1. A STUDY OF MEDIA OWNERSHIP AND THE CREDIBILITY OF NEWS REPORTING IN NIGERIA
Background of the Study
As a watchdog and a mirror of the country, the media plays an important role in society and has a significant effect on editorial policy. We will include not only the mechanical devices that transmit and sometimes, messages (TV c...
2. AN ASSESSMENT OF THE IMPACT OF ADVERTISING ON RURAL DWELLERS' BUYING HABIT
Background to the Study
Historically, there has been a vacuum in information sharing between vendors and purchasers. This was due to large-scale manufacture of various product kinds by various companies. Advertising becomes unavoidable in order to...
3. IMPACT OF OWNERSHIP STRUCTURE ON THE OBJECTIVITY OF PRIVATE BROADCASTING STATIONS IN NIGERIA
Background of the Study
Media as a watchdog and the mirror of the nation perform crucial roles in the society and as well it is influence in its editorial policy. Lazar field and Kendal (2002,p.32), insist that mass is truly applicable to the medium of...
4. IMPACT OF PRICING AND MARKETING OF BEVERAGE
BACKGROUND OF THE STUDY
Decision about prices of a company’s product and services are among the most important activities the business organization undertaken infact few decision that these organization make arouse as much interest as those concerning prices. The...
5. MARKETING COMMUNICATION'S IMPACT ON PRODUCT DEVELOPMENT
BACKGROUND STUDY
In any commercial organization, as well as other sorts of groups, communication is a critical tool. It is an element that may help any company stay afloat. Communication also aids in comprehending the concepts and factors that cross an...
6. THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION
BACKGROUND OF THE STUDY
Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messages are spread through one or more media and is pai...
7. THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION
Background of the Study
Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messages are spread through one or more media and is pai...
8. VALUE RELEVANCE OF ACCOUNTING INFORMATION OF LISTED INDUSTRIAL GOODS FIRMS IN NIGERIA
Background to the Study
Accounting is regarded as the language of business used by corporate firms in communicating their financial positions to their users through the publication of annual financial statements containing the required financial account...
9. THE EFFECT OF BRANDING AND PACKAGING OF LOCALLY MADE COSMETIC PRODUCTS ON THE BUYING DECISION OF CUSTOMERS
EXCERPT FROM THE STUDY
Competition within this industry has forced local company stakeholders to invest in more attractive and innovative packaging to appeal to the consumer. A package is therefore highly instrumental in aiding a company’s positioning strategy as...
10. A SURVEY ON THE CHALLENGES FACING HANDICRAFT BUSINESSES IN IMPLEMENTING PROMOTION STRATEGIES FOR THEIR PRODUCT
BACKGROUND OF THE STUDY
Marketing and promotion is a strategic tool for the business development and it helps in the proper growth and endurance of micro, small and medium enterprise. It plays a crucial role for the success of any enterprise and the lar...
11. CONSTRAINTS TO THE DISTRIBUTION OF AGRICULTURAL PRODUCTS BY LOCAL PRODUCERS IN TARABA STATE
EXCERPT FROM THE STUDY
Problems in agricultural marketing include large number of middlemen who intervene between producers and consumers and cause the producers’ share of profit to reduce (John, Oral, Parr & Richard, 2010).Anothe...
12. DETERMINATION OF OPTIMUM PACKAGING AND STORAGE PROPERTIES OF PACKAGED GARRI
ABSTRACT
This study was on the determination of optimum packaging and storage properties of packaged garri. Samples of white and yellow garri were collected at a week interval. From umunya in oyi local government Area, Anambra state. The purchased garri...
13. EFFECT OF COMPUTERISATION OF LIBRARY ON STUDENTS ACADEMY PERFORMANCE
BACKGROUND TO THE STUDY
Library is a fast growing organization, the ancient methods of maintaining it are no longer dynamic and efficient for expeditions, retrieval and dissemination of information and better service for the students; application of mod...
14. FOREIGN INVESTMENT AND FINANCIAL GROWTH OF COMPANIES IN INSURANCE SECTOR NIGERIA
ABSTRACT
This work studies the foreign investment and financial growth of companies in insurance sector Nigeria in the wake of the unprecedented capital flight from the Nigerian economy during the recent global economic recession (the credit crunch). Da...
15. EFFECT OF COVID-19 ON FOOD VENDORS
BACKGROUND OF THE STUDY
In many developing countries including Nigeria street food vendors have formed an integral part of the food supply chain, particularly following the advent of urbanization [Akintoro O. 2012]. The street food industry has contribu...
16. IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC
INTRODUCTION
One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim, liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding Simpli...
17. IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON COMMUNITY DEVELOPMENT
BACKGROUND OF THE STUDY
Academics and practitioners have been striving to establish and agreed upon definitions of the concept of corporate social responsibility for over 30 years. Davis (1960) suggested that social responsibility refers to businesses’ “deci...
18. AN INVESTIGATION OF THE PHYSIOCHEMICAL PROPERTIES IN SACHET WATER IN ABA
BACKGROUND OF STUDY
Water is a liquid that has no taste, no smell, no color, and is completely transparent. It is necessary for life. Seventy-eight percent of the earth's surface is taken up by water and other natural resources (Adegoke, 2022). In order to ca...
