IMPACT OF MARKETING STRATEGIES ON PATRONAGE PROFILE OF HOSPITALITY INDUSTRY
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
EXCERPT FROM THE STUDY
Defining marketing is a subject of much debate, publication, and importance. Baker stated, “there are as many definitions of marketing as there are people willing to make one” (Baker and Hart, 2016). The role of defining marketing is to focus on critical questions, improve research, assist in discussion of issues, and promote the legitimacy of marketing as an organisational and academic field (Gundlach, 2007, p.243; Huh, 2016). The importance of marketing to the financial success of businesses has been widely published. The hospitality industry marketing expenditure is high. To justify this spending, it is necessary to discuss the potential benefits of well-developed marketing strategy, the challenges that this poses to a business in the hospitality industry, and how the history and academia of marketing are important to the development of the strategy in a modern hotel (Sheth and Sisodia, 2002).
Related Project Materials
INFORMATION TECHNOLOGY AND CUSTOMER'S LOYALTY IN THE SERVICE INDUSTRY
ABSTRACT
This study was carried out to examine information technology and customer's loyalty in the...
AN EXPLORATION OF STRATEGIES FOR PROMOTING DIVERSITY AND INCLUSION IN TECHNICAL EDUCATION
ABSTRACT: Strategies for Promoting Diversity and Inclusion in Technical Education are crucial for creating equitable learning environments and...
THE INFLUENCE OF TEAM DYNAMICS ON PROJECT OUTCOMES
Abstract: This study examines the influence of team dynamics on project outcomes, aiming to: 1) identify fac...
AN ASSESSMENT OF THE LEGAL FRAMEWORK OF THE ROLE OF LEGISLATURE IN NIGERIA’S BUDGET PROCESS
Background to the Stud...
THE IMPACT OF BANKING SERVICES ON CUSTOMER SATISFACTION
ABSTRACT
In banking, qualify of customer services plays a crucial role in the context of sustaining business growth....
STUDIES ON ANTIHAEMORRHAGIC AND ANTIBACTERIAL PROPERTIES OF BULB JUICE, ETHANOL AND AQUEOUS EXTRACTS OF ALLIUM SATIVUM LINN. (LILLIACEAE) AGAINST MENINGEAL BACTERIA
ABSTRACT
Bacterial meningitis (BM) is a devastating air-borne infectious disease of humans that causes cellular hemorrhagic sepsis, metab...
INVESTIGATING THE EFFECTS OF EARLY CHILDHOOD EDUCATION ON DIGITAL CITIZENSHIP SKILLS
ABSTRACT: Investigating the effects of early childhood education on...
THE EFFECTS OF EARLY CHILDHOOD EDUCATION ON CIVIC ENGAGEMENT IN DIVERSE COMMUNITIES
ABSTRACT: This study examined the Effects of Early Childhood Education on Civic Engagement in Diverse Commun...
THE EFFECT OF ORGANIZATIONAL STRUCTURE ON CORPORATE PERFORMANCE
Abstract
The study examined the effect of organizational structure on corporate performance of Globacom...
EFFECT OF ORGANISATIONS’ INPUT COST ON FINANCIAL PERFORMANCE OF LISTED MANUFACTURING COMPANIES IN NIGERIA
Abstract
One of the major problems which face manufacturing companies is the growing trend of input costs which erode business profit and...
