1. EFFECT OF PRICING STRATEGIES ON SALES VOLUME -A CASE STUDY FPA MARKETING MODEL SHOP
Background of the study
Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organi...
2. E-NAIRA AND IT’S IMPLICATIONS ON THE FINTECH SECTOR
Background of the study
Financial service delivery is progressively merging with developing technologies in Nigeria, resulting in the already well-known 'financial technology.' Fintech was not a thing a few years ago, or rather, there was a significant gap betwe...
3. A CRITICAL ASSESSMENT OF THE AVAILABILITY OF RADIOLOGY SERVICES IN HEALTH FACILITIES IN NIGERIA
Background Of The Study
The riches of a country is its health. Citizens' health is directly or indirectly tied to how productive a nation will be in terms of manpower and concerns relating to wealth creation. Furthermore, health is intimately relate...
4. A CRITICAL STUDY ON THE MARKETING OF LIBRARY SERVICES IN ACADEMIC LIBRARIES IN NIGERIA
Background to the Study
Libraries are a country's knowledge and information basis. A library gathers, organizes, and makes information resources available to people of various ages, backgrounds, and interests. According to Islam (2004), a library is...
5. A CRITICAL SURVEY OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY
BACKGROUND OF THE STUDY
Although it is widely assumed that advertising predates human history, as a promotional technique, it began with the establishment of trade. According to Samson (981), "in those early days, advertising was done in vari...
6. A CRITICAL SURVEY ON THE USE OF MARKETING RESEARCH IN A MARKETING ORGANIZATION
BACKGROUND OF THE STUDY
The whole business environment is undergoing huge worldwide changes that have a direct influence on businesses and their customers. Competition is increasing, resulting in changes in how customers make purchasing decisions. Marke...
7. EXAMINATION OF RISK BEHAVIOR FROM HARD DRUGS (METHAMPHETAMINE "MKPURUMMIRI") AMONG THE YOUTHS. A CASE STUDY OF UMUNNEOCHI LGA
Background Of The Study
Substances misuse among youths has been investigated for a long time, with the aim of specifically identifying and studying interventions that will minimize drug use in this group(1). Information on the relationship between risk behavior and use...
8. RETAILERS CULTURE AND ATTITUDINAL BARRIERS TOWARDS THE USE OF ENAIRA
BACKGROUND OF THE STUDY
Globalization and digitization have revolutionized how businesses operate and competes in the marketplace in the 21st century. Information and communication technology (ICT) is the lifeblood of this change (Onyeaghala & Anele, 2017). Thus, in...
9. A STUDY ON THE ADOPTION OF ACCOUNTING INFORMATION AS THE MAJOR TOOL FOR DECISION MAKING
BACKGROUND OF THE STUDY
Almost every business worked toward achieving its intended, planned, and overall goals. Every company, especially small businesses, strives for efficiency and proper effectiveness, and the quality of accessible accounting informa...
10. A SURVEY INTO THE ACCEPTANCE AND ADOPTION OF THE CBN CASHLESS POLICY IN NIGERIA
BACKGROUND TO THE STUDY
According to Ajayi et al. (2006), supporting a secure, convenient, and inexpensive payment system is one of the criteria for the growth of the national economy. Today's world is shifting away from paper payment systems and to...
11. A SURVEY OF THE INCREASE AND USAGE OF CRYPTOCURRENCIES IN AFRICA
Background of the study
Throughout history, people have exchanged products and services via a number of techniques and channels. Many of these methods and materials, such as metal coins or paper money, are typically physical.
Without a questio...
12. ACADEMIC REPOSITORY EVALUATION AS A RESOURCE FOR EFFECTIVE STUDENT ACADEMIC WORK
BACKGROUND OF THE STUDY
Information managers may leverage the ever-evolving Internet platform and technical breakthroughs in the field of information management to come up with new ways to acquire, store, manage, and disseminate information (Opeke et al...
13. A STUDY ON AUDIENCE PERCEPTION OF THE MEDIA IN MOBILIZING WOMEN FOR POLITICAL PARTICIPATION
Background to the Study
Purdar is a very harsh kind of rejection of women's participation rights. Women encounter a variety of impediments to full involvement in different parts of social life in Nigeria, owing to established cultural beliefs that d...
14. AN ASSESSMENT OF ACCOUNTING INFORMATION SYSTEM AND THE GROWTH OF SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA
Background of the study
Accounting is critical to the success or failure of modern commercial organizations. (Amidu, John, & Joshua. 2011). Systems are responsible for recording, analyzing, monitoring, and assessing the financial health of corporate...
15. AN ASSESSMENT OF PUBLIC RELATION AS AN AID TO SUCCESSFUL GOVERNMENT BUSINESS ADMINISTRATION
BACKGROUND OF THE STUDY
The word "public relations" has already been defined by several authors from various perspectives.
Nwokoye (1984) defined public relations as the activities of a cooperative union, government, or other organiz...
