RELATIONSHIP BETWEEN ANIMATED COMMERCIALS AND THE BUYING HABITS OF AUDIENCE MEMBER
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- Recommended for : Student Researchers
- NGN 3000
Abstract
This study will examine the relationship between animated commercials and the buying habits of audience members by measuring the effectiveness of such commercials. This study will focus on a particular transport service provider within Benin City; God is Good Motors and its customers to ascertain if its animated commercial was instrumental in the choice of God is Good motors over other transport service providers in the state. Four research objectives and questions were formulated and questionnaires were distributed. The survey research method were used for this research work and the sample of the study were randomly selected and the results show that both the staff and customers agreed that animated commercial really affect the buying habits of audience, Though a good animation faces some challenges also like it needs expertise and skills, its importance and effectiveness can’t be underestimated.
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