1. E-NAIRA AND IT’S IMPLICATIONS ON THE FINTECH SECTOR
Background of the study
Financial service delivery is progressively merging with developing technologies in Nigeria, resulting in the already well-known 'financial technology.' Fintech was not a thing a few years ago, or rather, there was a significant gap betwe...
2. A CRITICAL SURVEY OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY
BACKGROUND OF THE STUDY
Although it is widely assumed that advertising predates human history, as a promotional technique, it began with the establishment of trade. According to Samson (981), "in those early days, advertising was done in vari...
3. IMPACT OF E-PAYMENT ON ONLINE SHOPPING BEHAVIOUR
Background Of The Study
The 21st century has witnessed a great exodus from the traditional business model (Brick) to Electronic business (Click).This paradigm shift can be associated with the corresponding increase in the knowledge of information t...
4. AN INVESTIGATION OF OPERATIONAL PROBLEMS FACING MICRO FINANCE BANK
BACKGROUND OF STUDY
Nigeria is a country rich in natural and human resources, with a population of more than 140 million people primarily engaged in agriculture and small-scale business. Micro, small, and medium-sized firms (MSMEs) and both peasa...
5. AN INVESTIGATION OF THE AGITATION AND CLAMORING FOR RESTRUCTURING OF NIGERIA FEDERATION
Background of the study
For some months, the discourse of restructuring has dominated the public sphere, and this theme has been disseminated via the use of digital, print, and electronic media. Restructuring appears to be the in-thing currently in every quarter. Until...
6. ANALYSIS OF INSURANCE AWARENESS AND INSURANCE PERFORMANCE IN THE NIGERIAN ECONOMY
Background Of The Study
The insurance business serves as the backbone of Nigeria's risk management system. Insurance companies are non-bank financial businesses that play an essential role in financial intermediation within the financial system of a...
7. MARKETING COMMUNICATION'S IMPACT ON PRODUCT DEVELOPMENT
BACKGROUND STUDY
In any commercial organization, as well as other sorts of groups, communication is a critical tool. It is an element that may help any company stay afloat. Communication also aids in comprehending the concepts and factors that cross an...
8. AUDIENCE PERCEPTION OF NIGERIAN NEWSPAPER ON THE INTERNET
Background of the Study
The Internet continues to evolve into a major news source. The internet is the worldwide system of interconnected computers which make use of telecommunication resources. It is defined by Ani (2010) as...
9. CONFLICT MANAGEMENT IN BUSINESS ORGANIZATION
BACKGROUND OF THE STUDY
The historical background of conflict in organization can be seen as far back as the ancient times, which involves the scientific management era, personnel and human relation movement and the modem management period.
Th...
10. SPORT TOURISM AND PERFORMANCE IN INDUSTRY IN IMO STATE
Background Of Study
Globally, tourism has become an important policy tool for community and regional development in many developed and developing countries. Tourism also has significant potential to influence and change the use of natural and cultural r...
11. ADMINISTRATION IN PURCHASING OF HOSTEL BUSINESS
BACKGROUND OF THE STUDY
In this nation today, as economic activities advance, administration activities are changing fast. New markets are emerging, trading blocks are extending, and communication channels are diversified. Even selling of services are...
12. SPORT TOURISM AND PERFORMANCE IN INDUSTRY IN IMO STATE
Background Of Study
Globally, tourism has become an important policy tool for community and regional development in many developed and developing countries. Tourism also has significant potential to influence and change the use of natural and cultural r...
13. CONFLICT MANAGEMENT IN BUSINESS ORGANIZATION
BACKGROUND OF THE STUDY
The historical background of conflict in organization can be seen as far back as the ancient times, which involves the scientific management era, personnel and human relation movement and the modem management period.
Th...
14. THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
Background Of The Study
Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services that are meant to educate, inform and persuade the entire public by means of difference methods such...
15. THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
Background Of The Study
Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services that are meant to educate, inform and persuade the entire public by means of difference methods such...
16. THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION
BACKGROUND OF THE STUDY
Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messages are spread through one or more media and is pai...
17. THE IMPACT OF TOURISM IN ALLEVIATING POVERTY IN NIGERIA
INTRODUCTION
Tourism is a short term movement of people to destination outside their residential areas primarily for leisure recreation, sport and business transactions. There is domestic and international tourism. Domestic is the movement within one&rs...
18. FACTORS INFLUENCING ENROLLMENT OF FEMALE STUDENTS IN SCIENCE ORIENTED COURSES IN NIGERIA HIGHER INSTITUTIONS
Background of the Study
The composition of female studies has been growing all over the world. The trend seems to indicate that female students prefer some courses over others. Female students who enroll in postgraduate courses do so for a number of rea...
19. THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION
Background of the Study
Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messages are spread through one or more media and is pai...
20. THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE
BACKGROUND OF THE STUDY
Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a communication function which likes customers with the producer. Kotler (1990:450) “Adv...
21. ANALYSIS OF INSURANCE AWARENESS AND ITS EFFECTS ON THE DEMAND FOR LIFE INSURANCE PRODUCTS
EXCERPT FROM THE STUDY
Insurance is known to be a safeguard against unforeseen circumstances that may likely affect business or livelihood, or as a hedge to mitigate risk of upcoming negative circumstances. Consider the growing prevalence of lifestyle-relat...
22. ANALYSIS OF THE INFLUENCE OF PEAK MILK ADVERTISEMENT ON CONSUMER BEHAVIOUR
EXCERPT FROM THE STUDY
The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing product patronage whic...
23. ASSESSMENT OF SERVICE DELIVERY AND CUSTOMER SATISFACTION IN TRANSPORT BUSINESS
Background to the Study
From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say what transport ind...
24. AUDIENCE PERCEPTION OF NIGERIAN NEWSPAPER ON THE INTERNET
Background of the Study
The Internet continues to evolve into a major news source. The internet is the worldwide system of interconnected computers which make use of telecommunication resources. It is defined by Ani (2010) as...
25. EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE
EXCERPT FROM THE STUDY
Advertising has proved very effective in creating awareness for an unknown product. It is a means of attracting attention consumers to a relatively unknown product or service. It is worthwhile therefore to recommend the use of different advertising strategies like...
26. IMPACT OF MARKETING STRATEGIES ON PATRONAGE PROFILE OF HOSPITALITY INDUSTRY
EXCERPT FROM THE STUDY
Defining marketing is a subject of much debate, publication, and importance. Baker stated, “there are as many definitions of marketing as there are people willing to make one” (Baker and Hart, 2016). The role of defining marketing is t...
27. PATRONAGE AND EFFECTS OF ADVERTISING ON CONSUMER BEHAVIOUR
EXCERPT FROM THE STUDY
The purpose of the advertiser is to identify the reasons behind the consumer's behavior in order to identify the most effective advertising message or to remove barriers to communication. Along with the psychological approach, due to the contr...
28. AN INVESTIGATION OF CUSTOMER RELATIONS PRACTICE AND PATRONAGE OF BANKS
Background of the Study
Communication is acknowledged all over the world as the most distinctive factor for human interaction. Over the years it has become needful for organization to relate with customers. Hitherto internet era in the world, customers...
29. CHALLENGES OF COLLECTION DEVELOPMENT IN NIGERIA PUBLIC LIBRARIES
BACKGROUND OF THE STUDY
The main objective of establishing any library is to satisfy the needs of its clientele by providing the materials relevant to their needs in orders to achieve the aim of setting up library, adequate collection required by the us...
30. CORPORATE SOCIAL RESPONSIBILITY REPORTING AND EXECUTIVE COMPENSATION IN NIGERIA
Background to the study
The increased interest in the role of business in society today has been prompted by increased attention to the awareness of environmental and ethical and moral issues. It means our society has become increasingly concerned that...
31. AN ASSESSMENT ON THE ACTIVITIES OF FRAUDSTERS USING ATM PIN
ABSTRACT
The use of ATM has grown rapidly in popularity because of its low banks transaction costs and customers convenience which has made it a basic element of today’s financial service delivery. However, the ATM which is meant to be servi...
32. BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN PORT HARCOURT
ABSTRACT
The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt....
33. ASSESSMENT OF THE EFFECT OF COVID19 ON TOURISM IN NIGERIA
ABSTRACT
This study was carried out to assess the effect of covid19 on tourism in Nigeria, using Obudu Mountain Resort, Agbokim Waterfall, Tinapa Business & Leisure Resort in Cross Rivers State as a case study. Specifically, was aimed at findin...
34. ASSESSMENT OF AUDIENCE AWARENESS, ACCESSIBILITY AND PATRONAGE OF ONLINE NEWS
ABSTRACT
The aim of this study is to examine students’ awareness, accessibility and patronage of online news. Reading from online newspaper is on the increase as technology is more advanced to the extent that students can access news online u...
35. EFFECT OF COVID-19 ON BANKING SYSTEM IN NIGERIA
BACKGROUND OF THE STUDY
A pandemic is a disease outbreak that spreads across countries or continents. It affects more people and takes more lives than an epidemic, which according to the World Health Organization (WHO) declared COVID-19 to be a pandemic...
