THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES
- Project Research
- 1-5 Chapters
- Quantitative
- Chi-Square
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
EXCERPT FROM THE STUDY
Advertising as a promotional or communicational tool is an aid to trade for driving sales of the company’s products and services and also to build a brand identity and communicate changes or new products/services to the customers. It is a subset of promotional mix which is one of the 4p’s in the marketing mix. As a promotional strategy, advertising serve as a major tool in creating product awareness and condition the mind of a potential consumer to take eventual purchase decision. Advertising have been defined in various ways by different scholars. The common and significant thing about all the definitions is that; advertising helps to inform people (Consumers) about the product newly introduced or products in existence.
Related Project Materials
ROLE OF COMMERCIAL BANKS IN FINANCING AGRICULTURAL CO-OPERATIVE SOCIETIES
ABSTRACT
The researchers, researched on the project titled the Role of Banks in Financing Agricultural Cooperative s...
THE INFLUENCE OF BUDGETING SOFTWARE ON FINANCIAL PLANNING
THE INFLUENCE OF BUDGETING SOFTWARE ON FINANCIAL PLANNING
The objectives of this research are to: (1) analyze the impact...
INNOVATIONS IN TEACHING METHODOLOGIES IN TECHNICAL EDUCATION
Abstract: This study explores innovations in teaching methodologies in technical education...
THE IMPACT OF INFORMATION SYSTEMS ON CUSTOMER RELATIONSHIP MANAGEMENT
THE IMPACT OF INFORMATION SYSTEMS ON CUSTOMER RELATIONSHIP MANAGEMENT
Abstract: This study aimed...
THE EFFECTS OF DIFFERENT PROCESSING TECHNIQUES ON THE ORGANOLEPTIC QUALITY OF SOY MILK
Background of the study
His of Soymilk: Soybeans belongs to the family leguminous, subfamily papiliondase and the genus...
INFLUENCE OF INFORMATION AND COMMUNICATION TECHNOLOGIES ON WORK PERFORMANCE
ABSTRACT
The aim of the study is to examine the impact of information and communication technology on improving stan...
THE INFLUENCE OF SINGLE PARENTING ON ACADEMIC PERFORMANCE OF STUDENTS IN JUNIOR SECONDARY SCHOOLS IN IDO-OSI LOCAL GOVERNMENT AREA OF EKITI STATE
Background of the study
Every country places a significant emphasis on the education of its educational system. A...
COST-VOLUME-PROFIT ANALYSIS IN DECISION-MAKING
Abstract:
This research explores the role of cost-volume-profit (CVP) analysis in decision-making in La...
THE USE OF GEOGRAPHIC INFORMATION SYSTEM IN LANDFILL SITES SELECTION
ABSTRACT
This study identifies suitable sites appropriate for solid waste landfill in the vicinity of Jos-North using Re...
INFLUENCE OF SCHOOL ENVIRONMENT ON ACADEMIC PERFORMANCE OF SS2 BIOLOGY STUDENTS
Abstract
The performance in Biology in public secondary schools has been poor and the purpose of this study was t...
