ABSTRACT: The influence of early childhood education on critical media consumption was investigated to understand how early educational interventions can develop critical thinking about media. Objectives were to evaluate children's critical media consumption skills, identify effective educational practices, and assess the long-term benefits of these skills. A survey design was chosen for its efficiency in gathering detailed data. Purposive sampling was used to select 200 children from preschools in Cross River State, Nigeria. Findings showed that children exposed to media literacy education demonstrated better critical media consumption skills, with activities like guided media analysis, discussions on media influence, and media creation projects being particularly effective. The study recommended integrating critical media literacy into early childhood curricula to foster critical thinking skills from an early age.
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