An assessment of augmented reality (AR) marketing in retail: Evidence from a fashion outlet in Lagos.
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study:
Augmented reality (AR) is revolutionizing the retail landscape by merging digital content with the physical shopping experience. Fashion outlets in Lagos are increasingly employing AR technologies to allow customers to virtually try on products, visualize styles, and interact with digital enhancements in-store. This study evaluates how AR marketing influences customer engagement, enhances product visualization, and drives purchasing decisions (Ibrahim, 2023; Adetola, 2024). By creating immersive and interactive experiences, AR not only differentiates the retail experience but also fosters a deeper connection between the consumer and the brand. The research discusses the technological advancements in AR, its integration with mobile applications, and the potential challenges such as high implementation costs and the need for continuous technological updates. Overall, the study aims to provide a comprehensive analysis of the effectiveness of AR marketing in elevating the retail experience and boosting sales.
Statement of the problem:
Fashion outlets in Lagos face challenges in integrating AR technology into their marketing strategies. Although AR has the potential to enhance customer engagement, issues such as high costs, technical limitations, and customer adaptation hinder its widespread adoption. There is limited empirical research on the direct impact of AR marketing on consumer purchasing behavior in the retail sector (Ibrahim, 2023).
Objectives of the study:
To assess the impact of AR marketing on customer engagement and sales.
To identify challenges in implementing AR in retail environments.
To propose strategies for optimizing AR marketing in fashion outlets.
Research questions:
How does AR marketing influence consumer behavior in fashion retail?
What challenges affect the successful implementation of AR technology?
What strategies can improve the effectiveness of AR in retail?
Significance of the study:
This study is significant as it provides insights into how AR marketing can transform the retail experience by enhancing customer engagement and driving sales. The findings will help fashion retailers in Lagos to adopt cost-effective and impactful AR strategies, ensuring a competitive advantage in the evolving digital marketplace (Ibrahim, 2023; Adetola, 2024).
Scope and limitations of the study:
This study is limited to evaluating AR marketing strategies for a fashion outlet in Lagos.
Definitions of terms:
Augmented reality (AR): Technology that overlays digital information on the physical world.
Retail: The sale of goods to consumers.
Fashion outlet: A retail store specializing in apparel and accessories.
Related Project Materials
An evaluation of consumer trust in online vs. physical retail stores: A study of shopping trends in Nasarawa State
Background of the Study
The retail industry has undergone significant transformations in recent years, with the rise of e-c...
An Evaluation of Interest Rate Policy Clarity on Stimulating Deposit Mobilization in Banking: A Case Study of Fortis Microfinance Bank
Background of the Study
Clear communication of interest rate policies plays a pivotal role in influencing depositor behavio...
An investigation of the impact of faith-based schools on moral upbringing in Oshimili North Local Government Area, Delta State
Background of the Study
Faith-based schools play a significant role in shaping the moral and ethical foundations of studen...
An examination of the effects of illegal logging on forest conservation in Akure South Local Government Area, Ondo State
Background of the study
Illegal logging poses a severe threat to forest conservation efforts, leading to r...
An Examination of GDP’s Impact on Income Levels Across Nigerian States
Background of the Study
The disparities in income levels across Nigerian states have long been a subject of economic inqui...
THE EFFECT OF FOOD PACKAGING MATERIALS ON THE ENVIRONMENT
Abstract
This thesis focuses on the attributes of packaging that can be used to preserve resources efficiently and reduc...
IMPACT OF TOTAL QUALITY MANAGEMENT PRACTICES ON CUSTOMER RETENTION AND SATISFACTION
STATEMENT OF THE PROBLEM
Many researchers think that total quality management is old news, many of the new continuous im...
ASSESSMENT OF COST CONTROL TECHNIQUES ON ROAD CONSTRUCTION PROJECT DELIVERY IN FCT ABUJA, NIGERIA
ABSTRACT
In construction industry the aim of project control is to ensure the projects finish on time, within budget and achieving other...
An appraisal of the influence of geopolitical factors on security policy in Biu Local Government Area, Borno State
Chapter One: Introduction
An Examination of the Effect of VAT on the Profitability of SMEs in Nigeria: A Study of Retail Businesses in Enugu State
Background of the Study
Value-Added Tax (VAT) is an indirect tax levied on goods and services at each stage of production a...
