MARKETING OF CATERING SERVICES IN ENUGU STATE
- Project Research
- 1-5 Chapters
- Quantitative
- Chi-Square
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
EXCERPT FROM THE STUDY
Öndoğan (2016) examined catering sector and importance of marketing costs in this sector. He opined that the controllable marketing costs combined with the uncontrollable ones have consequential aftermath effects on the competitiveness. It is an indispensable necessity for the companies to calculate the variable and the fixed marketing costs as well as the controllable and the uncontrollable marketing costs right at the beginning. The marketing costs have long term effects. Hence he revealed their effects in the long term, they happen to be irrevocable for most of the cases. The fact that the marketing costs represent the 50% of the total product and service costs clearly explicates how important they are in point of the competition. In this study, the catering sector and the marketing costs (as being an enormously effective one in the sector) were investigated. Various suggestions were proposed relating to the marketing costs for attaining competitive superiority.
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Chapter One: Introduction
