Background of the study
Leadership is one concept that has emerged in productive connections between companies and society at large. Leadership is described as the process by which an individual inspires a group of people to work toward a shared goal or...
BACKGROUND OF STUDY
Criminality is inherent in human nature and culture. As a result, no civilization can claim to be fully crime-free. However, the sorts of criminal behavior tend to follow the pattern of a society's social and economic growth. It is not surprising...
Background to the Study
The ability of an organization's or institution's administrators to coordinate the various resources and activities of the enterprise toward objective accomplishment through management is a function of many variables, inc...
BACKGROUND TO THE STUDY
In terms of economic growth and job prospects, the construction industry is one of the most significant (Powell, Hassan, Dainty,...
BACKGROUND TO THE STUDY
Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal property that can influence consumer behaviour, be bought an...
BACKGROUND OF THE STUDY
The introduction of Structural Adjustment Programme (SAP) in Nigeria has resulted in so many changes. Among these changes are those that occurred in the food and beverage industry.
In this industry, some of the ma...
Background to the study
Technical and Vocational Education and Training has been regarded as the bedrock to sustainable technology development programs in entrepreneurship, occupational professionalism, self-reliance, poverty alleviation, wealth creatio...
All businesses and particularly financial institutions have been affected to some degree in what is happening in the global market place. Now, not only do organizations aim to satisfy the customers but they attempt to do this more efficiently and effectively than their rivals in the competitive m...
ABSTRACT:- This study is a research of the impact of sales promotion on consumer brand loyalty a study of consumer of star lager beer and Guinnes extra smooth in Aba, metropolis Abia states. This research is undertaken to understand how effective consumers c...
BACKGROUND OF THE STUDY
Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a communication function which likes customers with the producer. Kotler (1990:450) “Adv...
EXCERPT FROM THE STUDY
Entrepreneurs are individuals who recognize opportunities where others see chaos and confusion. This means that entrepreneurs are elements of change in the midst of economic hardship. They are aggressive catalysts for change within the market plac...
BACKGROUND TO THE STUDY
Collective bargaining allows both workers and managers to discuss specific terms that can, depending on national law, determine the rules that govern their relationship, determine wages, deal with other maters of mutual int...
ABSTRACT
This study was carried out on the assessment Of Twitter Ban On Brand Awareness In Nigeria using Rite Food Limited, Lagos State as a case study. Specifically, the study determined the ext...
ABSTRACT
This study was carried out on the factors responsible for low productivity in the civil service using Enugu State civil service commission as case study. To achieve this 3 research questions and hypothesis were formulated. The survey design was adopted an...
Background of the Study
Hand washing is one of the most important aspects of preventing diseases in our country Nigeria; thousands of lives have been lost as a result of diseases caused by in adequate washing of hands. Hand washing or hygiene is the act...
Background of the Study
The Internet has its origins in cold war and technological rivalry between USSR and US. In fact "while the World Wide Web was created in 1991, its origin dates back to 1957 when the Soviet Union launched the Sputnik I satellite" (Dickey...
BACKGROUND OF THE STUDY
A large number of organizations were organized based on the products and services they offered (Christopher, Payne and Ballantyne, 2002). The 4Ps, which stand for product, pricing, place, and promotion, were given a lot...
BACKGROUND OF THE STUDY
Following the beginning of the Industrial Revolution, there was an increase in the production of products and services due to the incorporation of machines into the production system. As a result, there was an abundance of items...
Background to the study
The word "movers" is whence we get the English word "motivation," which literally translates to "to move." According to Lang (2020), motivation is the act of providing individuals with enticem...
BACKGROUND TO THE STUDY
The Covid-19 pandemic, which had a catastrophic effect on a worldwide scale, prompted the necessity for pandemic control techniques that included mitigation strategies. The Severe Acute Respiratory Syndrome Corona Virus 2 (SARS-C...
Background to the Study
In the turbulent business environment, with changes in customer demands the main aim of every manufacturing organization is to improve its productivity but this can never be possible without the efficient performance of employees...
Abstract
This study examined assessment of career expectation on the confidential capacity of secretary in a public establishment. Questionnaires were administered to secretaries in the public sectors across the state. After the analysis, the researcher made some findi...
ABSTRACT
This project looked into the impact of motivational factors on employee's commitment. Four research questions were formulated for the study all derived from the objective of the study. Questionnaire was used to gather data from t...
ABSTRACT
This study was carried out on the effect of sales promotion on product performance and market share of an organization using Nestle Food Nigeria Plc as case study. To carry out the study, 3 research questions were posed. The study adopted a descriptive survey d...
ABSTRACT
This study was carried out to examine the role of health agencies in the promotion of health with special reference to the national primary health care development agency (NPHCDA) Lagos State. Specifically, the study examine the...
