ABSTRACT
This project is undertaken to observe the role of marketing in the consolidated banking sector. Kotler defined marketing as a social process by which individual and groups by which individual and groups obtain what they want through creating and exchange of products. The banking sector approach to marketing includes identification of customer‘s financial needs, advertise and promote the services to existing and prospective customers among their The role of marketing in banking industry includes creation of awareness, stimulating purchases, decision making among others. The marketing concept and it approach & according to Mac Daniel (1979), are goal oriented, customer oriented and system oriented. In customer oriented, Kotler requires the company to carefully define customer needs from customer point of view.
ABSTRACT
This study was carried out to examine effective human resources management as a tool for...
Background of the study
People all over the world experience one form of stress or the other irrespecti...
ABSTRACT
This had been an attempt to investigate the society’s current attitude towards women in...
BACKGROUND OF THE STUDY
Small and medium scale enterprises (SMEs) are largely viewed as the engine wire...
Abstract
Maintaining steady cost projection on construction projects had been until recently an issue of serious concern...
EXCERPT FROM THE STUDY
Globalization, aided by ICT, is having a huge influence on library practices right now. In many s...
CHAPTER ONE
INTRODUCTION: Outbreaks and foodborne pathogens pose a significant threat to human public health, leading to a substantial ec...
BACKGROUND OF THE STUDY
The globalization of economic activities has resulted in an increased demand fo...
EXCERPT FROM THE STUDY
E-learning in education is the wholesome integration of modern telecommunications equipment and I...
ABSTRACT
The main objective of this study it to examine the effect of hunger on learning cap...