Abstract
This study is on market segmentation strategy with its attendant impact on sales performance with particular reference to Champion breweries Nigeria Plc Akwa Ibom; requires a high degree of accuracy and authenticity. The total of 20 respondents represent 100% acknowledged that market segmentation is effectively adopted and applied by the company (Champion breweries). This really indicates that Champion breweries is marketing oriented. The researcher proceeded to find out if the effects of market segmentations has only impact on the marketing of any company products the total 20 respondent acknowledged that marked segmentation has great impact on the marketing of their products,100% indicated “yes” which goes to show that market segmentation, positively influences the sales volume of the company products.
ABSTRACT
Having looked at the present trend in the Nigerian economy it is very obvious that price of items has continued to raise especia...
ABSTRACT
This study employs the doctrinal method of research to appraise the doctrine of Self defence as one of the fundamental principle...
Abstract
This study was carried out to examine the effect and cause of prison break in Nigeria. Specifically, the study exa...
Background to the Study
In any developing country, it is critical to describe the nature and trajectory...
Abstract
Security concerns have existed since time immemorial. But, the challenges have never been as readily mani...
ABSTRACT:
This research explores the impact of supply chain disruptions on management accounting in Lag...
ABSTRACT
This research provides AN APPRAISAL OF INTERNATIONAL ACCOUNTING FOR FAIR VALUE MEASUREMENTS, aiming to evaluate the consistency...
ABSTRACT
Corporate governance is a principled-based system by which corporations are organised and managed. It is made up of rules and re...
ABSTRACT
The study investigated the perceived causes and effects of divorce among the married and divorced couples in Gaya local governme...
ABSTRACT
Energy efficiency is one of the most important challenges for Wireless Sensor Networks (WSNs). This is due to the fact that sens...