THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF SALES PROMOTION IN AN ORGANIZATION IN NIGERIA
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
ABSTRACT
This study was carried out to examine the importance of branding and packaging as a means of sales promotion in an organization in Nigeria using Coca-Cola Company as case study. To achieve this 4 research questions and 2 research hypothesis were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of the entire staff of Coca-Cola Company Lagos State. In determining the sample size, the researcher purposively selected 60 respondents and all respondents were validated. Self-constructed and validated questionnaire was used for data collection. The collected and validated questionnaires were analyzed using frequency tables and percentage while the hypothesis were tested using Chi-square statistical tool. The result of the findings reveals that; the striping away of branding can not uncover the effectiveness of packaging, the organization runs sales promotion, internally or externally, the branding and packaging technique adopted by the organization maintains high quality, the organization has been able to satisfy the need’s and wants of the consumers, low standard of packaging has a negative impact on sales promotion, and inadequate packaging has a negative impact on sales promotion. Based on the above findings, the researcher recommended that Coca Cola should utilize strategic capabilities such as offering superior practice and products and also by allegiances or accessing of complimentary products through network building on a need-to-win capabilities; Branding should be part of the organizations strategy aimed at creating, developing and sustaining a competitive advantage that will attract the customer and sustain his patronage; Effective sales promotion, brand should always respond to a level of demand estimate and also packaging should be charming, attractive, be easy to handle, protect and help in storage; the effective of branding and packaging a new product and the factor that influence branding and packaging in an organization are for suggestion for further studies; and Packaging technology continues to change and marketing managers must be aware of the opportunities for increased effectiveness and efficiency which these developments present if they are to remain competitive in the market place. It is important for the company to develop innovative packaging strategies that will attract customers in an exceptional way.
Related Project Materials
EFFECTIVENESS OF QUALITY ASSURANCE STRATEGIES IN PROJECT EXECUTION (A STUDY OF ROAD CONSTRUCTION PROJECTS IN OWERRI)
Abstract
This research was conducted to determine if quality assurance and its strategies are effective for succe...
EARLY CHILDHOOD EDUCATION AND MORAL REASONING
ABSTRACT: Early childhood education (ECE) plays a critical role in develop...
The impact of inter-ethnic marriages on language maintenance
Background of the study
Inter-ethnic marriages in Nigeria have become increasingly common in an era of globalization and u...
The Role of Community Media in Promoting Health Education in Lafia LGA, Nasarawa State
Chapter One: Introduction
1.1 Background of the Study
Health education is a critical aspect of p...
An evaluation of geopolitical policies influencing community engagement in Shinkafi Local Government Area, Zamfara State
Chapter One: Introduction
An Examination of the Effectiveness of Retail Banking Promotions: A Study of Fidelity Bank, Enugu State
Background of the Study
Retail banking promotions are strategic tools designed to attract new customers, retain existing on...
Design and Implementation of an Automated Transcript Processing System for Federal University of Technology, Minna
Background of the study
Transcript processing is an essential component of academic administration in universities. Student...
The effect of educational policy reforms on Yoruba language proficiency in Lagos
Background of the Study
Educational policy reforms are pivotal in shaping language proficiency and cultural preservation i...
An Investigation of the Effectiveness of Agency Banking in Promoting Financial Inclusion: A Case Study of UBA, Borno State.
Background of the Study:
Agency banking has emerged as a critical innovation in Nigeria’s financial landscape, aimed at extending b...
IMPACT OF REWARD SYSTEM AND FRINGE BENEFITS ON JOB SATISFACTION
ABSTRACT
Reward system is an important tool that management uses to channel employee’s mot...
