EXCERPT FROM THE STUDY
Defining marketing is a subject of much debate, publication, and importance. Baker stated, “there are as many definitions of marketing as there are people willing to make one” (Baker and Hart, 2016). The role of defining marketing is to focus on critical questions, improve research, assist in discussion of issues, and promote the legitimacy of marketing as an organisational and academic field (Gundlach, 2007, p.243; Huh, 2016). The importance of marketing to the financial success of businesses has been widely published. The hospitality industry marketing expenditure is high. To justify this spending, it is necessary to discuss the potential benefits of well-developed marketing strategy, the challenges that this poses to a business in the hospitality industry, and how the history and academia of marketing are important to the development of the strategy in a modern hotel (Sheth and Sisodia, 2002).
SOCIO-ECONOMIC FACTORS DRIVING THE ENDBADGOVERNANCE PROTESTS IN NIGERIA
Chapter One: Introduction
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Abstract
One of the major impediments to development in Nigeria is labour unrest. This is given the fac...
Abstract: AN APPRAISAL OF COSTING METHODS FOR PERFORMANCE EVALUATION AND BENCHMARKING
This research appraises various costing methods use...
1 BACKGROUND TO THE STUDY
One of the most commonly discussed issues in economics is on how taxes as mea...
BACKGROUND OF THE STUDY
Education is an investment on human being, the investment and characteristics o...
ABSTRACT The study is aimed at appraising the Birnin Kebbi city Master Plan with a view to providing information that can influence policy for sust...
Background to the Study
The influence of colonialism on Nigeria cannot be over emphasized. The influx of white explorers, traders and mis...
Solid wastemanagement is an established environmental health challenge in most societies. The heterogeneousnature of municipal...
Abstract: THE PROSPECT AND CHALLENGES OF COST ACCOUNTING FOR SMALL AND MEDIUM-SIZED ENTERPRISES (SMES)
This study explores the prospects...
BACKGROUND OF THE STUDY
Having chosen this topic to write on, my objectives is to find out the roles played by our fina...