1. MISREPRESENTATION OF AFRICA IN BROADCASTING MEDIA
Communication has been an effective tool of conveying knowledge throughout history. In reality, communication has evolved into an infrastructure for information flow across all industries. Fabian is a character in the film Fabian (2013). Radio broadcasting, in particular, has made significant con...
2. EFFECT OF TWITTER BAN ON POLITICAL CAMPAIGN
BACKGROUND OF THE STUDY
Social Networking have already transformed the national political landscape. In his 2008 presidential campaign, Barack Obama pioneered the application of big data and microtargeting o...
3. MISREPRESENTATION OF AFRICA IN BROADCASTING MEDIA
Background of the study
Communication has been an effective tool of conveying knowledge throughout history. In reality, communication has evolved into an infrastructure for information flow across all industries. Fabian is a character in the film Fabian...
4. MISREPRESENTATION OF AFRICA IN BROADCASTING MEDIA
Background of the study
Communication has been an effective tool of conveying knowledge throughout history. In reality, communication has evolved into an infrastructure for information flow across all industries. Fabian is a character in the film Fabian...
5. BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE
BACKGROUND TO THE STUDY
Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal property that can influence consumer behaviour, be bought an...
6. LIFESTYLE BRANDING AS A METHOD OF INCREASING PRODUCT APPEAL A STUDY OF LIFE BEER IN THE SOUTH EAST
ABSTRACT:- Branding is an important issue in any organization. This is because without a proper branding of a firm’s products, it’s difficult for the firm to run its operation smoothly for profit. The importance this study the lifestyle branding as a...
7. EFFECT OF TWITTER BAN ON POLITICAL CAMPAIGN
BACKGROUND OF THE STUDY
Social Networking have already transformed the national political landscape. In his 2008 presidential campaign, Barack Obama pioneered the application of big data and microtargeting on social media, improvi...
8. THE EFFECT OF BRANDING AND PACKAGING OF LOCALLY MADE COSMETIC PRODUCTS ON THE BUYING DECISION OF CUSTOMERS
EXCERPT FROM THE STUDY
Competition within this industry has forced local company stakeholders to invest in more attractive and innovative packaging to appeal to the consumer. A package is therefore highly instrumental in aiding a company’s positioning strategy as...
9. BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE (A STUDY OF DANGOTE NOODLES)
ABSTRACT
In the market place, no company can win if its market offering resembles every other company’s product. Companies must pursue relevant positioning and differentiation. As part of branding strategy, a company and its offering must represent a distinctive b...
10. BRANDING AS A TOOL FOR INCREASING SALES VOLUME OF AN ORGANIZATION
ABSTRACT
This study was carried out to find out the impact of branding as a tool to increase sales volume of an organization. Specifically, the study identified methods of marketing branded products in an organization, found out different st...
11. IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC
INTRODUCTION
One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim, liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding Simpli...
12. BRANDING'S INFLUENCE ON PRODUCT MARKETING AND DISTRIBUTION
Background of the study
Prior to the country's independence in 1960, the majority of Nigeria's population relied heavily on imported commodities, particularly domestic items made accessible by the country's colonial authorities and Western merchants (K...
13. INVESTIGATION OF MARKETING STRATEGIES AND ITS SIGNIFICANCE ON THE PERFORMANCE OF SMALL SCALE AND MEDIUM ENTERPRISE IN LAGOS STATE, NIGERIA
Background of the Study
The practice of marketing goods and services is nearly as old as commerce itself; however, the marketing of small-scale products in the form in which it is practiced today has had an impact on a sizable port...
14. AUDIENCE PERCEPTION OF THE ROLE OF SPORT JOURNALISM IN SPORT DEVELOPMENT IN NIGERIA
Background Information
Mass media messages are often referred to those directed at a large group of person by means of an electronic medium involving the dissemination of information, knowledge and entertainment to a large diverse, sometimes homogenous...
15. TECHNICAL AND VOCATIONAL EDUCATION FOR PRODUCTIVITY AND SUSTAINABLE DEVELOPMENT IN NIGERIA
ABSTRACT
Vocational and Technical Education is the form of education that comprises of the training in skills necessary for gainful employment as well as acquisition of basic educational foundation in both sciences, applied sciences and humanity, all ai...
16. THE EFFECT OF PACKAGING ON THE SALES OF A COMPANY’S PRODUCT
ABSTRACT
This project work focuses on the effect of packaging on sales of company’s products with Guinness Nigeria Plc Benin City as a case study. It is aimed at assessing the impact of packaging and involve branding of product cover either to enhance appearance or for preservativ...
17. THE IMPACT OF STRATEGIC MARKETING PRACTICES TO THE EFFECTIVENESS AND EFFICIENT PERFORMANCE OF SMALL SCALE AND MEDIUM ENTERPRISE
Background Of The Study
The problem of marketing of Small-Scale Enterprises is truly born of our time; it is product of the standard of timing enjoyed by advanced communities and the ways in which those communities organize the res...
18. THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND LOYALTY
ABSTRACT
This study sought to determine the impact of marketing communication on consumer brand loyalty using Pz cusson Plc Aba in Abia state as a case of study. Instrument for the study was the questionnaires the population size were 120 staff and the sample size were also 100. Data we...
19. THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF SALES PROMOTION IN AN ORGANIZATION IN NIGERIA
ABSTRACT
This study was carried out to examine the importance of branding and packaging as a means of sales promotion in an organization in Nigeria using Coca-Cola Company as case study. To achieve this 4 research questions and 2 research hypothes...
20. BRAND STRATEGY AS AN EFFECTIVE TOOL FOR CORPORATE IDENTITY
ABSTRACT
This research was carried out with the objective of determining the impact of brand strategy as an effective tool for corporate identity. A case study of Intercontinental Bank and Zenith Bank. Data for the study was collected from both primary and secondary so...
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21. EFFECT OF BRAND EQUITY MEASUREMENTS ON SERVICE DELIVERY IN THE NIGERIAN INSURANCE INDUSTRY
Background to the Study
In today’s economy, the financial services industry that insurance belongs is exposed to increasing performance pressures and competitive forces (Goergen, 2001). Modern media, such as the internet, have created new challenges for this indus...
22. AN EVALUATION OF PRODUCT INNOVATION AS A STRATEGY FOR THE SURVIVAL OF MANUFACTURING FIRMS IN NIGERIA
ABSTRACT
This research work is to examine the effect of product innovation as a strategy for the survival of manufacturing firms in Nigeria, a case study of Ama Breweries (Nig) Plc Enugu. To carry out the research work Ama Breweries were uses as a sample which was drawn...
23. THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS IN ENUGU STATE
ABSTRACT
This research work examined the importance of Branding in the marketing of Unilever products with special reference to Toiletries such as soap and toothpastes. The study made use of...
24. BRANDING AS A MARKETING TOOL IN SALES PERFORMANCE
Abstract
This study was carried out to ascertain consumer perception towards leading brands of beverage produced by the Nigerian Breweries Plc and how branding can be used by brewers as a marketing tool to increase or boost its sales. I employed a combination of tabula...
25. AN ASSESSMENT OF THE PUBLIC RELATIONS STRATEGIES OF REBRANDING THE NIGERIA POLICE FORCE
Abstract
This research work assesses public relations as a tool for repositioning the image of the Nigerian Police Force using the Lagos State police command as a study. Over the years the Nigerian police have experienced public scorn and apathy d...
26. UNIVERSITY BRANDING: IMPACTING FACTORS FOR USBOUND PROSPECTIVE NIGERIAN STUDENTS
ABSTRACT
Today, Nigeria is becoming an attractive market for international students and this trend is rapidly growing as a result of the competition in the marketplace and its overall benefit, both to the university and the host country. According to UNESCO 2013/2014 report, about 36,26...
27. IMPLEMENTATION OF ASSET AUDITING GUIDELINES IN FINANCIAL REPORTING OF TERTIARY EDUCATION INSTITUTIONS IN SOUTH-EAST NIGERIA
Background to the Study
Tertiary education institutions are institutions of higher learning where knowledge is imparted to its seekers and researches are undertaken in various fields of human endeavour. They are at the post-secondary level of the national education system, which inclu...
28. influence of home videos on the moral behavior of students of caritas university
Background of the study
Over the years world views have continually detected the moral disposition of the world’s people. This is true for Nigerians and other countries. This comprehensive view is the fundamental cognitive orientation of an individual or society, encompassing the...
29. AGENDA SETTING THEORY AND THE INFLUENCE OF CELEBRITY ENDORSEMENT ON BRAND ATTITUDE OF MIDDLE CLASS CONSUMERS IN LAGOS, NIGERIA
ABSTRACT
The study was designed to investigate influence of celebrity endorsement through advertising on the attitude of middle class consumers in Lagos, Nigeria towards the advertising message of an endorsed brand of high-priced and low-priced product, as well as their attitude and pur...
30. ASSESSING THE INFLUENCE OF NOLLYWOOD MOVIES ON CULTURAL IDENTITY AMONG NIGERIAN YOUTH. A STUDY OF STUDENTS OF NASARAWA STATE UNIVERSITY KEFFI
Background of the study
Throughout the course of history, various worldviews have consistently discerned the moral inclinations of individuals across the globe. Indeed, this statement holds true not only for Nigerians but also for individuals hailing fr...
31. THE INFLUENCE OF BRANDING ON SALES PERFORMANCE
THE INFLUENCE OF BRANDING ON SALES PERFORMANCE
This study explores the influence of branding on sales performance. Objectives include: (1) assessing the impact of strong branding on sales, (2) analyzing customer perceptions of brand val...
32. THE INFLUENCE OF EMPLOYER BRANDING ON RECRUITMENT SUCCESS
THE INFLUENCE OF EMPLOYER BRANDING ON RECRUITMENT SUCCESS
The study investigates the influence of employer branding on recruitment success, aiming to understand its impact on candidate attraction, application rates, and employee engagement. A survey design is justified for its capabilit...
