THE INFLUENCE OF FINANCIAL ACCOUNTING ON COMPANY VALUATION
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ABSTRACT
THE INFLUENCE OF FINANCIAL ACCOUNTING ON COMPANY VALUATION is the focus of this study, with objectives to understand the key accounting metrics that impact valuation, evaluate the challenges in accurate valuation, and assess the implications for investors and stakeholders. A survey design is selected to gather detailed insights from financial analysts and valuation experts. Using Taro Yamane's formula, a sample size of 270 respondents was determined to ensure the reliability and accuracy of the findings. The research is conducted in Lagos, a financial hub with active valuation activities. The reliability coefficient score of the survey instrument was 0.88, indicating high reliability. Findings indicate that financial accounting metrics such as earnings, cash flows, and asset valuations significantly influence company valuation. However, challenges such as the complexity of financial statements, varying accounting standards, and market conditions were identified. The study recommends the adoption of standardized valuation frameworks, continuous professional development for analysts, and improved regulatory oversight to enhance the accuracy and reliability of company valuations.
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