BACKGROUND OF THE STUDY
Although infrastructure investment is widely seen as a critical engine of economic growth, many developing nations, including Nigeria, fall behind in terms of the quality and quantity of critical economic infrastructure. Developing countries...
Background of the study
The phrase "knowledge is power" is not an exaggeration. The majority of participants' lack of comprehension of the process is one of the biggest challenges influencing the election process, as well as almost every o...
BACKGROUND OF THE STUDY
Although it is widely assumed that advertising predates human history, as a promotional technique, it began with the establishment of trade. According to Samson (981), "in those early days, advertising was done in vari...
BACKGROUND TO THE STUDY
According to Ajayi et al. (2006), supporting a secure, convenient, and inexpensive payment system is one of the criteria for the growth of the national economy. Today's world is shifting away from paper payment systems and to...
BACKGROUND OF THE STUDY
In today's world, life is often full with tension. Practically every human endeavor, stress and experience have become a part of life in today's society (Jain et al, 2015).
Stress is an unavoidable part of life...
BACKGROUND OF THE STUDY
Although infrastructure investment is widely seen as a critical engine of economic growth, many developing nations, including Nigeria, fall behind in terms of the quality and quantity of critical economic infrastructure. Developing countries...
Background to the Study
Historically, there has been a vacuum in information sharing between vendors and purchasers. This was due to large-scale manufacture of various product kinds by various companies. Advertising becomes unavoidable in order to...
BACKGROUND OF THE STUDY
The interdependence of businesses is a core element of modern economic life. No contemporary firm is self-contained. There is no question that small and medium-sized businesses are the true foundation of a country's economy....
BACKGROUND OF THE STUDY
Importing raw materials and machinery is one way to increase profit margins. Importing items has a lot of advantages, including excellent quality, affordable pricing, and advantages associated to international trade. An importer...
Background Of The Study
The 21st century has witnessed a great exodus from the traditional business model (Brick) to Electronic business (Click).This paradigm shift can be associated with the corresponding increase in the knowledge of information t...
BACKGROUND OF THE STUDY
Decision about prices of a company’s product and services are among the most important activities the business organization undertaken infact few decision that these organization make arouse as much interest as those concerning prices. The...
BACKGROUND OF THE STUDY
Business Education programs are part of the total educational program in Nigeria. Co-ordinated efforts on the part of business educations, school administration and guidance counsellors have brought the necessary changes. Hi...
Background of the Study
The Internet continues to evolve into a major news source. The internet is the worldwide system of interconnected computers which make use of telecommunication resources. It is defined by Ani (2010) as...
Background of the study
Inflation is a term used to describe the rate at which the price of goods and services rises over time. Inflation impacts not only the cost of life – items like transportation, power, and food – but also interest rate...
Background of the study
Business Organizations are established to achieve certain corporate objectives including corporate growth and increases in profitability. Growth is a major yardstick by which the success of a business firm is measured. Given that...
INTRODUCTION
Organization will be interested in transacting business in an environment filled with fragility and unfriendliness (Turnbull, Oliver, & Wilkinson, 1992).
Also, no firm will appreciate, if they took time to ignite bus...
INTRODUCTION
Nestle Food Plc, case study of my project topic is well known for it vendor selection and rating. The study of purchasing and supply management can not be complete without proper selection of vendor and rating of their performance.The progress...
Background Of The Study
Doug Wallace, a Materials Management subject expert with Life Cycle Engineering [L.C.E] Consultancy Company Charleston, South Carolina; in a paper presentation titled “Maintenance and Reliability Inventory Management”...
BACKGROUND TO THE STUDY
Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal property that can influence consumer behaviour, be bought an...
Background to the Study
Procurements processes entail various functions move far beyond traditional perception that procurement main role is acquiring works or services from outside sources for replenishing organization needs. Mlinga (2007), describe pr...
BACKGROUND OF THE STUDY
The introduction of Structural Adjustment Programme (SAP) in Nigeria has resulted in so many changes. Among these changes are those that occurred in the food and beverage industry.
In this industry, some of the ma...
BACKGROUND OF THE STUDY
Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messages are spread through one or more media and is pai...
Background of the Study
Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messages are spread through one or more media and is pai...
All businesses and particularly financial institutions have been affected to some degree in what is happening in the global market place. Now, not only do organizations aim to satisfy the customers but they attempt to do this more efficiently and effectively than their rivals in the competitive m...
Abstract- Promotion is one of the 4 Ps of the marketing mix. The most fashionable item of promotion mix is advertising. Online advertisement is more attractive to the consumer as it uses various ways to advertise ideas most especially with the growing number of people that uses t...
Abstract:- The purpose of this study was to find out the impact of pricing in marketing of beverages in Enugu state using Cadbury Nig Plc Enugu as a case study. This management of Cadbury Nig Plc Enugu ethically examined how pricing can create an impact on the marketing of bevera...
