODUCTS IN NIGERIA
| 27 | Student Researchers | Quantitative |
BACKGROUND OF THE STUDY
In the ever changing business environment, understanding customers and the consuming process has a variety of advantages especially for manufacturing companies. According to Haque, Khatibi, and Rahman (2019), these advantages include supporting managers in decision making and providing marketing research with a theoretical foundation from which to analyse customers in...
| APA | 1-5 Chapters | 50 Pages |
264. A COMPARATIVE ANALYSIS OF APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING SERVICE
| 27 | Student Researchers | Quantitative |
BACKGROUND TO STUDY
As modernity unravels, with its awe-inspiring issues and potential, the subject of marketing is getting growing attention from businesses, organizations, and governments. Marketing is both an ancient and new profession. It existed in the past, or since the dawn of time. That was the era of bartering. When small manufacturers began to make their items in huge quantities in anticipation of future customers, marketing began to take off. The pri...
| APA | 1-5 Chapters | 50 Pages |
265. ASSESSMENT OF CUSTOMER RELATIONSHIP MANAGEMENT AND ITS IMPACT ON THE ORGANIZATION PERFORMANCE
| 27 | Student Researchers | Quantitative |
BACKGROUND OF THE STUDY
A large number of organizations were organized based on the products and services they offered (Christopher, Payne and Ballantyne, 2002). The 4Ps, which stand for product, pricing, place, and promotion, were given a lot of attention as the primary focus of this endeavor. The emphasis was placed on trade, and if this objective was accomplished, businesses could rest assured that they would continue to operate. It goe...
| APA | 1-5 Chapters | 50 Pages |
266. IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC
| 27 | Student Researchers | Quantitative |
INTRODUCTION
One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim, liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding Simplistic, almost primitive packaging has given way to vibrant, colorful labels with more pictures. Packaging is also no longer meant merely for storage; the label nowadays addresses concerns about the pro...
| APA | 1-5 Chapters | 50 Pages |
267. EFFECT OF SMART CONTRACT ON FINANCIAL MARKETS
| 27 | Student Researchers | Quantitative |
Background Of The Study
The emergence of advanced technologies has led to increased competition between business as each tries to utilize the latter to bolster the employees' productivity and the general performance of the firm (Chen, and Chiang, 2012). As a result, technology has become a critical backbone of organizational operations and a core driver of organizations’ innovations and competitiveness. According to Iansiti, and Lakhani(20...
| APA | 1-5 Chapters | 50 Pages |
268. EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF CAPITAL GOODS
| 27 | Student Researchers | Quantitative |
ABSTRACT
This study focused on the effectiveness of personal selling in the marketing of capital goods. It goes on to explain some processes involved in personal selling and how it can be combined to achieve efficiency. Anambra Motor Manufacturing Company was the company used in this study, its staff were studied as well as their business consumer in other to determine the effectiveness of personal selling in the marketing of their products. The mai...
| APA | 1-5 Chapters | 50 Pages |
269. GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN NIGERIA
| 27 | Student Researchers | Quantitative |
ABSTRACT
The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. It aims principally at gaining large effect with a small budget through surprise and diffusion effects. Although the instruments are more and more often applied by today’s practitioners, there is barely scientific discussion about the concept. Therefore, this paper describes the evolution,...
| APA | 1-5 Chapters | 50 Pages |
270. FEEL GOOD ADVERTISING AND ITS EFFECT ON CONSUMER REPEAT PURCHASE BEHAVIOUR A STUDY OF DE-UNITED INDUSTRIES LTD MAKERS OF INDOMIE NOODLES
| 27 | Student Researchers | Quantitative |
ABSTRACT
In this study, our focus was to examine feel good advertising and its effect on consumer repeat purchase behaviour a study of de-united industries ltd makers of indomie noodles. The study specifically was aimed at highlighting an overview of advertisement and consumer purchase behavior. The study also determine the relationship between Feel good advertisement and consumer purchase behavior. Lastly, the study find out if feel...
| APA | 1-5 Chapters | 50 Pages |
271. EFFECTS OF COVID-19 ON PRODUCT SALES AND MARKETING
| 27 | Student Researchers | Quantitative |
ABSTRACT
This study titled the effect of covid-19 on product sales and marketing aims to find out the impact of covid-19 pandemic on product sales and marketing. The study adopted the survey research design and randomly enrolled participants in the study. A total of 120 responses were validated from the enrolled participants where all respondent are active sellers in the Ugbogologo Market Asaba Delta state.
