THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This research work review extensively the meaning of Relationship Marketing and its role as a tool for customer satisfaction and profitability by using Intercontinental Bank Plc Aba, as a case study. This study was carried out to reveal the extent at which the relationship marketing can help the bank satisfy their customers and to maximize profit. It tries to research out the need for the application of relationship marketing in solving some problems in banking sector and also recommendations where necessary. The major purpose for this study is to find out the effective impact of relationship marketing in achieving customer satisfaction and profitability. This has been achieved through an effective and efficient research design, proper data collection method an analysis use in this work and various findings and recommendations.
Related Project Materials
THE ROLE OF RECOGNITION AND REWARDS IN MOTIVATING EMPLOYEES
Abstract: THE ROLE OF RECOGNITION AND REWARDS IN MOTIVATING EMPLOYEES
Objective: Thi...
ENTREPRENEURSHIP EDUCATION AND ITS INFLUENCE ON THE DEVELOPMENT OF NIGERIA
ABSTRACT
This study was carried out on entrepreneurship education and its influence on the development...
THE IMPACT OF EFFECTIVE CONTRACT PLANNING ON CONTRACTORS PROFIT (A CASE STUDY OF JULIUS BERGER NIGERIA PLC, UYO)
ABSTRACT
Effective contract planning in construction projects is not only crucial to attainment ofproject objectives but...
ASSESSMENT OF EDUCATION TRUST FUND (ETF) LIBRARY INTERVENTION PROJECT IN NIGERIAN COLLEGES OF EDUCATION LIBRARIES
ABSTRACT
The study assessed ETF library intervention funding in Nigerian colleges of education. Its objectives include among others to di...
RISK MANAGEMENT A CRITICAL TOOL IN NIGERIA BANKING INSTITUTION
BACKGROUND TO THE STUDY
The banking industries are susceptible to all forms of risk. It has an ageing long history in th...
GOVERNMENT OWNERSHIP AND ITS EFFECT AND CONTROL OF MASS MEDIA OBJECTIVITY REPORTING
Abstract
This project takes a look at the “Effect of Government Ownership and Control on Mass Media Objectivity....
THE POLITICIZATION OF RELIGION IN NORTHERN NIGERIA AND ITS EFFECTS ON THE NIGERIA FEDERALISM
ABSTRACT
This project is basically on the politicization of religion in Northern Nigeria and i...
THE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN BUSINESS ORGANISATIONS
BACKGROUND OF THE STUDY
Promotion and activities, signs, symbols, word of math, rising or even ac...
EXPLORING THE ROLE OF ROBOTICS AND CODING IN EARLY CHILDHOOD STEM EDUCATION
ABSTRACT: This study explored the role of robotics and coding in early childhoo...
EFFECTS OF INSURGENCY ON CROP FARMING ACTIVITIES OF RURAL WOMEN IN ADAMAWA STATE, NIGERIA
ABSTRACT
The study analyzed the effect of insurgency on crop farming activities of rural women in Adamawa State, Nigeria. Multi-stage sam...
