THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES CALABAR METROPOLIS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
This study is intended to find out the impact of Advertising on the Marketing of hotel services in Calabar metropolis. This include investigation whether Advertisement helps hotels in creation of public image also to know whether advertising is necessary in making customer to be aware of hotel service in term of moral, ethnics and norms in the advertisement of hotel services furthermore, the study is intended to find out if hoteliers undertake advertising in view of its impact to hotel services. The total population for the study is 200 staff of five hotels (5) in Calabar State. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made up house keepers, front desk officers, bartenders and chefs were used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies.
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