The findings revealed that Price...
| APA | 1-5 Chapters | 50 Pages |
272. APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER SATISFACTION
| 27 | Student Researchers | Quantitative |
ABSTRACT
This study was carried out to examine application of marketing concepts in banking industry and its effect on customer satisfaction in Bwari Local Government, Abuja. Specifically, the study examined area of the banking services. extent to which or applied in the banking sectors. effectiveness and efficiency of marketing concept application to banking industry. solving problem based on findin...
| APA | 1-5 Chapters | 50 Pages |
273. THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR
| 27 | Student Researchers | Quantitative |
EXCERPT FROM THE STUDY
- It was discovered that the management of the company gives advertising the importance it deserves as a promotional mix in the marketing of its product.
- Advertising as a promotional mix is a huge task because of the characteristic involved; the researcher found out that though the company&nbs...
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274. ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES
| 27 | Student Researchers | Quantitative |
EXCERPT FROM THE STUDY
In this study, our focus was to examine the attitude of consumers towards public utilities using power holding company Enugu office as a case study. The study specifically was aimed at the ideas, attitude and consumers view about PHC at Enugu metropolis. To determine the extend to which service of PHC is demanded compared to other public utilities. To find out the impression consumer have about the price of organizat...
| APA | 1-5 Chapters | 50 Pages |
275. ASSESSMENT OF TWITTER BAN ON BRAND AWARENESS IN NIGERIA (A CASE STUDY OF RITE FOOD LIMITED, LAGOS STATE )
| 27 | Student Researchers | Quantitative |
ABSTRACT
This study was carried out on the assessment Of Twitter Ban On Brand Awareness In Nigeria using Rite Food Limited, Lagos State as a case study. Specifically, the study determined the extent to which the Twitter ban affected the brand awareness of Rite Foods Limited, to ascertain the effects of the Twitter ban on the sales of products of Rite Foods Limited, and to investigate the mean...
| APA | 1-5 Chapters | 50 Pages |
276. BRAND PERSONALITY AND CUSTOMER LOYALTY
| 27 | Student Researchers | Quantitative |
ABSTRACT
The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case study. More specifically, the study sought to assess the brand personality and customer loyalty in Babcock University. The study consist of consumers in Babcock University, illishan, the sample frame of the study was made up of consumers of of indomie instant noodles in Babcock Universi...
| APA | 1-5 Chapters | 50 Pages |
277. BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING COMPANIES IN PORT HARCOURT)
| 27 | Student Researchers | Qualitative |
ABSTRACT
Companies desire earnestly to improve their performance in the market. All marketing decisions and programmes are thus triggered by this reason, because the market performance of a firm is essential to the corporate wellbeing of the business undertakings and also determines the continued existence of the firm in the business landscape. Brand equity as a measure of the health of the brand can be used for marketing decision making. Positive b...
| APA | 1-5 Chapters | 50 Pages |
278. BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE (A STUDY OF DANGOTE NOODLES)
| 27 | Student Researchers | Quantitative |
ABSTRACT
In the market place, no company can win if its market offering resembles every other company’s product. Companies must pursue relevant positioning and differentiation. As part of branding strategy, a company and its offering must represent a distinctive big idea in the mind of the target market. Once a company has decided which segments to enter, it must decide on its differentiation and positioning strategy, a company can differentiate its offering b...
| APA | 1-5 Chapters | 50 Pages |
279. BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN PORT HARCOURT
| 27 | Student Researchers | Quantitative |
ABSTRACT
The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. Findings from the study revealed that since brands started broadcasting their fast moving consumer products on television and radio stations, sales, patronage and repeated patronage has increased. Fin...
| APA | 1-5 Chapters | 50 Pages |
280. AN EXAMINATION OF TWITTER BAN ON DIGITAL MARKETING
| 27 | Student Researchers | Quantitative |
ABSTRACT
The main focus of this study is to examine the implication of twitter ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80 participants who are staff of of GoTv walk-in centers in Lagos State was enrolled for the study. A well structured questionnaire was issued to the respondent of which a total of 77 responses were received and...
| APA | 1-5 Chapters | 50 Pages |
281. AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS
| 27 | Student Researchers | Quantitative |
STATEMENT OF THE PROBLEM
The marketing strategies being used by (MTN Nigeria) is been challenged by myriads of problems which includes poor network services, drop calls, loading of vouchers and checking of balance problems in the billing system, resulting to the increase in customer complaints, challenges posed by competitors and the general down turn in the economy.
