Abstract:
This study examines the role of management accounting in value creation in Lagos State, Nigeria. The objectives are to: (1) evaluate how management accounting practices contribute to organizational value, (2) assess the impact on profitability and competitive advantage, and (3) analyze the challenges faced in leveraging management accounting for value creation. A survey design was chosen to gather data from financial managers and corporate executives. The sample size, calculated using Taro Yamane's formula, ensures representativeness. Zenith Bank Plc was selected as the case study due to its focus on value creation through management accounting. The reliability coefficient score of the survey was 0.91. Findings indicate that management accounting significantly contributes to value creation, enhancing profitability and competitive advantage. However, challenges such as data integration and metric selection were identified. It is recommended that companies in Lagos State invest in advanced management accounting practices to maximize value creation and competitive advantage.
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