THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF SALES PROMOTION IN AN ORGANIZATION IN NIGERIA
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study was carried out to examine the importance of branding and packaging as a means of sales promotion in an organization in Nigeria using Coca-Cola Company as case study. To achieve this 4 research questions and 2 research hypothesis were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of the entire staff of Coca-Cola Company Lagos State. In determining the sample size, the researcher purposively selected 60 respondents and all respondents were validated. Self-constructed and validated questionnaire was used for data collection. The collected and validated questionnaires were analyzed using frequency tables and percentage while the hypothesis were tested using Chi-square statistical tool. The result of the findings reveals that; the striping away of branding can not uncover the effectiveness of packaging, the organization runs sales promotion, internally or externally, the branding and packaging technique adopted by the organization maintains high quality, the organization has been able to satisfy the need’s and wants of the consumers, low standard of packaging has a negative impact on sales promotion, and inadequate packaging has a negative impact on sales promotion. Based on the above findings, the researcher recommended that Coca Cola should utilize strategic capabilities such as offering superior practice and products and also by allegiances or accessing of complimentary products through network building on a need-to-win capabilities; Branding should be part of the organizations strategy aimed at creating, developing and sustaining a competitive advantage that will attract the customer and sustain his patronage; Effective sales promotion, brand should always respond to a level of demand estimate and also packaging should be charming, attractive, be easy to handle, protect and help in storage; the effective of branding and packaging a new product and the factor that influence branding and packaging in an organization are for suggestion for further studies; and Packaging technology continues to change and marketing managers must be aware of the opportunities for increased effectiveness and efficiency which these developments present if they are to remain competitive in the market place. It is important for the company to develop innovative packaging strategies that will attract customers in an exceptional way.
Related Project Materials
THE ROLE OF DIGITAL BADGES IN RECOGNIZING VOCATIONAL COMPETENCIES
ABSTRACT: The Role of Digital Badges in Recognizing Vocational Competencies examines the use of digital badges as a means to validate and showcase...
THE IMPORTANCE OF ROAD TRANSPORTATION AS A MEDIUM FOR AGRICULTURAL PRODUCT MARKETING AND DISTRIBUTION (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE)
ABSTRACT
The aim of this study is to determine the importance of road transportation as a medium for Ag...
AN ASSESSMENT OF THE CONTRIBUTIONS OF UNITED NATIONS PEACE SUPPORT OPERATIONSTO AFRICAN SECURITY: CASE STUDY OF DARFUR - SUDAN
ABSTRACT
This study evaluates African Union -United Nations Hybrid Operation in Darfur (UNAMID) from 2007-2016; with a view to determinin...
AN APPRAISAL OF MORTGAGE OF LANDED PROPERTY AS SECURITY FOR LOAN FROM BANKS IN NIGERIA
ABSTRACT
This study aimed at examining the problems associated with mortgage transactions in Nigeria which has created a lacuna in using...
INFORMATION ACCESSIBILITY, UTILISATION AND SOCIO-ECONOMIC VARIABLES AS PREDICTORS OF QUALITY OF LIFE OF RURAL WOMEN IN EKITI STATE, NIGERIA
ABSTRACT
The quality of life of people in developing countries, including Nigeria, is often adjudged to be lower than the expected standa...
THE INFLUENCE OF PARTICIPATORY BUDGETING ON EMPLOYEE ENGAGEMENT
THE INFLUENCE OF PARTICIPATORY BUDGETING ON EMPLOYEE ENGAGEMENT
The objectives of this research are to: (1) investigate the impact of par...
SHELVING OF LIBRARY MATERIAL IN COLLEGE LIBRARIES
ABSTRACT
This research work examined shelving of library materials in college libraries with Imo State Polytechnic, Umua...
A SURVEY ON THE RELEVANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING FIRMS
EXCERPT FROM THE STUDY
Marketing research is the device used in the marketing field by management to solve problems and...
CORPORATE GOVERNANCE AND ITS RELATIONSHIP WITH DIVIDEND POLICIES OF BANKS IN NIGERIAN CAPITAL MARKET
ABSTRACT
This study evaluates the corporate governance and its relationship with dividend policies of b...
ASSESSMENT OF LANGUAGE BARRIERS IN VOCATIONAL TRAINING PROGRAMS
ABSTRACT: This study investigates strategies for addressing language barriers in vocational training programs, aiming to enhance educational o...
