THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON MARKETING PERFORMANCE IN MANUFACTURING FIRMS: A CASE STUDY OF PORT LAND CEMENT, SAGAMU PLANT
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study explores the impact of Information and Communication Technology (ICT) on marketing performance within the manufacturing sector, focusing on Portland Cement, Sagamu Plant, as a case study. The research is motivated by the increasing significance of ICT in enhancing operational efficiencies and competitiveness in modern business environments. The study adopts a descriptive research design to investigate the extent of ICT adoption, its effects on marketing metrics, and the challenges faced in implementation. The population of the study comprises employees and managers involved in marketing and ICT departments at Portland Cement, totaling approximately 150 individuals. A stratified random sampling technique will be employed to select a representative sample of 109 respondents. Data collection methods include structured questionnaires for primary data and existing records and literature for secondary data. Portland Cement has successfully integrated ICT into its marketing operations, with a high level of employee training and investment in ICT infrastructure. On Marketing Performance, ICT implementation has led to significant improvements in marketing efficiency, customer segmentation, data accuracy, sales revenue, and customer relationship management. Despite the positive impacts, challenges such as high implementation costs, employee resistance to change, and system integration issues exist. This study recommends Continued investment in employee training programs to ensure proficient use of ICT tools, Developing cost-effective strategies for ICT implementation and maintenance. Implementing comprehensive change management strategies to address employee resistance and foster a culture of ICT adoption. Explore seamless integration solutions for ICT systems to enhance operational efficiency.
Related Project Materials
THE IMPACT OF LEADERSHIP AND ORGANIZATIONAL BEHAVIOUR ON EMPLOYEES PRODUCTIVITY
ABSTRACT
In modern society, economic prosperity and progress depend largely on the quality of leadership. This is tr...
THE IMPACT OF CASHLESS POLICY ON ECONOMIC GROWTH OF NIGERIA
Background Of The Study
The introduction of electronic banking, online transactions and mobile banking...
THE ROLE OF GOVERNMENTAL ACCOUNTANTS IN PUBLIC FINANCE MANAGEMENT
THE ROLE OF GOVERNMENTAL ACCOUNTANTS IN PUBLIC FINANCE MANAGEMENT
Abstract
This research explores the critical role of governme...
EFFECT OF COVID-19 ON THE FINANCIAL PERFORMANCE OF SMEs IN NIGERIA
ABSTRACT
Small and Medium Scale Enterprises (SMEs) are undeniably playing a significant role in the eco...
KNOWLEDGE AND ATTITUDE OF NURSES TO INFORMATION TECHNOLOGY ON NURSING CARE DELIVERY IN ENUGU METROPOLIS
BACKGROUND OF THE STUDY
Information technology has evolved into an essential component of health-care delivery.&nb...
CAUSES AND EFFECTS OF BROKEN HOMES ON THE ACADEMIC PERFORMANCE OF SECONDARY SCHOOL STUDENTS
ABSTRACT
This project work deals with the effect of broken homes on the academic performance of students in College of Education, Ekiad...
DESIGN AND IMPLEMENTATION OF A COMPUTERIZED LIBRARY MANAGEMENT SYSTEM
BACKGROUND OF THE STUDY
Library Management System is an application which refers to library systems which are generally...
Operationalization of the Cashless economy system in Nigeria
&nb...
THE IMPACT OF CAREER-ORIENTED ELECTIVES IN VOCATIONAL EDUCATION
ABSTRACT: The Impact of Career-Oriented Electives in Vocational Education explores the influence of specialized elective courses on vocational stud...
MANAGING RETENTION IN RESIDENTIAL BUILDING PROJECTS
Abstract
Residential building projects consist of complex interrelated subsystems of cost centers which often require hu...