16. AN ASSESSMENT OF TAX REFORMS AND ITS IMPACT ON INVESTMENT DECISIONS IN GHANA
INTRODUCTION
Every government, particularly those in developing countries, is worried about their country's economic progress. As a result, they work hard to attain better rates of economic growth and increase the living standards of their inhabitants....
17. AN ASSESSMENT OF THE IMPACT OF ADVERTISING ON RURAL DWELLERS' BUYING HABIT
Background to the Study
Historically, there has been a vacuum in information sharing between vendors and purchasers. This was due to large-scale manufacture of various product kinds by various companies. Advertising becomes unavoidable in order to...
18. AN ASSESSMENT OF CONSUMERS BELIEVABILITY OF TV COMMERCIAL CLAIMS
BACKGROUND OF STUDY
Advertisements have long been recognized as a powerful tool for tempting and persuading customers to buy a variety of goods and services. There has been an upsurge in brand loyalty among customers of particular items since the introd...
19. AN EVALUATION OF AUDITING AND ITS IMPORTANCE IN THE AUTHENTICATION OF FINANCIAL STATEMENT OF BUSINESS ORGANISATION IN NIGERIA
BACKGROUND OF STUDY
The notion of auditing data dates back to ancient times, with the oldest signs of its existence discovered among major landowners of the Middle Ages in Italy and Egypt.
However, according to afounka (1993), statutory auditi...
20. AN EVALUATION OF THE COVID-19 LOCKDOWN AND ITS EFFECT ON IMPORTATION IN NIGERIA
BACKGROUND OF THE STUDY
Importing raw materials and machinery is one way to increase profit margins. Importing items has a lot of advantages, including excellent quality, affordable pricing, and advantages associated to international trade. An importer...
21. AN EXAMINATION OF THE ACCESSIBILITY, USE, MISUSE, AND EFFECTS OF COMBINED ORAL CONTRACEPTIVES AMONG WOMEN OF CHILD BEARING AGE
BACKGROUND TO THE STUDY
Family planning and contraception are among the major topics being debated throughout the world. The production of as many offspring as possible was a major objective in early human cultures. Today, however, only a few cultures c...
22. AN INVESTIGATION OF ELECTRONIC BANKING AND ITS IMPLICATIONS IN NIGERIA BANKS
Background to the study
Electronic banking in Nigeria has been considered by many, particularly economists, as having significant ramifications for the Nigerian economy, particularly the banking industry, over time. Nigeria's economy has benefited g...
23. IMPACT OF E-PAYMENT ON ONLINE SHOPPING BEHAVIOUR
Background Of The Study
The 21st century has witnessed a great exodus from the traditional business model (Brick) to Electronic business (Click).This paradigm shift can be associated with the corresponding increase in the knowledge of information t...
24. IMPACT OF PRICING AND MARKETING OF BEVERAGE
BACKGROUND OF THE STUDY
Decision about prices of a company’s product and services are among the most important activities the business organization undertaken infact few decision that these organization make arouse as much interest as those concerning prices. The...
25. AN INVESTIGATION OF SUCCESS CRITERIA FOR ENTREPRENEURSHIP BUSINESS IN NIGERIA
BACKGROUND OF THE STUDY
According to the management school, an entrepreneur is a person who organizes or manages a business venture, taking on risk in the pursuit of profit (Webster, 1966). Entrepreneurship, according to this viewpoint, may be created v...
26. ASSESSMENT OF EFFICIENT INVENTORY MANAGEMENT ON THE PERFORMANCE OF MANUFACTURING FIRMS IN NIGERIA
Background to the study
The material or inventory management function is one of the most relevant roles in most businesses in terms of its importance and integration into the broader organizational architecture. Despite growing recognition of the import...
27. DIFFICULTIES AND SURVIVING MECHANISMS OF SMALL SCALE INDUSTRIES AFTER THE COVID-19 LOCKDOWN PERIOD IN NIGERIA
BACKGROUND OF THE STUDY
Because SSIs come in a variety of forms and have made significant contributions to nation building, the promotion of small scale industries has been a priority for governments all over the world (Aderemi et al. 2019; Tehseen &...
28. A STUDY ON THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIAN STUDENTS
Background To The Study
Advertisements are part of our social environment in the 21st century, and can be seen throughout any industrialized country. The average American is exposed to as many as 5,000 advertisements a day, stated by Jay Walker-Smith, a...
29. MARKETING COMMUNICATION'S IMPACT ON PRODUCT DEVELOPMENT
BACKGROUND STUDY
In any commercial organization, as well as other sorts of groups, communication is a critical tool. It is an element that may help any company stay afloat. Communication also aids in comprehending the concepts and factors that cross an...
30. ECONOMIC ANALYSIS OF FOOD SAFETY AMONG PORK MARKETERS
BACKGROUND OF THE STUDY
Pig is one of the domestic animals found in Nigeria and most parts of West Africa. Pigs are reared for the production of meat called pork and fat called lard. The pig produces litters twice a year. One litter or...
31. INVESTIGATION ON THE RISK ATTACHED TO USING E-NAIRA IN NIGERIA
Background of the study
Connection to the financial system is very important to different economies in the world. Digital currencies have attracted strong interest in recent years and have the potential to become widely adopted for use in making payment...
