Chapter One: Introduction

1.1 Background of the Study

Hausa cinema, or Kannywood, is one of the most vibrant film industries in Nigeria, with its roots deeply embedded in the culture and traditions of the Hausa-speaking people. Over the years, Kannywood has grown in both popularity and influence, becoming a major medium for entertainment and cultural expression. While the industry has been predominantly male-dominated, women have played an increasingly important role in it...

Chapter One: Introduction

1.1 Background of the Study

Films, as a form of mass communication, have proven to be a powerful tool for disseminating information, influencing public attitudes, and shaping behavior, particularly in rural areas. Health awareness is one such domain where films can play a transformative role, as they have the potential to communicate complex health issues in an engaging and accessible manner. In rural communities, where access to formal health edu...

Chapter One: Introduction

1.1 Background of the Study

Cinematic storytelling is a powerful tool for conveying narratives, emotions, and cultural values. In many rural communities in Nigeria, including Ganjuwa Local Government Area in Bauchi State, films have become a significant source of entertainment and education. Cinematic storytelling, through its combination of visuals, sound, and narrative structure, has the capacity to evoke emotions and stimulate critical thinking...

Chapter One: Introduction

1.1 Background of the Study

In recent years, digital technology has dramatically transformed various industries, and the film sector is no exception. With the advent of digital platforms, filmmakers now have unprecedented opportunities to distribute their works globally. This technological shift has opened new doors for both independent and commercial filmmakers, enabling them to bypass traditional distribution channels such as cinemas and televis...

Chapter One: Introduction

1.1 Background of the Study

Domestic violence remains a pervasive issue worldwide, affecting women disproportionately in many societies, including Nigeria. Despite efforts by government bodies, non-governmental organizations, and community groups to address this issue, domestic violence continues to have a profound impact on women's health, wellbeing, and social stability. In Nigeria, media, including films, play a significant role in influenc...

Chapter One: Introduction

1.1 Background of the Study

Romantic comedy films have long been a popular genre globally, often portraying idealized versions of love, relationships, and emotional connections. These films are not only a source of entertainment but also have the potential to influence societal attitudes and expectations about romantic relationships, particularly among young adults. In Jere Local Government Area, Borno State, where young people are navigating the...

Chapter One: Introduction

1.1 Background of the Study

Film education has become an essential component of modern learning environments, offering students an opportunity to engage with diverse subjects through visual storytelling. In the context of secondary education in Nigeria, film education plays a crucial role in fostering critical thinking, cultural awareness, and creativity among students. Kumbotso Local Government Area, located in Kano State, presents an ideal case...

Chapter One: Introduction

1.1 Background of the Study

In the context of a country like Nigeria, where historical events and national identity continue to shape the socio-political landscape, patriotism among the younger generation remains a key issue for national development. Patriotism involves a sense of loyalty, pride, and commitment to one's country, and it is particularly vital among secondary school students who are at a formative stage in shaping their values an...

Chapter One: Introduction

1.1 Background of the Study

National unity is essential for the stability and development of any country, and in a diverse society like Nigeria, fostering unity among its various ethnic, cultural, and religious groups is particularly important. Films, as a form of mass communication, have the power to transcend boundaries and communicate shared values, experiences, and narratives. Local filmmakers, particularly those in Niger State, have a unique...

Chapter One: Introduction

1.1 Background of the Study

Agriculture plays a significant role in the economic and social development of rural communities in Nigeria, with a large portion of the population engaged in farming activities. In regions such as Kebbi State, agriculture is not only a livelihood but also a key driver of local economies and food security (Aliyu & Ibrahim, 2023). However, despite its importance, there are numerous challenges that farmers face, inclu...