THE IMPACT OF USING CELEBRITIES IN TELEVISION ADVERTISEMENT
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The focus of this work is on the impact of using celebrities in television advertisement. Thus to ascertain whether celebrities in adverts enhance sales is the prime motive/factor in the execution of this research. Chapter one looks at the introduction rationale of the study and the scope.
Chapter two focuses on the sources of literature,, and the review of related literature, especially, the postulations of Thomas C.O. Guinn et al 91998:286) Naresh K. Mathotra (1996:744), William Wells et al (1995:7) and other scholars were reviewed. The summary of the review was also hiched.
The research methodology, sample size and research instrument were the focus of chapter three. The survey method was employed, sample size was 120 respondents while the questionnaire was used as the instrument.
Chapter four deals with the presentation and analysis of data simple percentage bar chart and table were used to present the data. Further, the data was thoroughly analysed and used to test the hypothesis. It was thus upheld that; consumers are more likely to purchase a product when a celebrity endorses it.
- An advert campaign tends to be more successful when a celebrities is used.
- Adverts featuring celebrities would succeed more when the celebrities excel in its’ professions.
Consequently, chapter five concludes that an advertisement featuring a celebrity is not a waste of money some areas for further research are also suggested
Related Project Materials
Mothers’ Breastfeeding Practices and Attitudes toward Exclusive Breastfeeding in Adamawa State, Northeastern Nigeria
ABSTRACT
Exclusive breastfeeding (EBF) practice have been a serious public health concern, not only in Nigeria but in the world at large....
DESIGN AND IMPLEMENTATION OF HEALTH CLINICAL DATABASE INFORMATION
BACKGROUND OF STUDY
Integrated of documentation and knowledge based computerized services in information system is a tre...
ASSESSMENT OF GENETIC STRUCTURE OF CLARIAS GARIEPINUS, BURCHELL, 1822 POPULATION IN ASEJIRE LAKE
Abstract
Wild brood-stock is a major genetic reservoir for sustainable culture of Clarias gariepinus. This has been observed to be declin...
ROLE OF ANAMBRA BROADCASTING SERVICE IN THE FIGHT AGAINST CULTISM IN NNAMDI AZIKIWE UNIVERSITY AWKA.
Abstract
The study finds out the role of Anambra broadcasting service Awka in the fight against cultism in Nnamdi Azikiwe University. It...
REVISITING THE DECISION OF SUPREME COURT CASE OF UKEJE VS UKEJE VIS A VIZ IGBO CUSTOMARY LAW
ABSTRACT
This research study borders on examining the discriminations that women in Igboland face as re...
THE IMPACT OF EXCHANGE RATE FLUCTUATION ON THE NIGERIA ECONOMIC GROWTH (1980 – 2010)
ABSTRACT
This research work is centred on the impact of exchange rate fluctuation on the Nigeria’s economic growth with special emp...
THE MIND OF CHRIST: A PARADIGM TOWARD A BIBLICAL THEOLOGY OF TRANSFORMATIONAL AND PROACTIVE RESPONSES TO VIOLENCE
ABSTRACT
Christianity seems to be losing focus on violence and the Christian response. Therefore, this work sought for responses to viole...
THE ROLE OF REVENUE MOBILIZATION IN EC1ONOMIC GROWTH AND DEVELOPMENT
ABSTRACT
This study was carried out to examine the role of revenue mobilization on economic growth and development u...
THE INFLUENCE OF FOREIGN TELEVISION CONTENT ON UNIVERSITY STUDENTS
Statement of Problem
Since the proliferation of Cable Television and to a larger extend the Internet, the cultural value...
IMPACT OF LABORATORY AND PROBLEM-SOLVING STRATEGIES ON ATTITUDE, RETENTION AND PERFORMANCE IN BIOLOGY AMONG VARIED ABILITY SECONDARY SCHOOL STUDENTS IN ZARIA, NIGERIA
ABSTRACT
This study investigated the impact of Laboratory and problem-solving strategies on attitude,retention and academic performance i...