Consequently, evaluating the marketing strategies of (MTN Nigeria) in which informat...
| APA | 1-5 Chapters | 50 Pages |
282. AN EMPIRICAL INVESTIGATION OF COVID-19 ON PRODUCT SALES AND MARKETING
| 27 | Student Researchers | Quantitative |
ABSTRACT
This study is carried out to examine an empirical investigation of Covid-19 effect on Products’ Sales and Marketing using Ogbongonogo Market Asaba, Delta State.The survey research design and . Convenience sampling was employed for the study. The researcher purposively selected one hundred and thirty-seven (137) traders in Ogbongonogo Market Asaba, Delta State. Data was presented and analyzed using frequency and tables. Findings...
| APA | 1-5 Chapters | 50 Pages |
283. CUSTOMERS PERCEPTION OF GSM INTERRUPTIVE ADVERTISEMENT IN NIGERIA
| 27 | Student Researchers | Quantitative |
ABSTRACT
This study seeks to investigate customer’s perception of GSM interruptive advertisement in Nigeria. The study adopted cognitive dissonance theory of mass communication. The research methodology used in this research is the survey research of which questionnaires were administered to 120 respondents in Abraka. The research shown that the perception of GSM customers towards interruptive GSM SMS adverts is disturbing; due to the unending...
| APA | 1-5 Chapters | 50 Pages |
284. AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGARNISATION
| 27 | Student Researchers | Qualitative |
ABSTRACT
This study was carried out to examine an assessment of the impact of marketing segmentation on production planning in an organization in cool. Specifically, the study aims to determine the most effective segmentation strategies to used in an organization. The study also, identify the requirements for effective market segmentation. Furthermore,the study establish the bases of segmenting a answer market.als...
| APA | 1-5 Chapters | 50 Pages |
285. CORPORATE REPUTATION AND MARKETING PERFORMANCE OF THE ALCOHOLIC BEVERAGE INDUSTRY IN PORT HARCOURT
| 27 | Student Researchers | Quantitative |
ABSTRACT
This study examine the effects of corporate reputation and marketing performance of the alcoholic beverage industry in port harcourt. An extensive literature were reviewed in the cause of this research. 120 copies of questionnaire were designed and administered to respondents, 100 were retrieved from the respondents. Data gotten through the use of questionnaires were analyzed with the simple percentage method of analysis while the hypothese...
| APA | 1-5 Chapters | 50 Pages |
286. TREND IN THE USE OF HUMAN MODELS IN THE NIGERIAN ADVERTISING INDUSTRY
| 27 | Student Researchers | Quantitative |
EXCERPT FROM THE STUDY
Advertising gives a beautiful picture of a particular product so as to gain more and more consumers and popularity in the market but as the entire world is moving on the path of development and advancement beauty products advertising cannot remain stagnant on a particular point so the future of advertising in coming years is the happening topic of the day. Historically advertisements were not treated something very common but it was a choice o...
| APA | 1-5 Chapters | 50 Pages |
287. THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES
| 27 | Student Researchers | Quantitative |
EXCERPT FROM THE STUDY
Advertising as a promotional or communicational tool is an aid to trade for driving sales of the company’s products and services and also to build a brand identity and communicate changes or new products/services to the customers. It is a subset of promotional mix which is one of the 4p’s in the marketing mix. As a promotional strategy, advertising serve as a major tool in creating product awareness and condition the mind of...
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288. THE INFLUENCE OF SERVICE CONVENIENCE ON CUSTOMER SATISFACTION ON BANKING INDUSTRY
| 27 | Student Researchers | Quantitative |
EXCERPT FROM THE STUDY
Service quality has received considerable interest and debate in the research literature. Parasuraman et al. (2019) have defined perceived service quality as ‘the discrepancy between what the customer feels that a service provider should offer and his or her perception of what the service firm actually offers’. Service quality may be defined as the extent to which a service meets customers’ needs or expectations (Lewis and Mitchell, 1990). Di...
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289. THE IMPACT OF E-COMMERCE ON THE EMERGING MARKET PERFORMANCE
| 27 | Student Researchers | Quantitative |
EXCERPT FROM THE STUDY
Traditional marketing considers “product” as anything which can be offer in the market for satisfying customer needs. In e-commerce, information can be regarded as equal to the product itself. Enterprises providing clear relevant information can increase the attractiveness of their products. Technology improvements give possibilities for decreasing the cost of searching, collecting, and dis...
| APA | 1-5 Chapters | 50 Pages |
290. THE EFFECT OF BRANDING AND PACKAGING OF LOCALLY MADE COSMETIC PRODUCTS ON THE BUYING DECISION OF CUSTOMERS
| 27 | Student Researchers | Quantitative |
EXCERPT FROM THE STUDY
Competition within this industry has forced local company stakeholders to invest in more attractive and innovative packaging to appeal to the consumer. A package is therefore highly instrumental in aiding a company’s positioning strategy as they target the consumer market. How the consumer places the value of the product within their mind, has quite a bit to do with the product packaging strategy in use (Ampuero & Vila, 2016). Since...
