FACTORS THAT INFLUENCE CONSUMERS PREFERENCE OF DETERGENT
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
ABSTRACT
The aim of this study was to examine the factors that influence consumer preference of detergents in Enugu. The study specifically sought to answer research questions related to the influence of social and cultural, psychological/personal class, demographic and economic factors on consumer preference of detergents. The study employed a Descriptive design. A total of 70 questionnaires were distributed to the respondents. However, only 57 (81.4%) respondents participated in this study. These participants were selected using purposive sampling methods to ensure participants meet the criteria for the study. Data were collected using mainly questionnaires and interviews but also methods of observation and documentary reviews were used to supplement collected data as required. Theories and literatures relating to consumers’ preference were reviewed and summarized and used to develop a conceptual framework, the questionnaire and interviews for studying consumers' preference of detergents on supermarkets. The findings of this study did not show wide variations to studies conducted in other places and literatures. The majority of respondents agreed that social cultural factors, psychological/personal class factors, demographic factors and economic factors influence consumers preference of detergents on supermarkets. The study recommends attention should put on social cultural, psychological/personal, demographic and economic factors while developing, pricing, distributing and communicating products.
Related Project Materials
An Investigation of the Effect of Leadership Styles on Strategic Decision-Making: A Case Study of Educational Institutions in Adamawa State
Background of the Study
Leadership is a critical determinant of organizational success...
The impact of digital disruption on competitive advantage in investment banking: a case study of Stanbic IBTC Bank
Background of the Study
In recent years, the rapid evolution of digital technologies has dramatically reshaped the financi...
PROBLEMS AND PROSPECTS OF PERSONAL INCOME TAX IN NIGERIA
ABSTRACT
This Paper examines the problems associated with the Assessment and Administration of Personal Income Tax on Mo...
The Role of Property Technology (PropTech) Startups in Transforming Real Estate Business Models in Kwara State
Background of the Study
The rapid development of technology across various sectors has led to the rise of Property Technolo...
An assessment of the influence of economic conditions on political behavior: A study of Ijebu-North Local Government Area, Ogun State
Background of the study
Economic conditions have long been identified as a key determinant of political behavior, shaping...
The impact of language planning on the preservation of Tiv cultural heritage in Benue State
Background of the Study
Language planning is essential for preserving cultural heritage, particularly in regions where ind...
An Evaluation of Knowledge and Awareness of HIV/AIDS Prevention Among Secondary School Students in Kano State
Background of the Study
HIV/AIDS continues to pose a significant threat to public he...
The influence of school leadership on early childhood education quality in Biu Local Government Area, Borno State.
Background of the Study:
School leadership plays a pivotal role in shaping the environment and outcomes of early childhood...
The Impact of Digital Marketing Strategies on Customer Engagement: A Case Study of Jumia Nigeria in Kano State
Background of the Study
Digital marketing strategies, including social media advertising, search engine optimization, an...
The Impact of Multilingualism on Nigerian Syntax: A Comparative Study of Code-Switching in Urban Centers
Background of the Study
Multilingualism is a defining characteristic of Nigerian urban centers, where diverse linguistic c...
