ASSESSMENT OF THE EXTENT OF UTILIZATION OF e-MARKETING APPLICATION BY SMALL AND MEDIUM ENTERPRISES IN SOUTH EASTERN STATES OF NIGERIA
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The need for small and medium scale enterprises to utilize Information and Communication Technology ( ICT) applications to boost their business necessitated this study which bordered on assessing the extent Small and Medium Enterprises (SMEs) utilize e-marketing applications in their business operations in South- Eastern States of Nigeria. Five research questions guided the study and five null hypotheses were tested. Survey research design was adopted for the study. The population of the study consisted of 1,846 SMEs (owners / managers) in the area. Stratified random sampling techniques was used for the study. The instrument for data collection was a 5-point rating scale questionnaire which has 80 items in five clusters. The arithmetic mean was used to analyze data in respect of research questions while t-test statistics was used to test the hypotheses at 0.05 level of significance. Finding of the study indicated that the extent SMEs in the area of the study utilize all the identified emarketing applications was low. Significant difference was found in the respondents mean ratings on the extent which they utilize all the applications as a result of their experience, gender, level of computer literacy and educational attainments. The findings therefore suggest that the widely reported failure of SMEs in Nigeria could be attributed to their inability to adapt to the new etechnology of the present time. It was concluded among others that for SMEs owners/managers to survive and experience growth in business, they should acquire more advanced computer skills and integrate fully e-marketing applications into their businesses to enhance their business growth and survival in the present globalized marketing competitive age.
Related Project Materials
ROLE OF MONEY DEPOSIT BANKS IN FINANCING SMALL SCALE INDUSTRIES IN NIGERIA (A CASE STUDY OF FIRST BANK OF NIGERIA PLC)
ABSTRACT
An appraisal Of Money deposit Banks in Financial Small Scale Industry in Nigeria. A case study of First ba...
REGULATING SOCIAL MEDIA AS A WAY OF CHECKING HATE SPEECH IN NIGERIA
BACKGROUND OF THE STUDY
The emergence of globalization has made the world a global village as proposed...
SOCIO ECONOMIC CONTRIBUTION OF TOURISM TO THE DEVELOPMENT OF HOSPITALITY INDUSTRY
ABSTRACT
This study was carried out to examine the impact of socio-economic contribution of tourism development in the h...
EFFECTS OF BRAINSTORMING COUNSELLING TECHNIQUE ON LOW SELFESTEEM AMONG SECONDARY SCHOOL STUDENTS IN KADUNA STATE, NIGERIA
ABSTRACT
This study investigated the effects of brainstorming counselling technique on low self-esteem of secondary school students in Ka...
IMPACT OF TELEVISION ADVERTISING IN PROMOTING THE SALES OF MTN PRODUCTS IN ENUGU METROPOLIS
Abstract
This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey re...
PROBLEMS AND PROSPECTS OF PRIMARY EDUCATION IN NIGERIA
Abstract
Education is widely regarded as the route to economic prosperity, the key to scientific and technological advan...
THE IMPACT OF BUDGETING ON STRATEGIC RESOURCE MANAGEMENT
THE IMPACT OF BUDGETING ON STRATEGIC RESOURCE MANAGEMENT
This study aims to: (1) investigate the impact of budgeting on strategic resourc...
THE INFLUENCE OF SOCIAL TRENDS ON BUSINESS OPERATIONS
ABSTRACT: THE INFLUENCE OF SOCIAL TRENDS ON BUSINESS OPERATIONS
The study’s obje...
THE IMPACT OF E-NAIRA ON DEPOSIT MONEY BANK
Background of the study
Banks are a vital part of every economy. It is the driving force behind society...
IMPACT OF FINTECH ON THE GROWTH OF SMES IN NIGERIA (A CASE STUDY OF PAYSTACK)
Abstract
Fintech has marked a new frontier in banking sector and mobile phone technology with an ever increasing number...