| APA | 1-5 Chapters | 50 Pages |
291. IMPACT OF E-PAYMENT ON ONLINE SHOPPING BEHAVIOUR
| 27 | Student Researchers | Quantitative |
EXCERPT FROM THE STUDY
E-Payment systems refer to the automated processes of exchanging monetary value among parties in business transactions and transmitting this value over the ICT networks (Nnaka, 2009 as cited in (Ayo and Ukpere, 2012). In the Nigeria, e-payment is effecting payment from one end to another end through the medium of the computer without manual intervention beyond inputting payment data, it is the ability to pay the suppliers, vendors and staff sa...
| APA | 1-5 Chapters | 50 Pages |
292. MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN NIGERIA
| 27 | Student Researchers | Quantitative |
EXCERPT FROM THE STUDY
Eliaz & Spiegler (2008) on their own, presented a model of competitive marketing based on the notion that consumers are boundedly rational, and that firms use marketing tactics in an attempt to influence consumers’ decision process. The standard model of consumer behaviour, they claimed, assumes that consumers apply well-defined preferences to perfectly perceive set of available alternatives. They retained assumption that consum...
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293. MARKETING OF CATERING SERVICES IN ENUGU STATE
| 27 | Student Researchers | Quantitative |
EXCERPT FROM THE STUDY
Öndoğan (2016) examined catering sector and importance of marketing costs in this sector. He opined that the controllable marketing costs combined with the uncontrollable ones have consequential aftermath effects on the competitiveness. It is an indispensable necessity for the companies to calculate the variable and the fixed marketing costs as well as the controllable and the uncontrollable marketing costs right at the beginnin...
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294. EFFECTIVE PROMOTIONAL STRATEGIES FOR THE COSMETICS INDUSTRY
| 27 | Student Researchers | Quantitative |
EXCERPT FROM THE STUDY
KOTLER (1998), notes that promotional strategies are concerned with the activities a firm employed to make kit goods acceptable by consumers through adequate creation of awareness. For a company to be effective in the market place, it must employ promotional strategies that will enable it to create more products awareness and public acceptance of such products. This therefore means that something extra, which must arouse interest should be add...
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295. MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF NIGERIA)
| 27 | Student Researchers | Quantitative |
EXCERPT OF THE STUDY
The concept of social capital existed ever since small communities formed and humans interacted with the expectation of reciprocation and trust. However, the term in its present form and associated meanings was popularized amongst others by Bourdieu, Coleman and Putnam. There are many possible representations of social capital. Broadly social capital can be seen in terms of five dimensions: first, networks-lateral associations that vary in densi...
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296. LAGOS RESIDENT'S ASSESSMENT OF COCA COLA AND PEPSI'S ENGAGEMENT OF PUBLIC RELATIONS AS A TOOL FOR ENHANCING THEIR COPERATE IMAGE
| 27 | Student Researchers | Quantitative |
EXCERPT OF THE STUDY
A comparison between Coca Cola Company and its greatest rival PepsiCo reveals interesting facts about how both treat marketing. From a web-marketing standpoint, both companies definitely have good websites but they are different in their content. While competitors copy their rivals, the two choose to do this differently. Coca Cola Company’s website directs one straight to other informative links and websites. PepsiCo’s websites on th...
| APA | 1-5 Chapters | 50 Pages |
297. EFFECTS OF ONLINE SHOPPING ON THE PERFORMANCE AND PROFITABILITY OF THE MARKETING ORGANIZATIONAL
| 27 | Student Researchers | Quantitative |
EXCERPT FROM THE STUDY
Online shopping involves searching for products and service information and the actual buying and selling of products and/or services online. The Internet has made online shopping not only a possibility but also a huge success contributing to economies around the globe. A survey carried out in 2009 on world internet usage and population statistics reveals that 26.6% of the total world population are internet users, showing a growth rate of 399.3% in the last d...
| APA | 1-5 Chapters | 50 Pages |
298. EFFECTIVENESS OF ADVERTISING TOOLS FOR SUCCESSFUL MARKETING OF MTN PRODUCTS
| 27 | Student Researchers | Quantitative |
EXCERPT FROM THE STUDY
Advertising is one of the four components of the marketing mix, which includes product, price, location, and promotion. Advertising is a promotional tactic that is used to raise product awareness in the minds of customers in order to prompt them to make a purchase choice. Marketers utilize it as a means of communication. Advertising has an impact on people's opinions, behaviors, and lifestyles. It's one of the means via which the manuf...
