1. EFFECT OF PRICING STRATEGIES ON SALES VOLUME -A CASE STUDY FPA MARKETING MODEL SHOP
Background of the study
Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organi...
2. A CRITICAL STUDY ON THE MARKETING OF LIBRARY SERVICES IN ACADEMIC LIBRARIES IN NIGERIA
Background to the Study
Libraries are a country's knowledge and information basis. A library gathers, organizes, and makes information resources available to people of various ages, backgrounds, and interests. According to Islam (2004), a library is...
3. A CRITICAL SURVEY OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY
BACKGROUND OF THE STUDY
Although it is widely assumed that advertising predates human history, as a promotional technique, it began with the establishment of trade. According to Samson (981), "in those early days, advertising was done in vari...
4. A CRITICAL SURVEY ON THE USE OF MARKETING RESEARCH IN A MARKETING ORGANIZATION
BACKGROUND OF THE STUDY
The whole business environment is undergoing huge worldwide changes that have a direct influence on businesses and their customers. Competition is increasing, resulting in changes in how customers make purchasing decisions. Marke...
5. A STUDY ON ACCOUNTING AND MANAGEMENT PROBLEMS OF SMALL SCALE INDUSTRIES IN NIGERIA
BACKGROUND OF THE STUDY
Small and medium businesses are commonly recognized as the bedrock of long-term economic development. According to UNDP (1974), developing countries, including Nigeria, have shown increased interest in the promotion of small...
6. A STUDY OF MEDIA OWNERSHIP AND THE CREDIBILITY OF NEWS REPORTING IN NIGERIA
Background of the Study
As a watchdog and a mirror of the country, the media plays an important role in society and has a significant effect on editorial policy. We will include not only the mechanical devices that transmit and sometimes, messages (TV c...
7. A SURVEY OF THE LANGUAGE OF NEWSPAPER ADVERTISEMENT
Background Of The Study
Advertising has been characterized as a powerful communication force as well as a critical marketing instrument that aids in the sale of products and services, as well as images and ideas according to Anyanwu (2000). Advertising...
8. AN ASSESSMENT OF ACCOUNTING INFORMATION AND ITS ROLE IN THE MANAGEMENT OF ORGANISATION
BACKGROUND OF THE STUDY
In order to make economic decisions, all corporate organizations require information. Information, according to SINHA (2002), is an integrating force that combines organizational resources into a cohesive whole, directed toward...
9. AN ASSESSMENT OF ACCOUNTING INFORMATION SYSTEM AND THE GROWTH OF SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA
Background of the study
Accounting is critical to the success or failure of modern commercial organizations. (Amidu, John, & Joshua. 2011). Systems are responsible for recording, analyzing, monitoring, and assessing the financial health of corporate...
10. AN ASSESSMENT OF EXCLUSIVE BREASTFEEDING AND ITS EFFECTIVENESS IN THE DEVELOPMENT OF UNDER 5 CHILDREN
Background of Study
Infant feeding practices are a significant driver of infant nutritional status, which has an impact on infant morbidity and death. Breastfeeding is one of the most important feeding strategies since it is essential for an infant'...
11. AN ASSESSMENT OF PUBLIC RELATION AS AN AID TO SUCCESSFUL GOVERNMENT BUSINESS ADMINISTRATION
BACKGROUND OF THE STUDY
The word "public relations" has already been defined by several authors from various perspectives.
Nwokoye (1984) defined public relations as the activities of a cooperative union, government, or other organiz...
12. AN ASSESSMENT OF THE IMPACT OF ADVERTISING ON RURAL DWELLERS' BUYING HABIT
Background to the Study
Historically, there has been a vacuum in information sharing between vendors and purchasers. This was due to large-scale manufacture of various product kinds by various companies. Advertising becomes unavoidable in order to...
13. AN ASSESSMENT OF THE NEGATIVE INFLUENCE OF INFORMATION TECHNOLOGY ON ADOLESCENT EDUCATION
BACKGROUND OF STUDY
This research focuses on the detrimental consequences of information and communication technologies (ICT) in Early Childhood Education (ECE). Traditionally, the majority of ICT writing has been focused on the obligatory sector, with any reference to...
14. AN ASSESSMENT OF CONSUMERS BELIEVABILITY OF TV COMMERCIAL CLAIMS
BACKGROUND OF STUDY
Advertisements have long been recognized as a powerful tool for tempting and persuading customers to buy a variety of goods and services. There has been an upsurge in brand loyalty among customers of particular items since the introd...
15. AN EVALUATION OF COMPETITIVE STRATEGY AND ITS IMPACT ON AND ORGANIZATIONAL PERFORMANCE IN THE NIGERIAN BANKING INDUSTRY
BACKGROUND OF THE STUDY
The name Bank is derived from the Italian word banco, which means "desk/bench" and was used by Florentine bankers during the Renaissance to execute this transaction over a desk covered by a green tablecloth. However, th...
