RELATIONSHIP MARKETING: A NECESSARY TOOL FOR ORGANISATIONAL PERFORMANCE
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
An organization ability to enjoy long term competitive advantage is closely related to its capacity to win and retain customers.
The research work took a critical look into this statement from a relationship marketing perspective as a necessary tool for organizational performance.
In doing so, the existing system in the industry shall be examined to ascertain the problem there in so as to suggest possible solution to such problems.
To carry out a comprehensive research work various literature were review which will consist of historical background of the organization; other issue to be examine include data gathering instrument, hypothesis testing to ascertain their validity and reliability use of techniques.
Finally the entire study is summarized, the finding are noted and conclusion, are drawn for possible recommendation to be made. The recommendation are aimed of assist the entire service and manufacturing industry in management of relationship marketing and direction for further research are highlighted.
Related Project Materials
TEACHERS ATTITUDE TOWARDS TEACHING AND LEARNING OF SOCIAL STUDIES IN UPPER BASIC SCHOOLS
Abstract
This study assessed the teachers attitude towards teaching and learning of social studies in upper basic school...
CLASSROOM GOAL STRUCTURE, STUDENT MOTIVATION AND ACADEMIC ACHIEVEMENT AMONG SECONDARY SCHOOL STUDENTS
EXCERPT FROM THE STUDY
Research on the student achievement in relation to classroom goal structure perceptions revealed...
DEVELOPMENT OF BIOSURFACTANTS-IRON OXIDE NANOPARTICLESBIOCHAR FORMULATION FOR REMEDIATION OF CRUDE OIL CONTAMINATED SOIL
ABSTRACT
Biosurfactant-mediated degradation of contaminants is practical and safe environmental remediation agent. In addition, iron oxid...
IMPACT OF CORONAVIRUS ON PRIVATE SCHOOL OWNER, ECONOMY, TEACHERS AND STUDENTS: A CASE STUDY OF IFELODUN LOCAL GOVERNMENT AREA IN OSUN STATE
Background of the study
A pandemic is a disease outbreak that spreads across countries or continents. It affec...
INFORMATION AND COMMUNICATION TECHNOLOGY AS A TOOL FOR CREATING JOB OPPORTUNITIES IN NIGERIA
ABSTRACT
Information and Communication Technology (ICT) has become a major tool for gaining competitive advantage in the...
THE IMPACT OF CULTURAL DIFFERENCES ON FIDUCIARY ACCOUNTING PRACTICES
THE IMPACT OF CULTURAL DIFFERENCES ON FIDUCIARY ACCOUNTING PRACTICES
Abstract: Cultural differences significantly influence fiduciary acc...
THE IMPACT OF EARLY CHILDHOOD EDUCATION ON CREATIVE EXPRESSION
ABSTRACT: The study investigated the impact of early childhood education o...
INVESTIGATION ON CHALLENGES AND PROSPECTS OF TEACHING PRACTISE EXPERIENCE OF HISTORY STUDENT-TEACHERS
EXCERPT FROM THE STUDY
Perry (2019) asserts that as student-teachers begin their teaching practice, they experience a mi...
EFFECTIVENESS OF DRAINAGE NETWORKS ON FLOODS IN CALABAR METROPOLIS, NIGERIA
ABSTRACT
The study examined the effects of drainage networks on floods in Calabar metropolis, Nigeria. The rapid inc...
THE IMPACT OF ENVIRONMENTAL FACTORS ON PROJECT MANAGEMENT
Abstract: This study investigates the impact of environmental factors on project management, aiming to: 1) i...