| APA | 1-5 Chapters | 50 Pages |
299. INFLUENCE OF PRICE REDUCTION ON CONSUMER BUYING BEHAVIOUR
| 27 | Student Researchers | Quantitative |
EXCERPT FROM THE STUDY
The study of consumer behaviour helps everybody as all are consumers. It is essential for marketers to understand consumers to survive and succeed in the competitive marketing environment. As competition and other environmental influences increase globally, it is obvious that there are growing emphases on quality improvement and cost reduction in order to achieve customer satisfaction and enhancing organizational value. Some companies ha...
| APA | 1-5 Chapters | 50 Pages |
300. IMPACT OF MARKETING STRATEGIES ON PATRONAGE PROFILE OF HOSPITALITY INDUSTRY
| 27 | Student Researchers | Quantitative |
EXCERPT FROM THE STUDY
Defining marketing is a subject of much debate, publication, and importance. Baker stated, “there are as many definitions of marketing as there are people willing to make one” (Baker and Hart, 2016). The role of defining marketing is to focus on critical questions, improve research, assist in discussion of issues, and promote the legitimacy of marketing as an organisational and academic field (Gundlach, 2007, p.243; Huh, 2016). The...
| APA | 1-5 Chapters | 50 Pages |
301. EFFECT OF ADVERTISEMENT ON CONSUMER PURCHASE DECISION IN FOOD AND BEVERAGES INDUSTRY
| 27 | Student Researchers | Quantitative |
EXCERPT FROM THE STUDY
A proper advertisement has a great impact on sales of the produce and that is why companies spend huge amount of money to make effective advertisement. Needless to say that there are many advantages or benefit of advertisement. The most important use of advertisement is that it provide avenue where you can easily interact with the prospective client, answering any question or concern they may have about your product or service. Advertising is important so that...
| APA | 1-5 Chapters | 50 Pages |
302. IMPACT OF ADVERTISEMENTS ON FIRM PERFORMANCE
| 27 | Student Researchers | Quantitative |
EXCERPT FROM THE STUDY
Advertisement is primary aim to upsurge the sales of the advertised firms. Fundamentally, it is geared to sell a product, service or an idea similar as well as diverse opinions are found about the concept of advertisement. Largely researchers agree that advertisement is a non-personal communication and that advertisement is the non-personal communication of information usually paid for to persuasive customers in nature about service, products...
| APA | 1-5 Chapters | 50 Pages |
303. EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE
| 27 | Student Researchers | Quantitative |
EXCERPT FROM THE STUDY
Advertising has proved very effective in creating awareness for an unknown product. It is a means of attracting attention consumers to a relatively unknown product or service. It is worthwhile therefore to recommend the use of different advertising strategies like sales promotion, sales campaign media advertising and point of purchase displays on a continues basis, there is the need to study the behaviour and belief of a people before directing any advertising...
| APA | 1-5 Chapters | 50 Pages |
304. E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES
| 27 | Student Researchers | Quantitative |
BACKGROUND OF THE STUDY
Small-scale businesses in Nigeria play a very vital role in the development of its economy. Over the years various policies both from the government and some of the private sector actors have been developed to create enabling environments for these small scale businesses to thrive. However the challenges linger. Some of these challenges have been highlighted by many authors to be, poor managerial skill, small capital, wasteful s...
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305. EXAMINATION OF E-MARKETING AND SMALL BUSINESS IN NIGERIA
| 27 | Student Researchers | Quantitative |
EXCERPT FROM THE STUDY
Several scholars have cited potential benefits of Internet marketing. Some of the benefits mentioned in their studies apply to enterprises of all sizes; however, some authors focused on highlighting the ways marketing online can benefit small businesses. Researchers agreed that the benefits of Internet marketing could help small firms become more competitive, yet one of the controversial and under-researched issues was measuring the actual imp...
| APA | 1-5 Chapters | 50 Pages |
306. BRAND IDENTITY AND MARKETING PERFORMANCE OF BEVERAGES FIRMS IN NIGERIA
| 27 | Student Researchers | Quantitative |
EXCERPT FROM THE STUDY
Brands today play a number of important roles that improve consumers’ lives and enhance the financial value of firms. Brands identify the source or maker of a product and allow consumers either individuals or organizations to assign responsibility to a particular manufacturer or distributor. Consumers may evaluate the identical product differently depending on how it is branded. Consumers learn about brands through past experiences with the product and i...
