INFLUENCE OF INTEGRATED MARKETING COMMUNICATION ON PATRONAGE OF TELECOMMUNICATIONS SERVICES (A STUDY OF GLO AND 9MOBILE IN BENIN METROPOLIS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study was designed to investigate the challenges of Integrated Marketing Communication in the telecommunication industry using Globacom and 9mobile subscribers in Benin Metropolis as the study's foundation. The goal was to isolate obstacles hindering effective service delivery by the telecommunication providers. The study employed the survey research method with questionnaire as the instrument for data gathering because of it’s capacity to elicit precise information for strategic decision making. The Theory of Marketing of Products and Services upon which the study was anchored helped to throw light on the best features of exchange relationships. Findings from the study revealed that service providers tended to over concentrate on the use of a narrow strategy of personal sales to attract patronage from people within their scope of operations. To cure this defect, it was recommended that the service providers should follow current global realities of using a combination of various IMC methods to achieve greater results. It is therefore hoped that telecommunication network providers would endeavor to expand their strategies to include sales promotions, advertising messages, conditional sales as well as public relations strategies so as to target more customers.
Related Project Materials
IMPROVING COLLABORATION BETWEEN TECHNICAL COLLEGES AND INDUSTRIES FOR SKILL ACQUISITION IN ELECTRICAL INSTALLATION AND MAINTENANCE
ABSTRACT
The study was carried out to determined ways that could be used for improving collaboration be...
ASSESSING THE EFFECTIVENESS OF THE E-NAIRA USER SUPPORT SYSTEM IN NIGERIA
1.1 Background Of The Study
The ongoing developments in information technology have resulted in huge growth in both the...
IMPACT OF ADULT EDUCATION ON PUBLIC HEALTH INITIATIVES
Abstract: This research explores the impact of adult education on public health initiatives, focusing on how educational programs enhance publ...
THE EFFECT OF REINFORCED CONCRETE ON SAFETY OF RESIDENTIAL BUILDINGS IN NIGERIA
INTRODUCTION
Residential Building: This is defined as the building which sleeping accommodation i...
ECONOMIC EVALUATION OF ORNAMENTAL FISH TRADE IN NIGERIA
ABSTRACT
Nigeria has over three thousand Ornamental Fish species and the potential of being one of the leading exporters. In spite of the...
THE ROLE OF HUMAN RECORD MANAGEMENT ON PUBLIC SERVICE EFFICIENCY
ABSTRACT
This study was designed to explore the significant relationship between, effective record keeping and public service efficiency,...
ASSESSMENT OF THE EFFECTS OF LEADERSHIP RECRUITMENT PROCESS ON INDEPENDENCE OF THE LEGISLATURE: A STUDY OF THE 8TH NIGERIAN SENATE
Background to the Study
The legislature is an assembly of the representatives of the people elected under a legal framew...
EFFECTIVENESS OF DRAINAGE NETWORKS ON FLOODS IN CALABAR METROPOLIS, NIGERIA
ABSTRACT
The study examined the effects of drainage networks on floods in Calabar metropolis, Nigeria. The rapid inc...
THE PREREQUISITES OF A VALID WILL A CRITICAL ANALYSIS
STATEMENT OF THE PROBLEM
Research has found that there are so man...
INFLUENCE OF INADEQUATE INFORMATION TECHNOLOGY ON ACADEMIC PERFORMANCE OF OTM STUDENTS (A CASE STUDY OF FEDERAL POLYTECHNIC, EDE)
ABSTRACT
This study was carried out to examine the influence of inadequate information technology on academic performanc...
