THE IMPACT OF PRICING STRATEGY ON SALES PERFORMANCE
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc.
The study employed the survey design and the purposive sampling technique to select 450 staff across management, senior and junior level. A well-constructed questionnaire, which was adjudged valid and reliable, was used for collection of data from the respondents. The data obtained through the administration of the questionnaires was analyzed using the Pearson correlation analysis. The results showed that there is a positive and significant relationship between Pricing skimming and customer retention (r=0.772; p<0.05). a positive and significant relationship between Penetration strategy and firm’s market share (r=.896; p<0.05). a positive and significant relationship between market parity and sales volume (r=0.772; p<0.05).
The study concluded that; pricing strategy has a significant effect on sales performance in Unilever Nigeria Plc.
The study suggested that; Unilever Nigeria PLc should perform a comprehensive market research to study the market for effective pricing decision and strategy to later improve manufacturing sales; Marketing and sales managers should get sufficient training in strategic management which will help them set effective prices that would increase their sales; Marketing and sales managers should employ well thought out strategies that would help them improve on sales and their competitiveness; The government should review manufacturing competitive pricing policy and effect price control to ensure a level playing field to safeguard the manufacturing sector from undue and unfair competition.
Related Project Materials
IMPACT OF RATIO ANALYSIS AS A TOOLS FOR INVESTMENT DECISION
EXCERPT FROM THE STUDY
1. Ration analysis facilitates proper understanding of information continued in financial stateme...
EFFECT OF ETHICAL ACCOUNTING PRACTICES ON ORGANIZATIONAL PRODUCTIVITY IN NIGERIA
Abstract
This work assess the ethical accounting practice and organizational productivity in Nigeria a case study of Nig...
EFFECTS OF RATIONAL SELF ANALYSIS AND COGNITIVE RESTRUCTURING COUNSELLING TECHNIQUES ON BULLYING BEHAVIOUR AMONG SECONDARY SCHOOL STUDENTS IN LOKOJA, KOGI STATE, NIGERIA
ABSTRACT
This study examined the Effects of Rational Self Analysis (RSA) and Cognitive Restructuring (CR) Counselling Techniques on Bully...
FINANCIAL RISK MANAGEMENT IN SMALL AND MEDIUM ENTERPRISES
Abstract: FINANCIAL RISK MANAGEMENT IN SMALL AND MEDIUM ENTERPRISES
This study investigates the impact of financial risk management on th...
CAPACITY BUILDING OF RENEWABLE ENERGY EDUCATION
ABSTRACT
The aim of this study was to point out the need for renewable energy education in Ghana a...
THE EFFECTS OF EARLY CHILDHOOD EDUCATION ON CULTURAL SENSITIVITY IN DIVERSE COMMUNITIES
ABSTRACT: The effects of early childhood education on cultural sensi...
THE IMPACT OF FINANCIAL MANAGEMENT IN A CORPORATE ORGANIZATION
ABSTRACT
This project examined “the impact of financial management in a corporate organization” using NICON...
IMPACT OF ENTREPRENEURSHIP AS A TOOL FOR SUSTAINABLE EMPLOYMENT IN AN ORGANIZATION
Background to the study
A crucial role in the acceleration of economic growth has played entrepreneuria...
LEARNING ENVIRONMENT AND STUDENTS' ACADEMIC PERFORMANCE IN PUBLIC SCHOOLS
ABSTRACT
This research work centered on the influence of learning environment on the academic performance of students in...
INFLUENCE OF PARENTAL SOCIO ECONOMIC STATUS ON SCHOOL INVOLVEMENT AND ACADEMIC PERFORMANCE IN SECONDARY SCHOOL STUDENT
ABSTRACT
Parental socio-economic status largely determines where a family reside, quality and quantity foods they eat, quality school the...
