THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA BANK)
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This research work is aimed to describe the importance of marketing, one need not to look further than this quoted “marketing is everything and everything is marketing”. The statistical tools the researcher employed to ensure that proper analysis was done in the hypothesis tested by the researcher are; simple correlation analysis. The researcher also discovered that UBA believed that customer is the king in a service organization as such; UBA should embrace customers’ orientation approach in dealing with their customers. Aside most staff of the bank also believed that qualities and skilled marketers are need in a service organization other area which the bank needs to pay attention to is the area of how customers rate the service offered by UBA which to them, it is very low. It was recommended that marketing department of UBA should strive to improve in their performance since the research revealed that the core activities in terms of customers and efficiency service of UBA depends on perform by marketing department.
Related Project Materials
KNOWLEDGE ON CAUSE AND PREVENTION OF ANAEMIA AMONG PREGNANT WOMEN ATTENDING ANTENATAL CLINIC
Background of the study
Anaemia describes a situation in which there...
TORREFACTION AND CHARACTERIZATION OF MAHOGANY SAWDUST FOR SOLID FUEL PRODUTION
ABSTRACT
As interest in biomass utilization into combustion fuels grows, the torrefaction, becomes ever more important. Torrefaction is a...
CORPORATE SOCIAL RESPONSIBILITY REPORTING AND EXECUTIVE COMPENSATION IN NIGERIA
Background to the study
The increased interest in the role of business in society today has been promp...
DESIGN AND ANALYSIS OF GRID – CONNECTED PV RENEWABLE SOLAR ENERGY SYSTEM FOR IGBINEDION UNIVERSITY OKADA CROWN ESTATE OKADA
ABSTRACT
Renewable energy has given institutions and individuals the opportunity to generate and manage their own energy consumption with...
PERFORMANCE MEASUREMENT AND REPORTING IN GOVERNMENTAL ACCOUNTING
PERFORMANCE MEASUREMENT AND REPORTING IN GOVERNMENTAL ACCOUNTING
Abstract
This research explores the mechanisms of performance...
A CRITICAL ANALYSIS OF TAX SECTOR REFORMS IN NIGERIA FROM 1978-2012
ABSTRACT
Taxation remains a veritable instrument for national development. Apart from being a major source of revenue for the government,...
AN ANALYSIS OF TRADE UNION AND ITS IMPACT ON WORKERS COMMITMENT AND ORGANIZATIONAL PRODUCTIVITY
BACKGROUND OF THE STUDY
The term "trade union" refers to an organizatio...
PSYCHOSOCIAL EFFECT OF DENIAL OF THE GIRLS CHILD EDUCATION AMONG ADOLESCENT GIRLS IN TORO LGA OF BAUCHI STATE
CHAPTER ONE
INTRODUCTION
1.1
ABSTRACT The study was carried out with the aim of assessing local government as a vehicle for economic development in N...
BACKGROUND OF STUDY...
LOCAL GOVERNMENT AS A VEHICLE FOR ECONOMIC DEVELOPMENT
THE ACCOUNTING INFORMATION AS A TOOL FOR MANAGEMENT DECISION-MAKING
