ABSTRACT
This research work review extensively the meaning of Relationship Marketing and its role as a tool for customer satisfaction and profitability by using Intercontinental Bank Plc Aba, as a case study. This study was carried out to reveal the extent at which the relationship marketing can help the bank satisfy their customers and to maximize profit. It tries to research out the need for the application of relationship marketing in solving some problems in banking sector and also recommendations where necessary. The major purpose for this study is to find out the effective impact of relationship marketing in achieving customer satisfaction and profitability. This has been achieved through an effective and efficient research design, proper data collection method an analysis use in this work and various findings and recommendations.
Background of the study
Security concerns are taken very seriously all throughout the world. It is wide...
ABSTRACT
The purpose of this study was to assess relationship between work- related stress and job satisfaction among secondary school te...
ABSTRACT
This study is on abortion as a causative factor to the increase in mortality rate among adolescent in Plateau State of Nigeria....
The process of urbanization which means specific...
ABSTRACT
The study examines effect of early marriage on the socio-economic and educational development...
Abstract: THE ROLE OF EMPOWERMENT IN EMPLOYEE MOTIVATION
Objective: This study aims to...
Abstract:
This study examines budgeting and forecasting techniques for effective resource allocation in...
ABSTRACT
Comparative bioequivalence studies of six selected brands of ciprofloxacin tablets was successfully conducted. In-vitro quality...
ABSTRACT
This study was designed to examine the impact of e-learning on academic performance In Univers...
POVERTY REDUCTION
Abstract
This study examines the factors that associated with the decision...