BACKGROUND OF THE STUDY
The effectiveness of any marketing activities does not solely depend on the ability to offer competitive range of product and services rather sack up extensive campaigns for success, knowledge of the influences which affect buying preferences, is...
BACKGROUND OF THE STUDY.
In recent time, the fortune of small scale and medium scale Industries attracted the attention of government world-wide and thus has been the focus of general interest and research, especially in developing Countries due to the...
EXCERPT FROM THE STUDY
Insurance is known to be a safeguard against unforeseen circumstances that may likely affect business or livelihood, or as a hedge to mitigate risk of upcoming negative circumstances. Consider the growing prevalence of lifestyle-relat...
EXCERPT FROM THE STUDY
The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing product patronage whic...
BACKGROUND OF THE STUDY
Nigeria Television Authority Enugu was established in the year 1960 by the Premier of an Eastern region of Nigeria Dr. Michael Okpara. It was the oldest television station in Nigeria. It was received in the thirteen states of the fe...
Background of the Study
The Internet continues to evolve into a major news source. The internet is the worldwide system of interconnected computers which make use of telecommunication resources. It is defined by Ani (2010) as...
EXCERPT FROM THE STUDY
The study of consumer behaviour helps everybody as all are consumers. It is essential for marketers to understand consumers to survive and succeed in the competitive marketing environment. As competition and other environmental influences increase...
EXCERPT FROM THE STUDY
Online shopping involves searching for products and service information and the actual buying and selling of products and/or services online. The Internet has made online shopping not only a possibility but also a huge success contributing to economies around the...
EXCERPT FROM THE STUDY
Competition within this industry has forced local company stakeholders to invest in more attractive and innovative packaging to appeal to the consumer. A package is therefore highly instrumental in aiding a company’s positioning strategy as...
EXCERPT FROM THE STUDY
It has been observed that a number of students in institutions of learning are truant. They become truant in order to engage in activities which are neither under the control of the home nor of the school. To defend himself or herself. The truant...
BACKGROUND OF THE STUDY
Marketing and promotion is a strategic tool for the business development and it helps in the proper growth and endurance of micro, small and medium enterprise. It plays a crucial role for the success of any enterprise and the lar...
BACKGROUND OF THE STUDY
Secretaries play important roles in the implementation of the office work. The nature of their jobs is universally acknowledged as indispensable in caring out their duties effectively in the offices. Despite the indispensable nature of the secret...
ABSTRACT
This study titled the effect of covid-19 on product sales and marketing aims to find out the impact of covid-19 pandemic on product sales and marketing. The study adopted the survey research design and randomly enrolled participants in the stud...
Background of the Study
Dividend is the return that accrues to shareholders as a result of the money invested in acquiring the stock of a given company (Eriki and Okafor 2002). While dividend policy on the other hand is concerned with division of net pr...
Background to the Study
Examination has been generally accepted as the best means of assessment. It is a formal test of knowledge or ability. Infact, in a school setting, examination is a means of evaluating the quantity of knowledge a student has acqui...
ABSTRACT
In this study, our focus was to carryout a critical analysis on effect of television advertising on consumer purchasing behaviour. The study specifically was aimed at ascertaining the actual television advertisement of Omo detergent on t...
Background to the Study
Learning of mathematics developsgood knowledgeand understanding because of its application to all fields of human endeavor. It is a field of study that brings about logical thinking and reasoning toward a solution to problem that...
BACKGROUND OF THE STUDY
On-line Book shopping entails buying and selling of books of all sorts with the buyer still making his choice and making the payment through the internet or through any other computer network (Kubilus, 2000). This pattern of trade conducted throu...
Background of the Study
The Internet has its origins in cold war and technological rivalry between USSR and US. In fact "while the World Wide Web was created in 1991, its origin dates back to 1957 when the Soviet Union launched the Sputnik I satellite" (Dickey...
LITERATURE REVIEW
Concept of exchange rate exposure
Notwithstanding the fact that the conversion rates of different currencies to
one another usually change over time, it can provide the condition of risk for
dif...
OBJECTIVE OF THE STUDY
The aim of this study is to design and implement a database driven online virtual marketplace with a particular reference to Ogbete main market. The web based program developed in this research essentially provides all the necessary marketing serv...
INSIGHT TO ONLINE MARKETPLACE
Online Market, commonly known as e-commerce or eCommerce, or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other computer...
BACKGROUND OF THE STUDY
The creation of products and services, as well as their distribution, promotion, sale, or delivery, are all considered to be under the purview of online commerce (Okiy, 2021). "Online commerce" is defined as "the p...
BACKGROUND OF THE STUDY
In the ever changing business environment, understanding customers and the consuming process has a variety of advantages especially for manufacturing companies. According to Ha...