THE EFFECT OF TELEVISION ADVERTISING ON CONSUMER BUYING HABIT (A STUDY OF PZ PLC IN ILARO)
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
In this study, our focus was to carryout a critical analysis on effect of television advertising on consumer buying habit using PZ plc in Ilaro as a case study. The study specifically was aimed at ascertaining the actual television advertisement of PZ plc Ilaro on the buying decision of consumers habit.
The study adopted the survey research design and randomly enrolled participants in the study. A total of 100 responses were validated from the enrolled participants where all respondent are active workers in the Unilever Nigeria Plc. The findings revealed that Since the X2 calculated value is greater than the critical table value that is 3.508 is less than 5.991, the alternate hypothesis which states that the Users of morning fresh detergent are directly influenced by the advertisement is rejected and the null hypothesis which states that the higher the Users of morning fresh detergent are not directly influenced by the advertisement is accepted. The result from this investigation proved that there is a significant relationship between Consumer buying habit and successful marketing. This implies that consumer buying habit is not a fact finding process essential for successful marketing. The result from this investigation also proved that there is a significant relationship between Consumer buying habit and survival of an organization. This implies that Consumer buying habit is necessary for the survival of an organization
Related Project Materials
EVALUATON OF CURRENT TECHNIQUES IN DIAGNOSES OF HUMAN IMMUNODAFICIENCY VIRUS (HIV)
ABSTRACT
A study was carried to ascertain the potency of some techniques used in diagn...
SUBJECT COMBINATION/CHOICES AND OCCUPATIONAL RELEVANCE
Background of the Study
In any contemporary society, the heart of the long process of preparing young p...
THE IMPORTANCE OF THE BUDGETARY PROCESS IN THE ADMINISTRATION OF PUBLIC INSTITUTIONS: A CASE STUDY OF ENUGU STATE MINISTRY OF WORKS AND HOUSING, ENUGU
Background of the Study
The application of budgeting principles to the administration of public organisations or institu...
BACTERIOLOGICAL ANALYSIS OF WATER IN HALLS OF RESIDENCE IN UNIVERSITY OF BENIN
EXCERPT FROM THE STUDY
In this research, the mean total bacteria counts were 32.0 × 104 cfu/ml in Borehole water at Hall 1, in...
IMPACT OF ENTREPRENEURSHIP EDUCATION ON ENTREPRENEURIAL INTENTION: A CASE STUDY OF YOUTH IN KADUNA STATE UNIVERSITY
Background of the study
Entrepreneurship is rapidly being recognized for its role in job creation and e...
ACCESS AND UTILIZATION OF SPECIAL INFORMATION RESOURCES IN LIBRARY BY POSTGRADUATE STUDENTS UNIVERSITY IN NIGERIA NIGERIA
ABSTRACT
This study investigated Access and Utilization of Special Information Resources in Kashim Ibrahim Library by Postgraduate Studen...
THE EFFECT OF HUMAN RELATIONS ON THE PERFORMANCE OF AN ORGANIZATION
ABSTRACT
This study was carried out to examine the the effect of human relations on the performance of...
FACTORS AFFECTING LANGUAGE CHOICE IN A MULTILINGUAL SOCIETY
ABSTRACT
The work looks into the factors affecting language...
EFFECT OF PRIVATIZATION POLICY ON THE NIGERIAN ECONOMY
ABSTRACT
This paper examines the outcome of privatization in the Nigerian economy within the context of a globalized eco...
EARLY CHILDHOOD EDUCATION AND PARENTAL INVOLVEMENT
ABSTRACT: This study explores the impact of early childhood education (ECE) on...
