Abstract
This study is on market segmentation strategy with its attendant impact on sales performance with particular reference to Champion breweries Nigeria Plc Akwa Ibom; requires a high degree of accuracy and authenticity. The total of 20 respondents represent 100% acknowledged that market segmentation is effectively adopted and applied by the company (Champion breweries). This really indicates that Champion breweries is marketing oriented. The researcher proceeded to find out if the effects of market segmentations has only impact on the marketing of any company products the total 20 respondent acknowledged that marked segmentation has great impact on the marketing of their products,100% indicated “yes” which goes to show that market segmentation, positively influences the sales volume of the company products.
Abstract: THE INFLUENCE OF BUSINESS ANALYTICS ON OPERATIONAL EFFICIENCY
This study aims to examin...
Background of the study
Ganley (1989) states that domestic violence includes: physical violence, sexual...
Abstract
The study examined the availability and use of instructional materials in teaching and learning of basic techno...
Background of the Study
The last two decades of the twentieth century saw the creation of a completely new global market...
ABSTRACT
The aim of this study was to investigate the implication of National Broadcasting Commis...
Abstract
This study is on value addition as a basis for enhancing productivity in rice production and processing....
Background to the study
The word "movers" is whence we get the English word "moti...
Abstract
Several discourses, theses, dissertations and other research works on the social, political, economic, psychological as well as...
ABSTRACT
This study is on usefulness of accounting standard in preparation of financial statement using Guinness Nigeria...
ABSTRACT: THE EFFECT OF GLOBALIZATION ON INTERNATIONAL ACCOUNTING PRACTICES
This study explores the effect of globalization on internatio...