1. EFFECT OF PRICING STRATEGIES ON SALES VOLUME -A CASE STUDY FPA MARKETING MODEL SHOP
Background of the study
Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organi...
2. A CRIRICAL INVESTIGATION OF THE IMPLICATIONS EXTERNAL DEBTS ON THE ECONOMY OF NIGERIA
BACKGROUND OF THE STUDY
Although infrastructure investment is widely seen as a critical engine of economic growth, many developing nations, including Nigeria, fall behind in terms of the quality and quantity of critical economic infrastructure. Developing countries...
3. A CRITICAL STUDY ON THE MARKETING OF LIBRARY SERVICES IN ACADEMIC LIBRARIES IN NIGERIA
Background to the Study
Libraries are a country's knowledge and information basis. A library gathers, organizes, and makes information resources available to people of various ages, backgrounds, and interests. According to Islam (2004), a library is...
4. A CRITICAL SURVEY OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY
BACKGROUND OF THE STUDY
Although it is widely assumed that advertising predates human history, as a promotional technique, it began with the establishment of trade. According to Samson (981), "in those early days, advertising was done in vari...
5. A CRITICAL SURVEY ON THE USE OF MARKETING RESEARCH IN A MARKETING ORGANIZATION
BACKGROUND OF THE STUDY
The whole business environment is undergoing huge worldwide changes that have a direct influence on businesses and their customers. Competition is increasing, resulting in changes in how customers make purchasing decisions. Marke...
6. A STUDY ON REGRESSION ANALYSIS ON NATIONAL INCOME
BACKGROUND TO THE STUDY
The sum of the money worth of all the commodities and services produced in a country during a specific time period, generally a year, is referred to as national income. At this point, the topic of how an economy expands may sprin...
7. A STUDY ON THE ADOPTION OF ACCOUNTING INFORMATION AS THE MAJOR TOOL FOR DECISION MAKING
BACKGROUND OF THE STUDY
Almost every business worked toward achieving its intended, planned, and overall goals. Every company, especially small businesses, strives for efficiency and proper effectiveness, and the quality of accessible accounting informa...
8. AN ASSESSMENT OF ACCOUNTING INFORMATION AND ITS ROLE IN THE MANAGEMENT OF ORGANISATION
BACKGROUND OF THE STUDY
In order to make economic decisions, all corporate organizations require information. Information, according to SINHA (2002), is an integrating force that combines organizational resources into a cohesive whole, directed toward...
9. A CRIRICAL INVESTIGATION OF THE IMPLICATIONS EXTERNAL DEBTS ON THE ECONOMY OF NIGERIA
BACKGROUND OF THE STUDY
Although infrastructure investment is widely seen as a critical engine of economic growth, many developing nations, including Nigeria, fall behind in terms of the quality and quantity of critical economic infrastructure. Developing countries...
10. AN ASSESSMENT OF LABOR OUTPUT DETERMINATION ON WINDOWS AND DOORS FIXING
BACKGROUND OF THE STUDY
The construction industry's productivity is extremely important to its efficiency. According to...
11. AN ASSESSMENT OF THE EFFECTIVENESS OF STANDARD COSTING AS A CONTROL TOOL FOR PERFORMANCE EVALUATION IN MANUFACTURING COMPANIES
BACKGROUD OF THE STUDY
Knowing that a standard is a pre-determined foundation or benchmark against which actual performance results are measured. A standard cost is a predefined or established cost, objective, or goal that the management of a business o...
12. AN EVALUATION OF COMPETITIVE STRATEGY AND ITS IMPACT ON AND ORGANIZATIONAL PERFORMANCE IN THE NIGERIAN BANKING INDUSTRY
BACKGROUND OF THE STUDY
The name Bank is derived from the Italian word banco, which means "desk/bench" and was used by Florentine bankers during the Renaissance to execute this transaction over a desk covered by a green tablecloth. However, th...
