ABSTRACT
This project is undertaken to observe the role of marketing in the consolidated banking sector. Kotler defined marketing as a social process by which individual and groups by which individual and groups obtain what they want through creating and exchange of products. The banking sector approach to marketing includes identification of customer‘s financial needs, advertise and promote the services to existing and prospective customers among their The role of marketing in banking industry includes creation of awareness, stimulating purchases, decision making among others. The marketing concept and it approach & according to Mac Daniel (1979), are goal oriented, customer oriented and system oriented. In customer oriented, Kotler requires the company to carefully define customer needs from customer point of view.
Abstract
This study investigated the impact of workplace conflict management on organizational efficiency. Participants...
EXCERPT OF THE STUDY
The concept of social capital existed ever since small communities formed and humans interacted wit...
Abstract
The importance of the education in national development cannot be overemphasized. This work is all the role edu...
ABSTRACT
This study was carried out on examine students' attitude and performance in teaching and learning of...
ABSTRACT: Addressing Technological Infrastructure Challenges in Vocational Schools examines strategies to overcome technological barriers that hind...
Statement of the Problem
The fact that Organisations must change is no longer news. The real problem is that, in spite of the consciousne...
ABSTRACT
This study investigated the impact of Cuisenaire rods strategy on remediating errors in addition and subtraction of numbers amon...
ABSTRACT
This study examine the impact of internally generated revenue IGR) on economic output in Kwara State from 1988 to 2017. The data...
ABSTRACT
This study was carried out to examine the history of national theatre. Specifically, the study...
ABSTRACT
This study was carried out to examine the effect of short term employment contracts on staff motiv...