THE CONCEPT OF OPINION LEADERSHIP AND ITS INFLUENCE IN THE MARKETING OF FASHION PRODUCTS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This work is aimed at assessing the influence of the concept of opinion leadership on the marketing of fashion products in Anambra State. ( A case study of Onitsha metropolis). The researcher study was conducted in Anambra State usjing Onitsha metropolis as our case study. The research study also designed to find whether and how managers of various fashion firm perceive and use opinion leaders in the marketing of their products.
The researcher selected two market from Onitsha metropolis, main market from Onitsha North and Ochanja marmket from Onitsha south to collect information from the dealers of fashion products. The data were collected through both primary and secondary source using personal interview and observation questionnaire as necessary. The researcher interviewed both dealers and consumers. The data collected were analyzed, and the populated hypotheses tested using Chi- square. The following findings were made namely:
That opinion leadership does not positively influence the quality of fashion product offered in Onitsha. The following recommendation were recommended: That a fresh study be conducted using a bigger sample and covering a wider area and population. The researcher strongly suggest that our marketing firm should insist on using credible opinion leaders who will always deliver the right message, information pertaining the firms fashion product to the market.
Related Project Materials
A COMPARATIVE STUDY ON HEALTH EDUCATION INTERVENTION ON MALARIA PREVENTION IN COMMUNITIES
EXCERPT FROM THE STUDY
The study concludes that health education intervention has improved the knowledge of the mothers...
A STUDY ON THE ADOPTION OF INTERNATIONAL FINANCIAL REPORTING STANDARDS AND EARNINGS MANAGEMENT IN QUOTED MANUFACTURING COMPANIES IN NIGERIA
Background to the study
The review of information contained in the business's accounting reports ca...
THE ROLE OF ACCOUNTING IN CRYPTOCURRENCY TRANSACTIONS IN FINANCIAL STATEMENTS
Abstract:
This study investigates the role of accounting in cryptocurrency transactions in financial st...
EFFECT OF TRUANCY ON THE ACADEMIC PERFORMANCE SECONDARY SCHOOL
ABSTRACT
This research work investigated the effect of Truancy on the performance secondary school; a case study of seco...
POLLUTION PROBLEMS AND AN ENGINEERING APPROACH TO THE MANAGEMENT AND CONTROL OF INDUSTRIAL EFFLUENTS IN OTTA, NIGERIA
ABSTRACT
This study examined the effects of effluent discharges from various point-loa...
EVALUATION OF YOUTHS PARTICIPATION IN SELF HELP COMMUNITY DEVELOPMENT IN BENIN CITY
Background Of The Study
People have enjoyed and shared the good tidings of nature from the beginning of...
Audience Perception of The Punch Newspaper Cartoons: A study of Caritas University.
Abstract
Cartoons have more recently become a prominent feature in newspapers. An increasing number of publishers and editors have realis...
THE IMPACT OF REGULATORY CHANGES ON FINANCIAL REPORTING PRACTICES
ABSTRACT
This research investigates the impact of regulatory changes on financial reporting practices i...
MICROFINANCE BANK AS A CATALYST FOR RURAL DEVELOPMENT
ABSTRACT
This study explores the immense role of the microfinance banks in the rural development in Nig...
THE IMPACT OF ENVIRONMENT ON THE PERFORMANCE OF SECONDARY SCHOOL STUDENTS IN ENGLISH LANGUAGE
ABSTRACT
This study sought to identify factors that affect effective...
