THE ROLE OF MARKETING IN THE CONSOLIDATED BANKING SECTOR (A case study of Union Bank of Nigeria Plc, Kaduna)
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
ABSTRACT
This project is undertaken to observe the role of marketing in the consolidated banking sector. Kotler defined marketing as a social process by which individual and groups by which individual and groups obtain what they want through creating and exchange of products. The banking sector approach to marketing includes identification of customer‘s financial needs, advertise and promote the services to existing and prospective customers among their The role of marketing in banking industry includes creation of awareness, stimulating purchases, decision making among others. The marketing concept and it approach & according to Mac Daniel (1979), are goal oriented, customer oriented and system oriented. In customer oriented, Kotler requires the company to carefully define customer needs from customer point of view.
Related Project Materials
The effect of mobile banking feature updates on customer engagement in digital finance: a case study of Ecobank Nigeria
Background of the Study
Mobile banking has become a cornerstone of digital finance in Nigeria, transforming the way custom...
An assessment of the impact of rural electrification on deforestation in Kuje Local Government Area, FCT-Abuja
Background of the Study
Rural electrification has been recognized as a critical factor in promoting socio-economic development and improv...
THE IMPACT OF INTEGRATED GROUP BASED MASTERY LEARNING MODEL ON SOCIAL STUDIES STUDENT PERFORMANCE
Background of the study
Recent sociopolitical and economic developments in the world and within nations have resu...
An Investigation of Nurses’ Knowledge and Practice of Mechanical Ventilation Care in ICU Units of Gombe State Specialist Hospital
Background of the Study
Mechanical ventilation is a life-saving intervention used in intensive care u...
IMPACT OF ADULT EDUCATION ON AGRICULTURAL DEVELOPMENT
Abstract: The topic of this research is the impact of adult education on agricultural development. The study aimed to explore how adult educat...
Optimization of IoT‐Based Smart Real-Time University Water Consumption Monitoring in Kano Municipal LGA, Kano State
Background of the study
Efficient water management is crucial for sustainable campus operations, particularly in urban uni...
Optimization of IoT-Based Smart Agriculture for Tomato Farmers in Birnin Kebbi LGA, Kebbi State
Background of the Study :
Tomato farming is a vital agricultural activity in Birnin Kebbi LGA, Kebbi State, yet farmers fac...
The Effect of Vowel Modulation in Nigerian English on Speech Comprehension: A Case Study of Radio Announcements
Background of the Study
Vowel modulation plays a crucial role in Nigerian English, influencing speech intelligibility and...
An assessment of nurses' awareness and intervention in domestic violence-related injuries at Federal Medical Centre, Jalingo
Background of the Study
Domestic violence is a widespread issue that affects individuals across various socio-economic a...
THE ROLE OF AUDITORS IN ORGANIZATIONAL GOALS ATTAINMENT
EXCERPT FROM THE STUDY
The role of internal auditing in the review of effectiveness of the internal control system is to...