| APA | 1-5 Chapters | 50 Pages |
307. BILLBOARD ADVERTISING AND ITS IMPACT ON PRODUCT PROMOTION
| 27 | Student Researchers | Quantitative |
EXCERPT FROM THE STUDY
In our present capitalist society whose economics depends on the exchange of goods and services complaints, competitive advertising of products and business powers the “engine of our economy, fostering economic growth and creating jobs in many industries”, Bran (1982). Many practice and behavior exist in our competitive market where the taste of consumers plays a vital role in the designing, pricing production and promotion of g...
| APA | 1-5 Chapters | 50 Pages |
308. ASSESSMENT OF THE SOCIO CULTURAL DIFFERENCES AND THEIR IMPACT ON BRAND PERCEPTION
| 27 | Student Researchers | Quantitative |
EXCERPT FROM THE STUDY
Consumer behavior theorists argue that a society's consumption habits (food, clothes, personal hygiene, giving, and so on) are influenced by its culture (Schiffman, Wisenbilt & Kumar, 2016). Enculturation is the process through which individuals of a community or culture acquire their common ideas, customs, and fundamental values. Even well-known and established brands may fail in a market if they are positioned against the culture and people's per...
| APA | 1-5 Chapters | 50 Pages |
309. ANALYSIS OF THE INFLUENCE OF PEAK MILK ADVERTISEMENT ON CONSUMER BEHAVIOUR
| 27 | Student Researchers | Quantitative |
EXCERPT FROM THE STUDY
The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing product patronage which is only possible through raising consumer awareness. Marketers invest in various media platforms to influence consumer behaviour (CB). Advertisement on every media platform has a different compositi...
| APA | 1-5 Chapters | 50 Pages |
310. AN EXAMINATION OF POTENTIAL BENEFITS AND CONSTRAINTS ASSOCIATED WITH SMALL BUSINESS USE OF E-COMMERCE
| 27 | Student Researchers | Quantitative |
EXCERPT FROM THE STUDY
E-commerce is referred to as electronic commerce. It means the electronic media and the internet for dealing with goods and services. E-Commerce entails a company accessing the internet as well as IT, such as the electronic data interchange (EDI). E-commerce concerns an internet vendor's website, trading goods or services to the user directly from the platform. The gateway uses a wireless purchase cart or a purchase basket to pay by credit card, debit card...
| APA | 1-5 Chapters | 50 Pages |
311. ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH: A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC
| 27 | Student Researchers | Quantitative |
EXCERPT FROM THE STUDY
Generally, businesses say that advertising provides a public service because it gives them information about their products and in its broadest sense; it is the vital conduct for information between producers and consumers. Of course, we all know that advertising does more than merely inform, its job is to sell. It is not objective or neutral and successful adverts skillfully engage the mind of the consumer and motivate...
| APA | 1-5 Chapters | 50 Pages |
312. LIFESTYLE BRANDING AS A METHOD OF INCREASING PRODUCT APPEAL A STUDY OF LIFE BEER IN THE SOUTH EAST
| 27 | Student Researchers | Quantitative |
ABSTRACT:- Branding is an important issue in any organization. This is because without a proper branding of a firm’s products, it’s difficult for the firm to run its operation smoothly for profit. The importance this study the lifestyle branding as a method of increasing product appeal - a study of life bear in the south east cannot be overemphasized. The results of this study will be recommended to the Nigerian brewery company and will be used to...
| APA | 1-5 Chapters | 50 Pages |
313. THE IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR
| 27 | Student Researchers | Quantitative |
BACKGROUND OF THE STUDY
The effectiveness of any marketing activities does not solely depend on the ability to offer competitive range of product and services rather sack up extensive campaigns for success, knowledge of the influences which affect buying preferences, is called for (Uche, 2006). Acknowledgement of how buyers behave in the purchase of goods and services, either as consumers or producers of good and services, is very important to marketers aimed w...
| APA | 1-5 Chapters | 50 Pages |
314. THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE
| 27 | Student Researchers | Quantitative |
BACKGROUND OF THE STUDY
Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a communication function which likes customers with the producer. Kotler (1990:450) “Advertising is undertaking to increase campaign on sales, and this can be done only if the public have full knowledge of the product or service is aimed at customers” Advertising can also be a...
| APA | 1-5 Chapters | 50 Pages |
315. IMPACT OF SALES PROMOTION ON CONSUMER BRAND LOYALTY
| 27 | Student Researchers | Quantitative |
ABSTRACT:- This study is a research of the impact of sales promotion on consumer brand loyalty a study of consumer of star lager beer and Guinnes extra smooth in Aba, metropolis Abia states. This research is undertaken to understand how effective consumers can patronize a product by enhancing sales volume of a company when sales promotions on. Using star lager beer and Guinness extra smooth in Abia metropolis as a study of this research project, the rese...
