THE EFFECT OF PACKAGING ON CONSUMER BUYING DECISION
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Statement Of Research Problem
Packaging is a very important element in marketing the product especially in the detergent industry.
This research will sensitize firms in the importance of adhering to good and alterative packaging and the consequences of not using them. When firms are sensitized on the importance of using attractive packaging, they will start packaging with outstanding design, which will easily draw customers attention. Firms will start to use vivid colour and pictures to convey appeal to customers in their product packaging. This action of the firm in using high quality attractive packaging will call for repeated purchase from customers and thus enable the firm to remain in business. Products with attractive packaging create market for firm than its promotional activities. Consumers most times are attracted at first sight to the packaging style of a product (Terblanche, 2006). This research will enable firms to create value on their products by using attractive packaging which will in turn influence customers purchasing choice. This study will also create awareness on the need for periodic assessment or reappraisal of packaging materials and design with respect to the present day need of the consumers. This will be done by firms product development section under marketing to suit consumers desire. Packaging materials become obsolete overtime and needs upgrading to current customer preference. When this critical aspect of projecting the value of product is ignored, it could lead to low sales turnover and back log of unsold inventory. This can strangulate the activities of the firm and lead to worm up of close shop. This will be a bygone after implementation of this research report. Apart from the vital function of upgrading the product value periodically, firms will come to recognize product packaging as an advertising medium and save money meant for advertising
The strategies importance of packaging has been in area of improving the product performance. Despite the indispensable value of packaging. The research is faced with the problem of knowing why money products are sold unpacked or poorly packed in our markets
1.3 OBJECTIVE OF THE STUDY
The objectives of this study work (study) are as follow;
1. To know the impact of product packaging on consumer buying decision.
2. To find out the effect of packaging on the total profit of the company.
- To identify what variable the consumer refers most in packaging in term of shape, size and colour.
- To know whether consumer rely on product packaging in necessary information concerning the use of the product.
5. To study the strategies areas of information in designing product packaging.
- To understand consumer behaviour with regards to a product package. Packaging of product provide source of guide for the consumer in purchase process.
1.4 RESEARCH QUESTIONS
Having sported the problems of study, remedies lies on how the research works of those question that affect the packaging of “OMO”.
a. How does packaging affecting consumer buying decision.
b. To what extent is packaging of a product important as a means of identification that companies have adhered to?
c. To what extent can packaging help a company to achiever her profit sale goods.
d. What are those intrinsic value consumer preferred most in package?
e. Do consumer rely on product package for necessary information about the products content and usage.
f. How does the packaging of product protect it from damage in shipping and spoiled in storage?
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