13. AN EVALUATION OF THE COVID-19 LOCKDOWN AND ITS EFFECT ON IMPORTATION IN NIGERIA
BACKGROUND OF THE STUDY
Importing raw materials and machinery is one way to increase profit margins. Importing items has a lot of advantages, including excellent quality, affordable pricing, and advantages associated to international trade. An importer...
14. IMPACT OF E-PAYMENT ON ONLINE SHOPPING BEHAVIOUR
Background Of The Study
The 21st century has witnessed a great exodus from the traditional business model (Brick) to Electronic business (Click).This paradigm shift can be associated with the corresponding increase in the knowledge of information t...
15. IMPACT OF PRICING AND MARKETING OF BEVERAGE
BACKGROUND OF THE STUDY
Decision about prices of a company’s product and services are among the most important activities the business organization undertaken infact few decision that these organization make arouse as much interest as those concerning prices. The...
16. SMALL SCALE BUSINESSES AND THEIR ROLE IN THE PROVISION OF EMPLOYMENT TO THE LABOR FORCE
Background of the Study
Small-scale businesses are an important part of Uganda's economic sector, and they helped the country get through difficult periods when all of the economy's sectors were in disarray (Brown, 2000). Uganda...
17. THE IMPACT OF INFORMATION TECHNOLOGY TO THE TEACHING AND LEARNING OF ECONOMICS IN SECONDARY SCHOOLS
Background of the study
The use of computers for the gathering, retrieval, transfer, and operation of data or information is known as information technology. It's also seen as a subset of ICT. Information technology is the use of computers to store,...
18. ADMINISTRATION IN PURCHASING OF HOSTEL BUSINESS
BACKGROUND OF THE STUDY
In this nation today, as economic activities advance, administration activities are changing fast. New markets are emerging, trading blocks are extending, and communication channels are diversified. Even selling of services are...
19. BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE
BACKGROUND TO THE STUDY
Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal property that can influence consumer behaviour, be bought an...
20. EFFECT OF FUEL SUBSIDY ON THE ECONOMY OF NIGERIA
Nigeria is the most populous country in Africa with a 2011population of 162.5 million.It possesses28percentof Africanprovenoil reserves, second after Libya, and it is the top producer of African crude oil, producing 24percentof 2010 Africanoil production equaling2.4 million barrelsper day(bpd)(UN...
21. EFFECT OF PRICING STRATEGIES ON SALES VOLUME ( A CASE STUDY FPA MARKETING MODEL SHOP)
Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organizational performance and ultimately organizational...
22. IMPACT OF STAFF DEVELOPMENT IN EFFECTIVE MANAGEMENT OF GOVERNMENT PARASTATALS
BACKGROUND TO THE STUDY
Tuoyo (1982) pointed out the electricity occupies a strategic position in the social and industrial development or any country and in indeed any company n industrial age, .he further affirmed that without electricity, economic and industrial act...
23. IMPACT OF PRICING AND MARKETING OF BEVERAGE
Abstract:- The purpose of this study was to find out the impact of pricing in marketing of beverages in Enugu state using Cadbury Nig Plc Enugu as a case study. This management of Cadbury Nig Plc Enugu ethically examined how pricing can create an impact on the marketing of bevera...
24. AN EXAMINATION OF POTENTIAL BENEFITS AND CONSTRAINTS ASSOCIATED WITH SMALL BUSINESS USE OF E-COMMERCE
EXCERPT FROM THE STUDY
E-commerce is referred to as electronic commerce. It means the electronic media and the internet for dealing with goods and services. E-Commerce entails a company accessing the internet as well as IT, such as the electronic data interchange (EDI). E-commerce conce...
25. BILLBOARD ADVERTISING AND ITS IMPACT ON PRODUCT PROMOTION
EXCERPT FROM THE STUDY
In our present capitalist society whose economics depends on the exchange of goods and services complaints, competitive advertising of products and business powers the “engine of our economy, fostering economic growth and creating jobs in many indu...