36. FRAUDULENT PRACTICES IN THE BANKING INDUSTRY: CAUSES AND POSSIBLE REMEDIES
BACKGROUND OF THE STUDY
Fraud can be described as a conscious premeditated action of a person or group of persons with the intention of altering the truth or fact for selfish personal monetary gain. It involves the use of deceit and trick and some...
37. IDENTIFICATION OF PROBLEMS HINDERING HOSPITALITY DEVELOPMENT
ABSTRACT
The study investigated the factors hindering the growth and development in hospitality industry using five selected hotels in Enugu state. It is an empirical study whose major source of data was based on primary source obtained in a cross-secti...
38. EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF CAPITAL GOODS
ABSTRACT
This study focused on the effectiveness of personal selling in the marketing of capital goods. It goes on to explain some processes involved in personal selling and how it can be combined to achieve efficiency. Anambra Motor Manufacturing Compa...
39. EFFECTS OF CONTRACEPTIVE PATRONAGE AND RISK INVOLVEMENT AMONG FEMALE SECONDARY SCHOOL STUDENTS
ABSTRACT
This study was carried out on the effects of contraceptive patronage and risk involvement among female secondary school students using selected secondary schools in Asaba, Delta State as case study. To achieve this, five significant resear...
40. AN INVESTIGATION INTO THE ATTITUDE OF WOMEN TOWARDS FAMILY PLANNING PROGRAMME
Background of Study
Modern family planning helps women to avoid unwanted pregnancies, illegal abortions and child bearing that will threaten their own personal health and that of the children (Ogunbayo, 2007). Family planning involves two concepts &ndas...
41. ATTITUDE OF CONSUMERS TOWARDS NIGERIAN MADE GOODS
BACKGROUND OF THE STUDY
It is quite obvious to note that political and economic history of Nigeria has great influence on their trade relations as well on the consumption patterns of the people. The trend cannot be ignored by a meaningful study of consu...
42. EFFECT OF MATERNAL LITERACY ON NUTRITIONAL STATUS 0-5 YEARS
Background of the study
The prevalence of chronic malnutrition among under-five children remains persistently high in Nigeria. For example, in the Northern Region of Nigeria, 32.5% of children below five years are stunted, 12.9% wasted, and 21.8% underw...
43. IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC
INTRODUCTION
One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim, liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding Simpli...
44. IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON COMMUNITY DEVELOPMENT
BACKGROUND OF THE STUDY
Academics and practitioners have been striving to establish and agreed upon definitions of the concept of corporate social responsibility for over 30 years. Davis (1960) suggested that social responsibility refers to businesses’ “deci...
45. IMPACT OF COVID-19 ON THE TRANSPORTATION SECTOR IN NIGERIA
Background Of The Study
From time immemorial, transportation services have been an absolute necessity for businesses and governments to operate successfully. Businesses rely on transport systems to fulfil purchase orders, likewise people who need to mov...
46. IMPACT OF CORONAVIRUS ON PRIVATE SCHOOL OWNER, ECONOMY, TEACHERS AND STUDENTS: A CASE STUDY OF IFELODUN LOCAL GOVERNMENT AREA IN OSUN STATE
Background of the study
A pandemic is a disease outbreak that spreads across countries or continents. It affects more people and takes more lives than an epidemic which according to the World Health Organization (WHO), declared COVID-19 to be a pande...
47. IMPACT OF COVID-19 LOCKDOWN ON THE USE OF DELIVERY SERVICE IN NIGERIA
BACKGROUND OF THE STUDY
In early 2020, the COVID-19 (caused by the SARS-CoV-2 virus) pandemic took the world by storm as it gained widespread across countries. The Coronavirus apparently started to spread in China during December 2019, before moving to...
48. AN INVESTIGATION INTO THE PROBLEMS AND PROSPECTS OF MARKETING NIGERIAN MADE COMPUTER SOFTWARES
Background to the Study
Made-in-Nigeria software is a term used to describe software that was developed inside the borders of Nigeria by Nigerian individuals. Due to the fact that Nigeria is a developing nation in the third world, it is very important f...
49. AN INVESTIGATION ON THE COMMONESS OF URINARY TRACT PARASITES AMONG PATIENTS
Background to the Study
An infection of any region of the urinary system is referred to as a urinary tract infection (often abbreviated as UTI). The kidneys, ureters, bladder, and urethra are the components that make up the urinary tract. Any component...
50. EXAMINATION OF YOUTH UNEMPLOYMENT PROBLEMS AND RURAL CRIME IN NIGERIA
Background of the study
The issue of youth joblessness and criminal activities in rural areas has, over the course of the past several years, evolved into a major area of interest and worry for the majority of the countries in the globe. It is the goal of th...
