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EFFECT OF MARKETING STRATEGY ON THE PERFORMANCE OF ATMAN LIMITED

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

Abstract

Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and place) on the long-term performance of mature brands, instead emphasizing advertising and price promotion. This research project was aimed at the following:to identify marketing strategies that can be implemented in order to increase the sales and profitability of the product.To determine whether the pricing methods of Atman Ltd has helped to increase sales volume of her product.To determine whether distribution method of Atman Ltd has helped to increase itssales. To determine whether distribution method of Atman Ltd has helped to ensure that availability of her product in the market.Both primary and secondary data were collected to solve the research problem.  The population of the study comprised of the personnel of Atman Ltd. The research instrument used for data collection were questionnaire, oral interview, tables, frequencies, and percentages in presenting and analyzing  the data collected. The chi-square statistic was used to test the various hypothesis since this was a test of goodness of fit. The overall marketing strategies adopted Unilever Nigeria Plc. Has helped to increase sales and profitability of the product




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