32. RETAILERS CULTURE AND ATTITUDINAL BARRIERS TOWARDS THE USE OF ENAIRA
BACKGROUND OF THE STUDY
Globalization and digitization have revolutionized how businesses operate and competes in the marketplace in the 21st century. Information and communication technology (ICT) is the lifeblood of this change (Onyeaghala & Anele...
33. THE EFFECTIVENESS OF E-NAIRA SERVICES TO USERS (CASE STUDY OF SELECTED E-NAIRA USERS IN LAGOS STATE)
Background Of The Study
There have not been any broadly agreed definition of digital currency. This is owing to the fact that the digital currency system is a novel transaction system that has never been used before, and it is impossible to compare to t...
34. THE EXTENT OF LIABILITY OF BANKS FOR E-BANKING FRAUD
Background to the study
With the global use of progressively more sophisticated internet and information technology (Papazoglou, 2003), electronic banking is developing as a key channel for banking businesses (Wei et al., 2012). Globally, remote banking...
35. THE IMPACT OF E-NAIRA ON FINANCIAL INCLUSION
Background of the study
The availability and equality of opportunities to receive financial services are characterized as financial inclusion. It's a method for individuals and organizations to obtain relevant, inexpensive, and timely financial good...
36. THE IMPACT OF E-NAIRA ON POS BUSINESS IN NIGERIA
Background of the study
In recent years, rapid technical advancement and new business models have led in a slew of novel retail payment options. These advancements are raising the possibility of significant changes in the re...
37. THE INFLUENCE OF E-NAIRA AND SMALL BANKS SURVIVAL
Background of the study
A bank is a financial organization that collects deposits and puts those deposits into lending activities, either directly or through capital markets (Uremadu, S. 2012). Customers with capital shortages are linked to customers wi...
38. THE INFLUENCE OF HOME VIDEOS ON THE SOCIAL LIFE OF ABIA STATE UNIVERSITY STUDENTS
Background of the study
Home video is one of the strongest media outlets and because it is widespread, it could influence the culture of the any society, especially among the younger generation. The home video business distributes films, telemovies and...
39. THE RELATIONSHIP BETWEEN E-NAIRA AND E-BANKING
Background of the study
The notion of electronic banking was born as a result of technological improvement in the banking system. Customers no longer need to visit a physical financial institution to complete a transaction; instead, they can do it from...
40. THE RELEVANCE OF E-NAIRA PLATFORM TO COOPERATE ORGANIZATIONS
Background Of The Study
Digital currencies are money that exist entirely as electronic data and do not exist in physical form, but serve the core functions of money, such as being a unit of account, a store of value, and a means of exchange. As a result...
41. PROBLEMS AND PROSPECT OF REARING POULTRY
BACKGROUND OF THE STUDY
Poultry generally is referred to all domestic birds raised by man for the production of eggs, meat and other benefits for human consumption. The domestic birds include fowl ducks, turkey, guinea fowl and geese., poultry products...
42. PROSPECTS AND PROBLEMS OF E-MARKETING IN THE HOSPITALITY INDUSTRY
BACKGROUND OF THE STUDY
According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and fo...
43. AN ASSESSMENT OF HOUSING DEMAND AND SUPPLY
Background of the study
Housing is one of the basic necessities of man and has no doubt a profound impact on the health, welfare and productivity of the individual others are clothing and food. Housing must not be considered purely as shelter but agains...
44. ROLE OF INSPECTION IN PRODUCT QUALITY MANAGEMENT DRIVE
Background Of The Study
Doug Wallace, a Materials Management subject expert with Life Cycle Engineering [L.C.E] Consultancy Company Charleston, South Carolina; in a paper presentation titled “Maintenance and Reliability Inventory Management”...
45. SATELLITE TELEVISION CHANNELS PREFERENCE AMONG YOUTHS
Background to the Study
With the shrinking of the world into a global village through the increasing sophistication of communication technologies, the local media in a nation is brought under fierce competition for local audience by the global media. What broadcasting d...
46. ATTITUDE OF TELEVISION AUDIENCE TOWARDS COMMERCIAL INTERRUPTION OF TELEVISION PROGRAMMES
Television industry in Nigeria is still in its infant stage comparatively to its counterparts in other parts of the developed world. However, it has metamorphosed remarkably within this short period of its history. There have been some achievement and new dimensions in its scope of operation for...
47. BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE
BACKGROUND TO THE STUDY
Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal property that can influence consumer behaviour, be bought an...
48. THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
Background Of The Study
Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services that are meant to educate, inform and persuade the entire public by means of difference methods such...
49. CONSUMER PREFERENCE FOR MALTA – GUINNESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS
BACKGROUND OF THE STUDY
The introduction of Structural Adjustment Programme (SAP) in Nigeria has resulted in so many changes. Among these changes are those that occurred in the food and beverage industry.
In this industry, some of the ma...
50. CONSUMERS BELIEVABILITY OF TV COMMERCIAL CLAIMS
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- Background Of The Study
- Background Of The Study
Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has be...
