PATRONAGE AND EFFECTS OF ADVERTISING ON CONSUMER BEHAVIOUR
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
EXCERPT FROM THE STUDY
The purpose of the advertiser is to identify the reasons behind the consumer's behavior in order to identify the most effective advertising message or to remove barriers to communication. Along with the psychological approach, due to the contribution of neuroscience, other types of research and investigation have emerged. The knowledge gained through scientific experiments has become a necessary support for the verification of hypotheses (Wikipedia). The psychological approach has the advantage of measuring the effectiveness of the advertisement in relation to the recipient of the message, especially in relation to the characteristics of consumers. On the other hand, the approach does not provide exhaustive answers and does not address the precise causes that cause the recipient of the news advertisement to voluntarily expose the message, decipher it, store it and, finally, buy it. Therefore, it did not take into account the whole communication process and especially external factors, especially those related to the environment, which can play a crucial role in determining the recipient's behavior.
Related Project Materials
INVESTIGATING THE INFLUENCE OF EARLY CHILDHOOD EDUCATION ON CREATIVE PROBLEM-SOLVING SKILLS
ABSTRACT: This study investigated the influence of early childhood education on...
LEARNING ENVIRONMENT AND STUDENTS' ACADEMIC PERFORMANCE IN PUBLIC SCHOOLS
ABSTRACT
This research work centered on the influence of learning environment on the academic performance of students in...
EXECUTIVE-LEGISLATIVE RELATIONS AND DEMOCRATIC CONSOLIDATION IN NIGERIA’S FOURTH REPUBLIC 2007-2017
ABSTRACT
The necessity of building a workable synergy and desirable relationship between the forces of government both a...
THE LATEST COMMUNICATION OFFICE EQUIPMENT AND THEIR EFFECT ON SECRETARIES PROFESSION
ABSTRACT
This study examined the contributions of the latest communication office equipment to job efficiency of the secretary in Nig...
CHALLENGES FACING STUDENT-TEACHERS DURING TEACHING PRACTICE EXERCISE IN FEDERAL COLLEGE OF EDUCATION (TECHNICAL), UMUNZE
Abstract
The purpose of the study is to identify the challenges facing student teachers of Federal College of Education...
THE ROLE OF EARLY CHILDHOOD EDUCATION IN PROMOTING OUTDOOR LEARNING
ABSTRACT: This study explores the role of early childhood education in promoting outdoor learning among young children. Outdoor learning exper...
PHYTOCHEMICAL AND SOME PHARMACOLOGICAL STUDIES ON THE LEAF EXTRACT OF ZIZIPHUS MUCRONATA WILLD. (RHAMNACEAE)
ABSTRACT
Chronic inflammation has been implicated in most non-communicable/chronic degenerative diseases including age-related cancers. Z...
EFFECT OF JOB STRESS ON EMPLOYEE’S PERFORMANCE
EXCERPT FROM THE STUDY
- Job stress lead to poor performance of an employee in organization.
- Stress aff...
Read more
AWARENESS OF CONFIDENCE ACCOUNTING AMONGST ACCOUNTING LECTURERS IN NIGERIA
ABSTRACT
The use of a single number for accounting terms such as profit or balance sheet value is clear and simple, but wrong. ’Con...
Read moreCUSTOMERS PERCEPTION OF EASE-OF-USE AND INTENTION TO PURCHASE AIRLINE TICKETS ONLINE
Background to the Study
The industry of information technology...
Read more