16. AN EXAMINATION OF STUDENTS PARTICIPATION OF THE 18+ WARNING SIGN IN ALCOHOL ADVERTISEMENTS IN NIGERIA TERTIARY INSTITUTION
Background to the Study
The most widely used substance among teenagers is alcohol. It's a common toxin that may affect practically any organ or system in the body if consumed in excess (Anderson, 2007). As a result of intoxication, alcohol intake involves a risk of...
17. IMPACT OF E-PAYMENT ON ONLINE SHOPPING BEHAVIOUR
Background Of The Study
The 21st century has witnessed a great exodus from the traditional business model (Brick) to Electronic business (Click).This paradigm shift can be associated with the corresponding increase in the knowledge of information t...
18. IMPACT OF FDI ON THE CONSTRUCTION SECTOR OF THE NIGERIAN ECONOMY
BACKGROUND OF THE STUDY
The construction sector occupies a focal position in the economy of any nation because it is an important contributor to the process of development (Aje, 2008). In the conduct of economic activities, the construction sector is al...
19. IMPACT OF OWNERSHIP STRUCTURE ON THE OBJECTIVITY OF PRIVATE BROADCASTING STATIONS IN NIGERIA
Background of the Study
Media as a watchdog and the mirror of the nation perform crucial roles in the society and as well it is influence in its editorial policy. Lazar field and Kendal (2002,p.32), insist that mass is truly applicable to the medium of...
20. IMPACT OF PRICING AND MARKETING OF BEVERAGE
BACKGROUND OF THE STUDY
Decision about prices of a company’s product and services are among the most important activities the business organization undertaken infact few decision that these organization make arouse as much interest as those concerning prices. The...
21. AN INVESTIGATION OF MERGER AND ACQUISITION AND ITS EFFECTS ON AN ORGANISATIONAL PERFORMANCE
BACKGROUND TO THE STUDY
There are typically triumphs and failures in all human endeavors. As a result, businesses are no exception. Many corporate enterprises and people struggled in an era of abundance and waste mania, such as we saw in the mid-seventi...
22. ASSESSMENT OF EFFICIENT INVENTORY MANAGEMENT ON THE PERFORMANCE OF MANUFACTURING FIRMS IN NIGERIA
Background to the study
The material or inventory management function is one of the most relevant roles in most businesses in terms of its importance and integration into the broader organizational architecture. Despite growing recognition of the import...
23. A STUDY ON THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIAN STUDENTS
Background To The Study
Advertisements are part of our social environment in the 21st century, and can be seen throughout any industrialized country. The average American is exposed to as many as 5,000 advertisements a day, stated by Jay Walker-Smith, a...
24. MARKETING COMMUNICATION'S IMPACT ON PRODUCT DEVELOPMENT
BACKGROUND STUDY
In any commercial organization, as well as other sorts of groups, communication is a critical tool. It is an element that may help any company stay afloat. Communication also aids in comprehending the concepts and factors that cross an...
25. AUDIENCE PERCEPTION OF NIGERIAN NEWSPAPER ON THE INTERNET
Background of the Study
The Internet continues to evolve into a major news source. The internet is the worldwide system of interconnected computers which make use of telecommunication resources. It is defined by Ani (2010) as...
26. CONFLICT MANAGEMENT IN BUSINESS ORGANIZATION
BACKGROUND OF THE STUDY
The historical background of conflict in organization can be seen as far back as the ancient times, which involves the scientific management era, personnel and human relation movement and the modem management period.
Th...
27. ECONOMIC ANALYSIS OF FOOD SAFETY AMONG PORK MARKETERS
BACKGROUND OF THE STUDY
Pig is one of the domestic animals found in Nigeria and most parts of West Africa. Pigs are reared for the production of meat called pork and fat called lard. The pig produces litters twice a year. One litter or...
28. EFFECT OF TWITTER BAN ON POLITICAL CAMPAIGN
BACKGROUND OF THE STUDY
Social Networking have already transformed the national political landscape. In his 2008 presidential campaign, Barack Obama pioneered the application of big data and microtargeting o...
29. MICRO ENVIRONMENTAL FACTORS AND PERFORMANCE OF QUICK SERVICE RESTAURANT IN PORT HARCOURT
Background of the study
Business organization does not operate in vacuum but it operates in business environment where there is production and distribution of goods and services. Business environment is the summation of all outside and interior co...
30. NEED FOR CREATION DEVELOPMENT AND MAINTENANCE OF GOOD BUYER SUPPLIER RELATIONSHIP
INTRODUCTION
Organization will be interested in transacting business in an environment filled with fragility and unfriendliness (Turnbull, Oliver, & Wilkinson, 1992).
Also, no firm will appreciate, if they took time to ignite bus...
31. PROSPECTS AND PROBLEMS OF E-MARKETING IN THE HOSPITALITY INDUSTRY
BACKGROUND OF THE STUDY
According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and fo...
32. BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE
BACKGROUND TO THE STUDY
Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal property that can influence consumer behaviour, be bought an...
