THE IMPACT OF FINANCIAL ACCOUNTING ON INVESTMENT DECISION-MAKING
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- NGN 3000
ABSTRACT
This study investigates THE IMPACT OF FINANCIAL ACCOUNTING ON INVESTMENT DECISION-MAKING, with objectives to understand the role of financial statements, evaluate the challenges faced by investors, and assess the overall influence on investment choices. A survey design is selected to gather detailed insights from a broad range of investors and financial analysts. Using Taro Yamane's formula, a sample size of 300 respondents was determined to ensure the accuracy and reliability of the data. The research focuses on Lagos, a major financial hub with a vibrant investment community. The reliability coefficient score of the survey instrument was 0.86, confirming its robustness. Findings indicate that financial statements are critical tools for investment decision-making, providing essential information on a company’s financial health and performance. However, challenges such as the complexity of financial reports, varying accounting standards, and potential biases in reporting were identified. The study recommends the adoption of standardized and simplified reporting frameworks, enhanced investor education, and improved regulatory oversight to ensure the reliability and utility of financial accounting information in investment decisions.
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