0704-883-0675     |      dataprojectng@gmail.com

THE EFFECT OF PRICING POLICY ON SALES IN THE BEVERAGE INDUSTRY

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

 

ABSTRACT

The rationale behind this project is to know the effect of pricing policy on sales in the beverage industry’ with reference to Coca-Cola Bottling Company Nigeria. The researcher during the course of investigation has received a lot of related literature so as to acquire more knowledge in order to be in a better position to advice firms. The research population composed of 500 people which out of the entire population the researcher made use of 50 sample size to be a representative of the entire population. It revealed that price fixed by organization on its product have an impact on its sales and it equally revealed that price is not indicator of higher quality product it is concluded that price has a strong impact on sales and profitability in the beverage industry. It is thus recommended that, Coca-Cola should reduce their prices by little percentage in order to induce customers to buy more of their products as this will increase sales and maximize profit of Coca-Cola Bottling Company.

 




FIND OTHER RELATED TOPICS


Related Project Materials

ANALYSIS OF STAKEHOLDER MANAGEMENT IN PUBLIC CONSTRUCTION PROJECT DELIVERY IN ABUJA, NIGERIA

ABSTRACT

The structure of the Nigerian construction industry is very complex in nature and consists of a wide range of different parties....

Read more
IMPACT OF ADULT EDUCATION ON GENDER EMPOWERMENT

Abstract: This study examines the impact of adult education on gender empowerment, focusing on how educational programs designed for adults co...

Read more
ADULT EDUCATION PROGRAMMES AS A STRATEGY FOR POVERTY ALLEVIATION

ABSTRACT

This study was aimed at investigating poverty alleviation strategies through the use of adult education program...

Read more
ASSESSMENT OF MUNICIPAL SOLID WASTE IMPACT ON GROUNDWATER QUALITY OF SOME SELECTED AREAS IN MAIDUGURI, NIGERIA

ABSTRACT

This study assessed the impact of open dumpsites on the quality of groundwater within the vicinity of solid was...

Read more
EARNINGS MANAGEMENT AND FIRM’S PERFORMANCE IN NIGERIA  

Abstract

This research work assess earnings management and firm’s performance in Nigeria. In the course of this wo...

Read more
BREAST FEEDING PROMOTION IN PRIMARY HEALTH CENTER

Abstract

Breast feeding promotion plays a significant role in the well being of nursing mother and their children. There...

Read more
AN EXAMINATION OF SOCIETAL INFLUENCE ON YOUTH RITUALISM

ABSTRACT

This focus of this study is on the examination of societal influence on youth ritualism u...

Read more
CAUSES, EFFECTS AND CONTROL OF COMMUNICABLE DISEASES IN SECONDARY SCHOOLS: A CASE STUDY OF OREDO LOCAL GOVERNMENT AREA OF EDO STATE

ABSTRACT

 The study was carried out on the causes, effects and control of communicable diseases in...

Read more
EVALUATION OF THE MANAGEMENT OF ADULT EDUCATION PROGRAMME

ABSTRACT

The study is on Evaluation of the Management of Adult Education Programme in Niger State, Nigeria from 2010 – 2015. The st...

Read more
THE IMPORTANCE OF THE POPULATION CENSUS TO THE SUSTAINABLE ECONOMIC DEVELOPMENT OF NIGERIA'S RURAL AREAS (A CASE STUDY OF ORUMBA NORTH L.G.A)

ABSTRACT

THE PROJECT IS ON THE IMPORTANCE OF THE POPULATION CENSUS TO THE SUSTAINABLE ECONOMIC DEVELOPMENT OF NIGERIA...

Read more
Share this page with your friends




whatsapp