1. A COMPARATIVE SURVEY ON THE PERFORMANCE OF GOVERNMENT-OWNED AND PRIVATE-OWNED BROADCASTING MEDIA FIRMS IN NIGERIA
BACKGROUND OF THE STUDY
According to McQuail [2000], the word...
2. A CRITICAL EVALUATION OF “THE FAST AND FURIOUS” (ACTION FILM) AND ITS IMPACT ON THE SOCIAL BEHAVIOURAL PATTERN OF STUDENTS
Background of Study
It is necessary to understand and respect the power of television and cinema as media for disseminating information in order to completely comprehend the resear...
3. A CRITICAL EXAMINATION OF PORNOGRAPHY AND ITS INFLUENCE ON YOUTHS
Background of the Study
The purpose of this study is to see how pornographic film exposure affects undergraduate students at the University of Lagos. As a form of communication, film is classified as part of the mass media. As a result, it is linked to...
4. A CRITICAL SURVEY OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY
BACKGROUND OF THE STUDY
Although it is widely assumed that advertising predates human history, as a promotional technique, it began with the establishment of trade. According to Samson (981), "in those early days, advertising was done in vari...
5. A CRITICAL SURVEY OF THE COVID-19 PANDEMIC AND ITS IMPACTS AND EFFECTS ON CONSTRUCTION PROJECTS IN NIGERIA
Background of the study
The construction sector makes a considerable contribution to the economy, and its operations are vital to fulfilling national socioeconomic development goals such as supplying housing, infrastructure, and jobs (Anaman & Osei-...
6. A STUDY OF MEDIA OWNERSHIP AND THE CREDIBILITY OF NEWS REPORTING IN NIGERIA
Background of the Study
As a watchdog and a mirror of the country, the media plays an important role in society and has a significant effect on editorial policy. We will include not only the mechanical devices that transmit and sometimes, messages (TV c...
7. ETHICAL USE OF MOBILE DEVICES IN AN ACADEMIC ENVIRONMENT BY UNDERGRADUATE OF SELECTED UNIVERSITIES IN OGUN STATE
Background of the study
Mobile device are arguably another revolutionary invention of our time, besides computer and internet technologies. Mobile technology is growing by leaps and bounds. From 1990 to 2014, worldwide mobile phone subscriptions grew from 12.4 mi...
8. EXAMINING E-NAIRA AWARENESS IN NIGERIA'S RURAL DEMOGRAPHICS
Background of the study
“Rural” means open land and tiny settlements in general, although "rural areas" are typically taken for granted or left undefined in policy-oriented and scientific literature, in a process of description that is sometimes la...
9. IMPACT OF SOCIAL MEDIA IN LOCAL GOVERNMENT ADMINISTRATION IN NIGERIA
BACKGROUND OF THE STUDY
In the last few years, the social media phenomenon has become increasingly entertaining across the world. According to Alford, (2013), social media is a type of online media that expedites conversation as opposed to traditional media, which deliv...
10. A STUDY ON AUDIENCE PERCEPTION OF THE MEDIA IN MOBILIZING WOMEN FOR POLITICAL PARTICIPATION
Background to the Study
Purdar is a very harsh kind of rejection of women's participation rights. Women encounter a variety of impediments to full involvement in different parts of social life in Nigeria, owing to established cultural beliefs that d...
11. AN ASSESSMENT OF ELECTRONIC MEDIA AND ITS ROLE IN NATIONAL IMAGE BUILDING IN NIGERIA
BACKGROUND OF THE STUDY
In today's dynamic Nigerian culture, the significance of broadcasting and broadcast media as agents of rural and national development, particularly at the information dissertational level, is now well acknowledged and embrace...
12. AN ASSESSMENT OF PUBIC PERCEPTION OF HEALTH-RELATED RADIO PROGRAMMES IN NIGERIA
Background Of The Study
One of humanity's recurring concerns is the predominance of health-related issues, as existing diseases spread and new ones arise with little or no knowledge about those illnesses and diseases. As a result, the incidence of d...