26. IMPACT OF TAXATION ON LARGE SCALE BUSINESSES
EXCERPT FROM THE STUDY
taxation policy plays a role in the industrial sector's difficulties because, in addition to raising revenue for the state, it serves a variety of other purposes. It could be used to protect small businesses, to encourage investors to invest i...
27. ANALYSIS OF THE IMPACT OF PARKS AND OPEN SPACES ON RESIDENTIAL PROPERTY VALUATION (A CASE STUDY OF LAGOS STATE)
BACKGROUND OF THE STUDY
Open spaces, such as public parks, natural areas, and golf courses, offer a variety of benefits to local inhabitants, such as recreation and beautiful vistas. Residents who reside close to these resources, on the other hand, may face drawbacks su...
28. IMPACT OF ILLICIT FINANCIAL FLOW ON ECONOMIC GROWTH IN NIGERIA
Background to the study
Since the debt crisis in the early 1980s, attention has been focused on the outflow of capital resulting from distortionary domestic policies and political instability mainly in the developing nations. The rate at which huge sums...
29. AN APPLICATION OF DUE PROCESS IN EXISTING PROCUREMENT METHODS IN NIGERIA
BACKGROUND TO THE STUDY
The construction industry activities include procurement of goods and services as well as the execution of a variety of physical structures and infrastructure (Ayangade, Wahab and Alake 2009), using different procurement methods....
30. DETERMINANTS OF AUDIT FEES IN THE BANKING INDUSTRY
Background to the Study
According to Swanson (2008), it is as important for corporations to know that their corporate structure and strategic decisions affect audit fees as it is for the auditor to adequately understand and evaluate the liability risk a...
31. DESIGN AND IMPLEMENTATION OF E-COMMERCE WEBSITE
OBJECTIVE OF THE STUDY
The aim of this study is to design and implement a database driven online virtual marketplace with a particular reference to Ogbete main market. The web based program developed in this research essentially provides all the necessary marketing serv...
32. IMPACT OF GLOBAL FINANCIAL CRISIS ON RESIDENTIAL PROPERTY MARKET
Background to the Study
Several local and international media have reported on the cause, impacts and the consequences of global financial meltdown. The global financial meltdown is a situation where the world’s status quo can no longer be maintained (Ajayi, 2013)...
33. ASSESSMENT OF CUSTOMER RELATIONSHIP MANAGEMENT AND ITS IMPACT ON THE ORGANIZATION PERFORMANCE
BACKGROUND OF THE STUDY
A large number of organizations were organized based on the products and services they offered (Christopher, Payne and Ballantyne, 2002). The 4Ps, which stand for product, pricing, place, and promotion, were given a lot...
34. A COMPARATIVE ANALYSIS OF APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING SERVICE
BACKGROUND TO STUDY
As modernity unravels, with its awe-inspiring issues and potential, the subject of marketing is getting growing attention from businesses, organizations, and governments. Marketing is both an ancient and new profession. It existed in the past, or sin...
35. CAUSES AND PREVENTION OF DANGERS IN THE AREA OF FOOD PREPARATION
BACKGROUND OF THE STUDY
Occupational dangers pose a significant threat to an active workforce. Fricidences such as back discomfort, contact dermatitis, shoulder and wrist fractures, cuts, and burns are some of the occupational illnesses and injuries that workers experie...
36. A REVIEW ON FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR ON HOUSEHOLD PRODUCTS IN NIGERIA
BACKGROUND OF THE STUDY
In the ever changing business environment, understanding customers and the consuming process has a variety of advantages especially for manufacturing companies. According to Ha...
37. AN INVESTIGATION OF VARIABLES AFFECTING BUILDING CONTRACTORS’ SELECTION
Background to the study
Both direct negotiation with the owner or his agents and competitive bidding are viable options for securing construction contracts. Direct negotiation is the more common of the two (Adegbile, 2022). When just one company submits a bid for a job,...
38. THE EFFECT OF INFLATION ON ECONOMIC EXPANSION IN NIGERIA
BACKGROUND OF THE STUDY
Families all throughout the world, including those in Nigeria, are increasingly talking about inflation as their primary subject of conversation. The influence of the press as it becomes increasingly pervasive in everyday life ac...