19. AN INVESTIGATION OF VARIABLES AFFECTING BUILDING CONTRACTORS’ SELECTION
Background to the study
Both direct negotiation with the owner or his agents and competitive bidding are viable options for securing construction contracts. Direct negotiation is the more common of the two (Adegbile, 2022). When just one company submits a bid for a job,...
20. ASSESSMENT OF TOURISM CONTRIBUTIONS TO THE SOCIOECONOMIC DEVELOPMENT OF NIGERIA (A CASE STUDY OF OSUN STATE)
Background of Study
The United Nations of World Tourism Organization defines tourism as the activities of persons travelling to and staying in places outside his/her usual environment for not more than one consecutive year for any purpose includin...
21. INVESTIGATION OF MARKETING STRATEGIES AND ITS SIGNIFICANCE ON THE PERFORMANCE OF SMALL SCALE AND MEDIUM ENTERPRISE IN LAGOS STATE, NIGERIA
Background of the Study
The practice of marketing goods and services is nearly as old as commerce itself; however, the marketing of small-scale products in the form in which it is practiced today has had an impact on a sizable port...
22. AUDIENCE PERCEPTION OF THE ROLE OF SPORT JOURNALISM IN SPORT DEVELOPMENT IN NIGERIA
Background Information
Mass media messages are often referred to those directed at a large group of person by means of an electronic medium involving the dissemination of information, knowledge and entertainment to a large diverse, sometimes homogenous...
23. EFFECT OF INNOVATION ON ORGANIZATIONAL PERFORMANCE USING JUMIA AS A CASE STUDY
Background of the study
The increasingly competitive business climate has made it necessary for organizations to implement systems and procedures that will ensure commendable performance of the organization in the interests of its stakeholders. Accordin...
24. EFFECT OF DIGITAL NATIVE ADVERTISING ON THE PROMOTION OF GOOD HEALTH HABITS AMONG COSMETICS AND PERSONAL CARE PRODUCTS USERS IN NIGERIA
BACKGROUND OF THE STUDY
The formation of a business, including the cosmetics sector, necessitates critical decisions being made by the businesses. Cosmetic, according to Inyene and Chi (2021), is any material used to clean the skin, hair, nails, or teet...
25. CHARACTERISTICS OF SOLID WASTE IN AKURE, ONDO STATE
Background of the Study
Solid Waste is one of the most daunting environmental sanitation concerns confronting t...
26. THE IMPACT OF MARKETING CONCEPT ON SALE GROWTH (CASE STUDY OF RELENTED SMALL SCALE BUSINESS)
BACKGROUND OF THE STUDY
Current globalized marketing has prompted companies to see internationalizing their activities as a means of remaining competitive. A company's marketing strategy has evolved into a crucial instrument for surviving and thrivi...
27. INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING PREFERENCE
ABSTRACT
The topic of this research work the Influence of Product Packaging on Consumer Buying Preference in Aba Metropolis, Abia State. This study was carried out to investigate the influence of product packaging, on the purpose of thi...
28. THE EFFECT OF PACKAGING ON THE SALES OF A COMPANY’S PRODUCT
ABSTRACT
This project work focuses on the effect of packaging on sales of company’s products with Guinness Nigeria Plc Benin City as a case study. It is aimed at assessing the impact of packaging and involve branding of product cover either to enhance appearance or for preservativ...
29. THE EFFECTIVENESS OF MONETARY POLICY ON THE BANKING SECTOR IN NIGERIA
Abstract
This study investigates the impact of monetary policy on Banking sector performance in Nigeria. This is to ascertain the factors that influence the banking sector performance using bank’s deposit liabilities as proxy for bank performance. The study period covers 36 years...
30. PRODUCTION AND DETERMINATION OF FUNCTIONAL PROPERTIES OF PLANTAIN FLOUR
ABSTRACT
Plantains (Musa epp) are important staple foods, which make substantial contribution of the nutrition and economy of millions of people through the developing world and are grown in 720 countries. The gross value of plantain production in...
31. THE IMPACT OF STRATEGIC MARKETING PRACTICES TO THE EFFECTIVENESS AND EFFICIENT PERFORMANCE OF SMALL SCALE AND MEDIUM ENTERPRISE
Background Of The Study
The problem of marketing of Small-Scale Enterprises is truly born of our time; it is product of the standard of timing enjoyed by advanced communities and the ways in which those communities organize the res...
32. THE IMPACT OF MONETARY POLICY IN NIGERIA BANKING INSTITUTION
Abstract
This study investigates the impact of monetary policy on Banking sector performance in Nigeria. This is to ascertain the factors that influence the banking sector performance using bank’s deposit liabilities as proxy for bank performance. The study period covers 36 years...
33. THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF SALES PROMOTION IN AN ORGANIZATION IN NIGERIA
ABSTRACT
This study was carried out to examine the importance of branding and packaging as a means of sales promotion in an organization in Nigeria using Coca-Cola Company as case study. To achieve this 4 research questions and 2 research hypothes...
34. EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHABIOUR
ABSTRACT
This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages and effect of modern packaging structure in modern Nigeria market. This work coverers five...
35. GRAVEL PACKING METHOD USED IN THE PETROLEUM INDUSTRY
ABSTRACT
The completion of the gravel pad is simply a down hole filter designed to prevent the production of formation fines. It involves the placement of gravel on a perforated gap in the annular space of the screen casing and in the perforation tunnel to prevent the f...
36. IMPACT OF BREAST CANCER AWARENESS PROGRAMMES ON THE PREVENTION OF BREAST CANCER AMONGST NIGERIAN WOMEN
Abstract
The research focused on evaluating the impact of breast cancer awareness Programmes on the prevention of breast cancer amongst Nigerian women. Five research questions guided the study. A survey method which employed a structured questionnaire...
37. MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN NIGERIA A CASE STUDY OF SOME SELECTED HAIR DRESSING SALON IN OBIAGU
Abstract
In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban. Attention was focused on only female gender irrespective of their demographic specifications. Packaging...
38. THE ROLE OF BROADCASTING IN THE RURAL DEVELOPMENT
Abstract
Rural development of my kind in any place can only be meaningfully achieved through a well – planned and executed complex interaction of many economic and non economic variables. In the course of this study, the press here is faced with the obligation of...
39. THE ROLE OF RADIO BROADCASTING IN THE RURAL DEVELOPMENT
ABSTRACT
Rural development of any kind in any place can only be meaningfully achieved through a well planned and executed complex interaction of many economic and non economic variables.
In the course of this study, the press here has faced with the obligation...
40. THE ROLE OF FOOD SCIENCE IN HUMAN NUTRITION: A CASE STUDY OF JUNIOR SECONDARY SCHOOLS IN YOBE STATE
ABSTRACT
In a nutshell, food science is the scientific study of food from the period of harvesting, processing, storage and packaging. Human nutrition now is concerned with the utilization of this food in the human system. Because both cases are referring to food, it sh...
41. THE USE OF RADIO BROADCASTING IN RURAL DEVELOPMENT
Abstract
Rural development of my kind in any place can only be meaningfully achieved through a well – planned and executed complex interaction of many economic and non economic variables. In the course of this study, the press here is faced with the obligation of...
42. UTILIZATION OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN USER SERVICES OF FEDERAL UNIVERSITY LIBRARIES IN SOUTH EAST NIGERIA
Background to the study
The university plays a central role in the development of a nation; it provides the intellectual force and manpower needed to sustain the socio-economic and political aspiration of the nation. According to Wikipedia, the free online encyclo...
43. THE EFFECT OF FOOD PACKAGING MATERIALS ON THE ENVIRONMENT
Abstract
This thesis focuses on the attributes of packaging that can be used to preserve resources efficiently and reduce the environmental impact of the food- packaging system. The service perspective is used to increase knowledge about consumer interaction...
44. THE EFFECT OF PACKAGING ON CONSUMER BUYING DECISION
Statement Of Research Problem
Packaging is a very important element in marketing the product especially in the detergent industry.
This research will sensitize firms in the importance of adhering to good and alterative packaging and the conseq...
45. THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES REVENUE OF COMPANIES
Abstract
Product packaging is an important part of product development and planning which relate to the design of a products container or wrapper, whose purpose is both to protect the item and to enhance its value to the customer. The research stated the problems associ...
46. AN ASSESSMENT OF GRAVEL PACKING METHODS USED IN THE PETROLEUM INDUSTRY
ABSTRACT
The completion of the gravel pad is simply a downhole filter designed to prevent the production of formation fines. It involves the placement of gravel on a perforated gap in the annular space of the screen casing and in the perforation tunnel to prevent the fo...
47. AN EVALUATION OF PRODUCT INNOVATION AS A STRATEGY FOR THE SURVIVAL OF MANUFACTURING FIRMS IN NIGERIA
ABSTRACT
This research work is to examine the effect of product innovation as a strategy for the survival of manufacturing firms in Nigeria, a case study of Ama Breweries (Nig) Plc Enugu. To carry out the research work Ama Breweries were uses as a sample which was drawn...
48. PHYSIOCHEMICAL PROPERTIES OF SACHET WATER IN ABA
ABSTRACT
In spite of the varying levels of contamination widely reported, sachet water is still well accepted. This study therefore assessed social perception of people on the most popular sachet water brands, conducted sensory evaluation, quality certification and...
49. ASSESSING THE KNOWLEDGE OF HEALTH WORKERS (ROUTINE IMMUNIZATION OFFICERS) ABOUT COLD CHAIN SYSTEM
OVERVIEW
The cold chain is a science, a technology and a process. It is a science since it requires the understanding of the chemical and biological processes linked with perishability. It is a technology since it relies on physical means to insure appropriate temperatu...
50. PRODUCTION OF BLACK AND BROWN POLISH BROWN POLISH
ABSTRACT
This project is aimed at producing black and brown polish of good quality. For clearity, polish is a substance rubbed on the surface of materials to make them smooth and shiny. Polish has being of immense importance in protecting leather surf...
