1. EFFECT OF PRICING STRATEGIES ON SALES VOLUME -A CASE STUDY FPA MARKETING MODEL SHOP
Background of the study
Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organi...
2. BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE
BACKGROUND TO THE STUDY
Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal property that can influence consumer behaviour, be bought an...
3. EFFECT OF PRICING STRATEGIES ON SALES VOLUME ( A CASE STUDY FPA MARKETING MODEL SHOP)
Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organizational performance and ultimately organizational...
4. AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGARNISATION
ABSTRACT
This study was carried out to examine an assessment of the impact of marketing segmentation on production planning in an organization in cool. Specifically, the study aims to determine the most effective segmentation strategie...
5. BRANDING AS A TOOL FOR INCREASING SALES VOLUME OF AN ORGANIZATION
ABSTRACT
This study was carried out to find out the impact of branding as a tool to increase sales volume of an organization. Specifically, the study identified methods of marketing branded products in an organization, found out different st...
6. THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGANISATION
BACKGROUND OF THE STUDY
Market segmentation is a vital issue in marketing strategy. Therefore, marketing segmentation is the sub-dividing of a market into district subset of customers where any subsets may conceivably be selected as a target to be...
7. DESIGN AND IMPLEMENTATION OF CURRENCY CONVERTER FOR MAJOR WORLD COUNTRIES
LITERATURE REVIEW
Concept of exchange rate exposure
Notwithstanding the fact that the conversion rates of different currencies to
one another usually change over time, it can provide the condition of risk for
dif...
8. AN INVESTIGATION INTO THE CHALLENGES OF POLLUTION AND AN ENGINEERING METHODS TO THE MANAGEMENT AND CONTROL OF INDUSTRIAL EFFLUENTS IN OTTA, NIGERIA
ABSTRACT
This study examined the effects of effluent discharges from various point-loads on a purposively selected receiving river, the self-recovery ability of the river and the treatability of both the discharges and the receiving stream in a heavily industrialized co...
9. FLUENCE OF PERSONALITY AND LIFESTYLE ON THE BUYING BEHAVIOR OF UNDERGRADUATE STUDENTS IN UNIVERSITIES
ABSTRACT
The study was on the influence of personality and lifestyle on the buying behavior of undergraduate students in universities in Nigeria. The study sought to determine the relationship between lifestyle and buying behavior and also the relationship...
10. DISTRIBUTION STRATEGIES AND MARKETING PERFORMANCE
ABSTRACT
Successful distribution channel strategy selection, implementation, and management cannot only help to meet the shopping needs and habits of the target customers efficiently under the cost constraints of the seller; they must also mitigate the disadvantages ca...
11. EFFECT OF MARKET SEGMENTATION ON SALES PERFORMANCE OF BEVERAGE INDUSTRIES
Abstract
This research project was carried out on the effect of market segmentation on sales performance of beverage industries. Cadbury Nigeria Plc was used as case study. To solve the research problem primary and secondary data were collected. The research instr...
12. MARKET SEGMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE
Abstract
This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization must therefore understand how customers view services and in what ways it p...
13. MARKETING PRACTICES OF SMALL SCALE BUSINESSES
ABSTRACT
Entrepreneurial Marketing (EM) practices have been identified as one of the important key ingredients for superior performance and global competitiveness in Small and Medium Enterprises (SMEs). The success or failure of SMEs is said to rests in part on the...
14. THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU STATE
ABSTRACT
This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the research problem primary and secondary data were collected. The research instrument used in collecting the data were question...
15. THE IMPACT OF MARKET SEGMENTATION ON ORGANIZATION PROFITABILITY
Abstract
This study is on market segmentation strategy with its attendant impact on sales performance with particular reference to Champion breweries Nigeria Plc Akwa Ibom; requires a high degree of accuracy and authenticity. The total of 20 respondents...
16. THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE
Abstract
The study evaluated market in the beginning of its review of related literatures.
A market is seen as the group of people that are both potential and actual consumers who have some needs to satisfy who are willing to satisfy such need and are financia...
17. AN ASSESSMENT OF THE MARKETING SEGMENTATION ON PRODUCTION PLANNING IN ORGANIZATION
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- STATEMENT OF THE PROBLEM
- STATEMENT OF THE PROBLEM
One of the obstacles that often lead to businesses failure is the inability of some marketing executives to formulate, plan their strategies, they operate without taking into cognizance the factors...
18. EFFECT OF MARKET SEGMENTATION ON PERFORMANCE OF BREWERY INDSUTRY (A CASE STUDY OF GUINNESS NIGERIA PLC AND NIGERIA BREWERY PLC.)