33. CONFLICT MANAGEMENT IN BUSINESS ORGANIZATION
BACKGROUND OF THE STUDY
The historical background of conflict in organization can be seen as far back as the ancient times, which involves the scientific management era, personnel and human relation movement and the modem management period.
Th...
34. THE ECONOMIC PROBLEMS OF CASSAVA PRODUCTION
BACKGROUND OF THE STUDY
This study is aimed at finding out the cost of economic cultivation of cassava in Itu Local Government Area of Akwa Ibom State. It is one of the world’s most important staple food crops and provides a major source of carbohydrate to those w...
35. CONSUMER PREFERENCE FOR MALTA – GUINNESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS
BACKGROUND OF THE STUDY
The introduction of Structural Adjustment Programme (SAP) in Nigeria has resulted in so many changes. Among these changes are those that occurred in the food and beverage industry.
In this industry, some of the ma...
36. DEVELOPMENT OF THE AQUACULTURE COMPENDIUM
BACKGROUND TO THE STUDY
The Aquaculture Compendium is an encyclopedic, multimedia tool that brings together a wide range of different types of science-based information to support sound decision-making in aquaculture and aquatic resource management wor...
37. ECONOMIC ANALYSIS OF FOOD SAFETY AMONG PORK MARKETERS
Pig is one of the domestic animals found in Nigeria and most parts of West Africa. Pigs are reared for the production of meat called pork and fat called lard. The pig produces litters twice a year. One litter or one birth give between eight (8) and sixteen (16) piglets. Th...
38. THE ECONOMIC PROBLEMS OF CASSAVA PRODUCTION
Background of the study
This study is aimed at finding out the cost of economic cultivation of cassava in Itu Local Government Area of Akwa Ibom State. It is one of the world’s most important staple food crops and provides a major source of carbohydrate to...
39. EFFECT OF ORGANIZATIONAL CHANGE AND DEVELOPMENT ON EMPLOYEE PERFORMANCE
Today’s business environment produces change in the workplace more suddenly and frequently than ever before. Mergers, acquisitions, new technology, restructuring downsizing and economic meltdown are all factors that contribute to a growing climate of uncertainty. The ability to adapt to cha...
40. EFFECT OF PRICING STRATEGIES ON SALES VOLUME ( A CASE STUDY FPA MARKETING MODEL SHOP)
Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organizational performance and ultimately organizational...
41. THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION
BACKGROUND OF THE STUDY
Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messages are spread through one or more media and is pai...
42. THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMOBILE PRODUCTS IN NIGERIA
BACKGROUND OF THE STUDY
As to the review of information technology, it combines the collection, gathering, recording, storing, processing and communication or dissemination of information from one source to another where the information is being passed....
43. IMPACT OF PRODUCT QUALITY ON CUSTOMER RETENTION IN MANUFACTURING COMPANIES IN NIGERIA
Background Of The Study
In this present era, the production of high-quality products, as proponed by Apudo (2010), has been shown to be a primary factor for consumer retention. Consistent provision of outstanding and quality products through many years...
44. HUMAN CAPITAL DEVELOPMENT AND ECONOMIC GROWTH: EVIDENCE FROM NIGERIA
In the global terms, knowledge on all ramification of human endeavor, be it engineering, marketing, medicine and so on, is the pivot upon which the fulcrum of wisdom gravitate. This accounts for the differences in development on the private life and national life of individuals and the nations al...
45. THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION
Background of the Study
Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messages are spread through one or more media and is pai...
46. IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON NON-CONSUMER CUSTOMER BUYING BEHAVIOR
All businesses and particularly financial institutions have been affected to some degree in what is happening in the global market place. Now, not only do organizations aim to satisfy the customers but they attempt to do this more efficiently and effectively than their rivals in the competitive m...
47. ANALYSIS OF THE PROSPECTS AND PROBLEMS OF E-MARKETING IN THE HOSPITALITY INDUSTRY IN NIGERIA
BACKGROUND OF THE STUDY
According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and fo...
48. THE RELATIONSHIP BETWEEN EFFECTIVE CLAIMS MANAGEMENT AND THE GROWTH OF NIGERIAN INSURANCE INDUSTRY
Background of the Study
The history of insurance industry in Nigeria according to Augustine and Brennan(2012) could be traced to the British colonial trading companies that established agency offices in Nigeria, on behalf of insurance companies in UK. A...
49. THE RELATIVE IMPACT OF OIL AND NON-OIL EXPORTS ON ECONOMIC GROWTH IN NIGERIA: 1983-2007
Background to the study
Oil, a very versatile and flexible, non-repr...
50. IMPACT OF ONLINE SHOPPING ADVERTS ON CONSUMER BUYING RATE
Abstract- Promotion is one of the 4 Ps of the marketing mix. The most fashionable item of promotion mix is advertising. Online advertisement is more attractive to the consumer as it uses various ways to advertise ideas most especially with the growing number of people that uses t...
