ABSTRACT
The rationale behind this project is to know the effect of pricing policy on sales in the beverage industry’ with reference to Coca-Cola Bottling Company Nigeria. The researcher during the course of investigation has received a lot of related literature so as to acquire more knowledge in order to be in a better position to advice firms. The research population composed of 500 people which out of the entire population the researcher made use of 50 sample size to be a representative of the entire population. It revealed that price fixed by organization on its product have an impact on its sales and it equally revealed that price is not indicator of higher quality product it is concluded that price has a strong impact on sales and profitability in the beverage industry. It is thus recommended that, Coca-Cola should reduce their prices by little percentage in order to induce customers to buy more of their products as this will increase sales and maximize profit of Coca-Cola Bottling Company.
ABSTRACT
The structure of the Nigerian construction industry is very complex in nature and consists of a wide range of different parties....
Abstract: This study examines the impact of adult education on gender empowerment, focusing on how educational programs designed for adults co...
ABSTRACT
This study was aimed at investigating poverty alleviation strategies through the use of adult education program...
ABSTRACT
This study assessed the impact of open dumpsites on the quality of groundwater within the vicinity of solid was...
Abstract
This research work assess earnings management and firm’s performance in Nigeria. In the course of this wo...
Abstract
Breast feeding promotion plays a significant role in the well being of nursing mother and their children. There...
ABSTRACT
This focus of this study is on the examination of societal influence on youth ritualism u...
ABSTRACT
The study was carried out on the causes, effects and control of communicable diseases in...
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The study is on Evaluation of the Management of Adult Education Programme in Niger State, Nigeria from 2010 – 2015. The st...
ABSTRACT
THE PROJECT IS ON THE IMPORTANCE OF THE POPULATION CENSUS TO THE SUSTAINABLE ECONOMIC DEVELOPMENT OF NIGERIA...