ABSTRACT
This study was carried out to examine promotional problems in the hospitality industry in Hall mark hotel, Enugu State. Specifically, the study examined to what extent the selected hotels in Enugu State have gone in the application o...
ABSTRACT
The research focused on the effect of financial and non financial incentives on staff productivity. The study adopted descriptive survey design. The population of interest was the staff of Nigeria Postal Services but limited to the Kaduna branch only.&nb...
Abstract
This project work was focus on the sale promotion and brand loyalty for coca-cola soft drink in Enugu state with a particular reference of Nigeria Bottling Plc, the problem the researcher tackled were to find out if the customer of Nigeria Bottling Plc help to...
ABSTRACT
The conducts of elections to governmental offices are always branded with various preparatory events and political schemes that contenders embrace to surface as its party’s contestant, in advance to contesting against other party’s candidates in a g...
BACKGROUND TO THE STUDY
Agriculture accounts for about 20 percent of GDP in the West African sub-region (World Bank, 2005); two thirds of the people derive livelihoods and 40 per cent of exports commodities come from this sector (World Bank,...
ABSTRACT
The study revealed that there are a lot of issues that cause divorce or marital dissolution. These are: education and employment among women or wives, different education levels among couples, employment among couples, infideli...
ABSTRACT
The work environment which encompasses several factors impacts on the way the employees perform their work. A comfortable and all inclusive workplace environment will boost the employees’ performance hence boosting the or...
ABSTRACT
The work environment which encompasses several factors impacts on the way the employees perform their work. A comfortable and all-inclusive workplace environment will boost the employees’ performance hence boosting...
ABSTRACT
This study was carried out on the impact of online marketing on the performance of small and medium scale enterprises (SMEs) in Nigeria using Jumia Nigeria as a case study. The survey design was adopted and the simple random sampling techn...
Abstract
Most accounting firms in their pursuit for higher financial rewards, promotions and status, practices such as corruption and money laundering, seem to be crafted and sanctioned by highly paid executives at senior levels in organisational structures. In an envir...
Abstract
This study examined career prospect of confidential secretary in a public establishment.
Questionnaires were administered to secretaries in the public sectors across the state. After the analysis, the researcher made some findings with respect to the sa...
ABSTRACT
Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four mana...
BACKGROUND OF THE STUDY
“Risk is a phenomenon which has been in existence since the beginning of the world. Risk exists whenever the future is unknown” (Lemon 198...
It is the desire of every society to achieve a sustainable level of socio-economic development through quality education at early childhood, primary, secondary and tertiary education level. The Federal Government of Nigeria (FRN) (2013) viewed tertiary institut...
Background to the Study
Every organization needs various resources to achieve set goals. Without doubt, the most important resource of any organization is personnel. However the satisfaction, commitment and attitude to work of personnel with their job contribute meaningfully to the leve...
ABSTRACT
This study was carried out in order to assess the management of human resource towards the achievement of public and private secondary schools comparatively in Niger State. It has been observed by the researcher that, recruitment of teachers for public secondary schools in Nige...
Background to the Study
Education is very important for the development of individuals and the society. In realization of the role which education plays in national development the government of Nigeria has introduced various educational policies and programmes with gre...
ABSTRACT
This study was designed to investigate the challenges of Integrated Marketing Communication in the telecommunication industry using Globacom and 9mobile subscribers in Benin Metropolis as the study's foundation. The goal was to isolate obstacles hindering effective service...
ABSTRACT
The deregulation of the telecommunications sector in 2000 led to increased use of the Global System for Mobile Telecommunications (GSM) and Code Division Multiple Access (CDMA). Despite the perceived benefits associated with the utilisation of these services, problems of qualit...
ABSTRACT
The study was designed to investigate influence of celebrity endorsement through advertising on the attitude of middle class consumers in Lagos, Nigeria towards the advertising message of an endorsed brand of high-priced and low-priced product, as well as their attitude and pur...
Background of the Study
Distribution of products usually involves some form of verti...
1.1 BACKGROUND OF THE STUDY
Human Resource Management (HRM) is a collection of unique activities, functions, and procedures aimed at attracting, directing, and retaining an organization's human resources (Shen, Chanda, D'Netto, & Monga, 2009). The Human Reso...
Background of the study
Leaders' responsibilities and connections with their subordinates have been assessed as critical components of subordinates' job performance in different companies throughout the years (Yariv, 2009). It is very impossible to create and su...
Background Of The Study
Due to the growth of brands in many categories, fast-moving consumer goods (FMCG) in Nigeria are in a condition of hyper-competition. Utilizing consumer sales promotion to distinguish one's offer has become the norm. The budg...
THE ROLE OF SALES PROMOTION TECHNIQUES IN DRIVING SALES
This study investigates the role of sales promotion techniques in driving sales. Objectives include: (1) evaluating the effectiveness of different promotion techniques, (2) examini...