EFFECTIVENESS OF ADVERTISING TOOLS FOR SUCCESSFUL MARKETING OF MTN PRODUCTS
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- Abstract : Available
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- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
EXCERPT FROM THE STUDY
Advertising is one of the four components of the marketing mix, which includes product, price, location, and promotion. Advertising is a promotional tactic that is used to raise product awareness in the minds of customers in order to prompt them to make a purchase choice. Marketers utilize it as a means of communication. Advertising has an impact on people's opinions, behaviors, and lifestyles. It's one of the means via which the manufacturer and, by extension, the product's consumer communicate. To become a well-known brand, a firm needs invest in its promotional efforts, particularly advertising. Advertising as a promotional technique is a powerful instrument for raising product awareness and conditioning the thinking of a potential buyer so that they can decide what to buy and what not to buy.
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