INTODUCTION
The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provision of accommodation, food and beverage to the provision of entertainment, sport and other leisure facilities, to travelers and tourists.
The Hotel Industry comprises of three industries which are:
· Companies involved in constructing, developing and owing hotel buildings.
· Companies involved in managing hotels.
· Franchising companies which develop Hotel chains without being involved in either owing hotel building or managing hotels
From the customer’s prospective, A Hotel is said to be an institution of Commercial
Hospitality, which offers its facilities and services for sale either individually or in various combinations.
The services and facilities offered for sale by the hotel includes; the Hotel location, facilities for use by the customers, Services provided through the available facilities, the Hotel image and prices of products and services offered for sale.
The main aim of marketing in the Hotel Industry is to increase sales revenue, achieved by identifying and satisfying customer’s needs and wants which may range from personal, social and societal wants.
For effective marketing in the Hotel industry, certain marketing strategies need to be
developed, considering relevant and comprehensive information from within and outside the business, which should be checked regularly and updated when necessary.
Marketing objectives must also be set and they must be precise and quantified to show the life span for which they are to be achieved. They should be attainable, realistic and should moderate the business, serving as its basis for planning and decision making.
These objectives should depend on the needs and wants of its prospective and potential customers. Marketing strategies to be followed are:
· Confirming Corporate Objectives
· Writing Marketing Objectives
· Selecting Strategic Business Units
· Constructing a Strategic Marketing Mix.
· Implementing, Controlling and Organising Marketing Strategy.
1.2 OBJECTIVES OF THE STUDY
This project work is written to;
ABSTRACT: This study investigated the impact of early childhood education on multicultural competence among young children. Objectives include...
ABSTRACT
This research work examined “Influence of Electronic Media Advertising on Students ...
Terrorists have recourse to violence against the proprietors of the monopoly on the legitimate use of...
ABSTRACT: This study investigates strategies for addressing language barriers in vocational training programs, aiming to enhance educational o...
ABSTRACT
This study assessed the Influence of income and savings on purchasing behaviour of working class Women in Niger State. The study...
ABSTRACT
The analysis of marketing distribution strategies of some Nigerian companies with case study o...
ABSTRACT
The Important of Community of Inquiry Philosophy for children system of education (COPI4C) in...
Background of the study
The researcher probably wants to get started on this project by conducting a poll on how importa...
ABSTRACT
This research work presents the development of a privacy aided trust routing model using social similarity in an Opportunistic N...
ABSTRACT
Library is a collection of sources of information and similar resources, made...