39. EVALUATION ON TAXATION AS A MOTIVATION FOR GROWTH AND DEVELOPMENT IN NIGERIA
Background of the study
Responsible governments worldwide, whether at the federal, state, or local levels, are concerned with providing social goods and services to their populations. They are responsible for the upkeep of laws and orders within their countries, as well...
40. INVESTIGATION OF MARKETING STRATEGIES AND ITS SIGNIFICANCE ON THE PERFORMANCE OF SMALL SCALE AND MEDIUM ENTERPRISE IN LAGOS STATE, NIGERIA
Background of the Study
The practice of marketing goods and services is nearly as old as commerce itself; however, the marketing of small-scale products in the form in which it is practiced today has had an impact on a sizable port...
41. FACTORS INFLUENCING CONSUMER'S BUYING BEHAVIOR USING UNILEVER, GHANA AS A CASE STUDY
Background Of The Study
According to Shaw and Jones (2005), consumer behavior has long been a subject of analysis by market researchers the world over. It is only by carefully studying patterns in consumer’s buying behavior that investors can make...
42. EXCHANGE RATE FLUCTUATION AND IMPACT ON IMPORTED GOODS IN NIGERIA
BACKGROUND OF THE STUDY
Since the conclusion of the civil war, the Nigerian economy has been very volatile. Following the conversion of the Nigerian Pound to Naira in 1973, fixed exchange rates were established for both the Pound sterling and the US Dollar at £0....
43. SOCIAL ACCOUNTING AND FINANCIAL PERFORMANCE OF LISTED(OR QUOTED) MANUFACTURING FIRMS IN LAGOS STATE OF NIGERIA
Background to the study
Social accounting is the branch of accounting that assists a business in being accountable to all of its stakeholders in all of its operations and activities. Social accounting practices are concerned with the gathering and disse...
44. THE IMPACT OF HOSPITAL LIBRARY ON CLINICAL DECISION MAKING IN NIGERIA
Background Of The Study
In the context of human beings, "health information" refers to the knowledge, facts, and news that are created from a variety of sources that are required for humans to be in excellent physical and mental condition. It...
45. EFFECTS OF PUBLIC RELATIONS ON HOTEL MANAGEMENT
Background of the Study
Because of the growing level of competition in the business world in recent years, companies have been forced to become more price and cost conscious. This has led to a shift in the promotion mix, with a greater emphasis being placed on the use o...
46. TELEVISION ADVERTISING AND CONSUMER PATRONAGE OF SOFT DRINKS
ABSTRACT
This study examined television advertising and consumer patronage of soft drink in Uyo urban. The population of the study consisted of 436,606 persons. Using Taro Yamane formula, the sample for this study consisted of 400 persons who have acknowledged patronizi...
47. INFLUENCE OF PRICING STRATEGY ON THE SALES OF NEW PRODUCT
ABSTRACT
This project aims at examining pricing strategy and profit planning as a general phenomenon in an organization that needs urgent attention especially the profit making organization. This study is mainly f...
48. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE STUDY OF FIRST BANK NIGERIA PLC
ABSTRACT
Competition is stiff within business environment has not been effective compared to the last decade. This study sought to establish the effects of marketing strategies on Productivity of small and medium enterprises in Nigeria. The study was guided by the m...
49. CASSAVA PROCESSING AND MARKETING OPTION FOR SUSTAINABLE AGRICULTURAL DEVELOPMENT
Abstract
This study examined the economics and profitability(Agricultural development) of improved cassava production technologies in Enugu State. A multi-stage sampling technique was adopted for this study. The result shows that the socio-economic characteristics of the respondents rev...
50. DISTRIBUTION STRATEGIES AND MARKETING PERFORMANCE
ABSTRACT
Successful distribution channel strategy selection, implementation, and management cannot only help to meet the shopping needs and habits of the target customers efficiently under the cost constraints of the seller; they must also mitigate the disadvantages ca...
