THE ROLE OF MANAGEMENT ACCOUNTING IN PRICING DECISIONS AND ITS IMPACT ON PROFITABILITY AND MARKET COMPETITIVENESS
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
Abstract:
This research explores the role of management accounting in pricing decisions in Lagos State, Nigeria. The objectives are to: (1) assess how management accounting practices influence pricing strategies, (2) evaluate their impact on profitability and market competitiveness, and (3) analyze the challenges of integrating management accounting with pricing decisions. A survey design was employed to collect data from financial managers and marketing officers. The sample size, determined using Taro Yamane's formula, ensures statistical validity. Nestlé Nigeria Plc was chosen as the case study due to its strategic pricing practices. The reliability coefficient score of the survey was 0.93. Findings reveal that management accounting significantly influences pricing strategies, enhancing profitability and market competitiveness. However, challenges such as data accuracy and alignment with market conditions were noted. It is recommended that companies in Lagos State integrate management accounting practices with pricing strategies to improve profitability and competitiveness.
Related Project Materials
THE ROLE OF PLANNING AND FORECASTING IN BUSINESS ORGANIZATION (A CASE STUDY OF EASTERN SHOP NIGERIA LIMITED OGUI ENUGU, ENUGU STATE)
ABSTRACT
The role of planning and forecasting the business organization is a topic chosen from the business administrati...
THE MILITARY AND NIGERIA POLITICS: AN ASSESSMENT OF THE DOMINATION OF THE MILITARY OF THE NIGERIA POLITICAL SPACE 1999 TO 2015
ABSTRACT
This study was carried out to examine the military and nigeria politics: an assessment of the domination of the...
ASSESSMENT OF THE ROLE OF MICRO-FINANCE BANKS IN BUSINESS DEVELOPMENT IN ADAMAWA STATE
Background of the Study
With all the measures implemented to encourage new business, help existing businesses grow and to ultimately impr...
THE IMPACT OF MECHANICAL FARMING IN ECONOMIC DEVELOPMENT
Abstract
The purpose of this study is to investigate the impact of mechanized farming in the economic development of Ore...
INTEGRATING SUSTAINABILITY PRACTICES INTO VOCATIONAL TRAINING
Abstract: This study examines strategies for integrating sustainability practices into voca...
INDEPENDENT CORRUPT PRACTICES AND OTHER RELATED OFFENCES COMMISSION’S ANTI-CORRUPTION CAMPAIGNS AND GOOD GOVERNANCE DISPOSITIONS AMONG FEMALE CIVIL SERVANTS IN OYO STATE, NIGERIA
ABSTRACT
Corrupt practices among Female Civil Servants (FCS) seem to be increasing despite the establishment of Anti-Corruption and Trans...
THE INFLUENCE OF DATA PROTECTION POLICIES ON BUSINESS OPERATIONS
Abstract: THE INFLUENCE OF DATA PROTECTION POLICIES ON BUSINESS OPERATIONS
This study...
THE IMPACT OF EXCHANGE RATE ON THE NIGERIA ECONOMIC GROWTH
ABSTRACT
Exchange rate is the price of one currency in terms of another currency.Exchange rate s This exchange rate is also used to deter...
UNITED STATES’ STRATEGY IN TACKLING THREATS TO ITS NATIONAL INTERESTS IN THE PERSIAN GULF
Background of Study
The Persian Gulf is located in Southwest Asia. It’s an extension of the Indian Ocean located between Iran and t...
ASSESSMENT OF KNOWLEDGE ON CAUSE AND PREVENTION OF ANAEMIA AMONG PREGNANT WOMEN ATTENDING ANTENATAL CLINIC
Background of the study
Anaemia describes a situation in which there...