13. AN ASSESSMENT OF SOCIO-CULTURAL PRACTICES HINDERING WOMEN’S POLITICAL PARTICIPATION IN NIGERIA
Background to the Study
Communication's role in fostering a feeling of belonging and social responsibility among members of a society is strongly entrenched in its ability to provide individuals with knowledge and information that may lead to self-d...
14. AN ASSESSMENT OF THE CONCEPT OF VICTIMS OF CRIMES IN NIGERIA
Background to the Study
It is not exaggeration that despite the effort of National Agency for the Prohibition of Trafficking in Persons (NAPTIP) and other bodies like the International Labour Organization (ILO)1, there are still cases and reports of women and child traf...
15. AN ASSESSMENT OF THE IMPACT OF ADVERTISING ON RURAL DWELLERS' BUYING HABIT
Background to the Study
Historically, there has been a vacuum in information sharing between vendors and purchasers. This was due to large-scale manufacture of various product kinds by various companies. Advertising becomes unavoidable in order to...
16. AN ASSESSMENT OF CONSUMERS BELIEVABILITY OF TV COMMERCIAL CLAIMS
BACKGROUND OF STUDY
Advertisements have long been recognized as a powerful tool for tempting and persuading customers to buy a variety of goods and services. There has been an upsurge in brand loyalty among customers of particular items since the introd...
17. AN EVALUATION OF HOME MOVIES AND ITS INFLUENCE ON THE DRESSING PATTERNS OF STUDENTS OF TERTIARY INSTITUTIONS IN NIGERIA
Background of study
Home movies are valued as a means of mass communication all over the world. In Nigeria, there are about one million home movie film viewers who are influenced in some manner by the themes addressed in Nigerian home movies. The...
18. AN EVALUATION OF THE NTA INTEGRATION PROGRAM
Background of the study
The media, particularly television, plays a critical role in promoting national integration. Since its inception, television has grown to be a very essential and powerful medium of public communication. Its synchronized broadcast...
19. AN EXAMINATION OF STUDENTS PARTICIPATION OF THE 18+ WARNING SIGN IN ALCOHOL ADVERTISEMENTS IN NIGERIA TERTIARY INSTITUTION
Background to the Study
The most widely used substance among teenagers is alcohol. It's a common toxin that may affect practically any organ or system in the body if consumed in excess (Anderson, 2007). As a result of intoxication, alcohol intake involves a risk of...
20. IMPACT OF OWNERSHIP STRUCTURE ON THE OBJECTIVITY OF PRIVATE BROADCASTING STATIONS IN NIGERIA
Background of the Study
Media as a watchdog and the mirror of the nation perform crucial roles in the society and as well it is influence in its editorial policy. Lazar field and Kendal (2002,p.32), insist that mass is truly applicable to the medium of...
21. IMPACT OF PRICING AND MARKETING OF BEVERAGE
BACKGROUND OF THE STUDY
Decision about prices of a company’s product and services are among the most important activities the business organization undertaken infact few decision that these organization make arouse as much interest as those concerning prices. The...
22. A STUDY ON THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIAN STUDENTS
Background To The Study
Advertisements are part of our social environment in the 21st century, and can be seen throughout any industrialized country. The average American is exposed to as many as 5,000 advertisements a day, stated by Jay Walker-Smith, a...
23. MARKETING COMMUNICATION'S IMPACT ON PRODUCT DEVELOPMENT
BACKGROUND STUDY
In any commercial organization, as well as other sorts of groups, communication is a critical tool. It is an element that may help any company stay afloat. Communication also aids in comprehending the concepts and factors that cross an...
24. AUDIENCE PERCEPTION OF NIGERIAN NEWSPAPER ON THE INTERNET
Background of the Study
The Internet continues to evolve into a major news source. The internet is the worldwide system of interconnected computers which make use of telecommunication resources. It is defined by Ani (2010) as...
