EFFECT OF MARKETING STRATEGY ON THE PERFORMANCE OF ATMAN LIMITED
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and place) on the long-term performance of mature brands, instead emphasizing advertising and price promotion. This research project was aimed at the following:to identify marketing strategies that can be implemented in order to increase the sales and profitability of the product.To determine whether the pricing methods of Atman Ltd has helped to increase sales volume of her product.To determine whether distribution method of Atman Ltd has helped to increase itssales. To determine whether distribution method of Atman Ltd has helped to ensure that availability of her product in the market.Both primary and secondary data were collected to solve the research problem. The population of the study comprised of the personnel of Atman Ltd. The research instrument used for data collection were questionnaire, oral interview, tables, frequencies, and percentages in presenting and analyzing the data collected. The chi-square statistic was used to test the various hypothesis since this was a test of goodness of fit. The overall marketing strategies adopted Unilever Nigeria Plc. Has helped to increase sales and profitability of the product
Related Project Materials
THE ROLE OF THIRD WORLD NEWS AGENCIES IN GLOBAL DISSEMINATION OF INFORMATION
Abstract
The man objective of this study is to investigate the roles of third world news Agencies in the Global Dissemination of In...
THE PROBLEMS AND PROSPECTS OF TEACHING TECHNICAL EDUCATION IN SECONDARY SCHOOLS
ABSTRACT
This study was carried out to examine the problems and prospects of teaching technical ed...
FISCAL FEDERALISM AND RESOURCE CONTROL IN NIGERIA: THE WAY FORWARD
Abstract
This study is on fiscal federalism and resource control in Nigeria. The total population for the study is...
RELATIONSHIP BETWEEN SCHOOL FACILITIES AND STUDENTS PERFORMANCE IN PUBLIC SECONDARY SCHOOLS
Abstract
The study attempted to investigate the relationship between school facilities and students performance in selec...
THE EFFECT OF EDUCATIONAL INFRASTRUCTURE AND STUDENTS ACADEMIC ACHIEVEMENT
Abstract
The study attempted to investigate the relationship between Educational Infrastructure and students academic ac...
THE ROLE OF FLEXIBLE BUDGETING IN BUSINESS OPERATIONS
THE ROLE OF FLEXIBLE BUDGETING IN BUSINESS OPERATIONS
This study aims to: (1) explore the role of flexible budgeting in...
IMPACT OF BAD DEBT IN COMMERCIAL BANK LENDING IN NIGERIA
ABSTRACT
In carry out this research, Attempts was made to evaluate the causes and the effect of bad bests in banks&rsquo...
IMPACT OF CHRISTIAN RELIGION ON CULTURE
-
-
Background of the study
-
In this paper, Christ...
THE EFFECT OF MANAGEMENT INFORMATION SYSTEM ON ORGANISATIONAL PERFORMANCE
ABSTRACT
This study was carried out on the effect of management information system on organisational performance using N...
THE EFFECTS OF EARLY CHILDHOOD EDUCATION ON TECHNOLOGICAL LITERACY
ABSTRACT: This study investigated the Effects of Early Childhood Education on Technological Literacy. The ob...
