ABSTRACT
This study was carried out to examine social media advertising and its influence on audience preference of similar product in LASU. Specifically, the study to examine if customers have knowledge on transformative use of social media advertising. The study also examine if social media advertising is conceived to provide reliable and cost effective methods to reach out to stakeholders, durable business–customer relations. And also, examine if the new advancement of Web 2.0 and the Semantic Web provides a chance for consumers and advertisers to interact constructively and meaningfully to the benefit of each other. And lastly, to recommend ways social media advertising can influence a prospective customer on a similar product. The study employed the survey descriptive research design. A total of 141 responses were validated from the survey. From the responses obtained and analyzed, the findings revealed that student-customers have knowledge on trans-formative use of social media advertising. Also, social media advertising is conceived to provide reliable and cost effective methods to reach out to stakeholders, durable business–customer relations. And lastly, the new advancement of Web 2.0 and the Semantic Web provides a chance for consumers and advertisers to interact constructively and meaningfully to the benefit of each other. The study also recommends That Advertisers should accommodate consumer’s opinions and desires as it would greatly affect and benefit their product, as social media is evolving and changing the communication on brands. Also, Producers should know the kind of brand influencers they use in advertising their product
ABSTRACT
This research work centered on the influence of learning environment on the academic performan...
ABSTRACT
This study examines financial information as a tool for management decision making using beta glass plc as a ca...
The credibility of the electoral...
ABSTRACT
It is observable that in many of the works done on Yoruba proverbs, a common thread runs through them. The emphasis in these wor...
This study explores the impact of quality management systems (QMS) on business success. Objectives include: (1) evaluating the effectiveness of QMS...
ABSTRACT
The battle against human trafficking in Nigeria is enormous and a number of measures have been employed in ensuring that the pro...
Abstract
This work is designed to find out the financial problems and prospects of privatization in Nig...
BACKGROUND OF THE STUDY
Recent years have seen a rise in the prominence of security threats as a centra...
EXCERPT FROM THE STUDY
The stress pattern suffered by the teachers can be described as both psychological, emotional and...
ABSTRACT: Innovations in Online Learning Platforms for Vocational Training explores advancements in digital technologies to facilitate effective an...