25. EFFECT OF EDUCATIONAL STATUS OF PARENTS ON STUDENTS ACADEMIC PERFORMANCE IN SELECTED FIVE SENIOR SECONDARY SCHOOLS
Background to the Study
There have been several studies done within and outside Nigeria on the effects of home environment as well as the socio-economic status of parents on the academic achievement of students (Ajila & Olutola, 2007; Uw...
26. EFFECT OF TWITTER BAN ON POLITICAL CAMPAIGN
BACKGROUND OF THE STUDY
Social Networking have already transformed the national political landscape. In his 2008 presidential campaign, Barack Obama pioneered the application of big data and microtargeting o...
27. THE EFFECTS OF PUBLIC RELATIONS ON ORGANIZATION. (CASE STUDY OF ZENITH BANKS IN ANAMBRA STATE)
Background of the study
Public Relation is the art and social science of analyzing trends predicting their consequences, counselling organization’s leaders and implementing planned programmes of actions, which will serve the interest of both the o...
28. THE INFLUENCE OF HOME VIDEOS ON THE SOCIAL LIFE OF ABIA STATE UNIVERSITY STUDENTS
Background of the study
Home video is one of the strongest media outlets and because it is widespread, it could influence the culture of the any society, especially among the younger generation. The home video business distributes films, telemovies and...
29. AN ASSESSMENT OF THE PRINT MEDIA IN THE CAMPAIGN AGAINST DRUG ABUSE IN NIGERIA
BACKGROUND OF THE STUDY
Drug abuse is a very sensitive and vital issue on our social, education, economic and moral life. It was due to the negative effect it have on the individual or society, that lead to the establishment of Nigeria Drug Law Enforcement Agency (NDLEA...
30. SATELLITE TELEVISION CHANNELS PREFERENCE AMONG YOUTHS
Background to the Study
With the shrinking of the world into a global village through the increasing sophistication of communication technologies, the local media in a nation is brought under fierce competition for local audience by the global media. What broadcasting d...
31. SOCIO-ECONOMIC IMPACT OF CRISIS AND MILITANCY ON TOURISM DESTINATION IN SOUTH-WEST NIGERIA
BACKGROUND OF THE STUDY
Tourism in recent times has developed significantly to become one of most rapidly growing industries in the world. According W.T.O (2002), ‘global economy is presently driven by three major industries and these are tec...
32. ATTITUDE OF TELEVISION AUDIENCE TOWARDS COMMERCIAL INTERRUPTION OF TELEVISION PROGRAMMES
Television industry in Nigeria is still in its infant stage comparatively to its counterparts in other parts of the developed world. However, it has metamorphosed remarkably within this short period of its history. There have been some achievement and new dimensions in its scope of operation for...
33. BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE
BACKGROUND TO THE STUDY
Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal property that can influence consumer behaviour, be bought an...
34. TAXATION AND ECONOMIC GROWTH IN NIGERIA: AN EMPIRICAL ANALYSIS
1 BACKGROUND TO THE STUDY
One of the most commonly discussed issues in economics is on how taxes as means of fiscal policy at stabilizing the general economy relate to economic growth of developing countries such as Nigeria. A lot of studies have tend t...
35. TAXATION AND ECONOMIC GROWTH IN NIGERIA: AN EMPIRICAL ANALYSIS
BACKGROUND TO THE STUDY
One of the most commonly discussed issues in economics is on how taxes as means of fiscal policy at stabilizing the general economy relate to economic growth of developing countries such as Nigeria. A lot of studies have tend to...
36. COMPARISON OF SOCIAL MEDIA AND RADIO STATIONS ON THE ASSESSMENT OF NEWS INFORMATION
Background of the Study
A century and half ago, communication between countries involved physical presence. Once, a reporter had to run as fast as possible back to the newsroom after interviewing and tried to beat the competition to print. Wit...
37. THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
Background Of The Study
Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services that are meant to educate, inform and persuade the entire public by means of difference methods such...
38. CONSUMERS BELIEVABILITY OF TV COMMERCIAL CLAIMS
-
- Background Of The Study
- Background Of The Study
Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has be...
39. THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
Background Of The Study
Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services that are meant to educate, inform and persuade the entire public by means of difference methods such...
40. THE EFFECT OF SOCIAL MEDIA ON STUDENTS ACADEMIC PERFORMANCE (A STUDY OF OBAFEMI AWOLOWO UNIVERSITY, ILE-IFE, OSUN STATE)
Background Of The Study
The advent of the internet in the 1990s led to major developments in the world of communication. Today the Internet has taken a firm place in people's lives. It is difficult to imagine a young man who at least once a day did...
41. EFFECT OF EDUCATIONAL STATUS OF PARENTS ON STUDENTS ACADEMIC PERFORMANCE IN SELECTED FIVE SENIOR SECONDARY SCHOOLS
Background to the Study
There have been several studies done within and outside Nigeria on the effects of home environment as well as the socio-economic status of parents on the academic achievement of students (Ajila & Olutola, 2007; Uw...
42. THE EFFECTS OF PUBLIC RELATIONS ON ORGANIZATION: CASE STUDY OF ZENITH BANKS IN ANAMBRA STATE
Background of the study
Public Relation is the art and social science of analyzing trends predicting their consequences, counselling organization’s leaders and implementing planned programmes of actions, which will serve the interest of both the o...
43. THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION
BACKGROUND OF THE STUDY
Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messages are spread through one or more media and is pai...
44. IMPACTS OF EFFECTIVE COMMUNICATION ON ORGANIZATIONAL PERFORMANCE IN MANUFACTURING INDUSTRY
Background To The Study
One of the uniqueness of the human person is the ability to objectify his thoughts and ideas through language. With the social evolution of language, especially speech language, man was able to widen the gap between him and the r...
45. ETHICAL USE OF MOBILE DEVICES IN AN ACADEMIC ENVIRONMENT BY UNDERGRADUATE OF SELECTED UNIVERSITIES IN OGUN STATE
Background of the study
Mobile device are arguably another revolutionary invention of our time, besides computer and internet technologies. Mobile technology is growing by leaps and bounds. From 1990 to 2014, worldwide mobile phone subscriptions grew fr...
46. IMPORTANCE OF INDIGENOUS LANGUAGE IN BROADCASTING MEDIA
BACKGROUND OF THE STUDY
The broadcast media have been considered an important public domain in the use, promotion and maintenance of language in line with the sociolinguistic nature and dictates of their host communities (Silentman, 1995; Davi...
47. THE INFLUENCE OF SOCIAL NETWORKING SITES ON THE ACADEMIC PERFORMANCE OF SECONDARY SCHOOL STUDENTS
Background of the Study
Addiction to the usage of social network has greatly increased in contemporary times. The risk of its effects on the academic performance of the so many students that are involved in it is disturbing. In views of Karpinski...
48. THE PROBLEMS AND PROSPECTS OF PRESS CLUB IN SECONDARY SCHOOLS
Background to the Study
In recent years, educational researchers have emphasized the critical role of the principal in creating an effective school environment which involves the development of a strong school culture that prescribes specific goals, rol...
49. IMPACT OF OWNERSHIP STRUCTURE ON THE OBJECTIVITY OF PRIVATE BROADCASTING STATIONS IN NIGERIA
ABSTRACT- The assertion that says he who pays the pipers dictates the tune agreed more with this study because there are lots of government controls and influences on Nigerian journalists especially those working with the state media. Government dictates to journalists what they...
50. THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE
BACKGROUND OF THE STUDY
Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a communication function which likes customers with the producer. Kotler (1990:450) “Adv...