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316. IMPACT OF PRODUCT QUALITY ON CUSTOMER RETENTION IN MANUFACTURING COMPANIES IN NIGERIA
| 27 | Student Researchers | Quantitative |
ABSTRACT:- This study was carried out to examine impact of product quality on customer retention in manufacturing companies in Nigeria using ANAMMCO manufacturing company, Enugu State. Specifically, the study examined the relationship between product reliability and customer retention. The study also examine the relationship between product durability and customer retention. The study further examine the relationship between product confo...
| APA | 1-5 Chapters | 50 Pages |
317. IMPACT OF PRICING AND MARKETING OF BEVERAGE
| 27 | Student Researchers | Quantitative |
Abstract:- The purpose of this study was to find out the impact of pricing in marketing of beverages in Enugu state using Cadbury Nig Plc Enugu as a case study. This management of Cadbury Nig Plc Enugu ethically examined how pricing can create an impact on the marketing of beverage in the country particularly at Enugu. This is in the view of making some useful recommendation on the improvement of their pricing. The questionnaires was structured on two sections. Section o...
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318. IMPACT OF ONLINE SHOPPING ADVERTS ON CONSUMER BUYING RATE
| 27 | Student Researchers | Quantitative |
Abstract- Promotion is one of the 4 Ps of the marketing mix. The most fashionable item of promotion mix is advertising. Online advertisement is more attractive to the consumer as it uses various ways to advertise ideas most especially with the growing number of people that uses the social media in particular make it very easy to capture the targeted market. The study helps the advertisers to understand the benefits of online advertising. The purpose of the study is the effect...
| APA | 1-5 Chapters | 50 Pages |
319. THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION
| 27 | Student Researchers | Quantitative |
Background of the Study
Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messages are spread through one or more media and is paid for by an identified sponsor. First there is a significant difference between advertising and advertisement.
Advertisement is the message itself while advertising is a powerful communicati...
| APA | 1-5 Chapters | 50 Pages |
320. THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMOBILE PRODUCTS IN NIGERIA
| 27 | Student Researchers | Quantitative |
BACKGROUND OF THE STUDY
As to the review of information technology, it combines the collection, gathering, recording, storing, processing and communication or dissemination of information from one source to another where the information is being passed.
According to Olakunori (2003), it observed that starting point of our study of information and information revolution. The information explosion aided by computer, the mass media and...
| APA | 1-5 Chapters | 50 Pages |
321. EFFECT OF PRICING STRATEGIES ON SALES VOLUME ( A CASE STUDY FPA MARKETING MODEL SHOP)
| 27 | Student Researchers | Quantitative |
Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organizational performance and ultimately organizational sustainability is bound to be in jeopardy (Utaka, 2008). Furthermore, pricing strategy is a pivotal component of an organization’s management focus that can elevate or deter a company’s pe...
| APA | 1-5 Chapters | 50 Pages |
322. THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
| 27 | Educators | Quantitative |
Background Of The Study
Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services that are meant to educate, inform and persuade the entire public by means of difference methods such as Radio, Television, Newspaper, Journal and Magazines etc.
Sometime, we often get infuriated when listening or watching a programme and all of a sudden an advertisement is intro0duce into i...
| APA | 1-5 Chapters | 50 Pages |
323. CONSUMER PREFERENCE FOR MALTA – GUINNESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS
| 27 | Student Researchers | Quantitative |
BACKGROUND OF THE STUDY
The introduction of Structural Adjustment Programme (SAP) in Nigeria has resulted in so many changes. Among these changes are those that occurred in the food and beverage industry.
In this industry, some of the major raw materials formally used in the production of drinks like wheat, malt barley and yeast were banned from being imported. Consequently, the taste and quality of been which are produced with...
| APA | 1-5 Chapters | 50 Pages |
324. THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
| 27 | Student Researchers | Quantitative |
Background Of The Study
Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services that are meant to educate, inform and persuade the entire public by means of difference methods such as Radio, Television, Newspaper, Journal and Magazines etc (Amadi, 2020).
