EFFECT OF MARKETING STRATEGY ON THE PERFORMANCE OF ATMAN LIMITED
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and place) on the long-term performance of mature brands, instead emphasizing advertising and price promotion. This research project was aimed at the following:to identify marketing strategies that can be implemented in order to increase the sales and profitability of the product.To determine whether the pricing methods of Atman Ltd has helped to increase sales volume of her product.To determine whether distribution method of Atman Ltd has helped to increase itssales. To determine whether distribution method of Atman Ltd has helped to ensure that availability of her product in the market.Both primary and secondary data were collected to solve the research problem. The population of the study comprised of the personnel of Atman Ltd. The research instrument used for data collection were questionnaire, oral interview, tables, frequencies, and percentages in presenting and analyzing the data collected. The chi-square statistic was used to test the various hypothesis since this was a test of goodness of fit. The overall marketing strategies adopted Unilever Nigeria Plc. Has helped to increase sales and profitability of the product
Related Project Materials
FOREIGN AID AND POVERTY REDUCTION IN NIGERIA, 1999-2016
Abstract
The study examined the link between foreign aid and poverty reduction in Nigeria, 1999-2016. Q...
AN INVESTIGATION OF SUCCESS CRITERIA FOR ENTREPRENEURSHIP BUSINESS IN NIGERIA
BACKGROUND OF THE STUDY
According to the management school, an entrepreneur is a person who organizes o...
IMPACT OF FINANCIAL CONSTRAINTS ON FIRMS INVESTMENT DECISION MAKING IN NIGERIA
Abstract
Several investment decisions are made by organizations and firms without due analyses and end...
INVESTIGATING THE ROLE OF EARLY CHILDHOOD EDUCATION IN ENHANCING HUMAN RIGHTS EDUCATION
ABSTRACT: Investigating the role of early childhood education in enhancing...
PHYTOCHEMICAL AND BIOLOGICAL STUDIES ON THE SEEDS OF JATROPHA CURCAS LINN. (EUPHORBIACEAE)
ABSTRACT
Jatropha curcas Linn. (Euphorbiaceae) is a shrub that grows up to 5m in height. It thrives well in tropical countries. It grows...
INVESTIGATING THE BENEFITS OF EARLY CHILDHOOD EDUCATION ON PEACEBUILDING INITIATIVES
ABSTRACT: Investigating the benefits of early childhood education on...
THE EFFECT OF LEADERSHIP IN PUBLIC SECTOR PERFORMANCE
ABSTRACT
This work was aimed at investigating the effect of leadership in public sectors performance for cost effectiven...
THE IMPACT OF TRADE UNIONISM ON THE GROWTH OF PUBLIC SECTOR ORGANIZATION IN NIGERIA
ABSTRACT
This subject of labour unrest has been a characteristic feature in Nigeria. “The questio...
SYNTHESIS, FORMULATION AND CHARACTERIZATION OF PHENOL FORMALDEHYDE/CHITOSAN COMPOSITES
Abstract
The methodology of the experiment involves three main stages. The first part describes the synthesis of the PF (novolac) resins....
FACTORS ASSOCIATED WITH MASS FAILURE OF STUDENT IN ENGLISH LANGUAGE IN SECONDARY SCHOOLS (CASE STUDY OF NSUKKA LGA)
ABSTRACT
This study was on the factors associated with mass failure of students in the
