0704-883-0675     |      dataprojectng@gmail.com

THE ROLE OF MARKETING IN THE CONSOLIDATED BANKING SECTOR (A case study of Union Bank of Nigeria Plc, Kaduna)

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

ABSTRACT

This project is undertaken to observe the role of marketing in the consolidated banking sector. Kotler defined marketing as a social process by which individual and groups by which individual and groups obtain what they want through creating and exchange of products. The banking sector approach to marketing includes identification of customer‘s financial needs, advertise and promote the services to existing and prospective customers among their The role of marketing in banking industry includes creation of awareness, stimulating purchases, decision making among others. The marketing concept and it approach & according to Mac Daniel (1979), are goal oriented, customer oriented and system oriented. In customer oriented, Kotler requires the company to carefully define customer needs from customer point of view.




FIND OTHER RELATED TOPICS


Related Project Materials

IMPACT OF CONFLICT MANAGEMENT ON ORGANIZATIONAL EFFICIENCY

Abstract

This study investigated the impact of workplace conflict management on organizational efficiency. Participants...

Read more
MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF NIGERIA)

EXCERPT OF THE STUDY

The concept of social capital existed ever since small communities formed and humans interacted wit...

Read more
THE ROLE OF EDUCATION AND NATIONAL DEVELOPMENT IN NIGERIA

Abstract

The importance of the education in national development cannot be overemphasized. This work is all the role edu...

Read more
STUDENTS' ATTITUDE AND PERFORMANCE IN TEACHING AND LEARNING OF ENGLISH LANGUAGE

ABSTRACT

This study was carried out  on examine students' attitude and performance in teaching and learning of...

Read more
ASSESSMENT OF TECHNOLOGICAL INFRASTRUCTURE CHALLENGES IN VOCATIONAL SCHOOLS

ABSTRACT: Addressing Technological Infrastructure Challenges in Vocational Schools examines strategies to overcome technological barriers that hind...

Read more
Change Management and Organisational Performance in Nigerian Organisations- A Study of Selected Firms in Lagos State, Nigeria

Statement of the Problem

The fact that Organisations must change is no longer news. The real problem is that, in spite of the consciousne...

Read more
IMPACT OF CUISENAIRE-ROD STRATEGY ON REMEDIATING ERRORS IN ADDITION AND SUBTRACTION AMONG PRIMARY SCHOOL PUPILS, IN LERE LOCAL GOVERNMENT AREA KADUNA,NIGERIA

ABSTRACT

This study investigated the impact of Cuisenaire rods strategy on remediating errors in addition and subtraction of numbers amon...

Read more
THE IMPACT OF INTERNALLY GENERATED REVENUE (IGR) ON OUTPUT IN KWARA STATE (1988-2017)

ABSTRACT

This study examine the impact of internally generated revenue IGR) on economic output in Kwara State from 1988 to 2017. The data...

Read more
THE HISTORY OF NATIONAL THEATRE

ABSTRACT

This study was carried out to examine the history of national theatre. Specifically, the study...

Read more
THE EFFECT OF SHORT TERM EMPLOYMENT CONTRACTS ON STAFF MOTIVATION IN NIGERIA

ABSTRACT

This study was carried out to examine the effect of short term employment contracts on staff motiv...

Read more
Share this page with your friends




whatsapp