Abstract
The study examined the effect of marketing strategies on deposit bank performance in Ogun-State, Nigeria. The objective of the study is to evaluate to what extent the „Product Development, Pricing Strategy, Physical Distribution Strategy, Personal Selling and Process were implemented to promote the commercial banks‟ performance in Ogun-State, Nigeria. The study adopted Quantitative Survey Research Design and uses the multistage sampling method in its bid to obtain representative sample. One-Sample T test is used to analyse the responses and the chi-square test statistic is used to test the relationship between the marketing strategies and the commercial banks performance. The study finds that the marketing mix adopted by the commercial banks in Ogun-State has significant impact on the performance of the banks. This study concludes that customer satisfaction significantly promote the performance of commercial banks. Hence, the study recommends among others that the spreading of the branches and the ATM points in the state must be carefully done by not establishing branches and providing ATM machines in the area that will not be economically viable and serves as the drag to the performance and growth of the commercial banks in Ogun-State. In addition, the commercial banks should utilize the advantages of the newly introduced cashless policy of CBN by engaging more of their customers and prospective customers to use the Point of Sales machine, electronic and telephone banking services to carry out their transactions which will go a long way in reducing the risk associated with the cash handling and the opportunity cost of physical transportation to the banks locations.
ABSTRACT
The study investigated the effect of technology integration on secondary school students‟ learning outcomes in civic education i...
Statement of the Problem
It is now known that agricultural materials are used as animal feeds and that they contain phytochemicals. These...
ABSTRACT
This research work was carried out in order to find out the effect of broken homes on the acad...
EXCERPT FROM THE STUDY
It should be noted that the extent and depth of research carried out on any specific instructiona...
ABSTRACT
Data Analytics and Visualization for Virtual Simulation. Healthcare organizations attract a diversity of caregivers and pa...
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Principles of taxation, especially international taxation, are one of the instruments through which Foreign Direct Investment, (...
ABSTRACT
This study was carried out on the effect of management information system on organisational performance using N...
BACKGROUND OF THE STUDY
The recent advances in information communication technology (ICT) especially on...
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Abstract
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