THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE, CASE STUDY OF NIGERIA BREWERIE PLC
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four manager variable with which the marketing manager communicates information between the sellers and buyers in order to change the attitude and behaviour of both parties.
This study aims at identifying the variable that inhabit the achievements of marketing objectives of firms and organization. By so doing the researcher desired to investigate the effect of good public relations and promotions of companies using Nigeria Breweries Plc, as case study.
The Researcher used simple random sampling and stratified sampling technique in selling her sample. The two major instruments of data collection adopted for the study are questionnaire and structured Oral interview. It was discovered from the finding made that.
- Nigeria Breweries Plc acknowledge the positive impact of good public relations and promotions on their staff performance and organizational out-put
- The improvement in their volume and revenue is as result of organized public relations strategies and promotion techniques.
- Public relation and adequate promotional tools are not usually exclusive rather they tend to complement one another to achieve better result.
From the above discovering made the researchers deduced some recommendations which include:
- There is need for a more motivational system of public relation and market promotions to enhance productively and sales volume of the marketing companies.
- The print media should be combined with the electronic media in other to yield better productivity.
- A good public and promotional strategy must be sustained through research. Well-managed feed back transparent honesty and truthful information.
The management of Nigeria Breweries Plc should endeavour to adopt effective promotional strategy and public Relations to enhance their market strength win testing the hypothesis, statistical coefficient (superman) correlation ship was used at the end of the analysis the null hypothesis (H.O) falls within the region of the rejection while the alternative hypothesis (HA) fall within the region of acceptance.
Related Project Materials
A SURVEY ON THE MISMANAGEMENT AND EMBEZZLEMENT OF PUBLIC FUND AND ITS IMPACTS ON GOVERNMENT PARASTATALS (A CASE SYTUDY OF FIRS, ABUJA)
Background to the study
Financial misappropriation is gaining attention throughout the world, with many...
AN EVALUATION OF ROLE OF THE MEDIA AND NATIONAL SECURITY IN NIGERIA
EXCERPT FROM THE STUDY
The Nigerian media has great responsibility to set public agenda that will enhance the realization of good life in...
THE IMPACT OF NON-FINANCIAL INCENTIVES ON BRICKLAYERS PRODUCTIVITY IN NIGERIA
The study examines the impact of financial incentives on bricklayer’s productivity in Banga House Construction Kaduna. The r...
ANALYSIS OF TETFUND INTERVENTION IN IMPROVING THE QUALITY OF BUSINESS EDUCATION IN TERTIARY INSTITUTIONS IN EDO AND DELTA STATES
Statement of the Problem
Tertiary institutions in Nigeria lack the financial resources to maintain educational quality d...
THE PROBLEMS AND PROSPECT OF TEACHING ENGLISH LANGUAGE IN SECONDARY SCHOOL
ABSTRACT
The objective of this research work was to find out the problems and prospects of teaching English Language in...
EFFECTS OF SCHOOL FARM ON THE ACADEMIC PERFORMANCE OF SENIOR SECONDARY SCHOOL STUDENTS IN AGRICULTURAL SCIENCE IN KADUNA STATE, NIGERIA
ABSTRACT
The study was carried out to determine the effects of school farm on the academic performance of senior secondary school student...
THE EFFECT OF EMERGENCE OF TRANSIT TELEVISION ON THE PERFORMANCE OF SMEs
Statement Of Research Problem
What really instigated the study on the emergence of transit television i...
EFFECTS OF SUBSIDY REMOVAL ON THE MOBILITY OF WORKERS IN NIGERIA
Background of the study
Among other major factors that influences transport costs and transport rates i...
ASSESSMENT OF PSYCHO-SOCIAL AND ECONOMIC ADAPTATION AMONG PEOPLE LIVING WITH HIV/AIDS IN NIGERIA
ABSTRACT
The purpose of the study wasto assess psycho-social and economic adaptation among people living with HIV/AIDS(PLWHA) in Kaduna S...
PEACEKEEPING IN AFRICA: A CASE STUDY OF ECOMOG INTERVENTION IN LIBERIA
ABSTRACT
Peacekeeping operations have assumed a centre stage in the operation of Internati...
