THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
INTODUCTION
The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provision of accommodation, food and beverage to the provision of entertainment, sport and other leisure facilities, to travelers and tourists.
The Hotel Industry comprises of three industries which are:
· Companies involved in constructing, developing and owing hotel buildings.
· Companies involved in managing hotels.
· Franchising companies which develop Hotel chains without being involved in either owing hotel building or managing hotels
From the customer’s prospective, A Hotel is said to be an institution of Commercial
Hospitality, which offers its facilities and services for sale either individually or in various combinations.
The services and facilities offered for sale by the hotel includes; the Hotel location, facilities for use by the customers, Services provided through the available facilities, the Hotel image and prices of products and services offered for sale.
The main aim of marketing in the Hotel Industry is to increase sales revenue, achieved by identifying and satisfying customer’s needs and wants which may range from personal, social and societal wants.
For effective marketing in the Hotel industry, certain marketing strategies need to be
developed, considering relevant and comprehensive information from within and outside the business, which should be checked regularly and updated when necessary.
Marketing objectives must also be set and they must be precise and quantified to show the life span for which they are to be achieved. They should be attainable, realistic and should moderate the business, serving as its basis for planning and decision making.
These objectives should depend on the needs and wants of its prospective and potential customers. Marketing strategies to be followed are:
· Confirming Corporate Objectives
· Writing Marketing Objectives
· Selecting Strategic Business Units
· Constructing a Strategic Marketing Mix.
· Implementing, Controlling and Organising Marketing Strategy.
1.2 OBJECTIVES OF THE STUDY
This project work is written to;
- To examine if the promotional strategies used by the hotel lead to increase in customer awareness.
- To determine if the quality of services rendered by the hotel will lead to a bright future for the company.
- Ensure effective marketing strategy is developed and followed in hotels.
Related Project Materials
THE EFFECTIVENESS OF VOCATIONAL EDUCATION IN REDUCING UNEMPLOYMENT RATES
ABSTRACT: This study examines the effectiveness of vocational education in reducing unemployment rates, focusing on the outcomes and impact of...
AN ASSESSMENT OF INTERPERSONAL RELATIONSHIPS BETWEEN NIGERIAN MOTHER-IN-LAW AND THEIR DAUGHTERS-IN-LAW
ABSTRACT
This had been an attempt to investigate the attitude of mother-in-law towards daughter-in-law as a determinant...
INSECURITY AND KIDNAPPING IN NIGERIA
ABSTRACT
This study is a descriptive survey which examine the causes and counselling strategies that ca...
PREVALENCE AND RESISTANCE OF SALMONELLA TYPHII IN PRIMARY HEALTH CARE CENTERS, A CASE STUDY IN TIRWUN AND GIDA DUBU PHC
CHAPTER ONE
INTRODUCTION
1.1
Abstract: THE IMPACT OF REAL-TIME ANALYTICS ON BUSINESS OPERATIONS This study aims to assess the...
ABSTRACT This research work was designed to determine the role of Small-scale business operation in the developme...
Abstract This research work was conceived to find out the pattern of social media fraud in tertiary institutions in Zari...
ABSTRACT: Assessing the impact of early childhood education on susta...
ABSTRACT This long essay is concerned with the concept of legitimacy, which is an important concept, as it determines th...
ABSTRACT This study is intended to examine the role of motivation on workers performance. The study at hand is based on...
THE IMPACT OF REAL-TIME ANALYTICS ON BUSINESS OPERATIONS
THE ROLE OF SMALL-SCALE BUSINESS OPERATIONS IN THE NIGERIAN ECONOMY
YOUTH PARTICIPATION IN SOCIAL MEDIA FRAUD; PROBLEM, EFFECT AND SOLUTION
ASSESSING THE IMPACT OF EARLY CHILDHOOD EDUCATION ON SUSTAINABLE AGRICULTURE PRACTICES
A CRITICAL APPRISAL OF LEGITIMACY AND LEGITIMATION UNDER NIGERIAN FAMILY LAW
THE ROLE OF MOTIVATION AND JOB SATISFACTION IN IMPROVING THE PERFORMANCE OF ORGANIZATION
