EFFECTS OF ONLINE SHOPPING ON THE PERFORMANCE AND PROFITABILITY OF THE MARKETING ORGANIZATIONAL
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
EXCERPT FROM THE STUDY
Online shopping involves searching for products and service information and the actual buying and selling of products and/or services online. The Internet has made online shopping not only a possibility but also a huge success contributing to economies around the globe. A survey carried out in 2009 on world internet usage and population statistics reveals that 26.6% of the total world population are internet users, showing a growth rate of 399.3% in the last decade (Internet World Stats, 2009). With the number of internet users on the increase globally, it is little wonder that the number of online shoppers have increased greatly over the past few years. A 2008 global survey conducted by The Nielsen Company on trends in online shopping reveals that over 85% of the world‟s internet users have ever made a purchase over the Internet. This percentage shows an increase of 40% from the number of online shoppers two years ago (2006), with more than half of internet users being regular online shoppers, making online purchases at least once a month (Nielsen, 2008). It was also discovered that the country with the highest number of online shoppers was South Korea (99% of Internet users have shopped online), while Egypt had the least number of online shoppers (67% of internet users have never made a purchase online). The most frequent online shoppers in the world also come from South Korea (79% of internet users have shopped online in a span of one month) and the least frequent online shoppers come from Philippines (59% of online shoppers have not made a purchase in the span of 3 months) (Nielsen, 2008).
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