Sometime, we often get infuriated when listening or watching a programme and all of a sudden an advertisement i...
| APA | 1-5 Chapters | 50 Pages |
325. BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE
| 27 | Student Researchers | Quantitative |
BACKGROUND TO THE STUDY
Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal property that can influence consumer behaviour, be bought and sold as well as provide the security of sustained future revenues of their owner. Well- recognized brands make shopping easier. Brand promotion has advantages for branders as well as customers. A go...
| APA | 1-5 Chapters | 50 Pages |
326. STRESS AND COPING STRATEGIES AMONG MARKET TRADERS
| 27 | Student Researchers | Quantitative |
Background Of The Study
Work-related stress is an increasing concern across the globe, affecting not just individuals' health and well-being, but also the business itself. Most work positions have factors that might induce stress in the individual. Stress not only affects individuals, but it also has an influence on their relationships with family, friends, and coworkers. It also has an influence on several aspects of society, such as socializat...
| APA | 1-5 Chapters | 50 Pages |
327. PROSPECTS AND PROBLEMS OF E-MARKETING IN THE HOSPITALITY INDUSTRY
| 27 | Student Researchers | Quantitative |
BACKGROUND OF THE STUDY
According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. In essence, marketing is a consumer-oriented philosophy or way of doing business; companies that are consu...
| APA | 1-5 Chapters | 50 Pages |
328. NEED FOR EFFECTIVE VENDOR SELECTION & RATING IN AN ORGANIZATION
| 27 | Student Researchers | Quantitative |
INTRODUCTION
Nestle Food Plc, case study of my project topic is well known for it vendor selection and rating. The study of purchasing and supply management can not be complete without proper selection of vendor and rating of their performance.The progressive manufacturing industries realizing the contribution of supplies department of profit, have this department to make the selection of supplier in order to maintain company’s own competitivenes...
| APA | 1-5 Chapters | 50 Pages |
329. MARKETING COMMUNICATION'S IMPACT ON PRODUCT DEVELOPMENT
| 27 | Student Researchers | Quantitative |
BACKGROUND STUDY
In any commercial organization, as well as other sorts of groups, communication is a critical tool. It is an element that may help any company stay afloat. Communication also aids in comprehending the concepts and factors that cross an informed person's or group's mind (Haghshenas et al, 2013).
Communication may be defined as the process through which information is given and comprehended cooperatively by two or mo...
| APA | 1-5 Chapters | 50 Pages |
330. IMPACT OF PRICING AND MARKETING OF BEVERAGE
| 27 | Student Researchers | Quantitative |
BACKGROUND OF THE STUDY
Decision about prices of a company’s product and services are among the most important activities the business organization undertaken infact few decision that these organization make arouse as much interest as those concerning prices. The company should be tactful and dynamics with the pricing strategy of the business.
Whereas cost can be analyzed using information from within the firm prices cannot just be determined by onl...
| APA | 1-5 Chapters | 50 Pages |
331. IMPACT OF E-PAYMENT ON ONLINE SHOPPING BEHAVIOUR
| 27 | Student Researchers | Quantitative |
Background Of The Study
The 21st century has witnessed a great exodus from the traditional business model (Brick) to Electronic business (Click).This paradigm shift can be associated with the corresponding increase in the knowledge of information technology and its advantages. In the emergence of e-commerce, credit cards have long been represented by electronic means of payment, credit cards in shopping malls. Many hotels and other places and i...
| APA | 1-5 Chapters | 50 Pages |
332. AN ASSESSMENT OF THE IMPACT OF ADVERTISING ON RURAL DWELLERS' BUYING HABIT
| 27 | Student Researchers | Quantitative |
Background to the Study
Historically, there has been a vacuum in information sharing between vendors and purchasers. This was due to large-scale manufacture of various product kinds by various companies. Advertising becomes unavoidable in order to advertise such items (Akanbi et al, 2011).
Advertising is a key medium in a capitalist system where the customers' actions decide what the sellers will sell. Advertising, on the other h...
| APA | 1-5 Chapters | 50 Pages |
333. A CRITICAL SURVEY ON THE USE OF MARKETING RESEARCH IN A MARKETING ORGANIZATION
| 27 | Student Researchers | Quantitative |
BACKGROUND OF THE STUDY
The whole business environment is undergoing huge worldwide changes that have a direct influence on businesses and their customers. Competition is increasing, resulting in changes in how customers make purchasing decisions. Marketing research is now a vital activity in both large and small businesses, allowing them to avoid making decisions without it (Sultan 2012).
Marketing research is a continuous process of acqu...
| APA | 1-5 Chapters | 50 Pages |
334. EFFECT OF PRICING STRATEGIES ON SALES VOLUME -A CASE STUDY FPA MARKETING MODEL SHOP
| 27 | Student Researchers | Quantitative |
Background of the study
Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organizational performance and ultimately organizational sustainability is bound to be in jeopardy (Utaka, 2008). Furthermore, pricing strategy is a pivotal component of an organization’s management f...
| APA | 1-5 Chapters | 50 Pages |