ABSTRACT
This study examined the effect of market segmentation on performance of brewery
industry with the view of globalization throughout the world be it developed or developing economy, the supremacy being accord the free market system cannot be over emphas...
19. POLLUTION PROBLEMS AND AN ENGINEERING APPROACH TO THE MANAGEMENT AND CONTROL OF INDUSTRIAL EFFLUENTS IN OTTA, NIGERIA
ABSTRACT
This study examined the effects of effluent discharges from various point-loads on a purposively selected receiving river, the self-recovery ability of the river and the treatability of both the discharges and the receiving str...
20. MARKETING PRACTICES AND CONSUMER SATISFACTION IN THE HOTEL INDUSTRY (A CASE STUDY OF ABIA HOTEL LTD. UMUAHIA
ABSTRACT
If management is to maximize customer satisfaction and resulting profits. It must recognize that components of satisfaction are of varying degrees of importance to the consumer. Also it must realize that these same factors huge wide variations in cost although...
21. FICTION, EMOTION AND NARRATION IN SELECTED NOVELS OF CHINUA ACHEBE
INTRODUCTION
Narration as a concept is the weaving of several strands of events into a story. This means narrative comes out of oral or written account of an event or events such as The Man Died (1972) – the autobiographical narrative on the detention and...
22. Driving Manoeuvre Recognition using Mobile Sensors
Abstract
Automobiles are integral in today’s society as they are used for transportation, commerce, and public services. The ubiquity of automotive transportation creates a demand for active safety technologies for the consumer. Recently, the widespread use and improved sensing an...
23. Acquisition of Morphological Competence in Spelling as a Developmental Process
Abstract
It is commonly believed that learning to spell English words demands an understanding of the relationship between sounds and letters and a memory for those words or parts of words that lack consistency in their spellings. The English orthography is richly morphophonemic yet the...
24. THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON MARKETING PERFORMANCE IN MANUFACTURING FIRMS: A CASE STUDY OF PORT LAND CEMENT, SAGAMU PLANT
ABSTRACT
This study explores the impact of Information and Communication Technology (ICT) on marketing performance within the manufacturing sector, focusing on Portland Cement, Sagamu Plant, as a case study. The research is motivated by the increasing s...
25. THE IMPACT OF MARKET SEGMENTATION ON SALES STRATEGIES
THE IMPACT OF MARKET SEGMENTATION ON SALES STRATEGIES
This study examines the impact of market segmentation on sales strategies. Objectives include: (1) evaluating the effectiveness of segmentation in targeting specific customer groups,...
26. THE IMPACT OF STRATEGIC MARKETING ON BUSINESS SUCCESS
Abstract:
This study aims to (1) evaluate the impact of strategic marketing on business success, (2) identify the key elements of effective strategic marketing, and (3) assess the role of market segmentation and targeting in achieving business goals. A sur...
27. THE INFLUENCE OF BIG DATA ANALYTICS ON INFORMATION SYSTEMS
THE INFLUENCE OF BIG DATA ANALYTICS ON INFORMATION SYSTEMS
Abstract: This study aimed to investigate the influence of big data analytics on information systems within organizations. The objectives were to analyze how big data analytics improve dat...
28. THE ROLE OF INFORMATION SYSTEMS IN MARKETING STRATEGIES
THE ROLE OF INFORMATION SYSTEMS IN MARKETING STRATEGIES
Abstract: This study aimed to explore the role of information systems in enhancing marketing strategies within organizations. The objectives were to investigate how information systems improv...
29. THE ROLE OF BUSINESS ANALYTICS IN MARKETING STRATEGIES
Abstract: THE ROLE OF BUSINESS ANALYTICS IN MARKETING STRATEGIES
This study investigates the role of business analytics in shaping effective marketing strategies and enhancing customer engagement within organizations. The objectives include assess...
30. THE ROLE OF CUSTOMER SEGMENTATION IN MEETING CUSTOMER EXPECTATIONS
THE ROLE OF CUSTOMER SEGMENTATION IN MEETING CUSTOMER EXPECTATIONS
This study explored the role of customer segmentation in meeting customer expectations, with objectives to identify how segmentation improves customer targeting, assess its impact on personalized marketing efforts, and e...
31. THE ROLE OF CUSTOMER SEGMENTATION IN MEETING CUSTOMER EXPECTATIONS
THE ROLE OF CUSTOMER SEGMENTATION IN MEETING CUSTOMER EXPECTATIONS
This study explored the role of customer segmentation in meeting customer expectations, with objectives to identify how segmentation improves customer targeting, assess its impact on personalized marketing efforts, and e...
