THE ROLE OF MANAGEMENT ACCOUNTING IN PRICING DECISIONS AND ITS IMPACT ON PROFITABILITY AND MARKET COMPETITIVENESS
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
Abstract:
This research explores the role of management accounting in pricing decisions in Lagos State, Nigeria. The objectives are to: (1) assess how management accounting practices influence pricing strategies, (2) evaluate their impact on profitability and market competitiveness, and (3) analyze the challenges of integrating management accounting with pricing decisions. A survey design was employed to collect data from financial managers and marketing officers. The sample size, determined using Taro Yamane's formula, ensures statistical validity. Nestlé Nigeria Plc was chosen as the case study due to its strategic pricing practices. The reliability coefficient score of the survey was 0.93. Findings reveal that management accounting significantly influences pricing strategies, enhancing profitability and market competitiveness. However, challenges such as data accuracy and alignment with market conditions were noted. It is recommended that companies in Lagos State integrate management accounting practices with pricing strategies to improve profitability and competitiveness.
Related Project Materials
EFFECTS OF FREQUENT DOMESTIC CONFLICTS AND VIOLENCE ON SOCIAL BEHAVIOUR AND COGNITIVE DEVELOPMENT OF SCHOOL CHILDREN IN THE NORTH EASTERN STATES OF NIGERIA
ABSTRACT
The study assessed the effects of frequent domestic conflicts and violence on social behavior and cognitive development of...
THE POSSIBLE CHALLENGES IN THE USE OF ENAIRA PLATFORM
Background Of The Study
Considering the rapid technological advancement and financial market evolution,...
THE DEVELOPMENT OF Al-5%Cu/GRAPHITE PARTICULATE COMPOSITES FOR ENGINEERING APPLICATIONS
ABSTRACT
A method of preparing cast aluminium alloy – graphite particulate composite using uncoated graphite with the addition of 1...
IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON THE MANAGEMENT OF TERTIARY ACADEMIC INSTITUTIONS IN KADUNA STATE, NIGERIA.
Abstract
The study examined the Impact of Information and Communication Technology on the Management of Tertiary Academic Institutions in...
THE INFLUENCE OF LEADERSHIP STYLES ON BUSINESS PERFORMANCE
This research examines the influence of leadership styles on business performance. Objectives are: (1) to assess the impact of different leadership...
AN EXAMINATION OF THE IMPACT OF LOCATION ON RENTAL VALUES OF RESIDENTIAL PROPERTIES
Background to the Study
Consumption and investment are both valid reasons to own residential real estate (Kee, 202...
THE ROLE OF GOVERNMENTAL ACCOUNTANTS IN PUBLIC FINANCE MANAGEMENT
THE ROLE OF GOVERNMENTAL ACCOUNTANTS IN PUBLIC FINANCE MANAGEMENT
Abstract
This research explores the critical role of governme...
A CRITICAL INVESTIGATION OF AGRICULTURE AND ITS IMPACTS ON ECONOMIC GROWTH IN NIGERIA
Background to the Study
Agriculture comes from the Latin words "ager," which means "field," an...
COLLECTIVE BARGAINING AND INDUSTRIAL HARMONY IN THE NIGERIAN PUBLIC SERVICE.
Abstract
Collective bargaining is essentially the negotiations about working conditions and term of employment between t...
THE CONTRIBUTIONS OF WOMEN ORGANISATIONS IN COMMUNITY DEVELOPMENT IN NIGERIA
ABSTRACT
This project analysed the contributions of women organisations in the community development in...
